• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.5 s.142
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• pp.715-726
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• 2005

The purpose of this study was to identify the effects of the sensation seeking and body image on female adolescents' clothing behavior and hair style attitude. The data was collected from 390 high school girls living in Seoul, via a self·administered questionnaires, and were analyzed by frequency, factor analysis, reliability test, Pearson's correlation, and multiple regression. The results of this study was as follows : 1) Three factors of body images were self appearance evaluation, appearance orientation and fitness orientation. Five factors of clothing attitudes were fashion/clothing interest, clothing exhibition, social approval, psychological dependence on clothing and fashion leadership. And three factors of hair style attitudes were interest in hair style, individuality in hair style and dependency on hair designer. 2) As the result of analyzing the effects of sensation seeking and body image on clothing behavior, fashion/clothing interest was explained by appearance orientation and fitness orientation, and clothing exhibition by sensation seeking and appearance orientation, and social approval by appearance orientation, self appearance evaluation and body cathexis, and fashion leadership by appearance orientation, fitness orientation and self appearance evaluation, and clothing conformity to the self-entertainer by appearance orientation, sensation seeking and fitness orientation, and appearance related delinquency by sensation seeking, appearance orientation, fitness orientation, self appearance evaluation. 3) As the result of analyzing the effects of sensation seeking and body image on hair style attitudes, interest in hair style was explained by the factors such as appearance orientation, sensation seeking, fitness orientation, and body cathexis, and individuality in hair style by appearance orientation, sensation seeking and self appearance evaluation, and dependency on hair designer by body cathexis.

• Journal of the Korea Society of Computer and Information
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• v.26 no.8
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• pp.173-180
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• 2021

The purpose of the present study was to investigate the relationship between perceived parenting style and life satisfaction among adolescents transitioning from middle to high schools and to ascertain whether self-esteem functions as a mediating variable between the two aforementioned variables. Based on the results of literature review, a research model, in which there were perceived parenting style, self-esteem, and life satisfaction as latent variables, was designed. The current study analyzed the 6th and 7th wave data of the 4th grade panel of elementary school from the Korea Children and Youth Panel Survey (KCYPS). Major results were as follows. First, perceived democratic parenting style had a significant positive effect on life satisfaction whereas controlling parenting style did not have a significant impact on life satisfaction. Second, self-esteem partially mediated the effect of perceived democratic parenting style on life satisfaction. Third, self-esteem fully mediated the effect of perceived controlling parenting style on life satisfaction. Finally, implications and recommendations were provided to improve parenting style and to enhance self-esteem of adolescents experiencing school transitions.

• Journal of the Korea Convergence Society
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• v.10 no.12
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• pp.411-420
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• 2019

This study analyzed the effective message strategy for the TB prevention campaign. This study examined the differences in the perceived susceptibility, perceived severity, and behavior intention according to the message orientation(individual-social) and the message presentation style(statistical-narrative). The results showed that individual message is more effective than social message in terms of perceived susceptibility and perceived severity. There was no significant difference between statistical and narrative messages. Finally, in the case of individual message, narrative messages were more effective than statistical messages; and in the case of social message, social messages were more effective than narrative messages. Based on these results, theoretical implications were discussed and a practical strategy for TB prevention campaign were proposed.

• The Research Journal of the Costume Culture
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• v.7 no.4
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• pp.139-154
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• 1999

The objectives of this study were to find relationships between ego identity and clothing benefits, and to examine the influence of ego identity, clothing attributes evaluation, and demographic variables on clothing benefits. The subjects were 405 college students(male : 164, female : 241) in Seoul. Six factors of clothing benefit derived by factor analysis : fashion, comfort, social recognition, self-expression, recognized brand, and economy. Males with higher goal-directedness of ego identity had less interest in the benefits of social recognition and recognized brand. The higher the uniqueness of ego identity females had, the higher the social recognition and the lower the comfort. Social recognition of males was influenced by self-acceptance(-), style, and fastener(R²=17.7%). and recognized brand influenced by parents\` education, goal-directedness(-), and allowance(R²=27.5%). Fashion of females was influenced by style, allowance(-), and goal-directedness(-)(R²=18.7%), comfort unfluenced by uniqueness(-), size, and allowance(-)(R²=14.6%), and self-expression influenced by style, allowance, fastener, and interpersonal relation(R²=28.0%). The present findings mean that allowance and ego identity such as goal-directedness, self-acceptance, interpersonal relation were meaningful variables that affect clothing benefits.

