• Title/Summary/Keyword: social platform

Search Result 789, Processing Time 0.03 seconds

Analytical Framework for the Impact of Technical Change on Business Model Innovation (기술 변화의 영향을 고려한 비즈니스모델 혁신 분석 틀)

  • Lim, Hong-Tak;Han, Jeong-Won
    • Journal of the Korea Institute of Information and Communication Engineering
    • /
    • v.23 no.2
    • /
    • pp.139-148
    • /
    • 2019
  • The paper proposes an analytical framework for the impact of technical change on business model innovation. Based upon the examination of the relationship between the mission of business and technology, it introduces classification of technology-based business models such as problem-solving model, production model and network model, respectively employing intensive technology, interlinked technology and mediating technology as a key technology. The discussion of various cases of business model innovation shows that the impact of digital technology is first translated into the value generation in terms of efficiency or effectiveness. These new values then enable a new business model which is based on a different key technology through business model shift, expansion, unbundling, or platform. Quite often those business model changes involves system-wide innovation. The framework for the analysis of the impact of technical change on business model innovation is presented with directions for future research.

An Analytic Framework for the Political and Aesthetic Possibility of Interactive Documentary and Its Practice (인터랙티브 다큐멘터리의 정치적·미학적 가능성과 그 실천에 관한 분석틀 제안)

  • Kwon, Hochang
    • The Journal of the Korea Contents Association
    • /
    • v.21 no.10
    • /
    • pp.184-193
    • /
    • 2021
  • Interactive documentary refers to a new style of documentary that is created and accepted through active interaction. It is attracting attention as a platform that forms a public sphere and mediates audiences to participate in social change. However, the possibilities was not systematically explored, and there was insufficient consideration on how to realize them. In this paper, discussions on the political aesthetics of Walter Benjamin are examined, and the media characteristics of interactive documentary are analyzed through text mining. Then, by connecting the two to each other, we draw a map of the political and aesthetic possibilities, and based on the map, we analyze the actual works. This study has the value of establishing a theoretical framework for the possibilities of interactive documentaries. In the follow-up study, we will consider the practical strategy of interactive documentary as a transmedia activism and develop a practical analysis and planning methodology.

A Study on Documentation Strategy for Contemporary Incidents (동시대 사건 기록화를 위한 도큐멘테이션 전략 연구 L코믹스 사태를 중심으로)

  • Go, Na Gyeong
    • The Korean Journal of Archival Studies
    • /
    • no.62
    • /
    • pp.185-224
    • /
    • 2019
  • The contemporary incidents, in which hatred toward the socially disadvantaged is the cause, are constantly evoking archivists' social role and responsibility. This study notes the documentation strategy as a way to document contemporary incidents involving the socially disadvantaged as the main actors. The purpose of this study is to propose the documentation strategy for documenting contemporary incidents around the L Comics issue. As a theoretical study, it examines the concept and significance of contemporary incidents documenting and documentation strategies. Through an analysis of the issue's overview, features, key events, and focus groups, the context of the issue was identified, and relevant online records were investigated. In addition, through interviews with stakeholders and experts, opinions on the documentation strategy of the L Comics issue were collected. In conclusion, the study discusses the objectives, direction, principle, category, subject and considerations for documenting the issue, and proposes the documentation strategy for it.

A Study on the Restaurant Recommendation Service App Based on AI Chatbot Using Personalization Information

  • Kim, Heeyoung;Jung, Sunmi;Ryu, Gihwan
    • International Journal of Advanced Culture Technology
    • /
    • v.8 no.4
    • /
    • pp.263-270
    • /
    • 2020
  • The growth of the mobile app markets has made it popular among people who recommend relevant information about restaurants. The recommendation service app based on AI Chatbot is that it can efficiently manage time and finances by making it easy for restaurant consumers to easily access the information they want anytime, anywhere. Eating out consumers use smartphone applications for finding restaurants, making reservations, and getting reviews and how to use them. In addition, social attention has recently been focused on the research of AI chatbot. The Chatbot is combined with the mobile messenger platform and enabling various services due to the text-type interactive service. It also helps users to find the services and data that they need information tersely. Applying this to restaurant recommendation services will increase the reliability of the information in providing personal information. In this paper, an artificial intelligence chatbot-based smartphone restaurant recommendation app using personalization information is proposed. The recommendation service app utilizes personalization information such as gender, age, interests, occupation, search records, visit records, wish lists, reviews, and real-time location information. Users can get recommendations for restaurants that fir their purpose through chatting using AI chatbot. Furthermore, it is possible to check real-time information about restaurants, make reservations, and write reviews. The proposed app uses a collaborative filtering recommendation system, and users receive information on dining out using artificial intelligence chatbots. Through chatbots, users can receive customized services using personal information while minimizing time and space limitations.

