• The Journal of the Korea Contents Association
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• v.18 no.6
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• pp.217-234
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• 2018

In this study, big data analysis was conducted for domestic and international sports goods brands. Text Mining, TF-IDF, Opinion Mining, interestity graph were conducted through the social matrix program Textom and the fashion data analysis platform MISP. In order to examine the recent recognition of sports brands, the period of study is limited to 1 year from January 1, 2017 to December 31, 2017. As a result of analysis, first, we could confirm the products representing each brand. Second, I could confirm the marketing that represents each brand. Third, the common words extracted from each brand were identified. Fourth, the emotions of positive and negative of each brand were confirmed.

• Journal of the Korean Data and Information Science Society
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• v.22 no.1
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• pp.57-64
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• 2011

The Korea Sport Talent Search System (KOSTASS) can easily assess potential of Korean youth in 23 sport events and to identify sports talents who have high potential in track-and-field, swimming and gymnastics. The purpose of present study was to analysis relationship between sports talent test scores and KOSTASS scores. Physique, physical fitness, motor ability and physiological tests including skeletal age were administrated. Data of 201 elementary students who aged 7 to 12 living in Seoul area were collected. For pure association analysis, Pearson correlation coefficient and partial correlation coefficient are used and stepwise regression analysis is used for selecting important sports talent test scores. The results show that skeletal age, weight, chest circumference, 50-meter run, and half-squat jump have relatively low impact on six KOSTASS scores. The KOSTASS program would contribute to identify talented youth in sports among Korean youth population and success for international sports competition.

• Journal of Industrial Convergence
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• v.19 no.4
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• pp.17-21
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• 2021

Recently, in the field of sports, the use of data in conducting games, planning seasons, and operating teams has increased significantly. Also, in order to develop better players, it has become necessary to use data to accurately analyze their performance. Therefore, in this study, various data about rookie players was collected and pre-processed in order to analyze and visualize their performance. Additionally, an analysis was conducted to determine at least how many opportunities should be given to foster rookie players. Then, a data analysis method was presented for nurturing athletes by using data in the field of sports. It is expected that this study will contribute to fostering rookie players by utilizing data.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.12
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• pp.2051-2061
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• 2010

Extreme sports refers to sports activities with a high level of inherent danger, such as extreme skiing, snow-boarding, mountain biking, motocross bicycling, aggressive in-line skating, wake-boarding, and paragliding. This study investigates the characteristics of extreme sports participants as group identities through an examination of the differences between extreme sports participants and traditional sports groups in lifestyle and sportswear benefits sought. We composed a total 108-item lifestyle profiles characterized by six lifestyle dimensions (dress, diet, home, recreation, consumption, and sense of values); in addition, we developed 32 items for sportswear benefits sought. The surveys targeted 422 sports participants living in Korea (216 men and 206 women, aged 15-23): 119 extreme sports participants and 303 traditional sports participants. All items were evaluated on a 5-point Likert scale, and SPSS 17.0. was used for data analysis. Exploratory factor analysis was conducted to confirm the substructure of each lifestyle dimension and sportswear benefits sought. The results of the factor analysis on each lifestyle dimension are as follows: 5 factors in dress dimension, 4 in diet, 3 in home, 6 in recreation, 5 in consumption, and 6 in sense of values. Six factors of sportswear benefit sought were identified. A t-test revealed that there were significant differences between the two groups in lifestyle dimensions and sportswear benefits sought. This study reveals that the lifestyle characteristics of extreme sports participants are more likely than traditional sports group to be more self-expressive, more distinctive, more fashion-oriented, more conspicuous, and more brand-oriented, while preferring more active sports, more dynamic leisure, and a more sensible life. Another finding is that extreme sports participants seek the distinctive, conspicuous, and latest sportswear benefits.

• Journal of Fisheries and Marine Sciences Education
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• v.20 no.2
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• pp.147-155
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• 2008

The purpose of this study was to identify the causal relationship developmental activity of the marine sports among the educational value and barrier's factors in a middle school teachers in Busan. Responses were collected from 352 questionnaires which participated in the survey chosen by convenient sampling from the middle school teachers who working the area of Busan. A total of 338 responses were used in data analysis; 14 questionnaires were excluded form data analysis because of incomplete or missing data. To conduct this study the multiple regression analysis was used by SPSS 10.0. The result of this study disclosed; first, The factors of educational value such as self-concept development, collaboration, human relationship, and emotional development were statistically causal relationship with the developmental activity of the marine sports. The other factors of creativity, leisure activity, and health were not statistically causal relationship with the development activity of the marine sports. Second, the barrier's factors of facility and weather were statistically causal relationship with the developmental activity of the marine sports. The other barrier's factors of safety accident, program, and participation expense were not statistically causal relationship with the developmental activity of the marine sports.

