• Journal of Information Technology Applications and Management
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• 제26권3호
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• pp.99-120
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• 2019

The purpose of this study is to provide information necessary for establishing a new strategy for customer service improvement by deriving factors affecting user satisfaction and continuous use intention of mobile app service user characteristics, system characteristics, and social characteristics. The results of this study are summarized as follows. First, reliability, innovation, familiarity, convenience, and self-efficacy among the characteristics of mobile app are analyzed as factors that have the greatest influence on user's perceived usefulness. Second, convenience, mobility, and visibility are some of the characteristics of mobile app service. Third, identity, security, and expectation agreement among mobile app service characteristics are analyzed as negative factors that do not affect users' perceived usefulness. Fourth, interactivity, familiarity, and self-efficacy among the characteristics of mobile app service were analyzed as positive factors that have the greatest effect on user's perceived ease of use. Fifth, reliability, mobility, visibility, and convenience among mobile app service characteristics are analyzed as factors that have some positive effects on perceived ease of use of app users. Sixth, identity, innovation, and security among the characteristics of mobile app service are negatively influenced by mobile app users' perceived ease of use. Seventh, the perceived usefulness of mobile app users is analyzed as a factor that has a very positive effect on user satisfaction. Eighth, the perceived ease of use of mobile app users is analyzed as a factor affecting perceived usefulness positively. Ninth, the perceived ease and expectation of mobile app users are positively influenced on user satisfaction. The tenth, the perceived usefulness of the mobile app users was analyzed as a factor having a very positive influence on the persistent intention to use. For the eleventh, the perceived ease of use of mobile app users was analyzed as a factor having a positive effect on the persistent intention to use. The twelfth, mobile app user satisfaction was analyzed as a factor having a very positive effect on the persistent intention to use.

• Asia Marketing Journal
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• 제10권1호
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• pp.133-160
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• 2008

본 연구는 소비자들이 다양한 이유로 인해 인터넷 구매결정을 연기하는 쇼핑행동을 경험적 관점에서 바라보고 이를 통해 감정적 요인들이 쇼핑몰 만족도에 미치는 영향력을 살펴보고자 하였다. 본 연구모델의 실증분석을 위해 설문조사를 실시한 결과, 성과적 위험지각, 재정적 위험지각, 사회적 위험지각에 의한 구매결정 연기는 부정적 감정을 경험하게 하며, 특히 성과적 위험지각의 경우 긍정적 감정에 부적 영향을 미치는 것으로 나타났다. 하지만 사회적 위험지각과 절차 불확실성에 의한 구매결정 연기는 쇼핑 중 긍정적 감정에 영향을 미치고, 필요 불확실성에 의한 구매결정 연기는 부정적 감정을 감소시켜 쾌락적 쇼핑성향과 관련된 구매결정 연기는 긍정적 감정을 경험하게 하는 것으로 나타났다. 또한 인터넷 쇼핑감정에서 경험된 긍정적 감정은 쇼핑몰 만족도에 정적 영향을 미치고 부정적 감정은 부적 영향을 미침을 알 수 있었다.

• International Journal of Advanced Culture Technology
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• 제12권2호
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• pp.136-143
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• 2024

The purpose of this study is to analyze the mediating effects of major satisfaction, positive psychological capital, and job-Seeking Stress in the relationship between college students' self-directed learning and career preparation behavior. For this purpose, the study was conducted on 253 college students. The parallel mediation effect was analyzed using SPSS (24.0). Process Macro and Bootstrapping. The following results were confirmed. First, self-directed learning, major satisfaction, positive psychological capital, job-Seeking stress, and career preparation behavior were found to have a mutually significant influence relationship. Second, in the relationship between self-directed learning and career preparation behavior, major satisfaction, positive psychological capital, and job-seeking stress were confirmed to be variables that affect the parallel mediation effect and serial multiple mediation effect.Third, college students' self-directed learning was found to increase career preparation behavior through the mediating roles of major satisfaction, positive psychological capital, and employment stress. Therefore, in order to increase the career outcomes and success rates of college students, their own efforts, professors, and schools must create diverse environments and develop programs for college students' careers. Additionally, follow-up research must continue to supplement this.