Information-Based Urban Regeneration for Smart Education Community (스마트 교육 커뮤니티 정보기반 도시재생)

  • Kimm, Woo-Young;Seo, Boong-Kyo
    • Journal of the Architectural Institute of Korea Planning & Design
    • /
    • v.34 no.12
    • /
    • pp.13-20
    • /
    • 2018
  • This research is to analyze the public cases of information facilities in terms of central circulations in multi level volumes such as atrium or court which provide visual intervention between different spaces and physical connections such as bridges. Hunt Library design balances the understood pre-existing needs with the University's emerging needs to create a forward-thinking learning environment. While clearly a contemporary structure within a traditional context of the NCSU campus, the Hunt Library provides a positive platform for influencing its surroundings. Both technical and programmatic innovations are celebrated as part of the learning experience and provide a versatile and stimulating environment for students. Public library as open spaces connecting to an interactive social domain over communities can provide variety of learning environments, or technology based labs. There are many cases of the public information spaces with dynamic networks where participants can play their roles in physical space as well as in the intellectual stimulation. In the research, new public projects provide typologies of information spaces with user oriented media. The research is to address a creative transition between the reading space and the experimental links of the integration of state-of-the-art technology is highly visible in the building's design. The user-friendly browsing system that replaces the traditional browsing with the virtual shelves classified and archived by their form, is to reduce the storage space of the public library and it is to allow more space for collaborative learning. In addition to the intelligent robot of information storages, innovative features is the large-scale visualization space that supports team experiments to carry out collaborative online works and therefore the public library's various programs is to provide visitors with more efficient participatory environment.

Using Motivation of Short Video Advertising Marketing in China: An Exploratory Study of Douyin

  • Zeng, Nai
    • Journal of the Korea Society of Computer and Information
    • /
    • v.26 no.8
    • /
    • pp.229-237
    • /
    • 2021
  • This paper aims to study the using motivation and influencing factors of Chinese users' participation in live stream shopping through theoretical and empirical analysis, so as to evaluate the change in users' needs and improve marketing strategies. In doing so, I conducted a questionnaire survey for Chinese live stream shopping users and collected the required data. For empirical analysis, I used SPSS and AMOS software to carry out descriptive analysis, reliability and validity analysis and structural equation model analysis (SEM) to test the hypothesis. The results of the analysis showed that core competency and brand personality of the short video industry have a significant impact on user and customer perceived value, thus influencing users' using motivation. That is, users do not blindly follow live stream shopping but make their active choice. Therefore, it is suggested that live stream shopping platform should strengthen the e-commerce attributes and eradicate "the sense of false satisfaction", in order to achieve the effective communication of information. On the other hand, to stimulate the purchase motivation of users, the brand should build up its personality, and enhance user and customer perceived value in cyber marketing.

Can Dining Alone Lead to Healthier Menu Item Decisions than Dining with Others? The Roles of Consumption Orientation and Menu Nutrition Information (혼밥이 건강한 메뉴 선택에 미치는 영향: 소비 목적 지향과 메뉴 영양 정보 표시의 역할)

  • Her, EunSol;Behnke, Carl;Almanza, Barbara
    • Korean Journal of Community Nutrition
    • /
    • v.26 no.3
    • /
    • pp.155-166
    • /
    • 2021
  • Objectives: Driven by a growth of single-person households and individualized lifestyles, solo dining in restaurants is an increasingly recognizable trend. However, a research gap exists in the comparison of solo and group diners' menu-decision making processes. Based on the self-control dilemma and the temporal construal theory as a theoretical framework, this study compared the ordering intentions of solo vs. group diners with healthy vs. indulgent (less healthy) entrées. The mediating role of consumption orientation and the moderating role of amount of menu nutrition information were further explored to understand the mechanism and a boundary condition. Methods: A scenario-based online survey was developed using a 2 (dining social context: solo vs. with others) × 3 (amount of menu nutrition information: no nutrition information vs. calories vs. calories/fat/sodium), between-subjects, experimental design. Consumers' level of nutrition involvement was controlled. A nationwide survey data (n = 224) were collected from a crowdsourcing platform in the U.S. Data were analyzed using multivariate analysis of covariance, independent t-test, univariate analysis of covariance, and moderated mediation analyses. Results: Findings reveal that solo (vs. group) diners have less (vs. more) intentions to order indulgent menu items due to a more utilitarian (vs. more hedonic) consumption orientation in restaurant dining. Findings also show that solo (vs. group) diners have more (vs. less) intentions to order healthy menu items when the restaurant menu presented nutrition information including calories, fat, and sodium. Conclusions: The findings contribute to the literature of foodservice management, healthy eating, and consumer behavior by revealing a mechanism and an external stimuli of solo vs. group diners' healthy menu-decision making process in restaurants. Furthermore, the findings provide restauranteurs and health professionals with insights into the positive and negative impacts of menu nutrition labelling on consumers' menu-decisions.

