• 제목/요약/키워드: space design marketing

검색결과 196건 처리시간 0.024초

주부의 의생활양식에 따른 유아복 점포행동 (Babies' Wear Shopping Behavior of Housewives by Their Fashion Lifestyle)

  • 황춘섭
    • 복식
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    • 제48권
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    • pp.183-196
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    • 1999
  • The purpose of the Present research is to investigate the effect of fashion lifestyle on babies' clothing shopping attitude of housewives. In this study shopping attitude includes criteria for shop selection prefered types of shop and prefered shop atmosphere. Subjects are 447 housewives residing in Seoul Bundang Illsan and Pungchon and having child under 4 years old Data was analyzed by factor analysis cluster analysis analysis of variance and chi-square. The results of the study are as follows: 1. Housewives can be classified into four groups according to their fashion lifestyle the group of planned buying conservative/practical group the group of self-actualization/individuality and the high involved and care for shopping group. 2. Fashion lifestyle is different according to their age. The high involved and care for shopping group have the lager proportion in twenties than thirties. The conservative/practical group have a larger proportion in thirties. 3. The factors of shop selection which serve as criteria for shop the quality of service encironment anround shop quality of goods convenience to care about babies fashionable goods location of the shop and price of goods. The group of self actualization/personality prefers shops carrying fashionable and unique style of babies clothing and showing prestige. The conservative/practical group prefers shops carrying good quality clothing and having variety in size and design. The high involved and careful shopping group prefers shops having wide space as well as carrying fashionable goods. 4. Among the types of babies clothing shops. department stroe is the most preferred Low-price brand shop is followed by traditional open market. The conservative/practical group and the group of planned shopping use department strores national bran shops street shops and import shops more often than other groups. 5. The result of the study indicates there are considerable differences in housewives attitudes of babies clothing shopping acording to their own fashion lifestyle. Therefore the retailer of babies clothing should decide their marketing policy on the basis of the understanding and analysis of costomer's fashion lifestyle. And they have to reflect their costomer's shopping attitudes on their marketing policy to improve the satisfaction of both consumer and retailer as well.

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일본의 타운매니지먼트 운영실태 분석을 통한 민간주도형 도시관리수법 도입방안 연구 - 도쿄, 오사카, 후쿠오카의 타운매니지먼트 지구를 대상으로 - (A Study on Introduction of Privately-led Urban Management System - Based on Analysis of Operation Status of Town Management in Tokyo, Osaka and Fukuoka -)

  • 이슬기;이정형;이운용
    • 대한건축학회논문집:계획계
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    • 제35권3호
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    • pp.67-77
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    • 2019
  • The purpose of this study is to introduce a town management system that utilizes private sectors and public space resources in urban management area. In this study, we are studying 7 town management districts in Japan which have been establishing diverse management systems that are propelled by the private sectors and private fund. We analyzed qualitative characteristics of 7 town management districts by surveying the operating status of organization, financial management and activities. Through the analysis, we clarified their characteristics that are related to establishing background. Also, we suggested conclusions of the study as follows: First of all, it is important to develop a town management method that takes into account the characteristics of the target district in order to overcome the limitation of applying uniform method and increase sustainability and efficiency of privately-led urban management. Second, marketing and promotion are critical strategies in town management since they are satisfying both private and public benefits. The high rate of reinvestment in marketing and promotions shows efforts to maintain the asset value of the private sector and continue to revitalize the city. Finally, in order to carry out urban management with private initiative, it is necessary to establish a working organization capable of realizing the operational direction of the steering committee to secure the executive power.

