• 한국의류학회지
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• 제36권7호
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• pp.756-766
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• 2012

This study investigated the relationships among cognitive age, sociocultural attitudes towards appearance, and appearance management behaviors. This study gave a questionnaire survey to adults between the ages of 17 and 76 who lived in the Daegu and Gyeongbuk regions of South Korea. Data collected from the 296 respondents were analyzed using descriptive statistics, correlation analyses, and ANOVA. The sociocultural attitudes towards appearance (awareness and internalization) were significantly correlated with appearance management behaviors (weight training, skin care, hair care, make-up, and clothing selection). The cognitive age was significantly correlated with the sociocultural attitudes towards appearance and appearance management behaviors such as weight training and clothing selection.

• 한국의류학회지
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• 제36권10호
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• pp.1125-1136
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• 2012

This study examines the influence of attitudes toward cosmetic surgery, body value inclination, and sociocultural attitudes towards appearance on clothing behavior. The subjects of this study were 315 female college students in Gyeongsang province. The data obtained were analyzed by a reliability analysis, factor analysis, correlation analysis, stepwise multiple regression analysis, and t-test. The major results of this study were as follows: First, three factors of attitudes toward cosmetic surgery were identified: the desire/motive for cosmetic surgery, risk taking for cosmetic surgery, and confidentiality about cosmetic surgery. Second, two factors of body value inclination were identified: getting an attractive physical appearance and maintaining an attractive physical appearance. Third, a significant positive correlation was found for attitudes toward cosmetic surgery, body value inclination, and sociocultural attitudes towards appearance with clothing behavior. Fourth, the most important variable that affected the imitation of celebrity clothing and preference for luxury goods was the desire/motive for cosmetic surgery. In addition, the sexual attractiveness of clothing was influenced by risk taking for cosmetic surgery and sociocultural attitudes towards appearance.

• 한국의류학회지
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• 제30권2호
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• pp.348-357
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• 2006

This study was designed to find out how the sociocultural attitudes toward appearance, BMI and body image of adult women affect their self-esteem. A questionnaire was prepared in the survey and a total of 456 adult women were selected by way of stratified random sampling. The research findings are as follows: 1. The sociocultural attitudes toward appearance were shown in two factors of 'internalization' and 'awareness'. The body image was shown in three dimensions of 'care for appearance', 'concern about weight', and 'appearance attractiveness'. 2. Internalization, recognition, and BMI influenced on 'care for appearance'. 'Concern about weight' was affected by internalization and BMI. Appearance attractiveness was affected only by BMI. 3. Adult women's self-esteem was influenced by appearance attractiveness, internalization, and care for appearance. 4. The behaviors of appearance management were differed according to the sociocultural attitudes towards appearance. Therefore, adult women form a higher degree of self-esteem is formed when they accept what they are regardless of their actual BMI and when they evaluate their body positively.

• 가정과삶의질연구
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• 제26권3호
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• pp.65-77
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• 2008

The purpose of the study is to investigate the effects of eating disorder belief and sociocultural attitudes towards appearance on female high school students' eating attitude. Questionnaires regarding eating disorder belief, sociocultural attitudes towards appearance, and eating attitude were administered to 900 1st and 2nd grade female high school students in Gyeonggi Province. Finally 875 questionnaires were collected and statistically analyzed through Cronbach's ${\alpha}$, factor analysis, Pearson's correlation analysis, and hierarchical multiple regression. The main results of the study were as follows: 1) Eating disorder belief, sociocultural attitudes towards appearance, and eating attitude revealed a positive correlation. 2) While control over eating, weight/shape as a means to acceptance, internalization, and awareness were significant predictors of drive for thinness, control over eating, internalization, and weight/shape as a means to acceptance were significant predictors of bulimia. 3) Internalization had a moderating effect on the relationship between eating disorder belief and eating attitude (drive for thinness, bulimia).

• 아동학회지
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• 제34권2호
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• pp.27-42
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• 2013

The purpose of this study was to examine: (1) the relationships among internalization of sociocultural attitudes toward appearance, body comparison, and body dissatisfaction in adolescent girls; and (2) whether or not body comparison mediates the relationship between internalization of sociocultural attitudes toward appearance and body dissatisfaction. The participants consisted of 291 girls from fifth through ninth grades. The data were collected by means of questionnaires given in classroom settings. The findings are as follows: there are significant bivariate correlations among internalization of sociocultural attitudes toward appearance, body comparison, and body dissatisfaction. Furthermore, body comparison partially mediates the relationship between internalization of sociocultural attitude towards appearance and body dissatisfaction. These results seem to indicate that the idea that there are multiple standards of beauty and individuality for every person should be promoted, and this in turn could lower the risk of body dissatisfaction among adolescent girls.

• 한국심리학회지 : 문화 및 사회문제
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• 제23권4호
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• pp.475-495
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• 2017

본 연구는 섭식장애 유병률이 가장 높게 나타나는 초기 성인기 여성을 대상으로 이들의 이상섭식 행동과 물질주의 그리고 기존 미디어 소비에 비해 적극적이지만 병리적인 미디어 소비 형태인 연예인 숭배와의 관련성을 검증하기 위해 실시되었다. 구체적으로 본 연구에서는 초기 성인기 여성의 물질주의 추구와 이상섭식행동의 관계에서 연예인 숭배와 외모에 대한 사회문화적 규범의 내재화가 순차적으로 매개할 것이라 가정하였다. 이를 검증하기 위해 서울 소재 대학에서 모집한 초기 성인기 여성 601명을 대상으로 설문을 실시하였고 그 결과 본 연구의 가설은 지지되었다. 초기 성인기 여성의 물질주의 추구 성향이 높을수록 연예인을 병리적으로 추구하는 경향성이 커지고, 병리적 연예인 숭배 경향성이 클수록 외모에 대한 사회문화적 규범을 더 내재화하여 결국 사회문화적으로 인정받는 규범으로서의 외모에 도달하기 위해 자신의 신체를 통제하려는 시도인 이상섭식행동을 더 보이는 것으로 나타났다. 본 연구는 초기 성인기 여성의 이상섭식행동을 사회문화적 변인인 물질주의와 연예인 숭배를 통해 설명하여 이상섭식행동을 여성 개인 내적 문제로 접근하기보다 하나의 사회문화적 현상으로 접근한 의의가 있다.

