• Title/Summary/Keyword: social relationships

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The Effects of International New Ventures' Social Responsibility Engagement on Local Customer Loyalty: A Perspective of Relationship Marketing in Emerging Economies

  • An, Sang-Bong;Oh, Han-Mo;Kim, Sung-Kwon
    • Asia-Pacific Journal of Business
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    • v.9 no.3
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    • pp.25-35
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    • 2018
  • Research addressing international new ventures' social responsibility activities is scarce. Specifically, researchers have little account for the effects of an international new venture's social responsibility efforts on the outcomes of relationships with local customers in emerging economies. Against this background, we attempt to extend the boundaries of an understanding of the effects of international new ventures' social responsibility engagement on local customers' loyalty through customer trust and customer identification in emerging economies. Based mainly on the stakeholder theory and the relationship marketing theory, our study conceptualize two facets of international new ventures' social responsibility efforts: ethical and philanthropic corporate social responsibility engagement. In addition, we identify positive customer relationship-building mechanisms for each facet. Furthermore, our study presents an empirically testable propositions that would explain how international new ventures' social responsibility efforts influence the outcomes of relationships with local customers in emerging economies. Finally, this manuscript provides a discussion of the present study' implications for theory and practice and limitations that naturally lead to future research on international new ventures' social responsibility activities in developing economies.

Search for the Meaning of Social Support in Korean Society (Social Support의 한국적 의미)

  • 오가실;서미혜;이선옥;김정아;오경옥;정추자;김희순
    • Journal of Korean Academy of Nursing
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    • v.24 no.2
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    • pp.264-277
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    • 1994
  • In Korea the concept of social support was first used as a research concept in nursing and has not had much application in the clinical field. Another problem is that research on social support has used a direct translation of the words “social support” into Korean as “sawhejuk jiji”. Three questions were posed to direct the re-search. 1) Is there a concept of social support in Korean society? 2) if so, what words or expressions are used to de-scribe it? 3) further, if so, how is social support structured and how does it function? In order to answer the research questions a three-step research methodology was used : The first step consisted of a literature review on re-search related to social support and on information on the background of, and the way of thinking re-lated to interpersonal relations among Korean people. The second step, which was done to identify whether there is a concept of social support in korean society, involved interviewing a sample of the population. The third step involved a panel discussion that included the members of the research team and three consultants, a sociologist, a philosopher and a scholor in korean literature. A review of the literature on interpersonal relationships in traditional korean society identified a four cirole structure that explains interpersonal relationships. The first circle with “me” at the center is the family but here “me” disappears into the “we” that is essential for a cooperative agricultural society. In the second circle are those close to “me” but outside the family. The third circle includes those with whom “I ” have infrequent but regular contact and with whom correct conduct is important. The last circle is all the people with whom “I” have nothing in common. They are excluded in interpersonal relationships. The literature on interpersonal relationships showed that within the traditional Korean society people lived in villages where most people were very familiar with each other. “Yun”, the social network established the connection and “Jung”, the feeling of affection increased with time as the connection was strengthened. In the traditional village psychological support was provided through “Mallaniki”, “Pumashi” and “Kae” with the latter two also providing material support. In modern Korea there are more informal and formal social networks, like social services and community activities on the formal level and cultural and leisure groups along with “kae’s on the informal level. But even with this modern variety of groups, most social support comes from informal networks that resemble the traditiorlal “Pumashi”, “Kai” md “Mallaniki”. The six member research team interviewed 65 people in order to identify whether there is a concept of social support and then analysed their responses. There were 20 different words describing the reception of the social support and these could be grouped into seven major categories : virtuous, fortunate, helped, supported, blessed, attached(receiving affection) and receiving (grace) benevolence. there were 27 words describing the act of social support which could be categorized into seven major categories : love, looking after, affection(attachment), kindness(goodness), faith, psychological help and material help. for the meaning of social support translated as “sawhe juk jiji” there were a total of 14 different answers which could be categorized into 3 major categories : help, agreement, and faith. In third step, the results of the literature review and the answers to the questions were discussed in a pannel. The results of the discussion led to the following definition of social support in Korea which is shaped like a the four sided pyramid on a base. Social support is the apex of the pyramid and four sides are made up of : “do-oom” (both emotional and material help), “jung” (connectedness, or relationship bound by affection, regard or shared common experience ), “midum” (faith or belief in), “eunhae” (kindness or benevolence). The research team identified “Yun”( the basic network of relationships) as the base of the pyramid and as such the foundation for the components of social support in Korean culture. On “Yun” rest the other four components of social support : “Jung”, “Midum”, “Do-oom”, and “Eunhae”, For social support to take place there must be “Yun”. This is an important factor in social support. In private social network “Jung” is an essential factor in social support. But not in the public social network. “Yun” is a condition for “Jung” and “Jung” is the manifestation of support.