• 한국콘텐츠학회논문지
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• 제17권7호
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• pp.56-66
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• 2017

본 연구는 간호대학생을 대상으로 평가에 대한 두려움과 시험불안이 사회불안에 미치는 영향을 파악하기 위해 실시한 서술적 조사연구이다. 연구 대상자는 일개 대학교의 간호학과 학생 383명으로 2015년 6월부터 7월까지 평가에 대한 두려움, 시험불안 및 사회불안에 대해 구조화된 설문지를 사용하여 조사하였다. 연구결과, 긍정적 평가에 대한 두려움, 부정적 평가에 대한 두려움 및 시험불안이 사회불안에 영향을 미치는 것으로 확인되었고, 이들 변수는 간호대학생의 사회불안을 30% 예측 설명하였다. 간호대학생의 사회불안은 경제상태, 간호학 전공만족도, 학업스트레스에 따라 차이가 있었으며, 긍정적 평가에 대한 두려움(r=.45, p<.001), 부정적 평가에 대한 두려움(r=.29, p<.001) 및 시험불안(r=.29, p<.001)과 정 상관관계가 있었다. 본 연구는 간호대학생의 평가에 대한 두려움과 시험불안이 사회불안의 영향요인임을 검증하였다는데 의의가 있다. 간호대학생 대상의 사회불안 중재 프로그램을 개발 및 적용해 볼 것을 제안한다. 또한 간호대학생의 사회불안을 사전에 스크리닝하여 중재프로그램을 적용하는 방안도 필요하다.

• 수산경영론집
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• 제44권1호
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• pp.1-14
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• 2013

The purpose of this study is examining an influence of a corporate on processed marine product's purchase intention with moderating effect of consumers' product evaluation adding processed marine product's evaluations as new variable. The hypothesis of a positive influence of processed marine product's corporate image on processed marine product's purchase intension is partially supported. Specifically, product itself, service, reliability, and communication among the factors of a processed marine product's corporate image significantly affect processed marine product's purchase intension whereas corporate social responsibility does not affect processed marine product's purchase intention. Processed marine product's evaluation also positively affects processed marine product's purchase intention. It implies that there are somewhat differences between influences of various factors of a processed marine product's corporate image on processed marine product's purchase intention but are overall influences of a processed marine product's corporate image on processed marine product's evaluation both directly and indirectly. Nowadays, consumer considers not only good quality of product but also its invisible image and value. Therefore, future studies should consider various ways to investigate a processed marine product's corporate image and processed marine product's product evaluation.

• 한국콘텐츠학회논문지
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• 제11권12호
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• pp.785-799
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• 2011

본 연구는 지역복지를 극대화하는 지방자치시대에 있어 지역주민으로서 갖추어야 할 시민의식 형성에 영향을 미치는 요인들에 대해 파악하였다. 즉, 지역사회 문제인식의 정도, 개인의 가치 및 태도, 그리고 사회활동 참여여부 등이 민주시민의식 형성에 어떠한 영향을 미치고 있는지 살펴봄으로써 지역사회의 상황과 현실에 맞춘 성숙한 시민의식 형성에 기여하고자 하였다. 조사는 용인시에 거주하는 20세 이상의 지역주민 600명을 대상으로 비례확률층화표집 하였다. 연구결과, 경제 환경문제인식, 노인문제인식 등 지역사회문제를 높이 인식하고, 사회적성취욕구, 자아인식, 문화적 가치지향 정도가 높고, 사회활동에 참여할수록 긍정적인 시민의식 형성이 높은 것으로 나타났다.

• Asian Pacific Journal of Cancer Prevention
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• 제17권2호
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• pp.503-510
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• 2016

Background: Diagnosis and treatment of breast cancer is a crisis situation which effects women's lives physically, socially and spiritually. Investigating women's perceptions of this disease is crucially important for treatment decisions. We therefore determined social perceptions and interpretations of women diagnosed with breast cancer during therapy and in the post-treatment period. Materials and Methods: In the study, focus group and in-depth interviews were made with women still undergoing or having completed breast cancer treatment. Some 25 women were included in the research. Content analysis was used in the analysis of the qualitative data obtained after the focus group and in-depth interviews. Results: Some of the women demonstrated positive perceptions towards accepting the disease, whereas others had emotions such as rebellion and anger. The loss of a breast is important with different interpretations. Conclusions: Women's acceptance or rebellion against the disease varies within their social interpretations after the treatment, as at the stage of diagnosis/treatment. All stages of breast cancer negatively affect the social life of the affected individual as much as her body. Nurses assume crucial roles in coping with these negative effects. Thus, it is necessary to know, and sociologically interpret, what is indicated by the information on what the negative effects concerning the disease are and how they are interpreted.

