• 한국산학기술학회논문지
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• 제14권10호
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• pp.4830-4836
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• 2013

본 연구는 "청대추칩"이라는 신제품의 제품 개발 방향 설정을 목적으로 시행되었다. 이를 위하여 청대추칩의 속성별 소비자 가치추정을 실시하였다. 방법적으로는 선택형 실험(Choice Experiment)을 이용하였으며, 조건부 로짓 모형을 추정하여 각 속성별 지불의사금액을 도출하였다. 그 결과 중소기업 제품은 1,333원/개, 대기업은 1,752원/개, 대학은 1,703원/개, 포장 단위는 350원/개, 원료 등급은 548원/개, HACCP은 1,322원/개, ISO22000은 1,166원/개로 추정되었다. 대학 브랜드의 지불의사금액은 중소기업 브랜드보다는 높고 대기업 브랜드보다는 낮은 것으로 나타났다. 대학 브랜드 제품을 다소 고급제품으로 인식하고 있으므로 이에 걸맞는 제품을 개발해야 할 필요가 있다. 그러므로 우선적으로 HACCP을 취득할 필요가 있고 우수한 원료를 사용할 필요가 있다.

• 한국식품영양학회지
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• 제29권3호
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• pp.301-306
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• 2016

본 연구는 국내에서 많이 재배되는 농산물과 특수하게 재배되는 농산식품 자원(잎 및 채소류 9종, 과일류 16종, 곡류 및 특용작물 11종)을 선정하여 비타민 $K_1$의 함량 분석하여 기초데이터를 마련하고, 실험에 사용한 분석법을 검증하여 결과의 신뢰도를 확보하고자 하였다. 각 식품군의 비타민 $K_1$은 용매추출법을 이용하여 추출하였고, 형광 검출기를 이용하여 HPLC를 통해 정량하였다. 잎채소류 내 비타민 $K_1$의 범위는 $107.03{\sim}682.73{\mu}g$/100 g였으며, 구기자 잎에서 $682.73{\mu}g$/100 g으로 가장 높게 검출되었고, 대왕토란과 고구마는 각각 $1.83{\mu}g$/100 g과 $2.72{\sim}2.74{\mu}g$/100 g으로 낮은 함량을 보였다. 과일류의 비타민 $K_1$ 함량 범위는 $0.17{\sim}28.22{\mu}g$/100 g으로 분석되었고, 마른 반시에서 $28.22{\mu}g$/100 g으로 가장 높은 수치를 보였으며, 청포도 $14.97{\mu}g$/100 g, 키위류 $13.54{\sim}16.36{\mu}g$/100 g으로 다른 과일들과 비교해서 비교적 높은 함량을 보였다. 곡류의 비타민 $K_1$ 함량 범위는 $1.14{\sim}3.47{\mu}g$/100 g이었고, 느타리버섯, 이슬송이버섯, 초석잠에서는 모두 비타민 $K_1$이 검출되지 않았다. 검량선의 상관계수는 0.999로 높은 유의 수준을 보여 분석에 적합함을 알 수 있었으며, 반복성과 재현성의 변동계수 값은 각각 8.95%, 5.28%로 우수하였다. 따라서, 본 연구에서 분석된 자료는 국내에서 재배되는 지역농산물의 비타민 $K_1$ 기초데이터로 이용될 수 있을 것으로 판단된다.

• Food Science and Biotechnology
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• 제17권2호
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• pp.319-323
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• 2008

Mutant rice cv. Goami2 (G2) and Baegjinjoo (BJJ) derived from a high-quality japonica rice cv. Ilpumbyeo (IP) were extruded under different feed moisture (20 and 30%) and barrel temperature (90, 110, and $130^{\circ}C$). Increasing feed moisture at fixed barrel temperature increased extrudate density (ED) in IP and BJJ. Whereas, G2 showed a varied ED depending on extrusion conditions; increasing barrel temperature decreased the ED of G2 extrudate with low feed moisture, but increased with high moisture. Results indicated a positive barrcl temperature effect on volume expansion in IP and G2, but a negative effect on 811, probably due to shrinkage of expanded products containing low-amylose contents. A significant increase of water absorption was found in G2 and BJJ extruded flour, while an increase of water solubility in those from IP. Non-digestible carbohydrates measured by total dietary fiber (TDF) indicated that extrusion increased slightly TDF in IP and BJJ extrudates, but decreased in G2 products, which might be variety-dependent.