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The Impact of Disability Acceptance on Job Satisfaction; Focusing on the Mediating Effect of Interpersonal Relationships and the Moderating Effect of Social Activity Participation

  • Hyung-Hee Kim;Yong-Seob Kim
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.11
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    • pp.285-292
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    • 2024
  • This study examines the mediating effect of interpersonal relationships and the moderating effect of social activity participation in the impact of acceptance of disability by working disabled people on job satisfaction, and seeks ways to improve the level of job satisfaction of working disabled people. For this purpose, the mediating effect was verified using panel data from the 7th year of the 2nd wave of the Employment Panel for the Disabled, and as a result of the analysis, the partial mediating effect of interpersonal relationships was verified in the influence relationship between disability acceptance and life satisfaction. In addition, the moderating effect of social activity participation was verified by confirming that the group with a high level of social activity participation had a greater degree of increase in job satisfaction than the group with a low level of social activity participation. Based on these analysis results, an implementation strategy was presented to improve the level of job satisfaction of working disabled people.

A Convergent Study Assessing the Effects of Youth's Social Relationships on Career Development and College Life Satisfaction (청소년의 사회관계가 진로발달과 대학생활만족에 미치는 영향에 관한 융합적 연구)

  • Won, Ji-Young
    • Journal of the Korea Convergence Society
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    • v.11 no.8
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    • pp.257-268
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    • 2020
  • The study purposed to assess how the career development before and after entering college was related to youth's college life satisfaction, and examined the effect of social relationships with parents, peers, and teachers on the association between youth's career development and their satisfaction with college lives. For this purpose, the study utilized the data of Korean Children and Youth Panel Survey (KCYPS) conducted by the National Youth Policy Institute since 2010. The study found that there was a positive correlation between career development and college life satisfaction. In addition, supportive relationships with parents and peers had significant effects on the level of career identity during high school and later satisfaction with college life. It was also found that youth who had a positive relationship with teachers in high school had a high level of career decision after entering college. The results of this study suggested the necessity of individualized career education appropriate for youth's career development levels. In addition, convergent approaches to build, maintain and develop positive social relationships could have a lasting and positive impact on youth's career development.

The Effects of Advertising with Social Media Participation Attitude as Fashion Brand Communities and UCC (패션브랜드 커뮤니티와 동영상 UCC 소셜 미디어 참여행동이 광고효과에 미치는 영향)

  • Lee, Ji-Hyun;Lee, Seung-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.8
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    • pp.877-889
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    • 2011
  • This study investigates the effects of social media's fashion advertisements. A survey was taken among men and women in their twenties who had experiences with fashion brand social media. A total of 270 questionnaires were used in this analysis. The results are as follows: First, the factors of content and pursuit of information had positive (+) impacts on advertisement attitude for both men and women in the fashion brand communities. Only the pursuit of information had positive (+) effects on men's brand attitude; however, economy, self-satisfaction, and the pursuit of information influenced women's brand attitude and purchase intention. Secondly, in fashion brand video UCCs, pursuit of information and the formation of relationships had positive (+) impacts on men and women, respectively. The formation of relationships had positive (+) impacts on men's brand attitude; however, the formation of relationships and the pursuit of information influenced women's brand attitude. The pursuit of information and formation of relationships had a positive (+) influences on men's and women's purchase intention, respectively. Men had differences in the pursuit of information and advertisement attitude in the two types of fashion brand communities and video UCCs; however, women had differences in economy and self-satisfaction, advertisement attitude, and brand attitude in the two types. The study results provide basic data by examining men and women in their twenties who have easy access to the Internet for advertisement attitude, brand attitude, and purchase intention in social media as an online fashion advertising media as well as useful information for establishing marketing strategies.