• 산경연구논집
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• 제13권2호
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• pp.33-43
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• 2022

Purpose: To examine the strength of social capital (SC) that are likely to affect Created share value (CSV) factors. This research aims to conduct a literature review to establish the components of SC and CSV identified within educational research and use factor analysis to identify how numerical values differ from the average and the amount of variance expressed in eigenvalue and factor score. Research design, data and methodology: To achieve the purpose of the study and provide adequate empirical results, we conducted the structural equation analysis using IBM AMOS 24.0 and collect online questionnaires from top practitioners, managers and non-managerial employees in Korean education firms, which will be used to conduct a factor analysis to assess SC's effect on CSV. Results: Final analysis of the path coefficient of the research model indicated that the SC values based on six have a significantly positive (+) effect on CSV values based on three categories (β=.35, p<.001). Therefore, the current research accepts the hypothesis in determining that SC can enhance the impact of CSV in educational companies. Conclusions: From the study, the practitioners of education companies should make more efforts to find action plans to create corporate social responsibility and shared value, which are required throughout society.

• 디지털융복합연구
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• 제19권12호
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• pp.1-9
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• 2021

본 연구의 목적은 사회적기업의 지속가능한 성과에 영향을 미치는 요인들의 구조적 관계를 실증적으로 규명함으로써, 사회적경제 생태계와 사회적기업 이해관계자들에게 필요한 성공전략을 제시하는 데 있다. 선행연구를 통해 사회적기업의 성과요인에 대한 가설과 연구모형을 수립하였고, 설문조사에서 수집된 92개의 표본자료를 PLS-구조방정식모델링으로 가설의 유의성을 검토하였다. 분석결과, 성과요인으로 설정된 사회적미션, 고객지향성, 사회적네트워크는 모두 사회적성과에 유의한 정(+)의 영향을 미치는 것으로 파악되었다. 그리고, 사회적성과는 사회적미션을 제외한 고객지향성과 사회적네트워크를 매개하여 경제적 성과에 유의한 (+)의 영향을 미쳤고, 이 관계를 비즈니스모델이 강화하는 것으로 나타났다. 본 연구를 통해 사회적기업 성과요인들의 구조적 영향관계를 입증했다는 이론적인 의의와 함께, 사회적기업가들에게 성장과 성과 창출을 위해 집중해야 할 요인들을 제시했다는데 실무적인 시사점을 찾을 수 있다.

• 동서간호학연구지
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• 제28권2호
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• pp.179-189
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• 2022

Purpose: Based on the results of Grandey's Emotion Regulation Process Model and previous studies, this study was conducted to identify the relationship between emotional labor, communication competency, emotional intelligence, social support, and burnout, and to identify factors affecting burnout of nurses in outpatient department. Method: The participants were 190 nurses with more than six months of experience working at the outpatient department of a general hospital in Seoul. Data were collected from April 5 to May 28, 2021, and analyzed using SPSS/WIN 25.0. Results: Significant variables affecting burnout were emotional labor, communication competency, emotional intelligence, education, and total clinical experience. Social support showed a statistically significant negative correlation with burnout, but did not affect burnout. Burnout showed a statistically significant a positive correlation with emotional labor, and showed a negative correlation with communication competency, emotional intelligence and social support. We found a negative correlation between burnout and subjective health status. Emotional labor had a positive effect on burnout. Emotional intelligence, clinical experience for more than 10 years, communication competency, and education for masters or higher negatively affected burnout, respectively. They accounted for 49.2% of the total variance of burnout. Conclusion: Based on the results of this study, it is necessary to reduce emotional labor, one of the major predictors of burnout for outpatient care. In order to prevent emotional labor that results in burnout, an integrated program that improves emotional intelligence and communication competency should be developed.