• 무역학회지
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• 제46권4호
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• pp.167-188
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• 2021

This study was carried out to identify the key drivers behind the rapid growth of the cosmetic medical tourism industry in recent years and determine the future growth engines. Unlike previous studies that have focused on cosmetic medical tourism in the United States, Japan, and China, this paper examines the related trends in ASEAN countries, where the interest in cosmetic surgery has recently surged among young people, as part of the efforts to promote the expansion of the industry in this particular region. The results of the empirical study showed that those from the ASEAN region traveling abroad for cosmetic surgery found the medical professional's expertise in cosmetic surgery technology, medical care system, and administrative convenience in relation to communication and accessibility appealing, and this is what led to an intention to visit. As for another process that formed the intention to visit, it was the sociocultural attitudes towards appearance arising from the attractiveness of celebrities, and this had an impact on the intention to visit abroad for cosmetic surgery. Especially it was newly discovered, based on an empirical analysis, that sociocultural attitudes towards the appearance and attractiveness of celebrities could be a key influencing factor when it comes to the intention to visit another country for cosmetic surgery.

• 패션비즈니스
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• 제15권3호
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• pp.156-165
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• 2011

The purpose of this study was to examine the influence of major variables and their relationship with the males' appearance consciousness that affect the men's cosmetic consumption. Also, the study also intended to verify the differences of men's cosmetic consumption between Chinese and Thai males. The samples consisted of 200 males who ranged in age from 18 to 35 years (M=24.64). One hundred participants were Thai and one hundred were Chinese. Based on literature review, six research questions were proposed. For data analysis, descriptive statistics, factor analysis, t-test, and multiple regression were used for this study. As the results, the sociocultural attitudes of consumers towards their appearance are positively relevant to the self-esteem and public self consciousness. Also, appearance consciousness such as appearance evaluation and appearance orientation led more cosmetic consumption. Chinese males revealed higher scores on public self-consciousness, appearance orientation, and sociocultural attitudes toward appearance than Thai males. Based on these results, some implications for global cosmetic markets would be suggested.

• 디지털융복합연구
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• 제20권1호
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• pp.425-436
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• 2022

본 연구의 목적은 여대생의 주관적 체형 인식에 미치는 영향요인을 파악하는 것이다. 본 연구는 여대생 121명을 대상으로 설문조사를 실시하였다. 수집된 자료는 SPSS/Win 23.0을 이용하여 피어슨 상관관계, 다중 회귀분석으로 분석하였다. 연구결과 여대생의 주관적 체형 인식에 영향을 미치는 요인은 외모에 대한 사회문화적 태도, 신체만족도, 자아존중감, BMI으로 확인되었고 설명력은 56.0%이었다. 구체적으로 외모에 대한 사회문화적 태도가 높을수록, 신체만족도가 낮을수록, 자아존중감이 낮을수록, BMI가 높을수록 여대생의 주관적 체형 인식은 부정적인 것으로 나타났다. 이중 외모에 대한 사회문화적 태도는 주관적 체형 인식에 가장 큰 영향을 미치는 요인으로 설명되었다. 체형 인식을 긍정적으로 변화시키기 위해서는 자신의 체형을 있는 그대로 지각하고 실제 체형을 수용하여 자신의 체형에 대해 만족할 수 있는 구체적인 방법을 갖도록 도와주어야 한다. 또한 이상적 체형 기준을 강요하는 사회 분위기 개선이 필요하다.

• 한국산학기술학회논문지
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• 제19권3호
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• pp.456-467
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• 2018

현대 사회에서 외모가 자신을 표현하는 중요한 가치로 부상함에 따라 날씬함이 아름다움의 상징으로 여겨지고 있다. 이에 본 연구에서는 여대생들의 신체상, 외모관련 사회문화적 태도, 비만 스트레스와 다이어트 행동이 체중감량 제품 복용에 미치는 영향을 조사하고자 시도되었다. 자료수집은 2017년 6월과 7월에 온라인 설문조사 프로그램을 이용하여 220명의 여대생을 대상으로 신체상, 외모관련 사회문화적 태도, 비만 스트레스와 다이어트 행동에 대해 조사하였다. 자료분석은 SPSS WIN 프로그램을 이용하여 $x^2$-test, 피어슨 상관관계 분석, 로지스틱 회귀분석을 이용하였다. 연구결과, 체중감량 제품의 복용군과 비복용군 사이에는 신체상, 외모관련 사회문화적 태도, 비만스트레스와 다이어트 행동에 유의한 차이가 있었으며, 모든 변수는 서로 유의한 상관관계가 있었다. 체중감량 제품 복용에 영향을 미치는 요인은 외모관련 사회문화적 태도(OR=1.15, CI=1.03~1.29), 비만 스트레스(OR=1.13, CI=1.06~1.20), 다이어트 행동(OR=1.21, CI=1.10~1.33)과 체중감량 제품에 대한 부작용 지식(OR=3.86, CI=1.62~9.20)으로 나타났다. 따라서 여대생을 대상으로 건강한 체중에 대한 올바른 지식과 체중감량 제품 복용이 필요한 경우, 제품의 성분, 부작용에 대한 적절한 정보전달이 이루어져야 한다.