• 제목/요약/키워드: social theory

검색결과 3,081건 처리시간 0.028초

SOCIAL NETWORK THEORY AND PRIVATE HOUSING DEVELOPERS IN MALAYSIA

  • Muhammad Hijas Sahari;Mastura Jaafar;Abdul Rashid Abdul Aziz
    • 국제학술발표논문집
    • /
    • The 2th International Conference on Construction Engineering and Project Management
    • /
    • pp.704-710
    • /
    • 2007
  • This paper examines the operations of private housing developers (PHDs) based on Social Network Theory. PHDs need to choose the best consultants, contractors and suppliers (CCS) to make sure the project run and complete successfully. PHDs gather the scarce resources from the external environment through personal network. This research used the social network method which relies on alliances based on network, social, tie and trust. The more people/firm PHDs network with, the better chances of finding the right CCS.

  • PDF

Why SNS Sites Are Using Advertising Models Like You: An Explanation from Construal-Level Theory

  • Garam Hong;Seongwon Lee;Kil-Soo Suh
    • Asia pacific journal of information systems
    • /
    • 제30권4호
    • /
    • pp.695-718
    • /
    • 2020
  • Based on the Construal Level Theory, we aim to study a most favorable fit among the advertising model, media type, and message construals, which are important factors in an advertisement. A two (social distance of the ad model in an ad: distal (low similarity) vs proximal (high similarity) by two (social distance of a media type: distal (portal) vs. proximal (SNS)) by two (message construal: abstract vs concrete) laboratory experiment was conducted to examine attitude changes on ad messages. The results show that abstract messages were more effective in attitude toward advertisement and purchase intention under the distal social distance (i.e. advertising model in low-similarity and portal media type) while concrete messages were so under the proximal social distance and SNS media type.

Extending the Theory of Intercultural Public Relations: Influence of Power in the Intersection of Cultural Identity, Social Capital and Social Control for Korean American professionals

  • Jang, Ahnlee
    • International Journal of Contents
    • /
    • 제16권2호
    • /
    • pp.51-64
    • /
    • 2020
  • Interviews with 17 Korean American professionals living in Korea revealed the relationship between their status, cultural identities, social capital, and conflicts that arise between their understanding of American and Korean social norms. The findings indicate that social capital for Korean Americans in Korea largely comprises of their English community in Korea and the Seoul Global Center; and that their access to social capital in the Korean society, in general, is limited. As result of limited availability and accessibility of social capital, with a sense of superiority, they maintained their American identity. In terms of social control, their lack of motivation to adopt and follow Korean social norms, as well as them being from the U.S., limited changes occurred in their cultural identity. Extending previous research on the Theory of Intercultural Public Relations, the public's power allows them to maintain their cultural identity, which in turn, effect their communication process. Implications of these findings, as well as suggestions for future study, are discussed.

사회자본으로서의 가족자원에 대한 이해와 활용방안 (An Introductory Study on the Social Capital to Human Ecology)

  • 서지원
    • 가정과삶의질연구
    • /
    • 제24권3호
    • /
    • pp.1-14
    • /
    • 2006
  • The purpose of this study was to introduce the concept of social capital to the studies of human ecology in Korea. Social capital theory provides a framework for analyzing well being of families because the concept of social capital can be understood as an important family resource, including social networks, social supports, and family structure. The utilization of the social capital theory, considering both positive and negative effects on equality, in the studies of human ecology is expected to contribute to the social understanding of the characteristics of households as a system that are related with environments, and provide a basic theoretical framework for discussing family structure, human capital development, poverty, and healthy families.

학교 건강증진 사업을 위한 사회생태학적 모형의 이론적 접근 (A Theoretical Approach of Social Ecological Model for School Health Promotion Program)

  • 정상혁;윤희상
    • 한국학교ㆍ지역보건교육학회지
    • /
    • 제7권
    • /
    • pp.87-99
    • /
    • 2006
  • Objectives: This study is to draw the design of the program which is improve school health promotion participation by applying the Social Ecological Model based on the literature review on the health promotion. Methods: Literature review was carried out based on 5 factors of social ecological model using computer search engines of Google, ProQuest, and Riss4U. Results; Social Ecological Model is consist of individual, interpersonal, institutional/organizational, community, and policy. Individual sphere is drawn from Health Belief Model, interpersonal sphere is Social Support Theory, institutional/ organizational sphere is institutional resources theory, community sphere is community model, and policy sphere is Social Marketing Theory. The literature review show that the important variables affecting health promotion exist in each sphere. Individual sphere has social economic status, age, sex, sensitivity and specificity of illness, self-efficacy. Interpersonal sphere has support and use of family, friend and neighbor. Institutional/Organizational sphere has environment service reliability and utility. Conclusions: Community sphere has distance, neighborhood safety, interrelationship among institutions. Policy sphere has cost, legislation advertisement, lobby and concern and leadership of Institution.

