• 제목/요약/키워드: social perception value

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로하스 계층별 천연 화장품에 대한 가치 지각이 구매 의도에 미치는 영향 (The Effects of Value Perception for Natural Cosmetics by LOHAS Class on Their Purchasing Intention)

  • 이강이;김순심
    • 한국의상디자인학회지
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    • 제14권3호
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    • pp.111-122
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    • 2012
  • This study analyzed the differences in value perception and purchasing intention for natural cosmetics by LOHAS class and investigated what influences people's value perception for natural cosmetics had on their purchasing intention. Total 450 questionnaires were distributed to adults of over 20s to 50s for the period from Dec. 1, 2011 to Dec. 14 and 410 questionnaires were used as analysis data. As for collected data, the statistical package SPSS 18.0 Version was used for factor analysis, frequency analysis, reliability test, one-way ANOVA, Chi-Square test, Scheffe-test, correlations analysis and multiple regression analysis. LOHAS class was divided into three groups (higher, middle and lower) based on LOHAS index. Through factor analysis, the value perception for natural cosmetics were divided into three factors (social value, emotional and functional value perception). The results of this study were obtained as below. First, in case of the value perception for natural cosmetics by LOHAS class, it was demonstrated that the higher LOHAS classes they were, the higher value perception for natural cosmetics (social, emotional and functional value perception) they had. Second, in case of the effects of the value perception for natural cosmetics by LOHAS class on their purchasing intention (intention to use and recommendation of usage), it was found that their value perception influenced their purchasing intention. Social value perception and functional value perception, especially social value perception largely affected the purchasing intention of all LOHAS classes, while emotional value perception didn't affected the purchasing intention.

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가사노동의 가치인식에 관한 연구 (A study on the Perception of household Work's Value)

  • 문숙재
    • 가정과삶의질연구
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    • 제9권2호
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    • pp.285-302
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    • 1991
  • This purpose of this study was to analyze the perception of household work's value between husbands and wives. The data were collected using questionnaire and in-depth interview method for this purpose. 297 couples for questionnaire and 20 couples for interview were sampled. The data were analyzed by the statistical method such as frequency, percentile, paired t-test, t-test. The major findings were as follows; 1) The wives played primary role in doing household work. 2)the level of husbands's social value perception of household work was higher than wives's but the differences between them was not significant statistically. 3) The level of economical value perception of household work between husbands and wives was lower than the level of their social value perception.

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An exploratory study on Chinese shoppers' perception of luxury brands' social responsibility

  • Li, Meng;Noh, Mijeong
    • Fashion, Industry and Education
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    • 제16권1호
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    • pp.36-45
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    • 2018
  • Recently China has become one of the major markets for luxury brands. In addition, practicing social responsibility by manufacturers of luxury brands has become ubiquitous because consumers' perception of such practices may affect their purchase decisions positively. This study explored Chinese shoppers' perception of luxury brands' social responsibility practices and their information seeking behavior. In this study, value congruence was used as a theoretical framework. Twelve participants were selected out of customers in a shopping mall in Beijing, and they were subject to in-depth interview. The interview consisted of open-ended questions about perception of luxury brands' social responsibility practices, sources to access such practices, and the degree of personal value congruence to such practices as well as demographic information. Qualitative approach was used to analyze the data. Half of the participants indicated their awareness of the social responsibility practices of luxury brands, which sets up a foundation for understanding importance of luxury brands' social responsibility practices. Approximately half of the participants preferred to learn about luxury brands' socially responsible practices online especially via social media. These findings imply that Chinese luxury shoppers' trust and preference for the companies would be enhanced by effective development and advertisement of companies' social responsibility practices, and thus provide luxury companies with useful information on marketing strategies.

