• Journal of the Korea Fashion and Costume Design Association
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• v.22 no.3
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• pp.127-138
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• 2020

The purpose of this study is to investigate how Socially Responsible Advertisements and Socially Responsible Fashion Advertisements affect brand attitudes, dependent on the level of consumer recollection. The following is a summary of the main findings. Corporate Socially Responsible Advertisements had a positive effect on the behavioral attitude of consumers. However, Socially Responsible Fashion Advertisements more positively affected the emotive attitude. Considering the consumer's recollection, the influences of Socially Responsible Advertisements and Socially Responsible Fashion Advertisements on Brand Attitude were investigated. In the case of Socially Responsible Advertisement, the cognitive attitude factor, that is the rational aspect of consumers, induced a favorable response, whereas, in Socially Responsible Fashion Advertisements, the emotive attitude factor had the highest level of influence on consumers.

• Journal of the Korean Home Economics Association
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• v.36 no.11
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• pp.1-17
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• 1998

The purpose of this study was to investigate causal relation and the influence of socially reponsible atitude and behavior of consumer. In an analysis of causal effect on the socially responsible attitude and behavior of consumer, the most influential variables on the socially responsible behavior of consumer was the socially responsible attitude. And house pattern, altruism, liberalism, dogmatism, perceived consumer effectiveness, environmental concern, faith on the consumer regulation policy, and neutral information had effect on the socially responsible behavior of consumer directly and indirectly.

• Journal of Families and Better Life
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• v.16 no.3
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• pp.123-140
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• 1998

The purpose of this study was to investigate the consistency of socially responsible consumer attitudes and behaviors toward environment problem. The major findings were as follows; 1. The socially responsible consumer behaviors toward environment problem were classified into resource conservation purchasing & using in green product and recycling behavior by factor analysis. 2. Correlation coefficient of the socially responsible attitudes and behaviors toward environment problem was found to be above. 43. This result implies that the consistency of socially responsible attitudes and behaviors was very high. 3. In the area of total socially responsible consumer attitudes and behaviors toward environment problem the related variable on the consistency of attitude and behavior were altruism perceived power of big business liberalism alienation dogmatism perceived consumer effectiveness faith on the environmental regulation policy experience of environment education and consumer i formation.

• Journal of Distribution Science
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• v.17 no.7
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• pp.55-63
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• 2019

Purpose - This paper examines the value relevance of socially responsible activities in the Korean retail firms. Recent studies predict positive relationships between socially responsible activities and the value of corporation. Research design, data, and methodology - We use the environmental score, social score, governance score and the sum of these three scores to represent a fim's effectiveness of socially responsible activities. These scores are published by the Korean Corporate Governance Service. This paper adopts a share price valuation model to evaluate the effect of socially responsible activities on a firm's share price, which controls for the book value of assets and current earnings. The ordinary least square method is employed to examine the relationship. The sample of Korea retail firms is examined from 2011 to 2016. We also conduct sub-sample analysis based on the categorization of chaebol affiliates and non-chaebol affiliates. Results - The entire sample analysis finds neither negatively nor positively significant relationship between socially responsible activities and the value of a corporation. In contrast, our examinations find a significantly positive valuation effect of social score within non-chaebol retail firms. Conclusions - The results weakly support the positive valuation effect of socially responsible activities. The results are consistent with recent studies that highlight heterogeneous effects of socially responsible activities on corporate policies and valuation.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.6
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• pp.55-62
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• 2019

We examined the Audit Quality on the Socially Responsible Investment(SRI) Corporate. We used 1,497 sample data from 2014 to 2016. In short, the result of this paper's is as followed. Socially Responsible Investment(SRI) has a positive relevance with Audit Quality. Socially Responsible Investment(SRI) has a positive relevance with Audit Fee, Audit Time and Audit Size specifically. Therefore we can support that a firm has a high level of Socially Responsible Investment(SRI) will have the better the Audit Quality according to this study. This study contributes as follow. We can verify that the more Socially Responsible Investment(SRI) the better Quality of Accounting Information. We expect that this study can be helped positive image enhancement of Socially Responsible Investment(SRI) Corporate. So we hope that our paper can contribute sound capital market's development.