플래그쉽스토어의 VMD 감성평가에 관한 연구 (A Study on VMD Emotional Evaluation of Flagship Store)

  • 공순구;정아영
    • 한국실내디자인학회논문집
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    • 제22권6호
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    • pp.119-129
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    • 2013
  • For commercial inner space, studies about brand communication and VMD to inform brand identity to customers are very important. Accordingly, the study conducted questionnaire survey about 'emotional reaction, brand recognition, brand communication and satisfaction on VMD expressional elements' of customers and brand-related personnel on the ZARA flagship store. Through analysis of difference of evaluation on surveyed items between customers and brand personnels, importance of direction of VMD design applying brand communication which can satisfy customers and application of brand communication was verified. Specific results of the research are as follows: First, comparing brand personnel's expectation of recognition of their brand from customers, substantial level of recognition of brand by customers was lower. It is necessary for improvement through consumer analysis in order to raise brand recognition. Second, as the result of analysis of emotional reaction on VMD, it needs to lead customers to positive emotional reaction close to the brand plan intention by inducing 'exciting and sensational' brand concept to emotional reactions through comprehensive VMD image management and leading to 'free and convenient' emotional reaction and then communications with customers and minimizing emotional differences. Third, for brand communication and creation of 'interest', intention of ZARA, it needs to get maximum communicative effects with 'young' VMD design. Fourth, for satisfaction survey on VMD expressional elements, customers was less satisfied than brand personnel. Accordingly, in order to raise customers' satisfaction, show windows, entry, mannequins and objets should be planned with priority and it should also satisfy customers through communications with customers including advertisement and marketing.

브레인스토밍과 WebStorming의 아이디어 발상량(發想量) 비교 연구 (A Study on Comparative Amount of Idea Thinking between Brainstorming and Webstorming)

  • 한경돈;박대우
    • 한국컴퓨터정보학회논문지
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    • 제16권8호
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    • pp.189-196
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    • 2011
  • 창의적인 디자인 컨셉(Concept) 개발을 위해서는 팀원들의 아이디어 발상량(發想量)이 매우 중요하다. 기획에서 제안까지 브레인스토밍 발상 방법을 통하여 과제에 대한 창의적인 문제점 도출(導出)과 해결 방안에 대한 과정과 원리를 이해할 수 있다. 따라서 아이디어 발상량 도출은 자유로운 생각들을 단어로 표현하는 것이다. 처음부터 좋은 아이디어를 내려하기 보다는 많은 아이디어를 만드는 것이 중요하다. 본 논문은 기존의 실제(實際) 브레인스토밍의 프로세스를 연구하고, 웹(Web) 환경에서 업그레이드(Upgrade) 되어진 네트워크 서비스와 멀티미디어 기술을 활용하여 아이디어 발상과 정리(整理)를 전개하는 것이다. "Webstorming" 프로그램의 Brainwriting과 Braindrawing 과정을 통해 장소나 시간 제약 없이, 쓰기, 그리기를 통하여 요소(要素) 군집(群集)별 아이디어 발상량을 비교한 후에, 디자인 팀원들의 요소 군집별 특성을 분석하여 창의적인 아이디어 발상 방법을 제시한다. 본 연구는 지식정보화 사회에서 디자인과 IT관련 기술을 응용하여, 상품 기획, 상품 개발, 마케팅에 활용함으로서 국가적인 디자인 경쟁력을 확보하고 부가가치를 높이는데 기여하고자 한다.

사회적 포용을 실천하기 위한 도서관 정책 및 성과 분석에 관한 연구 (A Study on Library Policy and Performance Analysis to Practice Social Inclusion)