• 한국프랜차이즈경영연구
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• 제2권1호
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• pp.100-118
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• 2011

1990년대에 들어서면서 국민소득이 크게 향상되고 각종 공해와 환경오염의 심화 및 건강에 대한 관심의 증가로 안전한 식품, 안전한 농산물에 대한 소비자의 요구가 지속적으로 커지고 있다. 최근 들어서는 고령화시대, 독신자 증가, 저 출산 등으로 농수산물을 다량으로 구입하던 예전과는 달리 소매 업장을 이용하여 소량 구매하는 고객들이 늘어나고 있다. 또한, 모든 산업분야에 걸쳐 고객의 요구가 다양해지는 것은 농수산물 구입에도 반영되고 있다. 농수산물은 다른 제품과는 달리 유통단계도 매우 신속하여야 하고, 고객의 입장에서 세분화된 유통의 모든 단계에도 높은 관심을 보이고 있는 실정이다. 또한, 농수산물을 주로 판매하는 소매 업장에서는 고객의 요구를 정확하게 알고 반영하는 것이 수익을 창출하는 기본이 된다. 본 연구는 소매 업장에서 농수산물 판매 시 고객만족을 이끌어 내고 나아가서는 많은 충성고객을 만들어 높은 수익을 창출할 수 있는 전략을 세우는데 그 목적을 가지고 있다. 기존의 문헌고찰 결과 소매 업장에서는 브랜드 제품의 구비 및 A/S제도 서비스를 통해 소비자들이 농수산물 구매시 가장 중요하게 생각하고 있는 신뢰성을 형성하여야 한다는 결과를 도출하였다. 또한, 사회의 변화에 발맞추어 소량 판매를 위한 개별 포장 등으로 보관상의 문제나 처리 문제를 해결하는 방안을 마련해야 한다. 본 연구의 결과를 바탕으로 소매업장에서는 세분화된 고객의 니즈를 반영한 고객서비스 차원의 전략을 수립하여 발전시켜 나아가야 한다.

• 유통과학연구
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• 제13권6호
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• pp.97-104
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• 2015

Purpose - The distribution of agricultural products is changing due to recent shifts in environmental free trade. Specifically, the competitiveness of domestic agricultural products has weakened as a result of the Korea-China Financial Trade Agreement. Agricultural producers are faced with increasing difficulties and organized production centers are growing in importance daily. To overcome this crisis, agricultural producer organizations are vying for environment-friendly agricultural certifications, Good Agriculture Practices (GAP) and Hazard Analysis and Critical Control Point (HACCP). In particular, as consumer demand for higher safety grows, farmers are increasing their certification rates. Therefore, this certification system is expected to help strengthen the competitiveness of agricultural producer organizations. Research design/data/methodology - Organized production centers are classified by certification. A survey was conducted with 91 organizations using factor analysis and logistic regression analysis for the examination. The factor analysis results are as follows. Raw material procurement, education·specialization, marketing, joint business, organizing ability, business management, effectiveness, certification, and larger organizations were classified as the nine types of factors. These factors affect the organized production centers and are used in the logistic regression analysis. The purpose of such research and analysis is to suggest a direction for future production center policies. Results - The basic statistical results are as follows: analysis of the producer organizations of 91 sites, average number of members per site of 1,624, and average sales of 25,961 million won. Additionally, the average income per farmer is 175 million won, and the pooling system rate is 53.5%. The factor analysis results are as follows. Factor 1 consists of contract cultivation, ongoing shipment, selection subdivision, traceability, and major retailer management. Factor 2 consists of manual cultivation, specialty selection, education program, and R&D. Factor 3 consists of advertising, various dealers, various sales strategies, and a unified sales counter. Factor 4 consists of agricultural materials co-purchase, policy support, co-shipment, and incentives. Factor 5 consists of the co-selection and pooling system. Factor 6 consists of co-branding and operating by the organization's article. Factor 7 consists of the buy-sell ratio and rate of operation of the agriculture promotion center. Factor 8 consists of bargaining power in volume and participation rate of farmer certification. Factor 9 consists of increasing new subscribers. The logistic regression analysis results are as follows. Considering the results by type of certification, the environment-friendly agricultural certification type and the GAP certification type have a (+) influence. GAP and HACCP certification types affecting the education·specialization factor have a (+) influence. Considering the results for each type of certification, the environment-friendly agricultural certification types on the effectiveness factor have (-) influence; the HACCP certification types on the organizing ability and effectiveness factor have a (-) influence. Conclusions - Agricultural producer organizations should develop plans as follows: The organizations need to secure education for agricultural production; increase the pooling system ratio for sustainable organizational development; and, finally, expand the number of agricultural producer organizations.