간호원의 역할인식과 환자의 기대 -기본 간호역할의 가치의식을 중심으로- (Value orientation and the relationship between nurse′s role perception and patient′s expectation on selected routine nursing activities)

  • 한윤복;김순자;이인자
    • 대한간호학회지
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    • 제4권2호
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    • pp.144-158
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    • 1974
  • This study was undertaken in an attempt to; 1) measure value orientation of nursing activities, 2) identify the relationship between nurse's role perception and patient's expectation, and 3) evaluate the pattern of nursing education and nursing service administration. 203 hospitalized adults and 203 professional nurses from 11 general hospitals in Seoul during the period of July to December 1973 were tested according to questionnaire based on 4 categories of clinical nursing activities, 1) physical care, 2) observation and control, 3) psycho-social care and 4) therapeutic measures. Results of the study are as follows: 1. Nurses were more concerned than patients in the physical care category. Significant difference was revealed by p<.01 level (t=2.800). Mean value score of nurses was average (2.84), and mean value score of patients was relative' y low (2.49). None of the physical care category questionnaire items were over 3.5. 2. Respondents from hospitals of total care system revealed significant difference in the physical care category by P〈.025 level. (t=2.242). Mean value score of both group were average level (nurse 2.90, patient 2.53), nurses showed higher concern. 3. Difference between nurse's role perception and patient's expectation in observation and control category was revealed non- significance by p〉0.05. level (t=1.238). Mean value score of both group revealed relatively high (nurse=3.44, patient 3.19). 4. Difference between nurse's role perception and patient〉expectation in psycho-social cart category revealed non- significance by p〉.05 level (t=0.758), Mean value score of both group revealed average level (nurse =2.71, patient =2.53), 5. Non- significant difference was noted between B. S. N. and diploma nurse's role perception in the psycho- social care category by p> 0.1 level (t=0.316). 4. Difference between nurse's role perception and patient's expectation in the rapeutic me assures category revealed non- significance by p〉0.05 level) t=0.503). Horses showed high concern by mean value score 3.56 level and patients relatively high by 3.41. All items of this category revealed very high or relatively high value score.

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A Study on Comparing the Perception between Librarians and Users about Libraries' Value

  • Noh, Younghee;Lee, Kwang Hee;Choi, Sang-Ki
    • International Journal of Knowledge Content Development & Technology
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    • 제8권2호
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    • pp.67-100
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    • 2018
  • This study comprehensively draws a conclusion using factors of economic, social, and educational value and performed a survey on librarians and users to compare and analyze the difference in perception between the two groups. The result are as follows: First, Libraries had the social value not only on research and personal learning but also on establishment and vitalization of communities, provision of opportunities to share ideas between local residents and create something new, and provision of recreation to improve the residents' capability. Second, both groups evaluated the libraries' educational role and function relatively highly. In particular, the librarians scored very high for the items that the libraries' educational role was expanding, the libraries were a part of the educational system, and the libraries' value on reading and literacy was great, and the users thought that libraries had an value because they were a part of education and the educational system. Third, economic value part also obtained relatively lower scores than other values; the mean of the librarian group was 3.46 and the user group was 3.43. Among the economic values, the librarian group scored the highest for the area of economic value for local communities, and the greatest scores were given to manpower development by the users.

A Study on the Perception of Librarians of the Impact that Libraries Have on Society

  • Noh, Younghee
    • International Journal of Knowledge Content Development & Technology
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    • 제6권2호
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    • pp.109-147
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    • 2016
  • This study comprehensively analyzed domestic and foreign literature related to the value and impact of libraries on education, social behavior and economic conditions, developed a survey to investigate the librarians' perception of the libraries' value and impact, and accordingly investigated the perception of librarians according to the types of libraries in which they worked, public versus university. The results showed that the impact is greatest on education and literacy with a mean score of 3.98, followed by their social impact with 3.67 and their economic impact with 3.46. When subordinate items were analyzed it was found that the librarians perceived that the role that libraries are playing in the education area is expanding and their impact on reading and literacy is becoming greater and greater. Libraries were viewed as essential elements for education and the education system. When the difference in perception related to the impact of libraries was compared by types of libraries, the librarians in public libraries tended to rate their facilities higher than the librarians working in universities on most of the items.