• Journal of the Korean Applied Science and Technology
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• v.41 no.2
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• pp.273-282
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• 2024

Park golf is establishing itself as a daily sport that the silver generation can enjoy physically and cost-free. Accordingly, we have examined the impact of park golf participants' passionate participation behavior on sports immersion and sports performance. The subjects were 243 park golf participants, and SPSS 21.0 and AMOS 18.0 were used for data processing. In addition, frequency analysis, reliability, confirmatory factor analysis, and correlation analysis were conducted. Path analysis was performed using SEM, and mediating effects were analyzed using bootstrapping. First, regarding the relationship between passionate behavior and sports immersion, harmonious passion did not affect sports immersion, and obsessive passion had a positive effect. Second, passion had a positive effect on sports performance. Third, sports immersion had a positive effect on sports performance. Fourth, sports commitment played a partial mediating role in the relationship between passion and sports performance. Therefore, if the environment of the park golf course is improved so that passion does not decrease, exercise immersion and exercise performance will improve.

• Korean Management Science Review
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• v.31 no.4
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• pp.107-116
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• 2014

Recently, various types of information and communication technology (ICT) such as cloud computing, big data, and virtual reality have been progressed in the world. Also, it is expected that there are many domestic and foreign visitors in Gangwon-do due to the Pyeongchang winter olympic games in 2018. In this environment, it is necessary to improve the competitiveness of Gangwon-do in winter sports areas exploiting both existing IT infrastructure and application technologies. In this paper, for sustainable development of Gangwon-do winter sports IT industry after the Olympics, we propose efficient implementation methods of 3 winter sports IT convergence services and Gangwon-do ICT activation strategy. The proposed 3 winter sports IT service areas are as follows. 1) Realistic winter sports IT service, 2) Winter sports medical IT service 3) Winter sports record analysis IT service.

• Korean Institute of Interior Design Journal
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• v.19 no.6
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• pp.3-10
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• 2010

The purpose of this study is to examine the state of utilization in sport facilities at a university and drew up the improvement plan for all students. To accomplish this work, the survey of the 445 students(male 221, female 224) were collected. The collected data were analyzed through the frequency analysis. All of sports facility is used for wide range of student who like to use as their leisure in order to learn variety experience for spending their spare time. Also sports facility of university accomplish social education function to all member of university. Having sports facility for university can also work as a promotion and new impression to people its university image as well as welfare for staff. Especially, excellent sports facility at university can provide public service to local people where university is located. Having sport facility at university is directly related to development of university in many way, university is required to implement effective program for operating sport facility at university.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.10
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• pp.214-221
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• 2018

This study was conducted to identify the negative effects of sports sponsorships on consumer attitudes towards sports celebrities and the products advertised by them. The results of this study verified the main effects of sports celebrities' responsibility level on consumer attitudes toward the sports celebrity and his/her products in cases of negative incidents. Furthermore, the moderating roles of sports celebrities' response strategies were identified. Data were collected from 135 undergraduate students in the Republic of Korea using a questionnaire. The data from nine participants were discarded because of disingenuous answers to the questionnaire; thus, the final sample consisted of 126 participants. Multivariate analysis of variance (MANOVA) of the obtained data revealed that a sports celebrity's responsibility level has negative effects on consumer attitude toward the sports celebrity and the product. The moderating effects of the sports celebrity's response strategies were also significant.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.2
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• pp.199-205
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• 2022

The purpose of this study is to investigate the causal relationship between the variables related to media sports violence viewing experience, negative emotion, aggression and violent imitation behavior of middle school students and high school students. The subjects of 240 middle school students and 240 high school students were surveyed for 2 months. Among the collected data, 64 samples judged to have low reliability were excluded from the analysis, and the final 416 data were used. The questionnaire used in this study consisted of four potential variables including experience of watching media sports violence, negative emotion, aggression, and violent imitation behavior. Among the sub-variables of experience of watching media sports violence, exogenous potential variables except frequency, period and time and questions that are endogenous potential variables were composed of a questionnaire of 5-point Likert scale. results of this study were analyzed using the AMOS statistical program, which was used to identify the causal relationship between watching media sports violence and negative emotion, aggression, and violent imitation behavior. There was no significant difference in violent imitation behavior according to school grade. The causal models for media sports violence viewing experience, negative emotions, aggression and violent imitation behavior were found to be appropriate. It was found that there was a significant causal relationship between the viewing experience of sports violence and the violent imitation behavior. Therefore, in order to reduce the imitation behavior of adolescents, it is necessary to be more careful about the production and viewing of sports violence programs at the institutions and homes that produce media.