• 현장농수산연구지
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• 제15권1호
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• pp.25-43
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• 2013

Tasmania with its clean air, isolated from mainland Australia, has been producing high-quality agricultural products and has been continually developing organic farming since 1946 when the Living Soil Association of Tasmania(LSAT) was established. The organic farming movement in Tasmania has been actively advocated through three steps: the philosophical embryonic period, the movement diffusion period and the industrialised development period. The campaigns for informing about the connection between healthy soil and life unfolded during the embryonic period. This was followed by the birth of publicity of organic farming and the certification system through the dissemination of organic farming techniques and various events related to agriculture in the diffusion period when the Organic Gardening and Farming Society(OGFS) was established in 1972. In the industrialised development period, The Organic Coalition of Tasmania (OCT) which is representative of Tasmania was organised in 2000 and has been leading the organic farming industry. The organic farming movement in Tasmania not only limits the use of artificial agricultural chemical but pursues the quality of food, environment, the health of life including all animals and plants, the issue of development in rural society, social justice, and equity in understanding. It is far more holistic in its philosophy. The output of organic food accounts for 1 % of the total amount of agricultural production and 150 certified organic farms have managed with 5,000ha of land in 2010. The supply channels for organic foods vary from farmer's market, specialty stores, supermarket chains, local store to the cooperative community. Also the consumers' behaviour for organic foods has been establishing as an alternative life style. The education of the value and role of organic farming on the environment should be enlarged for the consumption of the organic food. In addition, organising for small farmers who act individually and the link with differentiated local food have still remained issues.

• 농촌계획
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• 제26권1호
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• pp.77-88
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• 2020

This study had comparatively analyzed the influence factors of the farm village business on the local farmhouses centered on the level of importance and the level of performance. For this, a questionnaire survey had been conducted with 350 local residents who had participated in the Rural Field Forum of 14 villages, including Gyeongsangnam-do, Gyeongsangbuk-do, Chungcheongnam-do, Chungcheongbuk-do, Jeollabuk-do, etc. Excluding the insincere survey questionnaires, the final 232 people had been analyzed. As a result of the analysis of this study, the factors that have the influences on the diverse, rural areas had been compressed into the three factors of the lodging and the program, the special, rural area products, and the transportation and the accessibility. In the level of importance-level of performance analysis, it had been analyzed that the special, rural area products must maintain the continuity, that the transportation accessibility must avoid the excessive endeavor, and that the lodging program had a low priority order. Therefore, it can be said that it is necessary to concentrate the capability of the rural village business in the direction of developing the local specialties in the future. Next, after dividing the level of performance and the level of importance into the two groups each, the multiple group path analysis had been carried out. As a result, in the result of the analysis of the path that has an influence on the economic factor, the path coefficient of the level of importance of the transportation accessibility -> profit increase was 0.195+0.064 and the path coefficient of the level of performance of the transportation accessibility -> profit increase was 0.251+0.074. Therefore, both of them had the statistically significant amounts of the influences. This suggests that the transportation accessibility is an important element of the profit increase of the region. As a result, in the future, the research on the urban and rural exchanges using the even more convenient and inexpensive transportation means is needed. Most of them need the voluntary effort of the residents for being able to creatively develop and sell the native, agricultural, specialty products that are petty. Also, the rural areas need the diversities of the lodging programs and the recreational programs, a convenient reservation system, and the development of a unique tourism experience program. In the future, the researches that had been advanced in the even more detailed domain that is related to these factors are highly expected. Also, the analyses that had been carried out with even more areas and subjects as the targets are needed.

• 한국식품저장유통학회:학술대회논문집
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• 한국식품저장유통학회 2002년도 창립 10주년 기념 국제학술심포지움
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• pp.109-119
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• 2002

Rice production in Korea began to rise significantly after 1970. Rice is the dominant food in Korea and most of the rice production (about 95%) is consumed as cooked rice. it provides over 4,000Kj of energy per capita per day. Apparent rice availability in 2000, 93.6Kg of milled rice per person annually. The non-allergenic character of rice offers a sound basis for development of products for markets for all age groups. Whole grains are washed rice, coated rice, enriched rice in Korea. Utilization of rice as food can be categorized three categories in Korea; direct food use, processed foods, and brewing. Rice for direct consumption include regular whole grain, precooked rice, brown rice and specialty products such as aseptic cooked rice, retort cooked rice and rice burger. Rice used for processed foods includes that for cereal, soup, baby food, snack, cake, noodle, brown rice tea, and minor unclassified uses. Rice use for brewing is for the production of fermented rice wine. The use of rice for direct food is by for the greatest of the three uses. Although direct food accounts for the largest domestic consumption, a significant quantity of rice is used in processed products. The use of rice by-products as human food should not be over looked. Utilization of by products(rice germ, rice bran) requires a specialized technology. Typical type of rice is black rice. When cooked, black rice gives a black color to cooked rice. Glutinous rice performs specific functions in several commercial products such as dessert, gravis, cake and snack. Rice starch production is quite limited because of the high cost of making of starch. Rice processed products in Korea are occupied small parts of total rice production compared to Japan. Rice cake (Garadog) is the principal from of rice product consumed in Korea. Rice cake and snack is usually prepared from non-glutinous milled by washing, grinding, steaming, cooling and packaging. Rice cake will be continued to be a major rice product in Korea. Rice products represent a means to study variety differences in rice grain quality, since the processing magnifies differences not normally detected from more boiling. Recently, rice processing companies in Korea are about 400 ones which uses rice about 160,000tons. New rice processed products and modified traditional products must be developed and diversified with high quality and processing properties of rice processed products are improved.