Analysis of digital marketing strategies of luxury fashion brands (럭셔리 패션 브랜드의 디지털 마케팅 전략 분석)

  • Park, Jisoo;Rhee, Young Ju
    • Journal of the Korea Fashion and Costume Design Association
    • /
    • v.23 no.1
    • /
    • pp.87-102
    • /
    • 2021
  • The purpose of this study is to consider effective digital marketing strategies through analysis of luxury fashion brands. This study conducted both quantitative analysis and case studies of the brands Louis Vuitton, Gucci, Burberry, and Chanel. To measure the brand image of the luxury fashion brands, the survey was distributed to Millennials, and total of 277 responses were used for the final analysis by using SPSS 25.0 statistical program. Other than survey, this paper analyzed digital marketing strategies of luxury fashion brands through brand-related papers, website and social media of each brand, Samsung Designnet's database, and news posted on search engines. The results of this study are as follows: First, according to the result of examining brand image of luxury fashion brands, there was no significant difference between brands, except Gucci. Second, this study analyzed each luxury fashion brand to understand the characteristics of digital marketing, and common characteristics were identified. Third, by analyzing the brand image and digital marketing strategies of luxury fashion brands, it was confirmed that Gucci's brand image and digital marketing strategies were consistent, while there was a difference between Burberry's brand image and digital marketing strategy. Therefore, this article proposes the following digital marketing strategies that are suitable for luxury fashion brands. First, is the connection of on/offline channels. Second, is the use of AI technology. Third, is a blockchain-based platform.

A Study on the Structural Safety of Tower Crane Telescoping Work according to Wind Speed and Load (타워크레인 텔레스코핑 작업의 풍속 및 하중에 대한 구조 안전성 연구)

  • Jung, Sung-Lyoung;Lee, Do-Geun;Paik, Shinwon;Shin, Sang-Yeon
    • Journal of the Korean Society of Safety
    • /
    • v.36 no.1
    • /
    • pp.9-17
    • /
    • 2021
  • This study analyses the load imbalance of the tower crane used in telescoping work for structural safety, owing to the difference in wind speed and balance weight position. This is because wind speed and position of the balance weight have a significant impact on the structural stresses of a tower crane during telescoping work. Therefore, structural analysis was performed on the 290HC model, which is often used at construction sites and has only one cylinder installed. Moreover, two models were classified to determine the load acting on the connecting part of the telescopic cage to slewing platform and the cylinder. Five types of balance weight positions were applied at regular intervals from jibs; moreover, four types of wind load criteria were differently applied. Hence, the telescopic cage columns were destroyed at all balance weight positions at a wind speed of 30 m/s and only at certain locations at a wind speed of 20 m/s. Furthermore, failures occurred for cylinders, torsional, and bending at wind speeds of 30 m/s and 20 m/s, load imbalances above the allowable thresholds considering the safety factor. In addition, the load imbalance in the telescoping work also varied depending on the position of the balance weights. The results of these studies have validated that the current standards of adjusting the appropriate position of the balance weights on the jib are completely valid, with the telescoping work to be executed only at wind speeds of less than equal to 10 m/s.

A Study on the Public Housing Model for Residents' Participation suitable for Smart City (스마트시티에 적합한 주민참여형 공공주택 모델에 관한 연구)

  • Heo, Hak-Soo;Ryu, Gab-Sang
    • Journal of Internet of Things and Convergence
    • /
    • v.7 no.2
    • /
    • pp.1-6
    • /
    • 2021
  • In recent years, many people are living in a space limited by rapid global industrial development and economic growth, and rapid urbanization is underway, with the global urban population estimated to be more than 70 percent in 2050. Due to rapid urbanization, government-led smart city models are being developed and introduced to solve various urban problems such as disaster safety, air pollution, water pollution, energy shortage, disease, crime and transportation. However, since ICT technology of public housing is being developed as a type of social overhead capital project, it is necessary to develop micro-smart city projects that residents can feel by developing services such as public safety, living environment, living welfare, and energy management for public housing residents. Therefore, in this paper, the smart platform model of public housing for smart city in the era of the Fourth Industrial Revolution is planned and presented.