• Title/Summary/Keyword: social path

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An Approach of Product Placement and Path Evaluation Using Social Network Subgroup: Focusing on Shopping Basket Data Analysis (사회연결망 서브그룹을 통한 소매점 상품배치 및 동선 평가: 장바구니 데이터 분석을 중심으로)

  • Yoon, Han-Seong
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.17 no.4
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    • pp.109-120
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    • 2021
  • Despite the growing online exposure of retailes, offline retail channels still outperform online channels in the total retail volume of some countries. There is much interest in the physical layout plans of retail stores to expand sales. Product placement that have a large impact on customer purchasing behavior at offline retailers influences customer movement and sales volume. But in many cases, each retailer relies on unsystematic and autonomous product placement. When multiple products are sold with one purchase, the customer's movement for shopping may be evaluated in terms of customer efficiency and additional impulse purchase. In this paper, the social network is applied to sales data of a retail store and the result is used for evaluation of product placement and customer path. The frequent sales product composition was identified using k-core from sales data in the form of shopping baskets. The location was checked for the identified compositions of products, the spatial variance was measured and the customer's path was identified. With these results, the store arrangement of products was evaluated with appropriate improvement directions. The analysis method of this paper can be an alternative analysis approach for better layout of retail stores.

An Empirical Analysis of the Role of Social Media in Korean Media and Product Consumption

  • LEE, Hye Eun;GAO, Quan;YU, Sae Kyung;CHUNG, Yoon Kyung
    • International Journal of Advanced Culture Technology
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    • v.6 no.4
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    • pp.179-189
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    • 2018
  • In the era of the Korean Wave 4.0, it is essential to investigate how social media usage influences Korean media consumption and then affects the future intention to consume K-Culture products. This study showed that the path of social media usage- Korea-related knowledge- Korean media consumption- the future intention to consume K-Culture products did not exist, and that the path of social media usage- Korea-related knowledge- the future intention to consume K-Culture products occurred. The implications and limitations were discussed.

Effects of the Sensory Impairment on Functioning Levels of the Elderly (노인의 감각장애와 기능상태에 관한 연구)

  • 송미순
    • Journal of Korean Academy of Nursing
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    • v.23 no.4
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    • pp.678-693
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    • 1993
  • The purposes of this study were to describe the level of vision and hearing impairments, depression and functional capacity, among Korean institutionalized elderly and to examine the relation-ship between sensory impairments, depression, and functional capacity in these people. The final pupose was to test the cognitive function path model using sensory competencies as predictors. A convenience sample of thirty nine male and 90 female subjects with a mean age of 80.5 were the subjects of this study. The subjects were tested for cognitive function, and vision and hearing impairments. Physical function and social function were measured by observation of designated task performance by the subjects. Their level of de-pression was measured using a Geriatric Depression Scale administered through an interview. Individual subjective ratings of hearing and vision were marked by the subjects, on a ladder scale. The results of the study showed that 48.8% of the subjects had a hearing impairment, 63.5% had a vision impairement, and 36.4% had both a vision and hearing impairement. The four sensory groups (no sensory impairement, hearing impairement, vision impairement, hearing and vision impairement) were tested for differences in depression, physical function, social behavior and cognitive function. The only significant difference that was found was in cognitive function, between the no sensory impairement group and the hearing and vision impairement group(F=3.25, P<.05), Subjective ratings of hearing showed a significant correlation with cognitive function(r=.34, p<.001) and with social behavior(r=.31, p<.001). There was no correlation between subjective vision ratings and cognitive function or social behavior. However there was a significant correlation between vision and hearing(r=.49, p<.001). There was also a significant negative correlation between age and vision(r=-.21, p<.01) and between age and hear-ing(r=-.34, p<.001). There was a significant correlation between depression and physical function (r=-.32, p<.001) but there was no correlation between depression and cognitive function or social behavior. Based on the literature review and the result, this study, a path model of sensory competence-> cognitive function- >social behavior was developed and tested : Perceived vision and perceived hearing were the exogenous variahles and cognitive function and social behavior were the endogeneous variables in the model. The path analysis result demonstrated an accept-able fit (GFI=.997, AGFI=.972, X$^2$=.72 (p=.396), RMSR=.019) between the data and the model. There was a significant direct effect($\beta$=.38) of perceived hearing on cognitive function. There was a significant direct effect ($\beta$=.32) of cognitive function on social behavior. The total effect of hearing on social behavior was $\beta$=.32 including the indirect effect ($\beta$=.12) . However perceived vsion had little effect ($\beta$=-.08) on cognitive function. The result of path analysis confirms that hearing levels influence cognitive function, and both hearing and cognitive function levels influence social behavior. However, vision has little effect on cognitive function or on social behavior. For the next study, a combined model of the pre viously developed environment - >depression- > physical and social function model, and the present cognitive function model, should be tested to further refine the functional capacity model. There also a need for longitudinal study of functional capacity and sencory competence in order to better understand how declining sensory competence influences functional capacity and how it effects in-creasing dependency and nursing needs in the elderly.