A Study on the Impact of Perceived Value of Art Based on Artificial Intelligence on Consumers' Purchase Intention

  • Wang, Ruomu
    • 한국컴퓨터정보학회논문지
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    • 제26권1호
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    • pp.275-281
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    • 2021
  • 본 연구의 목적은 인공지능예술작품 구매할 때 소비자들이 어떤 감지가 있는지, 그리고 구매의 향과 어떤 관계가 있는지 살펴보는데 있다. 본 연구에서 고객감지가치가 제품감지가치, 서비스감지가치 그리고 사회감지가치 총 3가지를 제시하였다. 이를 바탕으로 고객감지가치와 구매의향 간의 모델을 구축하였다. 연구를 위해 데이터 수집은 온라인 설문 조사를 실시하였다. SPSS24.0와 AMOS24.0을 통해 수집한 데이터의 신뢰성, 타당성 및 구조 방정식 분석을 통해 가설 검증을 하였다. 검정결과를 보면 제품인지가치와 서비스인지가치는 소비자의 온라인 구매의향에 긍정적인 영향을 미친다. 그러나 사회인지가치가 소비자의 구매의향에 영향을 주지 않는 결과가 나타났다.

Corporate Social Responsibility and Financial Performance From Chinese Consumers Perspective: Application of Value Engineering Theory

  • Yuan, Xina;Lin, Xiaoqing;Ding, Meixia;Xu, Lei
    • Journal of East Asia Management
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    • 제5권1호
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    • pp.1-31
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    • 2024
  • Based on the perspective of consumers and the method of value engineering, this paper uses "CSR expectation deviate level" to measure corporate social responsibility, and discusses the influence of corporate social responsibility on financial performance and its action path. This paper collected the questionnaire survey data of 878 consumers and the panel data of 98 listed companies from 2009 to 2012. The empirical results show that: (1) Consumers pay more attention to products and services, charity, environmental protection and their responsibilities to employees, and less attention to their responsibilities to shareholders or creditors and partners; (2) Corporate social responsibility is negatively correlated with financial performance, and corporate marketing ability plays a moderating role in it. That is, the smaller the gap between the level of corporate social responsibility fulfilled by enterprises and consumers' expectations, the better the financial performance of enterprises, which also reminds enterprises that they need to rationally allocate corporate social responsibility resources and constantly cultivate their own marketing capabilities, so as to better meet the level of corporate social responsibility expected by consumers. The value engineering method quantifies consumers' value perception of corporate social responsibility, which has a certain practical guiding role. Of course, there are some limitations in this paper, and future research can further explore the potential impact mechanism.

Determinants for the Social Acceptance of New Emerging Science and Technology: The Case of Genetically Modified Foods

  • Kim, Seoyong
    • STI Policy Review
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    • 제4권2호
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    • pp.136-158
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    • 2013
  • This study identifies the structural determinants of the social acceptance of genetically modified (GM) foods across European countries. Toward this end, we suggest an integrated theoretical model to explain the social acceptance of GM foods by including both perception factors (perceived benefit, perceived risk, feelings, trust, and knowledge) and value factors (ethical concerns, science optimism, religiosity, and ideology). This model is then tested by analyzing survey data collected from 18,634 Europeans in 32 countries. The results indicate that first, not only perception factors but also value factors significantly contribute to explaining the acceptance of GM foods. Second, perceived benefits, perceived risk, feelings, and ethical concerns tend to be the four biggest determinants for acceptance. Third, this two-factor model could be generalized even with variation across countries. Finally, ethical concerns and scientific optimism play a moderating role between predictors and outcomes in the acceptance of GM foods.

소셜 커머스에서 재구매 의도의 결정 요인 (The Determinants of the Repurchase in the Social Commerce)

  • 손달호
    • 한국정보시스템학회지:정보시스템연구
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    • 제24권2호
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    • pp.1-22
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    • 2015
  • Purpose This study identified the factors influencing on the continuous purchase of social commerce and analyzed the proposed model empirically using structural model. Design/methodology/approach Five independent factors such as economic benefit, social pressure, personal innovativeness, security and reputation and two mediating factors such as value perception and trust were extracted and relationships were explored. This study was carried out through customer survey and statistical analysis on the survey. Findings The result showed that three independent variables such as economic benefit, social pressure and security significantly affected on value perception and trust. Moreover, personal innovativeness and reputation did not have significant influence on customer purchase intention showing different result from the cases of traditional electronic commerce. The results of this study are meaningful in that factors affecting customer purchase intention in social commerce were identified from comprehensive perspective and the importance of customer profit and social influence was verified through empirical study in social commerce.