• Survey Research
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• v.11 no.3
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• pp.1-18
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• 2010

How much do people living in different communities vary in their survey responses? A few studies have examined the effect of the social environment on survey response. Making generalizations from these studies by looking at the effect of social environment on survey response is complicated due to differences in survey dimensions, including incentives, survey mode, types of response rates, and geographic levels. Using the 2000 Census Final Response Rates(CFRR) and the 2002 General Social Survey Response Rates(GSSRR) linked with the 2000 Census in the United States, we attempt to understand how community characteristics associated with survey cooperation vary between data sets. We found that people living in poor area are less likely to cooperate with the Census but more likely to cooperate with GSS, while people living in an area with more minors under 18 is more likely to cooperate with both Census and the GSS. By using two data sources with contrasting survey dimensions within the United States, our findings have implications for survey field operations and hopefully will invigorate studies about response rates in a Korean context.

• The Journal of Korean Association of Computer Education
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• v.16 no.1
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• pp.63-71
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• 2013

This investigates the major factors that impact digital contents piracy in a college environment, mainly because the violation of the copyright is known to occur most often in college environments. Using a theoretical model based on Theory of Reasoned Action, this study examines the causal relationships among the variables of the digital contents piracy behavior. Major research variables include intention to commit piracy, attitude, social influence, fear of legal consequences, enjoyment, perceived easiness, knowledge level, and facilitating conditions. Survey responses from 335 undergraduate and graduate students indicate that the attitude and social influence affect the intention to commit piracy, and that social influence, enjoyment and perceived easiness influence the attitude. But, contrary to our expectation, knowledge level has been found to have no impact on the attitude. Perceived easiness, fear of legal consequences and facilitating conditions have all been shown to affect social influence. As a conclusion, the academic and practical implications of these findings are discussed.

• Journal of Fashion Business
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• v.21 no.2
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• pp.30-44
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• 2017

The purposes of this study were to (a) identify dimensions of relational benefits in the social commerce market, (b) predict the effects of relational benefits on satisfaction, repurchase intention, and word of mouth (WOM) intention, (c) examine the mediating effects of satisfaction, and (d) compare the differences in the effects of relational benefits on satisfaction, repurchase intention, and WOM intention between the two groups of market mavenism. For collecting data, a self-administered questionnaire was undertaken by an online research agency. A total of 490 usable responses were obtained from consumers who have used social commerce sites. The sample included a slightly higher number of females (50.8%) than males and age was ranged from 20 years to 40 years. An exploratory factor analysis generated four factors of relational benefits such as confidence, convenience, special treatment, and information. Multiple regression models showed that confidence, convenience, and special treatment benefits were significant predictors of satisfaction and repurchase intention; the confidence and convenience benefits were significant for WOM intention. Satisfaction significantly mediated the relationship between relational benefits and repurchase intention, and the relationship between relational benefits and WOM intention. The group with high level of market mavenism more highly perceived the relational benefits than the other groups. Confidence benefit had a significant effect on repurchase intention regardless of the level of market mavenism, while convenience benefit had a significant effect on repurchase intention in the non-market maven group. This study discussed the managerial implications for customer relationship management in the social commerce marketplace.

• Journal of Internet Computing and Services
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• v.15 no.5
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• pp.43-52
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• 2014

The purpose of this study is to identify the factors influencing the satisfaction of schools using the school-food B2B e-Marketplace operated by Korea Agro-Fisheries Trade Corporation. This study proposes the social capital, communication, information sharing within the network and support by e-Marketplace as antecedents variables, and collected the survey responses from the schools participating in school-food e-Marketplace. The statistical results indicate that the social capital and support by e-Marketplace has significant impact on the satisfaction level of schools, and support strongly influences the social capital. It was also found that the communication and information sharing within the network influence the social capital and support. These findings may offer the significant implications leading to successful expansion of B2B e-Marketplace in the context of school-food area.

• Korean Journal of Social Welfare
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• v.49
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• pp.225-263
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• 2002

This study examined reasons for marital satisfaction among men and women, and explored how sources of marital satisfaction varied with gender. Data were drawn from a sell-administered questionnaire study in which 173 married people residing in Seoul participated. Although the majority of both men and women in this study were at least somewhat satisfied with their marital life, men were, on average, more satisfied with their marriage than were women. Content analysis of reasons for marital satisfaction, obtained through an open-ended question, revealed that both men and women mentioned most frequently as their sources of marital satisfaction in this order: spouse, family, and children. However, while a large proportion of men's reasons for satisfaction concerned spouse, particularly affective relationship with their spouses, women's reasons indicated more diverse sources of marital satisfaction, including spouse, family, children, stability of living and of economy. Analysis of specific reasons for satisfaction in each source revealed that marital satisfaction was intimately connected with one's experience of happiness, love, stability, harmony, and peace, and that respondents experienced such positive emotions, leading to marital satisfaction, not only through relationship with their spouses, but also through other sources, such as children, family members, and respondents themselves. Moreover, good personality and health of spouse, family members, and children were frequently cited as reasons for marital satisfaction, and these reasons were more common among women's responses. Based on these results, both universal and cultural characteristics of marital satisfaction were considered, and gender differences in satisfaction with marital life were discussed. Finally, implications for clinical social work practice from this study were provided.