Correlates of Mothers' Reactions to Children's Negative Emotions (아동의 부정적 정서에 대한 어머니의 반응방식 관련요인)

  • Chyung, Yun-Joo
    • Journal of the Korean Home Economics Association
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    • v.44 no.11
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    • pp.23-34
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    • 2006
  • The purpose of this study was to examine: (1) how mothers generally react to children's negative emotions; (2) whether there were relationships between children's temperament and mothers' reactions to children's negative emotions; (3) whether there were relationships between mothers' depression and parenting stress, and their reactions to children's negative emotions; (4) whether there were relationships between mothers' reactions to children's negative emotions and children's behavior problems; and (5) whether there were relationships between mothers' reactions to children's negative emotions and children's social competence. The subjects were 246 preschoolers and their mothers. It was found that emotion-focused socialization and problem-focused socialization were the most frequently used reactions by mothers to cope with children's negative emotions. Relationships between children's temperament and mothers' reactions to children's negative emotions, those between mothers' depression and parenting stress and their reactions to children's negative emotions, those between mothers' reactions to children's negative emotions and children's behavior problems, and those between mothers' reactions to children's negative emotions and children's social competency were all partially significant. Sex differences were found in some of the relationships found significant.

Dynamic Interactive Relationships among Advertising Cost and Customer Types of Social Network Game (소셜네트워크게임에서 광고비와 고객 유형 변수간 동적 상호관계)

  • Lee, Hee-Tae
    • Journal of Distribution Science
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    • v.14 no.4
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    • pp.47-53
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    • 2016
  • Purpose - The objective of this study is to investigate the dynamic relationships among Advertising Cost (AD), Newly Registered Users(NRU), and Buying Users(BU) of Social Network Game(SNG). SNG is getting pervasive mainly due to the rapid growth of mobile game and Social Network Service(SNS). It would be helpful for marketing researchers interested in SNG and related practitioners to understand the changes in AD, NRU, and BU with time as well as the effects on one another in mutual and dynamic way. Research Design, Data, and Methodology - Necessary data were collected from Social Network Game(SNG) company. AD, NRU, and BU are endogenous variables, but new event such as launching (event) and holidays(holiday) are exogenous dummy variables. Vector Auto regression (VAR) model is generally used to examine and capture the dynamic relationships among endogenous variables. VAR model can easily capture dynamic and endogenous relationships among time-series variables. Vector Auto regression with Exogenous variables(VARX) is a model in which exogenous variables are added to VAR. To investigate this study, VARX is applied. Result - By estimating the VARX model, the author finds that the past periods' NRU affect negatively and significantly the present AD, and past periods' BU have a positive and significant impact on the increase of AD. In addition, the author shows that the past periods' AD and BU have a positive and significant effect on the increase of NRU, and the past periods' AD affect positively and significantly BU. While the impact of AD on NRU happens after 3 or 4 days (carryover effect), that of AD on BU comes about within just 1 or 2 days (immediate effect). The effect of BU on NRU can be considered as word of mouth (WOM effect). Therefore, SNG companies can obtain not only the growth of revenue but also the increase of NRU by increasing BU. Through those results, the author can also find that there are significant interactions between endogenous variables. Conclusion - This study intends to investigate endogenous and dynamic relationships between AD, NRU, and BU. They also give managerial implications to practitioners for SNS and SNG firms. Through this study, it is found that there exist significant interactions and dynamic relationships between those three endogenous variables. The results of this study can have meaningful implications for practitioners and researchers of SNG. This research is unique in that it deals with "actual" field data and intend to find "actual" relationships among variables unlike other related existing studies which intend to investigate psychological factors affecting the intention of game usage and the intention of purchasing game items. This study is also meaningful by showing that the increase of BU can be a good strategy for "killing birds with one stone" (i.e., revenue growth and NRU increase). Although there are some limitations related with future research topics, this research contributes to the current research on SNG marketing in the above mentioned ways.