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Personalized Travel Path Recommendation Scheme on Social Media (소셜 미디어 상에서 개인화된 여행 경로 추천 기법)

  • Aniruddha, Paul;Lim, Jongtae;Bok, Kyoungsoo;Yoo, Jaesoo
    • The Journal of the Korea Contents Association
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    • v.19 no.2
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    • pp.284-295
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    • 2019
  • In the recent times, a personalized travel path recommendation based on both travelogues and community contributed photos and the heterogeneous meta-data (tags, geographical locations, and date taken) which are associated with photos have been studied. The travellers using social media leave their location history, in the form of paths. These paths can be bridged for acquiring information, required, for future recommendation, for the future travellers, who are new to that location, providing all sort of information. In this paper, we propose a personalized travel path recommendation scheme, based on social life log. By taking advantage, of two kinds of social media, such as travelogue and community contributed photos, the proposed scheme, can not only be personalized to user's travel interest, but also be able to recommend, a travel path rather than individual Points of Interest (POIs). The proposed personalized travel route recommendation method consists of two steps, which are: pruning POI pruning step and creating travel path step. In the POI pruning step, candidate paths are created by the POI derived. In the creating travel path step, the proposed scheme creates the paths considering the user's interest, cost, time, season of the topic for more meaningful recommendation.

The Effect of the Social Withdrawal on the Community Spirit of an University Student : Focused on the Mediating Effect of the Mobile Phone Addiction and the Aggression (사회적 위축이 대학생의 공동체 의식에 미치는 영향 : 휴대전화 중독과 공격성의 매개효과를 중심으로)

  • Jeong, Il-Young
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.6
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    • pp.193-203
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    • 2021
  • The purpose of this study was to invest the mediating effect of the mobile phone addiction and the aggression within the path which the social withdrawal have explained the community spirit of an university student. For the purpose, this study have chosen a total of 1,347 cases as an analysis target from the Korean Youth-Child Pannel Study(KYPS) 7th wave. And this study have used the Structural Equation Modeling(SEM) from AMOS 18.0 as an analysis method. This study have also used sobel test for finding out the effectiveness of the mediating path. This study found these analysis results through the analysis method which this study have suggested. First, this study have verified the effectiveness of the direct path that the social withdrawal predicted the community spirit of an university student. Second, this study have found the effectiveness of the mediating path composed by the mobile phone addiction and the aggression. As these analysis results, this study have proposed the implication for the community spirit of an university student and suggestion for a follow-up study.

The Influence of Uncertainty and Social Support on General Well-being among Hemodialysis Patients (혈액투석 환자가 지각하는 불확실성과 사회적 지지가 안녕감에 미치는 영향)

  • Kim, Youn-Jin;Choi, Hee-Jung
    • The Korean Journal of Rehabilitation Nursing
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    • v.15 no.1
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    • pp.20-29
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    • 2012
  • Purpose: The purpose of this study was to explore factors affecting uncertainty and general well-being based on Uncertainty in Illness Theory. Methods: Data were collected from 125 outpatients who had received hemodialysis. The path model among four concepts, such as period of hemodialysis, social support, uncertainty, and general well-being, was tested. Tangible support, positive social interaction, affectionate, and emotional/informational support were measured as social support. Adaptation in the model was operationalized as general well-being which consisted of anxiety, depression, positive well-being, self-control, and general health. Results: All paths were statistically significant at the level of ${\alpha}$=.05. The significant paths were the path from period of hemodialysis to uncertainty (t=-2.86), social support to uncertainty (t=-2.01), uncertainty to general wellbeing (t=-2.85), and social support to general well-being (t=3.55). Conclusion: Patients who perceived low uncertainty and high social support were likely to feel well-being. Therefore, nurses should give patients appropriate information according to their needs and have meaningful interaction with patients to reduce their uncertainty and render social support.

