• Title/Summary/Keyword: social survey

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The Convergent Influence of Social Awareness and Health Status on Social Support in Korean Echo Generation (에코세대의 사회인식 및 건강상태가 사회적지지에 미치는 융복합적 영향)

  • Song, Hyo-Jeong;Park, Min-Jeong
    • Journal of Digital Convergence
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    • v.15 no.8
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    • pp.247-256
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    • 2017
  • The purpose of this study was to identify the convergent influence of social awareness and health status on social support in Korean echo generation by using Korea adult psycho-social anxiety survey data. Korea adult psycho-social anxiety survey data were collected from August to September 2015 and included 1,653, who responded to the question regarding social support. The data were analyzed by t-test, chi-square and hierarchial multiple regression using SPSS WIN 23.0 program. The mean score of social support was 19.60. The influencing factors on social support were neighborhood relations, perceived class, euphoria, equality in society, stability in society, self Esteem, communication, and stress, respectively. Therefore, it is necessary to establish strategies to strengthen social support of echo generation. A more careful examination may be warranted.

A Study on the Social Needs of Customer for Robot Design (로봇 디자인에서 사용자의 사회적 니즈 추출에 관한 연구)

  • 김현진;박용국;김재우
    • Archives of design research
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    • v.16 no.3
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    • pp.253-262
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    • 2003
  • This article suggest a research method to extract user needs for designing social interface of a service robot. We first discuss social design issues for the service robot. Then we present a novel survey method for the service robot based on the social design issues and robot characteristics. Finally we discuss survey results, answered by Korean customers, of functional needs, social characteristics, product design for a home service robot. It is analyzed that Korean customers expect the image of home service robot as “a late teenager female who helps household work effectively”

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Evaluating the social benefit of providing marketing information of livestock products

  • Kim, Sounghun;Jeon, Sang Gon
    • Korean Journal of Agricultural Science
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    • v.48 no.2
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    • pp.219-230
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    • 2021
  • In Korea, the industry and marketing of livestock has grown because of increases in consumers' income and changes in food consumption trends. Livestock production and consumption increased tenfold from 1970 to 2018, and this rise will continue. However, the quality of marketing information for Korean livestock has remained low. The Korea Institute for Animal Products Quality Evaluation (KAPE) operates programs that provide marketing information on livestock, but the social benefits of these programs have not been objectively evaluated. The purpose of this study was to estimate the social benefit of the programs offering marketing information on Korean livestock. Survey and analysis using an economic model (double-bounded dichotomous choice contingent valuation model), revealed a few findings. First, the users of the marketing information programs offered by KAPE recognized the value of these programs and demonstrated their willingness to pay for this marketing information. Second, the social values of the programs offering marketing information on livestock were estimated as 1.1 billion won (marketing information on main livestock) or 5.3 billion won (price information on poultry), and these social values were 2 or 6 times greater than the cost to operate the programs for offering information. Finally, the program that provides marketing information on domestic livestock provides sufficient social benefits, so KAPE should expand these programs.

What Drives Consumers' Purchase Decisions? : User- and Marketer-generated Content

  • Kim, Yu-Jin
    • Science of Emotion and Sensibility
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    • v.24 no.4
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    • pp.79-90
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    • 2021
  • Consumers have an increasingly active role in the marketing cycle, using social media channels to create, distribute, and consume digital content. In this context, this paper investigates the impact of user- and marketer-generated content on consumer purchase intentions and the approach to designing an effective social media marketing platform. Referencing a literature review of social media marketing and consumer purchase intentions, a case study of the social media-marketing platform, 0.8L, was undertaken using both qualitative and quantitative results through content analysis and a participatory survey. First, about 450 consumer reviews for ten sunscreen products posted on the 0.8L platform were compared with products' marketer-generated content. Next, 55 subjects participated in a survey regarding purchase intentions toward moisturizing creams on the 0.8L platform. The results indicated that user-generated content (i.e., texts and photos) provided more personal experiences of the product usage process, whereas marketers focused on distinctive product photos and features. Moreover, customer reviews (particularly high volume and narrative format) had more impact on purchase decisions than marketer information in the online cosmetics market. Real users' honest reviews (both positive and negative) were found to aid companies' prompt and straightforward assessment of newly released products. In addition to the importance of customer-driven marketing practices, distinctive user experience design features of a competitive social media-marketing platform are identified to facilitate the creation and sharing of sincere customer reviews that resonate with potential buyers.

