• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.3
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• pp.69-80
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• 2023

The purpose of this study was to analyze the effects of consumers' fashion design evaluation factors on design value and brand loyalty. After confirming a research hypothesis, 247 people were selected as subjects for empirical analysis, and the results of the study are as follows. As a result of the analysis of 'the influence of consumer's fashion design evaluation factors on design value', the fashion design evaluation factors of 'convenience', 'social activity usefulness' and 'fashion ability' had an effect on the emotional design value. 'Convenience', 'functional usefulness', 'social activity usefulness', 'fashionableness' and 'aesthetic' factors affected the rational design value. 'Convenience', 'fashionableness', 'aesthetic' and 'psychological self-conformity' had a positive (+) effect on kinesthetic design values. As a result of the analysis of 'Influence of consumer's fashion design value on brand loyalty', 'emotional design value', 'rational design value' and 'kinesthetic design value' affect attitude brand loyalty, and 'emotional design value' and 'kinesthetic design value' affect brand loyalty. It was found that 'kinesthetic design value' has an effect on behavioral brand loyalty. As a result of the analysis of 'the effect of consumer attitude brand loyalty on behavioral brand loyalty', it was analyzed that attitude brand loyalty had a statistically significant positive (+) effect on behavioral brand loyalty.

• Women's Health Nursing
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• v.8 no.1
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• pp.55-68
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• 2002

While the survival rate of preterm infants and employment rates of mothers with infants have been dramatically increasing, little is known about the impact of maternal employment and having premature infants on maternal health recovery after delivery. The purpose of this longitudinal study was to examine differences in postpartum health by mother's employment and infant's prematurity over time during the first 3 months postpartum. The study used a longitudinal design and was secondary data analysis from a large study. A convenience sample of 132 mothers was recruited with mothers who had fullterm or preterm infants through the postpartum unit. They were followed up for 3 times (at 1-2 days, 6 weeks, and 3 months) during the first 3 months postpartum period. Level of fatigue and hysical symptoms were indicators for postpartum physical health; Positive affect and negative affect were assessed for postpartum mental health, and role functional status after childbirth was for role performance. Finding indicated that health indicators changed significantly over time but there was no main or interaction effect for maternal employment status. There were main effects of infant's prematurity on positive affect, negative affect, and role functional status (self-care and social and community activities). This study enhanced the understanding of postpartum health of mothers with preterm infants as well as those with fullterm infants during the postpartum period.

• Journal of Agricultural Extension & Community Development
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• v.26 no.3
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• pp.127-141
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• 2019

Self-esteem and social supports are important variable influencing adjustment to college life. This study aims to identify the factors influencing adjustment to college life. Data were collected from 265 usable questionnaires among college students in Pyeongtek University. Results of a factor analysis yielded three dimensions of self-esteem which were talent/attitude and capacity/pride. And results of factor analysis also yielded three dimensions of social supports which were family, friends, and professor supports. Hierarchical regression analysis revealed that capacity/pride and all of social support factors affected significantly for adjustment to college life. And female and aptitude for students' major had a positive affect on adjustment to college life. It was suggested that self-esteem, social supports, and aptitude for students' major should be considered in college management policy.

• Korean Journal of Child Studies
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• v.8 no.2
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• pp.17-44
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• 1987

The study examined the characteristics of the relationship of home environment variables and children's social development. Two studies were conducted ; Study I examined (1) the correlation of home environment variables and children's social ability and (2) the predictability of home environment variables for children's social ability by children's age. Study II investigated the causal relationship among the variables which are supposed to affect children's social ability. The subjects of this study were 240 children at age four, six and eight attending nursery schools, kindergartens and elementary schools and their mothers. Instruments included the Inventory of Home Stimulation (HOME), the Inventory of Sociodemographic Variables, social maturation scale, and the social-emotional developmental rating scale. The results obtained from this study were as follows : 1) Home environment variables had a positive correlation with children's social development at age four and six, but at age eight, only HOME variables had a significant positive correlation with children's social development. 2) The home environmental variables that significantly predicted children's social development differed according to children's age. That is, play materials, economic status of the home, and parent education were predictive of children's social development at age four, while parent's education, fostering maturity and independence, and play materials were predictive at age six. Fostering maturity and independence, aspects of physical environment, and economic status of the home were predictive at age eight. 3) The causal model of home environment effect on children's social development was formulated by exogenous variables (parent education and economic status of the home) and endogenous variables (direct stimulation, indirect stimulation and the emotional climate of the home). 4) The results of the analysis of the causal model showed that the variables that have a direct effect on children's social development differed according to children's age. That is, direct stimulation had more effect on children's social development at earlier ages, and indirect stimulation had more effect on children's social development at later ages. Among socio-demographic variables, parent's education was most closely related to children's social development. The amount of variance that explained children's social development decreased with increase in children's age.