A Path Analysis of Variables Influencing Turnover Intention Among Healthcare Providers (보건의료인의 이직의도 경로모형 분석)

  • Song, Jung-Hee;An, Ji-Yeon
    • Journal of muscle and joint health
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    • v.19 no.2
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    • pp.142-151
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    • 2012
  • Purpose: This study was to explore the relationships among emotional labor, social support, job satisfaction, organizational commitment, and turnover intention in healthcare providers. Methods: Participants were healthcare providers (54 male and 328 female) with a mean age of 30.28 years old. Data analysis were done with PASW 18.0 for descriptive statistics and AMOS 5.0 for path analysis. Results: The hypothetical path model showed a good fit to the empirical data (${\chi}^2$=4.178, df=2, p= .124, GFI= .997, NFI= .995, NNFI= .987, RMSEA= .053). Emotional labor, job satisfaction, and organizational commitment had significant direct effects on turnover intention. Social support had a significant direct effect on emotional labor, job satisfaction and organizational commitment, and indirect and total effect on turnover intention. Conclusion: These findings suggest that turnover prevention or education programs for healthcare providers should include maintaining good mood when interact with patients or visitors with various negative moods in healthcare setting. Further strategies may need to resolve emotional labor, enhance job satisfaction and organizational commitment, and provide social support.

Effects of Social Capital on the Problem-solving Ability of Rural Communities in the Context of Developers (농촌마을 내 사회자본이 주민주도 문제해결에 미치는 영향 : 업무담당자들의 시각을 중심으로)

  • Kim, Jung-Tae
    • The Korean Journal of Community Living Science
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    • v.25 no.1
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    • pp.51-64
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    • 2014
  • With a shift in the rural development process toward a bottom-up approach, the need to enhance the endogenous capacity of communities has become the core of rural development. In this regard, scholars have paid close attention to social capital to identify ways to facilitate endogenous rural development but focused mainly on relationships between social capital and local environment. That is, few studies have investigated the relationships between social capital and its various dimensions in the context of rural development initiatives. This study examines the effects of social capital on the problem-solving ability of community residents'rural development initiatives and assesses the types of social capital associated with such initiatives to propose optimal path for improving this ability. To distinguish between major dimensions of social capital, a questionnaire was developed by considering various stages of the rural development process. The survey considered a sample of 59 employees from public rural development institutions. According to the results, four paths were significant at the 5% level. Among these four paths, three set common goals. The effective channel was the path [common goals${\Rightarrow}$network${\Rightarrow}$cooperation${\Rightarrow}$problem-solving ability]. The key factor in improving problem-solving skills, the endogenous ability of community residents to facilitate rural development initiatives. The results suggest that governments should strengthen education and training programs to help residents set their common goals.

A Path Analysis of Social Support in Patients with Hemodialysis: Based on the Self-regulation Model (혈액투석환자의 사회적 지지 경로분석 : 자기조절모형에 기반하여)

  • Cha, Jieun;Yi, Myungsun
    • Journal of Korean Clinical Nursing Research
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    • v.21 no.1
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    • pp.116-126
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    • 2015
  • Purpose: The purpose of this study was to examine the relationship between social support (family, healthcare provider, friends/peer), treatment belief, hope, and health status in patients on hemodialysis, and to identify direct and indirect effects of the variables on patients' health status. Methods: The self-regulation model was used to establish a path model. Data were collected from 240 patients. Multidimensional Scale of Perceived Social Support, Revised Illness Perception Questionnaire, Herth Hope Index, and Medical Outcomes Study Short Form-12 were used. Data were analyzed using the SPSS and AMOS programs. Results: The model was supported by fit statistics ($x^2=3.33$, p=.343, GFI .995, RMSEA .021, AGFI .968, NFI .986, CFI .999, TLI .993). Family and friends/peer support showed a significant direct influence on hope, while healthcare provider support directly influenced treatment belief. Social support, treatment belief, and hope directly and indirectly influenced health status, explaining 28.7% of the variance. Conclusion: These results show mechanisms underlying connections between social support and health status by demonstrating impact of social support and showing treatment belief and hope as mediators between social context and outcomes. To promote health of patients on hemodialysis, it is necessary for patient, family, healthcare professional, and friends to collaborate.

Path Model Analysis of the Variables Influencing on Multicultural Preschoolers' Emotional Intelligence (다문화 가정 유아기 자녀의 정서지능에 영향을 미치는 경로모형 분석)

  • Min, Sung-Hye;Lee, Min-Young;Choi, Hye-Yeong;Jun, Hey-Jung
    • Journal of the Korean Home Economics Association
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    • v.47 no.1
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    • pp.55-63
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    • 2009
  • The purpose of this study was to analyze the path model about the emotional intelligence of multicultural preschoolers'. Multicultural mothers(N = 89) were administered questionnaires on social support, marital satisfaction, depression and mother-child relationship. Teachers(N = 89) were administered a questionnaire on preschoolers' emotional intelligence. The results indicates three things. First, social support effects marital satisfaction directly and mothers' depression indirectly. Second, mothers' depression effects preschoolers' self regulation and other regulation directly. And third, social support, marital satisfaction, mothers' depression effects preschoolers' self cognition indirectly through parent-child relationship.