• Journal of Contemporary Eastern Asia
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• v.16 no.2
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• pp.93-109
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• 2017

Cross-culturally, acts of sharing are recognized as an effective method to initiate and maintain human relationships in real-life situations by promoting continuous reciprocal exchanges between donors and recipients. Specifically, this study examines the effects of sharing a media product from the perspective of the givers, as compared to effects on the receivers. "Gangnam Style," a Korean music video, is of interest because it was spontaneously shared worldwide by young adults who used it as a vehicle to build and strengthen social relationships, among young adults. While both the givers and receivers of the "Gangnam Style" benefited from bridging new relationships, the results of this study found that those who gave "Gangnam Style" benefited more in terms bonding already existing relationships, compared to those who received materials. This study provides further evidence in support of the "sender-effect" paradigm and enhances our understanding of how online sharing contributes to the construction of social capital among the young adults.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2007.11a
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• pp.59-62
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• 2007

A tendency of active exchanges of newly-generated culture and mind following with the world globalization has been leading totally new concept of social level, its life style and spending habit. According to these social movements, people's way of thinking has been shifted from we-centered to I-centered, which generate (cause) individualism. The tendency of putting much weight on individuality prevailed in the society grows the social awareness on individual's needs and tastes and ultimately lead overall movement of longing for single life style. The rate for singles also has been dramatically increased these days, and expects reach 30 percents of overall popularity in 2010. Therefore, various new concepts of residences for singles have been introduced recently, such as an office apartment, condominium and serviced residents, which combines concepts of both a hotel and an apartment. In this thesis, six examples of newly-styled residence for singles would be researched in every aspect, such as its service, facilities and so on. Although the fact of that overall service quality of new type residence now is well constructed and performed is derived from this research, I expect to contribute more various and advanced service quality into new social movement and new type of residences for single life, and finally provide satisfactory life style for singles.

• Journal of the Korean Society of Costume
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• v.24
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• pp.121-142
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• 1995

The Expressionism took shape in the early twentieth century, so called as the time of change and innovation which intermediated between the time of extreme prosperity and peace and the time of disruption. This study is based on the wide sense of Expressionism out of various concepts of Expressionism. The afore-mentioned phenomenon was emphasized all the more in the French Expressionism and it is the most important and substantial object in the Art to make a direct transference of emotion , feeling and thought and it could be regarded as one of characteristics of the French Expressionism . In Addition, the Expressionism produced " Aesthetics on Ugliness "Aesthetics des H lichen )" in creating work of art. It was an expression of the Existentialism based on Humanism for modern people who lived at time of nihility and such artistic movement accepted polarity and ambivalance concepts claimed by Nietzsche into three specific fields in accordance with thought and technique in the work of art and those are the Intuitional Expressionism. Cubistic Expressionism and Fantastic Expressionism. This study makes a close analysis of costume style trends on the basis of the categorized Expressionism enumerated as above. The characteristics of Intuitional Expressionism is that poverty and a sense of alienation dominated all society and thus the social reality brought a trend of social participation . This social reality effected significantly modern costume style and a reformative costume turned up at last . This reformative costume was classified into Gar onne look, Military look and Lingerie look by characteristics of style in order to make a close examination for the relationship between social reality and the reformative structure. Cubistic Expressionism effected costume forming and changed costume style through " Deformation " and " Distortion" in forming technique , and also it has developed geometrical style of costume, which could be symbolized by mechanism. And on the other hand, this Cubistic Expressionism has emphasized exaggerated expression ability to produce rigid and stiff style of costume. Fantastic Expression pursued basic artistic worth from the primitive and ethnic customs and accepted fantastic oriental Exoticism . This Fantastic Expressionism effected costume style of twentieh century and such designers as Lon Bakst, Paul Poiret, Elsa Schiapareli adopted intentive primary color. It also applied " Depaysment" to modern costume style , which introduced avant-garde design to give an impact through destruction of the existing traditional concept. This study also analized seven major representative costume designers of the early twentieth century. They are L on Bakst, Paul Poiret, Madeline Vionnet, JeanPatou, Gabriel Chanel and Elsa Schiaparelli. These designers deployed creative costume design work with peculiar expression technique based on the French expressionism. The costume study related to art history was so far made mostly to approach costume forming but only a few study is found to have approached idealistic background of art history in connection with creating costume. From that point of view, it is profoundly significant for this study to analize idealistic background and characteristics of Expressionism and relationship between costume and expressionism and to examine modern costume of twntieth century in conjunction with technical characteristics and spiritual sense of Expresionism.eristics and spiritual sense of Expresionism.