A Comparison of the Factors Influencing the Life Satisfaction of the Elderly According to their Cognitive Impairment Level (노인의 인지 기능 수준에 따른 삶의 만족도 영향 요인 비교)

  • Hwang, Rah-Il;Lim, Ji-Young;Lee, Young-Whee
    • Journal of Korean Academy of Nursing
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    • v.39 no.5
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    • pp.622-631
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    • 2009
  • Purpose: This study was conducted to analyze the factors that influence the life satisfaction of the elderly according to their cognitive impairment level. Methods: This study was conducted by dividing 3,012 elderly residents of a regional community into three groups based on the scores of the Korean version of the Mini-Mental State Examination: a normal group without any cognitive impairment, a suspicious group with a mild level of cognitive impairment, and a high risk group with a high level of cognitive impairment. Researchers made phone calls, house calls, and personal visits to health centers and shelters for the elderly to gather the information required for this study. Results: The results of this study revealed that social relationships, depression, and activities of daily living had a significant impact on life satisfaction for the normal group, while social relationships and depression had a high impact on life satisfaction for the suspicious group, and social relationships had high impact on the life satisfaction of the high risk group. Conclusion: Based on the results of this study, we suggest that programs that promote development of the social relationship networks of the elderly should be established to promote their life satisfaction.

The Effects of Korean Hotel Employee Follower Types on Job Attitudes

  • Yang, Hee-Joung;Cho, Sun-Rae
    • Journal of Distribution Science
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    • v.14 no.10
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    • pp.5-19
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    • 2016
  • Purpose - This study conducts an empirical analysis of Korean hotel employees' perceived follower types and job attitudes and the influence of social relationships. Management methods are proposed based on the follower relationships. Research, data, and methodology - Data were collected from 400 surveys in eight top hotel restaurants in Seoul from March 16, 2016 to April 16, 2016. Of the 400, 359 valid surveys were used. The analysis was conducted using SPSS 19.0. Frequency and correlation, reliability and validity, and multiple regression tests were conducted. Results - Social relationships had a control effect on the relationship between follower types and job attitudes in terms of independent critical thinking and job satisfaction. For the social exchange relationship, active enthusiastic participation and job satisfaction had a control effect. The relationship of independent critical thinking and changes in career also had a control effect. There was no control effect in the relationship between active enthusiastic participation and motives for changing a career. Conclusion - By having followers with independent critical thinking and active enthusiastic participation, a company can achieve higher competitiveness.

Relational Benefits, Alternative Attractiveness and Customer Loyalty: Implication for Service Distribution Channels

  • LEE, Kwang-Hoon;OU, Chen-Qi;CHOI, Choong-Ik
    • Journal of Distribution Science
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    • v.19 no.1
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    • pp.5-15
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    • 2021
  • Purpose: This study explores the types of relational benefits that generate loyalty to room-sharing services among Chinese customers based on the relationship marketing literature. The study also examines the moderating effect of alternative attractiveness on this relationship. Research design, data and methodology: Based on research hypotheses, questionnaires with items measuring the proposed constructs in three dimensions, including relational benefits, alternative attractiveness, and customer loyalty, were designed to test the hypotheses. Data were collected via an online questionnaire of 220 room-sharing service customers in China. Results: Results verify the effects of relational benefits on customers' loyalty to room-sharing services and the mediating effect of alternative attractiveness. More specifically, confidence, social, and safety benefits positively affect customer loyalty to room-sharing services, and alternative attractiveness moderates only the effect of social benefits. Conclusions: The results suggest that room-sharing service providers should concentrate on providing confidence, social, and safety benefits to maintain long-term relationships with customers. This study also provides practical implication for building relationships between channel members in service distribution channels. The study concludes that without customer relationships marketing for managing collaborative and social communication channels, the entire distribution channel might lose out eventually.