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http://dx.doi.org/10.7472/jksii.2014.15.5.43

Factors Influencing the Transaction Satisfaction in B2B e-Marketplace: Lessons from School Food e-Procurement System  

Um, Myoung-Yong (Department of Business School, Sungkyunkwan University)
Nam, Seo Woo (Korea Agro-Fisheries & Food Trade Corp.)
Kim, Tae Ung (Department of Business School, Sungkyunkwan University)
Publication Information
Journal of Internet Computing and Services / v.15, no.5, 2014 , pp. 43-52 More about this Journal
Abstract
The purpose of this study is to identify the factors influencing the satisfaction of schools using the school-food B2B e-Marketplace operated by Korea Agro-Fisheries Trade Corporation. This study proposes the social capital, communication, information sharing within the network and support by e-Marketplace as antecedents variables, and collected the survey responses from the schools participating in school-food e-Marketplace. The statistical results indicate that the social capital and support by e-Marketplace has significant impact on the satisfaction level of schools, and support strongly influences the social capital. It was also found that the communication and information sharing within the network influence the social capital and support. These findings may offer the significant implications leading to successful expansion of B2B e-Marketplace in the context of school-food area.
Keywords
B2B e-Marketplace; Transaction Satisfaction; Social Capital; Information Sharing; School Food;
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Times Cited By KSCI : 2  (Citation Analysis)
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