• International Journal of Costume and Fashion
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• v.11 no.1
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• pp.53-61
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• 2011

This study examines the prati fashion style. prati fashion refers to a practical fashion, the most sought-after trend and newest fashion concept. This trend emerged as a response to the trio of minimalism, the recent economic downturn and the modern life style, and has led to powerful fashion lines and items. Therefore, this study is to understand and analyze the prati fashion style, with its focus on the 2010 modern fashion collection that embodied functional, economic, and minimal styles. First, the functional style realized by new materials provides comfort and allows multi-style changes. Second, the minimal style adds detailed changes to minimal silhouettes. Finally the economic style means easy to wear and easy to match items at affordable prices. The analyses stated above found that the prati fashion brought about a new paradigm to society, and influenced social, cultural and economic aspects of our daily life. It also helped find solutions to economic problems of this era. Drawing global attention, the prati fashion has functional, design and economic values, and thereby influences the shift of market paradigm.

• The Research Journal of the Costume Culture
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• v.18 no.5
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• pp.857-871
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• 2010

As the selective role model for the public and the creators of fashion style, the characters of homme fatale image presented in the Korean 'trendy' teleplays have significant influence on the audience. In this study, the concept of homme fatale, is defined, and the inherent meaning of this recent coinage(homme fatale) and the characteristics of the image are discussed. And then, the fashion styles classified into homme fatale image are exhaustively analyzed to find out the recent trends of men's fashion which represent the new masculine image and its meaning. According to the result of this analysis, the fashion styles of homme fatale image, which expresses the new image reflecting the traits of contemporary men, can be subdivided into traditional classic style, modern dandy style, easy casual style, and glam sexy style. Traditional classic style represents perfect masculine image with its dignity and formality, while modern dandy style expresses the modern, urban, elegant, and refined images. Easy casual style emphasizes the active and liberal image of men, and the glam sexy style tries to stress the sexual attractiveness of men. These fashion styles are important elements which express not only the characteristics, the social status, the jobs but also the psychology of the characters, and they present the various fashion styles expressing the masculine sexuality.

• Journal of Fashion Business
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• v.21 no.3
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• pp.29-42
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• 2017

This study investigates the impact of female consumer self-image on pursued fashion style. A survey was carried out among 717 women between the ages of 20 and 60 living in Seoul, Incheon, and Gyeonggi. Analysis was conducted in the following manner: SPSS 18.0 was used to perform an Exploratory Factor Analysis (descriptive analysis, principal factor analysis, Pearson correlation analysis, frequency analysis, and reliability analysis) and AMOS 21.0 was used to carry out a Confirmatory Factor Analysis. Based on a Structure Equation Model, results show that ideal self-image and realistic self-image, which are factors derived from psychology, affect pursued fashion style. By contrast, social self-image - derived from social contexts - does not. Therefore, the female consumers' self-image influences pursued fashion style; this is opposed to the relationship between the realistic self-image and ideal self-image of women, which is more unconscious and self-satisfying. The presented results indicate that we should respond to changes in the fashion industry and develop a deeper understanding of consumer niches to discover the factors that predict purchasing behavior. This knowledge can then be applied to establish market strategies. This study contributes to the literature by producing preliminary data that can help support such strategy formulation in the fashion and clothing industry.