An Influence of Social Workers' Social Capital on Organizational Citizenship Behavior - focused on Social workers in Kwangjoo metropolitan and Jeon-nam Province -

  • Lee, Hun-Hee;Lee, Jung-Seo
    • Journal of the Korea Society of Computer and Information
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    • v.21 no.9
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    • pp.127-137
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    • 2016
  • This study is an objective research to verify causality between social worker's social capital and OCB in Jeon-nam province including Kwangjoo. Survey was done directly from 255 social workers working in social welfare facilities. Study methodology was the structural equation to verify the influence of social capital on organized citizens' activities and the mediator effect of job satisfaction and organizational commitment. Using Fornell and Locker's two-step approach, this study verified the similarity between direct effectiveness and indirect effectiveness through bootstrap. I hope that the result of this study will be used as objective and academic material for social workers who work hard with sense of duty at field and expect that there will be a intensive follow-up research which can make social workers' social capital and make it stronger.

The Relationship between Korean People's Social Capital and Multicultural Acceptance (한국인의 사회자본과 다문화 수용성 관계)

  • Lee, Hyoung-Ha
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.11
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    • pp.193-202
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    • 2014
  • This study was attempted in order to measure the level of Korean people's social capital and their multicultural acceptance, and to explain the relationship between the sub-factors of social capital(trust, reciprocity, and participation) and the multicultural acceptance. Furthermore, this study aimed to examine the relative influence of the sub-factors of social capital on the multicultural acceptance and to suggest which social capitals should be reinforced. Data on 'social capital' and 'multicultural acceptance' used in this study were obtained from the data of the 8th Korean General Social Survey (KGSS) in 2010. The results of analyses are as follows. First, social capital was lower with increase in age (F=28.18, p<.001), and higher with increase in academic qualification (F=15.49, p<.001), and total household income (F=8.85, p<.001). Second, the multicultural acceptance was higher in men (t=9.98, p<01) and lower with increase in age (F=27.29, p<.001), and higher with increase in academic qualification (F=28.99, p<.001), and total household income (F=11.92, p<.001). Third, among the three social capital factors influencing the multicultural acceptance, 'trust' was found to have a significant positive (+) effect. Based on these results were suggested various strategies for enhancing Korean people's multicultural acceptance.

The Study on the System and Weight about Evaluation Indicators of Social Sustainability in Residential Environment (주거환경의 사회적 지속가능성 평가항목 체계와 가중치에 관한 연구)

  • Jo, In-Sook;Shin, Hwa-Kyoung
    • Journal of the Korean housing association
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    • v.28 no.2
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    • pp.47-56
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    • 2017
  • Sustainable development is one of the important concept of the 21st century. Especially, Social sustainability is an important factor in today's society with the weakened community, and is needed exploring social sustainability in the residential environment as a container of human life. The purpose of this study was to develop the evaluation indicators and evaluation system of social sustainability in residential environment. In order to develop evaluation indicators first, the delphi expert survey was conducted to assess the adequacy of selected the evaluation indicators in previous studies. Second, expert survey using the method of AHP was progressed in order to analyze importance and weight of evaluation indicators and was analyzed using Expert Choice. The findings of this study are as followings; the evaluation system was composed of locality, communality and organisms. The communality is the most important. The locality was composed of historical and cultural, reflection of regional identity and homogeneous of regions. Reflection of local identity is the most important in locality area. The communality was composed of social integration environment, community activities and the community space. The community activities are the most important in communality area. The organism was composed of employment, self-sufficiency, welfare, population, safety and housing. Safety is the most important in the organism area.

Social Capital and the Social Implication of Digital Divide (사회자본과 정보격차의 사회적 함의)

  • Lee, Seung-Min
    • Journal of Information Management
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    • v.38 no.1
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    • pp.37-58
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    • 2007
  • The current notion of digital divide is quite different from the traditional definition of digital divide. People have considered that digital divide and social capital are separated notions and are not related with each other. However, in this current information society, the digital divide affects the process of building social capital, and thus these two concepts have become closely related with each other. Now, the notion of digital divide is combined with social capital theory and has created new social phenomena that multiple divisions of social structure. Information and Communication Technologies(ICT) plays important roles in this new social and informational environment. This research identifies the relationships between digital divide caused by ICTs and social capital. To investigate the relationship between digital divide and social capital, this research used datasets provided by the Pew Internet & American Life Project (March 2002 survey).