• Journal of Korean Public Health Nursing
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• v.26 no.2
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• pp.195-203
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• 2012

Purpose: This study was conducted in order to investigate the relationships between job stress or social support and job satisfaction, and the function of social support, theoretically considered to mediate the relationship between job stress and job satisfaction. Methods: After obtaining informed consent from participants, data were collected from 122 taxi drivers. Gamma was used for testing of the first and second hypotheses. Partial Gamma was used to test the third hypothesis. Patterns of elaboration described by Babbie (1986) were selected for interpretation of the relationship among the three variable analyses. Results: First, a negative relationship was observed between job stress and job satisfaction (Gamma=-.543, p=.001) and a positive relationship was observed between social support and job satisfaction (Gamma=.741, p<.001). Second, when controlling for social support, the relationship between job stress and job satisfaction showed a decrease under conditions of both low and high social support. As for the mediating effect of social support, job stress was found to affect social support and social support was found to affect job satisfaction. Conclusion: The results showed that social support had a mediating effect between job stress and job satisfaction. Therefore, development and implementation of appropriate social support interventions is needed in order to reduce job stress and promote job satisfaction.

• Journal of Families and Better Life
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• v.24 no.5 s.83
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• pp.161-174
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• 2006

This study examined different individual and parental factors that affect children's achievement motivation. For an analysis, perceived competence, intrinsic locus of control were included in individual variables. For parental variables, parental support and achievement pressure and marital conflict were examined. The sample consisted of 561 fifth and sixth grade children. Statistics and methods used for the data analysis were Cronbach's alpha, Factor analysis, frequency, percentage, Pearson's correlation, and Hierarchical Regression. Several major results were found from the analysis. First, girl's achievement motivation was higher than boys. No age difference was found between fifth and sixth grade. Second, boy's and girl's achievement motivation had a positive correlation with perceived competence, intrinsic locus of control, parental support and achievement pressure but a negative correlation with parental marital conflict. Third, important variables predicting boy's and girl's achievement motivation were perceived academic competence, parental achievement pressure and perceived social competence. Important variables predicting boy's individual and social oriented achievement motivation were perceived academic competence and parental achievement pressure. On the other hand, important variables predicting girl's individual oriented achievement motivation were perceived social competence, perceived academic competence, intrinsic locus of control and parental achievement pressure. Important variables predicting girl's social oriented achievement motivation were parental achievement pressure, perceived academic competence and mother's support.

• Journal of People, Plants, and Environment
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• v.24 no.2
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• pp.209-218
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• 2021

Background and objective: Instagram, an image-based social media, is being used as an important outlet for the communication and place marketing of public spaces. The purpose of this paper was to analyze how types of place-based content affect user reactions (Likes and Comments) on Instagram in order to provide basic data on the operation and utilization of social media by public places such as botanical gardens and arboretums. Methods: A total of 850 posts uploaded to the Instagram account of Kew Gardens from November 6, 2014 to July 3, 2020 were classified using 14 subject codes. Multiple regression analysis was performed to evaluate the user's reaction between the dependent variables ("Likes", "Comments") and the independent variables (14 subject codes). Results: The findings showed that user reactions appear to differ depending on the typology of the content, and "Likes" and "Comments" were presented in independent behavioral reactions. In particular, "close-ups of plants (botanic, macro)," "plant colony (botanic, wide)," "place-specific landscape (building, landscape)," "anniversary" and "information" showed positive impacts on both "Likes" and "Comments"which could lead to electronic word-of-mouth and content sharing. Conclusion: Based on these findings, it can be argued that the typology of a botanical garden's content can be used to determine factors that affect the immediate reactions and enhance engagement with users.