• 지역과문화
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• 제7권1호
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• pp.153-182
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• 2020

안동은 전국 최대의 생강 주산지이다. 이 연구는 안동생강의 공동브랜드 '그대생강' 사례를 중심으로 지역농산물 공동브랜드의 스토리텔링 개발 과정을 알아보았다. 그대생강 브랜드의 스토리텔링 개발 과정은 4단계이다. 1단계 자료 조사를 통해 스토리텔링 소재를 수집하였다. 인류에게 오래 동안 약으로 사용되어온 생강은 무엇보다 역사 문화적 이야기 소재가 많다. 2단계로 스토리 자원을 추출하였다. 생강은 두루 이롭게 쓰이면서도 본연의 색과 향기를 잃지 않는 고귀함, 강직함, 정결의 이미지를 가지고 있어 한국 정신문화의 수도 안동의 이미지와 결부시킬 수 있다. 3단계로 스토리텔링을 개발하였다. 핵심 테마를 '격(格)이 다른 안동생강'으로 설정하였고, 핵심 스토리로 ≪안동 생강선생 이야기≫ 시리즈를 기획해 시나리오 1편 <안동 생강선생을 소개 하오>, 2편 <도산십삼차(陶山十三茶)의 탄생>, 3편 <사랑을 이어주는 그대생강>을 개발하였다. 4단계에서는 스토리텔링의 활용 방안을 제안하였다. 스토리텔링 확장을 위한 지역 연계 사업화 프로그램으로 '그대' 생강의 이미지를 활용한 소비자 참여형 스토리텔링의 확산방법 및 생강'선생'의 이미지를 부각한 선생님과 함께 하는 생강 여행 및 생강 축제 등을 제시하였다. 본고는 브랜드 스토리텔링을 통해 격이 다른 안동생강에 대한 정체성을 확립하는데 일조함으로써 그대생강 공동브랜드 활성화의 기틀을 마련하고자 했다. 브랜드 스토리텔링을 통해 안동생강의 효능과 정보, 역사적 사실 등이 널리 알려지고, 생강이 양념이라는 이미지를 벗어나 유용하고 매력적인 지역농산물로 자리매김하며 나아가 안동생강 브랜드 스토리텔링을 문화관광 사업에 활용하여 지역 경제 발전에 도움이 되기를 기대한다.

• 농약과학회지
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• 제19권4호
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• pp.354-360
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• 2015

본 연구는 소면적 재배작물인 산마늘을 대상으로 tebuconazole 및 fludioxonil의 잔류특성을 조사하여 잔류허용기준(MRL) 및 안전사용기준 설정을 위한 자료로 활용하고자 수행하였다. Tebuconazole 20% 액상수화제 및 fludioxonil 20% 액상수화제 농약을 기준량과 배량의 농도로 토양관주처리한 후, 15, 30, 45일차에 시료를 채취하여 분석하였다. 두 약제 모두 dichloromethane을 이용하여 분배하였으며, SPE-Silica cartridge와 SPE-$NH_2$ cartridge를 사용하여 정제한 후, GC/NPD를 이용하여 분석하였다. Tebuconazole과 fludioxonil의 회수율은 각각 108.8~119.5%, 91.3~104.8%였으며, 이 때의 분석검출한계는 모두 $0.01mg\;kg^{-1}$이었다. 산마늘 중 tebuconazole의 잔류량은 <$0.01{\sim}0.12mg\;kg^{-1}$이었으며, fludioxonil의 경우 $0.01{\sim}0.09mg\;kg^{-1}$이었다. 두 약제의 잔류량으로부터 산출한 ADI 대비 식이섭취율(% ADI)은 각각 17.44%, 25.75%로 산마늘 중 tebuconazole 및 fludioxonil에 대한 ADI 대비 식이섭취율(% ADI)은 80%를 초과하지 않으며, 식이를 통한 두 약제의 노출 위험도는 안전한 수준인 것으로 판단된다. 이에 따라 tebuconazole 20% 액상수화제 및 fludioxonil 20% 액상수화제는 산마늘의 병해를 방제하는데 활용할 수 있으며, 잔류농약 문제를 효율적으로 관리할 수 있을 것이라 판단된다.