• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.7
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• pp.756-766
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• 2012

This study investigated the relationships among cognitive age, sociocultural attitudes towards appearance, and appearance management behaviors. This study gave a questionnaire survey to adults between the ages of 17 and 76 who lived in the Daegu and Gyeongbuk regions of South Korea. Data collected from the 296 respondents were analyzed using descriptive statistics, correlation analyses, and ANOVA. The sociocultural attitudes towards appearance (awareness and internalization) were significantly correlated with appearance management behaviors (weight training, skin care, hair care, make-up, and clothing selection). The cognitive age was significantly correlated with the sociocultural attitudes towards appearance and appearance management behaviors such as weight training and clothing selection.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.10
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• pp.1125-1136
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• 2012

This study examines the influence of attitudes toward cosmetic surgery, body value inclination, and sociocultural attitudes towards appearance on clothing behavior. The subjects of this study were 315 female college students in Gyeongsang province. The data obtained were analyzed by a reliability analysis, factor analysis, correlation analysis, stepwise multiple regression analysis, and t-test. The major results of this study were as follows: First, three factors of attitudes toward cosmetic surgery were identified: the desire/motive for cosmetic surgery, risk taking for cosmetic surgery, and confidentiality about cosmetic surgery. Second, two factors of body value inclination were identified: getting an attractive physical appearance and maintaining an attractive physical appearance. Third, a significant positive correlation was found for attitudes toward cosmetic surgery, body value inclination, and sociocultural attitudes towards appearance with clothing behavior. Fourth, the most important variable that affected the imitation of celebrity clothing and preference for luxury goods was the desire/motive for cosmetic surgery. In addition, the sexual attractiveness of clothing was influenced by risk taking for cosmetic surgery and sociocultural attitudes towards appearance.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.2 s.150
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• pp.348-357
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• 2006

This study was designed to find out how the sociocultural attitudes toward appearance, BMI and body image of adult women affect their self-esteem. A questionnaire was prepared in the survey and a total of 456 adult women were selected by way of stratified random sampling. The research findings are as follows: 1. The sociocultural attitudes toward appearance were shown in two factors of 'internalization' and 'awareness'. The body image was shown in three dimensions of 'care for appearance', 'concern about weight', and 'appearance attractiveness'. 2. Internalization, recognition, and BMI influenced on 'care for appearance'. 'Concern about weight' was affected by internalization and BMI. Appearance attractiveness was affected only by BMI. 3. Adult women's self-esteem was influenced by appearance attractiveness, internalization, and care for appearance. 4. The behaviors of appearance management were differed according to the sociocultural attitudes towards appearance. Therefore, adult women form a higher degree of self-esteem is formed when they accept what they are regardless of their actual BMI and when they evaluate their body positively.

• Journal of Families and Better Life
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• v.26 no.3
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• pp.65-77
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• 2008

The purpose of the study is to investigate the effects of eating disorder belief and sociocultural attitudes towards appearance on female high school students' eating attitude. Questionnaires regarding eating disorder belief, sociocultural attitudes towards appearance, and eating attitude were administered to 900 1st and 2nd grade female high school students in Gyeonggi Province. Finally 875 questionnaires were collected and statistically analyzed through Cronbach's ${\alpha}$, factor analysis, Pearson's correlation analysis, and hierarchical multiple regression. The main results of the study were as follows: 1) Eating disorder belief, sociocultural attitudes towards appearance, and eating attitude revealed a positive correlation. 2) While control over eating, weight/shape as a means to acceptance, internalization, and awareness were significant predictors of drive for thinness, control over eating, internalization, and weight/shape as a means to acceptance were significant predictors of bulimia. 3) Internalization had a moderating effect on the relationship between eating disorder belief and eating attitude (drive for thinness, bulimia).

• Korean Journal of Child Studies
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• v.34 no.2
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• pp.27-42
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• 2013

The purpose of this study was to examine: (1) the relationships among internalization of sociocultural attitudes toward appearance, body comparison, and body dissatisfaction in adolescent girls; and (2) whether or not body comparison mediates the relationship between internalization of sociocultural attitudes toward appearance and body dissatisfaction. The participants consisted of 291 girls from fifth through ninth grades. The data were collected by means of questionnaires given in classroom settings. The findings are as follows: there are significant bivariate correlations among internalization of sociocultural attitudes toward appearance, body comparison, and body dissatisfaction. Furthermore, body comparison partially mediates the relationship between internalization of sociocultural attitude towards appearance and body dissatisfaction. These results seem to indicate that the idea that there are multiple standards of beauty and individuality for every person should be promoted, and this in turn could lower the risk of body dissatisfaction among adolescent girls.