  • PDF

The Integration of Social Media to the Theory of Planned Behavior: A Case Study in Indonesia

  • SIHOMBING, Sabrina O.;PRAMONO, Rudy
    • The Journal of Asian Finance, Economics and Business
    • /
    • 제8권5호
    • /
    • pp.445-454
    • /
    • 2021
  • Leader and leadership are one of the important aspects in the life of a country. This study aims to predict the intention of young voters to vote for state leader elections by expanding the theory of planned behavior to the Indonesian context. Apart from the importance of the presidential election, research rarely uses the theory of planned behavior, and to the best of researchers' knowledge, there are no studies that have applied the theory of planned behavior to predict the intention to vote for the president. Therefore, this study is an attempt to fill that gap. Two hundred questionnaires were distributed using non-probability purposive sampling. Data analysis was carried out using the structural equation modeling (SEM) approach. The results showed that attitude and behavior control were positively related to voters' intention to elect presidential candidates. Furthermore, information from social media also has a positive relationship with the attitude of choosing presidential candidates. However, the results also show that subjective norms do not have a significant relationship with voters' intention. This study contributes knowledge to researchers, practitioners, and policymakers about the factors that influence youth intention to vote in Indonesia, namely, attitudes, perceived behavior control, and information from social media.

The Effects of Fit and Social Construction on Individual Performance

  • Im, Ghi-Young
    • 한국경영정보학회:학술대회논문집
    • /
    • 한국경영정보학회 2008년도 춘계학술대회
    • /
    • pp.29-34
    • /
    • 2008
  • This study examines the effects of information and communication technologies on individual performance. The literature has paid a considerable amount of attention to social influence as a determinant of individual behavior. We combine task-technology fit with concepts from adaptive structuration theory to specify social influence. In our model, we suggest that individuals should receive support from proper social construction to have additional performance improvement. Empirical data from 317 individuals across 43 teams in 10 companies is used to assess the theoretical model. Our theoretical model received support from the data.

  • PDF

노년기 경제적 복지를 위한 사회투자정책의 방향 : 인적자본 및 사회자본의 활용을 중심으로 (The Effects of Human Capital and Social Capital on Economic Well-Being of the Elderly in Korea)

  • 서지원
    • 가족자원경영과 정책
    • /
    • 제12권2호
    • /
    • pp.31-55
    • /
    • 2008
  • Human capital theory and social capital theory provide a framework for analyzing economic well-being. The purpose of this study was to investigate the effects of human capital and social capital on the economic well-being of the elderly. The data from the 1st wave of KLoSA (Korean Longitudinal Study of Aging) were used (n=3,426). The major findings were as follows: First, human capital and social capital are both resources that can contribute to increasing the economic well-being of the elderly. Second, the effects of human capital on the economic well-being of the elderly were relatively higher than the effects of social capital. Third, the relative contributions of human capital and social capital to increasing economic well-being varied by sex, age, and region. Based on the empirical results, the implications for social investment in human capital and social capital were provided.

  • PDF

Applying Hebbian Theory to Enhance Search Performance in Unstructured Social-Like Peer-to-Peer Networks

  • Huang, Chester S.J.;Yang, Stephen J.H.;Su, Addison Y.S.
    • ETRI Journal
    • /
    • 제34권4호
    • /
    • pp.591-601
    • /
    • 2012
  • Unstructured peer-to-peer (p2p) networks usually employ flooding search algorithms to locate resources. However, these algorithms often require a large storage overhead or generate massive network traffic. To address this issue, previous researchers explored the possibility of building efficient p2p networks by clustering peers into communities based on their social relationships, creating social-like p2p networks. This study proposes a social relationship p2p network that uses a measure based on Hebbian theory to create a social relation weight. The contribution of the study is twofold. First, using the social relation weight, the query peer stores and searches for the appropriate response peers in social-like p2p networks. Second, this study designs a novel knowledge index mechanism that dynamically adapts social relationship p2p networks. The results show that the proposed social relationship p2p network improves search performance significantly, compared with existing approaches.

What Factors Affect the Voluntary and Active Social Media Marketing Activities of Nonprofit Organization Members?

  • Cheolho Yoon;Jose Marti-Parreno
    • Asia pacific journal of information systems
    • /
    • 제34권2호
    • /
    • pp.470-492
    • /
    • 2024
  • For nonprofit organizations to effectively conduct social media marketing, which is characterized by viral marketing, it is essential that members engage in voluntary and active social media marketing activities. The purpose of this study was to present and empirically analyze the factors that influence the social media marketing activities of nonprofit organization members. To this end, this paper presents a research model that combines social capital and social cognitive theory based on the theory of reasoned action. To test this research model, valid survey data were collected from 317 members of nonprofit organizations in Korea and analyzed with structural equation modeling. The main results suggest that reciprocity, shared goals, outcome expectations, and self-efficiency affect the social media marketing activity intentions of nonprofit organization members through attitude and subjective norms. These results provide practical guidelines for the revitalization of social media marketing in nonprofit organizations.