• Human Ecology Research
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• v.55 no.6
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• pp.609-623
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• 2017

Fur apparel is a representative luxury item that displays wealth and social status; however, it is also recognized as an unethical product criticized for its animal maltreatment in the production process. Understanding consumer responses to an ambivalent object, such as fur apparel, is an important research topic both academically and practically. This study investigates the hierarchical effects of perceived benefits and risks of fur apparel on consumers' emotions and purchase intention by applying the ABC model of attitudes to identify the mediating effects of consumer emotions. An online survey was conducted on 390 female consumers that verified hypotheses through structural equation modeling and bootstrapping analysis using phantom variables. The initial results of the survey showed that the relationship between perceived conspicuous benefits and purchase intention towards fur apparel was partially mediated by positive emotion. Second, the relationship between perceived epistemic benefits and purchase intention was completely mediated by positive emotion. Third, the relationship between perceived ethical risk and purchase intention was completely mediated by positive and negative emotions. Fourth, perceived social risk did not affect the purchase intention of fur apparel significantly. The results support that cognitive beliefs about the subject have a significant positive effect on behavioral intentions through emotions as suggested in the ABC model of the attitude. This study provides an in-depth understanding of consumer responses to ambivalent objects by revealing the individual mediating effects of consumers' positive and negative emotions.

• Journal of Distribution Science
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• v.14 no.12
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• pp.89-97
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• 2016

Purpose - In the major global markets, such as US and China, consumer ethnocentrism has been strengtened and there is a growing need for related study. This research aims to investigate the effects of national pride and national attachment on consumer ethnocentrism, using a nationally representative dataset from 2013 Korean General Social Survey. Based on the reviews of literature in social and political sciences, two dimensions of national pride were considered: national society pride which is based on positive evaluations on the nation's democracy condition or social security system, and national achievement pride which is based on positive evaluations regarding the country's achievements in the areas of technology, art, sports, and so on. Research design, data, and methodology - The authors developed a structural model in which two types of national pride, national society and achievement pride, are proposed to affect national attachment, thus influencing consumer ethnocentrism. 1,294 surveys were used for empirical analysis. The hypotheses were tested by utilizing SPSS 22.0 and AMOS 21.0. The unidimensionality of each construct and the nomological validity were supported from the results of factor analyses and correlation analysis. Results - It was found that both national society pride and national achievement pride have significant and positive effects on national attachment. Consumers who show stronger pride on the social systems or the global achievements of Korea are more likely to remain being a citizen of the country and support the country even in wrong. Also, there was a significant and positive relationship between national attachment and consumer ethnocentrism. Korean consumers who have stronger attachment to Korea tend to express higher ethnocentrism to protect Korean labor market and to promote economic development of the country. Conclusions - The findings of this study showed that companies and government need to emphasize the country's advanced social environments or global competitiveness in technology, sports, art, and so on, to boost national attachment. With a deeper understanding on the relationships among national pride, national attachment, and consumer ethnocentrism, the authors expect that both local and foreign companies in Korea will be able to develop more effective marketing strategies and to achieve sustainable competitive advantage.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.41 no.4
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• pp.228-237
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• 2018

The importance of eWOM (electronic word-of-mouth) communication through online communities is increasing on a daily basis. This study analyzed how the relationship between eWOM (electronic Word-Of-Mouth) factor and eWOM communication depends on the cultural orientation of users in the online community. The research model was developed based on four cultural orientations of individual affect Social tie and usefulness. The model consists of variables such as social tie and perceived usefulness as predecessors of eWOM, four dimensions of cultural orientation (Horizontal Individualism, Horizontal Collectivism, Vertical Individualism, Vertical Collectivism), and eWOM. The model was tested empirically using the PLS (partial least squares) structure equation model. Survey was conducted for online community users in South Korea. Data was statistically validated whether fits on research model. The study results reveal that Social Tie have a positive effect on Perceived Usefulness. Social Tie and Perceived Usefulness have a positive effect on eWOM. 3 of cultural orientations (HC, VI, VC) have a positive effect on Social Tie. Only one of cultural orientations (HC) have an negative effect on Perceived Usefulness. Especially, horizontal collectivism (HC) shows strong correlation with perceived usefulness, whereas vertical collectivism (VC) shows weak correlation with perceived usefulness andvertical individualism (VI) shows strongly correlation with social tie, whereas horizontal individualism (HI) shows weak correlation with social tie. Based on the study results, customized service strategy could be formulated according to the different vertical styles and various eWOM factors.