Korea Trade Review (무역학회지)

Korea Trade Research Association (한국무역학회)
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A Study on the Relationship among Exhibition Selection Factor, Performance, Satisfaction and Intention to Revisit of Participants in International Exhibition

국제전시회 참가기업의 전시회 선택속성과 참가성과, 만족 및 재참가의도 간의 관계 연구

  • Chi-Yeon You (Sogang Business School, Sogang University) ;
  • Yeon-Sung Jung (Department of Business Administration, Dankook University)
  • Received : 2020.10.05
  • Accepted : 2020.10.29
  • Published : 2020.10.31
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Abstract

The purpose of this study is to examine relationships among exhibition selection factor, performance, satisfaction and intention to revisit of participants in international exhibition. For this purpose, we set hypotheses relationship among external selection factor of exhibition (ESFE), internal selection factor of exhibition (ISFE), performance of sales (PS), performance of information gathering (PIG), performance of relationship building (PRB), performance of image building (PIB), satisfaction (SAT) and intention to revisit (IR). To verify theses hypotheses, we conducted path analysis on the data from 100 participants of 2019 Korea International Boat Show. The result of this study is as follows: Frist, ESFE positively impacts on PS, PIG, PRB, PIB. Second, ISFE positively impacts on PIG, PRB. Third, PS and PIB positively impacts on SAT. Fourth, SAT positively impacts on IR. The implication of this study is two fold. This study expands research area of international exhibition to a new industry such as marine leisure sports industry and provides useful information to firms that plan to participate in the international exhibition and to those who organize the international exhibitions.

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