• Human Ecology Research
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• v.58 no.4
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• pp.539-560
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• 2020

This study presents work-family multiple-role planning by female university students as a new approach to worklife balance. Accordingly, this study examines university years as a key time frame during which students establish their career paths. This study integrates the social cognitive career theory and the planned behavior theory to design and evaluate a model that explains the work-family multiple-role planning process; in addition, it develops an optimal model to predict the intentions of female university students in work-family multiple-role planning. This study has conducted a structural survey with 500 female university students. After inspecting the data, the responses of 435 participants were used in the data analysis (SEM) with SPSS 21.0 and AMOS 21.0. The findings include the following. First, suitability of predictive model presents a satisfying fit. The major factors in this study's model (parental support, subjective norms, attitudes toward multiple-role planning, career decision self-efficacy, and outcome expectations) are verified as direct and indirect predictors of the work-family multiple-role planning intent of female university students. Second, the strongest predictive factor for the work-family multiple-role planning intent is the social environment factor (subjective norms), indicating that the influence of social pressure on intent is relatively large. The predictive model formulated under this study's integrated theoretical framework supplements existing research that focused on attitudes toward multiple-role planning as well as provides a more profound theoretical foundation on which work-family multiple-role planning behaviors can be better understood.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.42 no.4
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• pp.591-597
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• 2022

As social anxiety is increasing due to the spread of the COVID-19 epidemic, the responses at the level of local governments are also changing depending on the characteristics. We analyzed the factors influencing perceptions of social safety as they relate to the trustworthiness of local governments. Based on a 2020 social survey of 16 cities, counties, and districts in Busan Metropolitan City, the effects of householder characteristics, economic characteristics, local attachment characteristics, and social safety perception characteristics on the reliability of the local government were analyzed through an ordinal logistic regression analysis. It was found that the more vulnerable the class was and the safer the region was, the higher the trust was in the basic local government. In order to respond and preemptively recover damage in natural and social disaster situations, continuous efforts are needed to strengthen the capabilities of basic local governments.

• Fashion & Textile Research Journal
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• v.24 no.3
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• pp.303-314
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• 2022

This study examined the impact of the social features (identification, interaction, information value) and technical features (visibility affordance, metavoicing affordance, social connecting affordance) in live commerce on consumers' attachment, which in turn affects consumers' continued intent to watch live commerce and intent to purchase from the platform. Consumers' attachment was represented by emotional attachment to the live shopping streamer and functional dependence on live commerce. Furthermore, this study investigated the effect of attachment on continuous watching intention and purchase intention. Using a web-based survey and consumers in their 20s and 30s (average age: 30.32) as a sample, this study collected 274 usable responses. The results showed that among the live commerce social system constructs, identification and interaction positively affected emotional attachment to the live commerce streamer. Among the live commerce technical system constructs, visibility affordance and social connecting affordance positively influenced functional dependence on live commerce. Both emotional attachment to the live streamer and functional dependence on live commerce were positively related to a continued intent to watch, which influenced the intent to purchase. This study empirically investigated live commerce based on the socio-technical systems framework and confirmed that both social and technical factors have a significant effect on consumers. This study also identified the impact of live commerce on consumers' attitudes through attachment theory. In addition, it has proved the antecedents and effect of continuous watching of live commerce on purchase behavior by focusing on continuous watching intention where less attention was paid in live commerce research.

• Journal of Information Technology Services
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• v.23 no.3
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• pp.103-118
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• 2024

Due to the advancement of virtual reality technology, virtual idols are widely used in industrial and cultural content industries. However, it is difficult to utilize virtual idols' social perceptions because they are not properly understood. Therefore, this paper collected and analyzed YouTube comments to identify differences about social perception through comparative analysis between virtual idols and general idols. The dataset was constructed by crawling comments from music videos with more than 10 million views of virtual idols and more than 10,000 comments. Keyword frequency and TF-IDF values were derived from the collected dataset, and the connection centrality CONCOR cluster was analyzed with a semantic network using the UCINET program. As a result of the analysis, it was found that virtual idols frequently used keywords such as "person," "quality," "character," "reality," "animation," while reactions and perceptions were derived from general idols. Based on the results of this analysis, it was found that while general idols are mainly evaluated with their appearance and cultural factors, social perceptions of virtual idols' values are mixed with evaluations of cultural factors such as "song," "voice," and "choreography," focusing on technical factors such as "people," "quality," "character," and "animation." However, keywords such as "song," "voice," "choreography," and "music" are included in the top 30 like regular idols and appear in the same cluster, suggesting that virtual idols are gradually shifting away from minority tastes to mainstream culture. This study aims to provide academic and practical implications for the future expansion of the industry and cultural content industry of virtual idols by grasping the social perception of virtual idols.

• The Journal of the Convergence on Culture Technology
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• v.10 no.4
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• pp.217-225
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• 2024

This study explores the use of animation as a tool for both English learning and recognizing social problems. In addition, this study examines how topic-centered learning paired with animation affects the acquisition of English vocabulary and expressions specific to discussing social problems. To achieve these goals, the study used two animations, Zootopia and Luca, and focused specifically on discrimination and prejudice. Conversation analysis, discussion activities, and learning of vocabulary and expressions in context were conducted. To evaluate the research, pre-tests, post-tests, a questionnaire, and thinking notes containing learners' opinions were used. Pre- and post-tests were administered to determine the extent of improvement in students' vocabulary and expression learning, and they reveal a statistically significant difference between the two tests. A questionnaire and thinking notes were analyzed in order to understand learners' responses and attitudes toward the class, and the results demonstrate an overall satisfaction with this class using animation topics (81.8%). The data highlights three reasons for this satisfaction: developing an in-depth understanding of movies, enhanced awareness of social problems, and increased engagement through the use of animations. These findings highlight the importance of conducting an in-depth analysis of the targeted topic when using animation.