  • 노영희;신영지
    • 한국문헌정보학회지
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    • 제55권4호
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    • pp.245-266
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    • 2021
  • 본 연구에서는 도서관의 사회적 포용을 실천하기 위해 현재 제3차 도서관종합발전계획에 발표된 관련 정책을 살펴보고, 해당 정책을 기반으로 중앙행정기관과 시·도 도서관에서 추진한 과제 현황을 살펴보았다. 그 결과, 첫째, 적극적 정보 복지 실현 측면에서는 지식정보 격차 해소를 위한 다양한 프로그램 및 서비스가 수행되고 있으나, 향후 대상 범위를 확대 및 유관기관과의 협력체제 구축 및 인프라 개선이 이루어져야 할 것으로 보인다. 둘째, 공간의 개방성 확대 측면에서는 열린공간으로서의 개방공간 확장 및 유니버설 디자인 적용이 수행되고 있다. 향후 지속적인 공간 재구성을 위한 예산 투자 및 이용자의 다양성을 고려한 유니버설 디자인 적용 범위 확대가 이루어져야할 것으로 보인다. 셋째, 경계를 넘는 서비스의 연계 측면에서는 영·유아, 어린이, 여성, 노인, 소외계층, 구직자, 다문화 가정 등을 대상으로 서비스 및 프로그램이 제공되고 있다. 향후 도서관의 포용적 서비스 확장을 위한 서비스 제도 개선이 선행되어야 할 것으로 보이며, 차별화된 서비스 제공을 위해 관련 부처들간의 협력이 이루어져야 할 것으로 보인다. 마지막으로 향후 사회적 포용을 위한 정책 수립 시 장서, 프로그램, 공간에 대한 과제 뿐만 아니라 이와 관련한 사서의 교육과 유관기관과의 협력 네트워크 구축, 서비스 및 프로그램에 대한 마케팅에 관한 추진과제가 고려되어야 할 것으로 보인다.

Clinical Information Interchange System using HL7-CDA

  • Jung, Yong Gyu;Lee, Young Ho
    • International journal of advanced smart convergence
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    • 제1권2호
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    • pp.47-51
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    • 2012
  • In highly developed society, information and communication technologies are widely used for better medical services. These information and communication technologies should be more and more acceptable in all hospitals for exchange medical records. EMR becomes more convenient than the previously used paper charts. It will be able to record medical institutions every time and dual treatment. Each is different specifications for each medical institution to use the program or document to exchange it. The personal clinic records still does not exchange well. To solve this gap between medical alienation, this paper describes the concepts of HL7-CDA and proposes types of telemedicine system. To resolve time and space constraints, new form of treatment methods presents in future directions after described about related systems. CDA enables electronic medical records to the each medical center and gradually expanded by exchanging the patient's medical records. This paper is using XML-based CDA documents as a hierarchical for medical information exchange standards compliant HL7-CDA documents. It could be possible currently used structural variety of multimedia data. Thus It is able to send and receive HL7-CDA-based medical information and clinical information to identify the medical institutions of medical information with interchange system design and building standards, and through mutual exchange of clinical information.

Walter Van Beirendonck 패션에 재현된 펀 모티프 (Fun Motifs Represented in Walter Van Beirendonck's Fashion)

  • 이상례
    • 패션비즈니스
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    • 제18권5호
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    • pp.171-183
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    • 2014
  • In general, the idea of fun is understood to be associated with interesting things, playfulnesses, joy, pleasure, etc. The "fun culture," which seeks enjoyment and pleasure through life, is a characteristic of elements observed in today's society and culture. This exerts a powerful impacts on the business operation, marketing, and product manufacturing. Moreover, it is accepted as one of remarkable phenomena representing the changing trends of fashion in the 21st century. The objectives of this study were to analyze and categorize the fun motifs observed in fashion designer Walter Van Beirendonck 's collections, to examine their formative characteristics, and to establish academic approaches and analytic framework in studying the fun phenomenon emerging in fashion. As to research methods, this study laid a theoretical ground by reviewing the related literature and previous studies, and conducted a positive case study using the data on Walter Van Beirendonck's collections and exhibitions. According to the results of this study, the fun motifs represented in Walter Van Beirendonck's collections are largely categorized into "deviation from rules," "humorous and obscene graphic images," "introduction and transformation of heterogeneous elements," "women with male gender' etc. On the other side of Walter Van Beirendonck's fashion are sex, sexual humors, sexuality, fetishism, love, form, body, language, social phenomena, harmony between nature and life, consumerism, race, shamanism, tribal rituals, nation, cultural collision, transcendent things, science fictions, cyber Space, dream, alien, future, fairytale, fantasy etc. which are expressed by using fun motifs. Moreover, these themes are led to masculinity and fantasy.