• Journal of Distribution Science
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• v.17 no.6
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• pp.33-42
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• 2019

Purpose - We investigate whether a firm's engagement in socially responsible activity affects the quality of financial reporting within the retail industry of Korean market. Recent studies argue that more socially responsible firms tend to show a better quality of financial reporting. Research design, data, and methodology - We use a variety of proxy variables related to the use of discretionary accruals and real activity manipulation to measure the quality of financial reporting. The total of environmental, social and governance score is used to represent the degree of socially responsible activity in the retail industry. We use regression models to examine whether more socially responsible firms show a higher quality of financial reporting. The sample of publicly traded Korea retail firms is analyzed from 2011 to 2016. Results - Our analysis finds supporting evidence for limited earning management via the use of discretionary accruals. We find, however, no significant relationship between the degree of social responsibility and the quality of financial reporting within chaebol affiliates unlike non-chaebol affiliates. Conclusions - Our results weakly support a better quality of financial reporting for more socially responsible firms. The results highlight the importance of firm characteristics in deciding the effect of socially responsible activity on corporate policies.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.4
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• pp.795-805
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• 1997

The purpose of this study is to clearly understand the Korean consumer's socially responsible consumption attitude and disposition behavior through revealing by use Fishbein's Multi-Attributes Model as a conceptual frame, the relationship between the socially responsible clothing consumption attitude factors and disposition behavior pattern, and relations of demographic variables. Data were collected from the adult females residing in Seoul. Judgment Sampling were. performed twice during March of 1996 and total 549 sets of answers were used for final analysis. The result are following. First, by looking at the relationship between intrinsic side of socially responsible consumption attitude and disposition behavior, the attitude shows more economical disposition when consumers are in considerate about preservation of natural resources and clothing consumption and when consumers favor purchasing a second hand product, On the other hand, consumers' behavior shows more altruistic disposition, when they favor recycling and acquisition of second hand clothing and when not favor fashion. The result of analysis of relationship between the socially responsible clothing consumption attitude and demographic variables shows that income, age and education level relates to some intrinsic side of socially responsible clothing consumption attitude. On the other side, the analysis result shows that consumers with relatively lower education normally practice economical dispotion, while consumers with higher education level do altruistic disposition. Also, elder and married consumers tend to do more altruistic disposition.

• Journal of the Korea Convergence Society
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• v.9 no.2
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• pp.183-190
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• 2018

We examined the level of Earnings Management of Socially Responsible Investment(SRI) Corporate by using Book-Tax Difference(BTD). We used 2,718 sample data from 2011 to 2016 on Korea Stock Exchange. In short, the result of this study's is as followed. Socially Responsible Investment(SRI) have a negative relevance with Book-Tax Difference(BTD). Therefore this study can support that a firm has a high level of Socially Responsible Investment(SRI) will have the better the Quality of Accounting according to our study. This study contributes as follow. we can confirm that the more Socially Responsible Investment(SRI) the better Quality of Accounting Information. And we hope that our study can be helped development of sound capital market and give a useful information to investors on firms that has a high level of Socially Responsible Investment(SRI).

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.1
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• pp.347-353
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• 2019

This study examined the Quality of Accounting Earning of Socially Responsible Investment(SRI) Corporate from the vantage point of Accounting Conservatism. This study used 2,993 sample data from 2011 to 2016. In short, the result of this study's is as followed. Socially Responsible Investment(SRI) have a positive relevance with Accounting Conservatism. Therefore, this study can support that the firm has a high level of Socially Responsible Investment(SRI) will have the better the Quality of Accounting Earnings according to this study. This study contributes as follow. This study verified the Accounting Earnings's Quality of Socially Responsible Investment(SRI) Corporate from a Accounting Conservatism vantage point and extended precedent study on Socially Responsible Investment(SRI). We hope that this study can be helped development of capital market.

• The Journal of the Korea Contents Association
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• v.15 no.7
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• pp.555-566
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• 2015

Socially responsible activities done by the food-service companies increase corporate their competitiveness and can be used as a marketing strategy for the preparation for their future corporate image through positive word of consumer mouth. Food-service companies will lose competitiveness if they overlook socially responsible activities, which risks their long term sustainability. For one month, June 1 to June 30, 2014, after explaining the purpose and validity to staff and customers, the researcher asked them to complete a questionnaire via Self-administered Questionnaire Survey Method and gathered it.532 questionnaires out of 540 were returned and, excluding 22 insincerely replied questionnaires, 510 questionnaires were used for empirical analysis of the research material. he summary analysis for the research hypotheses are as follows :First, socially responsible activities(economic, charity and environmnetal responsibility) had a positive(+) effect on corporate image. Second, socially responsible activities had a positive(+) effect on long-term orientation. Third, socially responsible activities had a positive (+) effect on word of mouth. This study is worthwhile because it empirically confirms that food-service companies carry out socially responsible activities. his study confirms that socially responsible activities and business operations that fulfill this responsibility can be used as a marketing strategy, which reveals consumers' value of social responsibility.