• Korean Journal of Culture and Social Issue
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• v.23 no.4
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• pp.475-495
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• 2017

The present study aimed to understand young adult women's disordered eating symptoms with materialism and pathological celebrity worship. Specifically, we hypothesized that pathological celebrity worship and internalization of sociocultural attitudes towards appearance would mediate the relationship between materialism and disordered eating symptoms among young adult women. A total of 601 female college students participated in this study. As hypothesized, we found that materialism predicted pathological celebrity worship and increased internalization of sociocultural attitudes towards appearance, which in turn, led to a higher level of disordered eating symptoms. Our findings suggest that young adult women's disordered eating behaviors should be understood as a sociocultural phenomenon rather than as an individual woman's personal issue.

• Korea Trade Review
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• v.46 no.4
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• pp.167-188
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• 2021

This study was carried out to identify the key drivers behind the rapid growth of the cosmetic medical tourism industry in recent years and determine the future growth engines. Unlike previous studies that have focused on cosmetic medical tourism in the United States, Japan, and China, this paper examines the related trends in ASEAN countries, where the interest in cosmetic surgery has recently surged among young people, as part of the efforts to promote the expansion of the industry in this particular region. The results of the empirical study showed that those from the ASEAN region traveling abroad for cosmetic surgery found the medical professional's expertise in cosmetic surgery technology, medical care system, and administrative convenience in relation to communication and accessibility appealing, and this is what led to an intention to visit. As for another process that formed the intention to visit, it was the sociocultural attitudes towards appearance arising from the attractiveness of celebrities, and this had an impact on the intention to visit abroad for cosmetic surgery. Especially it was newly discovered, based on an empirical analysis, that sociocultural attitudes towards the appearance and attractiveness of celebrities could be a key influencing factor when it comes to the intention to visit another country for cosmetic surgery.

• Journal of Fashion Business
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• v.15 no.3
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• pp.156-165
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• 2011

The purpose of this study was to examine the influence of major variables and their relationship with the males' appearance consciousness that affect the men's cosmetic consumption. Also, the study also intended to verify the differences of men's cosmetic consumption between Chinese and Thai males. The samples consisted of 200 males who ranged in age from 18 to 35 years (M=24.64). One hundred participants were Thai and one hundred were Chinese. Based on literature review, six research questions were proposed. For data analysis, descriptive statistics, factor analysis, t-test, and multiple regression were used for this study. As the results, the sociocultural attitudes of consumers towards their appearance are positively relevant to the self-esteem and public self consciousness. Also, appearance consciousness such as appearance evaluation and appearance orientation led more cosmetic consumption. Chinese males revealed higher scores on public self-consciousness, appearance orientation, and sociocultural attitudes toward appearance than Thai males. Based on these results, some implications for global cosmetic markets would be suggested.

• Journal of Digital Convergence
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• v.20 no.1
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• pp.425-436
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• 2022

The purpose of this study was to examine the factors affecting subjective body shape perception among female university students. This research conducted a survey targeting 121 female university students. The collected data were analyzed by Pearson's Correlation, Multiple Regression using SPSS/Win 23.0. were identified as factors influencing on subjective body shape perception in female university students. As the results of regression analysis, sociocultural attitudes towards appearance, body cathexis, self-esteem, BMI demonstrated significant effects on subjective body shape perception. and these are significantly predicted 46.8% of subjective body shape perception. The factor of the greatest impact on subjective body shape perception is sociocultural attitudes towards appearance. In order to positively change body shape perception, it is necessary to help them perceive their body shape as it is, accept the actual body shape, and have a specific way to be satisfied with their body shape.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.3
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• pp.456-467
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• 2018

Appearance has become an important means of expressing oneself in modern society, and women often desire to lose weight. Therefore, this study examined the diets of female college students with high weight loss needs and analyzed the effects of their body image, sociocultural attitude, body stress and diet behavior on intake weight loss products. Data were collected from 220 Korean female college students from June to July using an online survey program. The questionnaires included body image scale, Sociocultural Attitude Towards Appearance Questionnaire (SATAQ), Body Attitudes Questionnaire (BAQ) and diet behaviors scale. Data were analyzed by descriptive statistics, the $x^2$-test, Pearson's correlation coefficients, and logistic regression analysis using the SPSS 22.0 program. There were significant differences in body image, SATAQ, obesity stress and diet behavior between groups. All variables were significantly correlated with each other. Factors influencing weight loss products intake by female university students were SATAQ (OR=1.15, CI=1.03-1.29), obesity stress (OR=1.13, CI=1.06-1.20), diet behaviors (OR=1.21, CI=1.10-1.33), and knowledge regarding the side effects of weight loss products (OR=3.86, CI=1.62-9.20). Thus, it is necessary to teach female college students to recognize healthy weight control methods. Moreover, if weight loss products are needed, appropriate information should be provided regarding the ingredients and side effects of the product.