• The Research Journal of the Costume Culture
• /
• v.20 no.2
• /
• pp.208-221
• /
• 2012

The purpose of this study is to identify the effects of sportswear brands' country-of-origin on purchase intention (PI) in terms of brand personality as perceived by Chinese university students. Chinese students preferred to shop for sportswear at specialty stores, liked Nike and Adidas most, design was the most important factor when selecting, selected their sportswear themselves, and gathered information from TV ads. With regard to perceptions of brands country-of-origin, America was perceived as a developed country, influential to the world, but as having a bad relationship with China. Germany was perceived as a developed country and as having a well-developed civic culture, good people image, high technology, high influence on the world, and a good relationship with China. Italy was perceived as a developed country with the highest civic culture. China was perceived as a developing country, as having a good people image, and low technology and low influence on the world. Japan was perceived as a developed country with high technology. Factors of brand personality were sincerity, competence & sophistication, and excitement. Nike was perceived as having high competence & sophistication and excitement, Adidas as having high competence & sophistication and excitement, Lining as having high sincerity, and Mizuno's brand personality was very low. People image, competence & sophistication and excitement became higher, PI of Adidas increased. If people image, competence & sophistication and excitement became higher, PI of Kappa increased. If a country was developed and competence & sophistication and excitement became higher, PI of Lining increased. If civic culture, people image, technology, competence & sophistication and excitement became higher, PI of Mizuno increased.

• Journal of Korea Trade
• /
• v.23 no.2
• /
• pp.1-13
• /
• 2019

Purpose - This paper empirically investigates the competition effect of exports between Korea and China in their common-export markets considering market sophistication. Modern market sophistication includes an importing country's aggregate demand for products of high quality, design, novelty, eco-friendliness, and even IPR protection. Using an empirical analysis to identify the demand for product quality across countries, this paper estimates the effects of market sophistication on the competition between Korean exports and Chinese products. Design/Methodology - Our empirical model considers the relationship between an importing country's consumer sophistication and the export competition between Korea and China. This study employs the existing theoretical framework to identify the aggregate demand for product quality across countries. Using a quite direct measurement (the consumer sophistication index, our analysis investigates the differential effects of Korea's export market sophistication, particularly in markets where Korean exports are in competition with similar Chinese products. Findings - Our main findings can be summarized as follows: the negative effects of the export competition between Korea and China on Korea's exports are stronger in third markets where consumers are less sophisticated while the effects are not as pronounced in markets where consumers are more sophisticated. This result, however, best applies to differentiated goods which significantly vary in product quality. Originality/value - Existing studies focus on the supply side of production and make the assumption that the market preference for export quality is identical across countries. This paper attempts to evaluate the export competition between Korea and China from the demand-side perspective. This area of trade studies is underexplored both empirically and in theory, although the issue has long been important to Korean and world trade.

• Journal of Intelligence and Information Systems
• /
• v.15 no.1
• /
• pp.65-85
• /
• 2009

The main purpose of this paper is to propose a sophistication framework for a global manufacturing network (GMN) driven by a mother company to autonomously propagate and coordinate transaction data that are exchanged among manufacturing partners. The framework is based on conceptual fundamentals of previous research that provide a step toward ultimate successful collaboration in the supply chain and employs mobile agents for the coordination and propagation of transaction data. Maintaining the integrity of transaction data linked to a huge information web is difficult. With the sophistication functionalities of this framework, it becomes easy to effectively control the overall GMN operations and to accomplish the intended goals. The current level of sophistication focuses on the transaction data propagation. The sophistication level may be expanded up to business intelligence in the future.

• Korea Trade Review
• /
• v.44 no.1
• /
• pp.237-251
• /
• 2019

This paper seeks to recommend strategic policy options geared towards enhancing sophistication level of Ulsan City's major export industries in the Republic of Korea. Ulsan's major export industries, including shipbuilding, automobile and petrochemical industries, turn out to be based mostly on low to medium technology with low R&D intensity suggesting relatively low level of product sophistication. Using a recent Eurostat high-tech industry classification table which suggests 9 high-tech industries, the paper identifies Ulsan's chemical industry as the only RCA industry. Focusing on chemical industry products at HS 6-digit level, specific products are identified at the efficiency frontier for future policy considerations.

• The Journal of the Convergence on Culture Technology
• /
• v.7 no.3
• /
• pp.433-438
• /
• 2021

This study investigates the relationship between lexical sophistication features and English proficiency for Korean college students. Essays from the ICNALE(International Corpus Network of Asian Learners of English) corpus were analyzed, using TAALES program. In order to examine whether or not there are statistically significant differences in lexical sophistication features across three groups, MANOVA was conducted. Results showed that the lexical sophistication features were significantly affected by English proficiency level. Essays written by Korean students with different English proficiency levels can be differentiated in terms of various lexical sophistication features including content words frequency, content words familiarity, lexical decision mean reaction time function words, hypernymy verbs, word naming response time function words, age of acquisition content words.