The Influence of Purchase Types on Happiness: A Review

  • ZONG, Lu;DUAN, Xiaowei;DUAN, Shen
    • 융합경영연구
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    • 제10권3호
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    • pp.9-19
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    • 2022
  • Purpose: Previous studies have shown that consumers feel more happiness when they have experiential purchases than material purchases. This experiential advantage has aroused great concern of researchers in the field of social and consumer psychology. Focusing on this issue, the paper aims to tease out the relevant academic work and to further provide with some significant implications. Research design, data and methodology: The paper has divided the review into the following parts. Firstly, the connotation of experiential purchase and material purchase has been simply defined; Secondly, based on the logical framework of pre-factor variables, intermediary variables and regulating boundary conditions, this paper has collated the causal chain of the influence of purchases types on happiness; Finally, this paper has reviewed and summarized the shortcomings of existing studies, and have pointed out specific objectives of future research. Results: From the perspective of time utility and space form, this paper has expounded the substantive differences between the two types of purchase, which lays a foundation for the explanation of the follow-up mechanism. Moreover, the paper has mainly interpreted the intermediary mechanism from two aspects, namely, individual elements of consumers and social elements of consumption situations. Conclusions: This study expands the scope of previous happiness research and strengthens the negative events adaptation research.

Evaluation System for Selecting Residents of Supportive Housing in Seoul

  • Yuhyun SUNG;YounJae LEE
    • 융합경영연구
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    • 제11권2호
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    • pp.57-68
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    • 2023
  • Purpose: This study aims to improve the evaluation system for selecting supportive housing applicants, addressing inconsistency, lack of health and care evaluation, and the need for a quantitative evaluation tool. Proposed improvements include a consistent evaluation index and items for each resident type, selecting suitable residents for independent living and community integration. Research design, data and methodology: This study analyzed the supportive housing selection checklist provided by the Seoul Metropolitan Government, the supportive housing ordinance, and the SH Corporation's operation guidelines. Results: Study finds current supportive housing tenant selection system lacks consistency and proposes improvements. The same terms should be used for the same evaluation items, health and care evaluation items should be added for all tenants, and a quantitative evaluation tool should be used. Consistent evaluation index and items should be created for each resident type in the same evaluation area. The aim is to select suitable tenants with potential for independent living and community integration. Conclusions: This study improves the evaluation system for selecting supportive housing applicants by addressing inconsistencies and adding essential evaluation items related to health and care. While the study is significant, future research should focus on developing quantitative evaluation tools for all detailed items.

친환경 모바일 홈 사우나 디자인 개발에 관한 연구 (A Study on Design Development of Environment-friendly Mobile Home Sauna)

  • 이봉규
    • 한국가구학회지
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    • 제26권1호
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    • pp.77-91
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    • 2015
  • The appeal of sauna is caused by the fact that through that, one can feel Korea's unique temperament and culture; however, because of its being a public facility and flooding of businesses due to excessive supplies of various additional features such as washing, playing, eating, sleeping and health care functions, issues of social resources and environment come to the fore, so it has reached a situation of red ocean that it is difficult to enter the market anymore. Taking these into account, this study focused on developing a thermal technology and design of the housing of an environment-friendly mobile home sauna, making the most use of the sauna's fundamental purpose and settling it as a tourist product, analyzing the marketing research on the existing sauna and considering the recent housing trends and lifestyles for a new concept sauna. Thus, regarding its characteristics and utilization, it was designed smaller than $10m^2$ (3 pyeong) so that it would be easy to install in any space and convenient to move. It can be installed in separate buildings and rest spaces such as country houses, resorts, pensions, camping grounds as well as outdoor houses, custom produced for a measure of pyeong that customers want so as to match up with the Enforcement Ordinance of the Agricultural Land Act in a concept of the farmer's hut and kitchen, bathroom and bathroom can be installed inside according to an option. In addition, regarding its efficacy, in order to give environment-friendly healing effects, materials such as Hinoki Cypress, red clay and hardwood charcoal were used, a fixed indoor temperature of $70{\sim}100^{\circ}C$ was maintained by heating methods such as electromagnetic wave free, energy saving and low-power boiler, and it was made to have excellent effects on fatigue recovery, relieving stress, skin care and diet through far-infrared emission.