• Journal of the East Asian Society of Dietary Life
• /
• v.22 no.1
• /
• pp.120-132
• /
• 2012

The purpose of this study was to investigate thet 5 dimensions of brand personality that could affect brand attachment, and actual and ideal self-congruence in the family restaurant. Also, this study investigated the effects of actual and ideal self-congruence on brand attachment. Questionnaires were given to a sample of customers who visited one of the 4 famous national brands of family restaurants in Daegu. A total of 332 questionnaires were analyzed with SPSS/$PC^+$and LISREL. There were four major empirical research findings. First, sincerity, competence, sophistication and ruggedness affected brand attachment. And second, sincerity, competence and sophistication affected actual self-congruence. Third, sincerity and sophistication affected ideal self-congruence. And fourth, actual self-congruence affected brand attachment. However, the excitement dimension of brand personality did not affect brand attachment,; dimensions of excitement and ruggedness did not affect actual self-congruence,; dimensions of excitement, competence and ruggedness did not affect ideal self-congruence. Also, ideal self-congruence did not affect brand attachment. Based on these findings, marketers of family restaurants were recommended to strengthen the dimensions of sincerity, competence, and sophistication, and to weaken the ruggedness dimension.

• The Journal of the Convergence on Culture Technology
• /
• v.8 no.5
• /
• pp.691-696
• /
• 2022

This study explored the lexical sophistication features to distinguish the group membership of English proficiency, using the automatic analysis program of lexical sophistication. A total of 600 essays written by 300 Korean college students were extracted from the ICNALE (International Corpus Network of Asian Learners of English) corpus and a discriminant function analysis was performed using SPSS program. Results showed that the lexical features to distinguish three groups of English proficiency are SUBTLEXUS frequency content words, age of acquisition content words, lexical decision mean reaction time function words, and hypernymy verbs. High-level Korean students used frequent content words from SUBTLEXUS corpus to a lesser degree and produced more sophisticated words that can be learned at a later age and take longer reaction time in lexical decision task, and more concrete verbs.

• Korean Management Science Review
• /
• v.11 no.2
• /
• pp.237-253
• /
• 1994

Technology measurement is related with how to construct indicators of technological change and relative ranking of technological sophistication. Many attempts have been made to understand the measurement of technology. However, technology measurement still remains little understood problem in spite of its importance. This article is concerned with improving the measurement of technology by introducing market factors into the model. It illustrate a simple approach to the measurement of technology. This approach is based on the characteristic-space paradigm of technology. A relative ranking of technological sophistication for a product is measurable as a set of characteristics. The main feature of the proposed approach is the combination of technical factors and market factors. Technical factors are reflected in the definition of technological sophistication. Market factors are embraced in the determination of the relative importance assigned to each technology defining characteristics. Thus, the weight is determined by technical factors and market factors, which differentiates the study from the past based on judgmental technique such as experts' opinion.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.28 no.7
• /
• pp.1007-1018
• /
• 2004

Luxury fashion brand business is one of the most successful global businesses in these days. The luxury fashion brands with strong brand power permeates through various regions of the world with high added value and buying power. This study was conducted to determine the dimensions of the luxury fashion brand equity so that the fashion marketers can develop strategies to increase their brand power. ID find out the dimensions of the luxury fashion brand equity, qualitative as well as quantitative research methods were employed. Qualitative research was conducted by interviewing 12 consumers who were loyal to the luxury fashion brands. A total of ten dimensions(uniqueness, sophistication, display, economical and utility value, overall pleasure, satisfaction, reputation, trust respect, social acceptance) were identified as a result of the literature review and the qualitative analysis, and a questionnaire was developed based on them. The questionnaire was administered to 250 subjects and the responses were analyzed by factor analysis to confirm the dimensions empirically. As a result of factor analysis, 7 dimensions of fashion luxury brand equity are ＇chic and pleasure＇, ＇trust＇, ＇distinction＇, ＇reputation＇, ＇economical and utility value＇, ＇social acceptance＇, and ＇status＇. First, ＇reputation＇, ＇economical and utility value＇ and ＇social acceptance＇ are similar to the result of the literature review and the qualitative analysis. Next, ＇Chic and pleasure＇ included ＇overall pleasure＇,＇display＇and＇sophistication＇that were identified previously. We knew that People would expect emotional responses such as display through luxury fashion brand. ＇Trust＇ included ＇trust＇ and ＇satisfaction＇ that were identifed previously. ＇Distinction＇ included ＇uniqueness＇ and ＇respect＇ that were identifed previously. Finally, ＇status＇ included ＇sophistication＇ and ＇reputation＇ It seemed that the concept of ＇sophistication＇ was near symbolic rather than descriptive.

• School Mathematics
• /
• v.19 no.1
• /
• pp.77-93
• /
• 2017

The purpose of this study is to investigate the characteristics of problem making of 19 mathematically gifted students in junior high school. In this study, we examined the expansion and sophistication of the problems made by gifted students, focusing on the analysis framework proposed in the previous research. Next, the problem making by gifted students were categorized into 'horizontal problem making' and 'vertical problem making.' As a result of this study, it was found that problem making by gifted students was not enough in terms of extension and sophistication. In addition, gifted students made problems in the direction of decreasing complexity than original problems when creating new problems, and considered the conditions presented in the original text separately but not comprehensively.