Browse > Article
http://dx.doi.org/10.17703//IJACT2018.6.4.179

An Empirical Analysis of the Role of Social Media in Korean Media and Product Consumption  

LEE, Hye Eun (School of Communication and Media Ewha Womans University)
GAO, Quan (School of Communication and Media Ewha Womans University)
YU, Sae Kyung (School of Communication and Media Ewha Womans University)
CHUNG, Yoon Kyung (Department of Communication & Journalism Soonchunyang University)
Publication Information
International Journal of Advanced Culture Technology / v.6, no.4, 2018 , pp. 179-189 More about this Journal
Abstract
In the era of the Korean Wave 4.0, it is essential to investigate how social media usage influences Korean media consumption and then affects the future intention to consume K-Culture products. This study showed that the path of social media usage- Korea-related knowledge- Korean media consumption- the future intention to consume K-Culture products did not exist, and that the path of social media usage- Korea-related knowledge- the future intention to consume K-Culture products occurred. The implications and limitations were discussed.
Keywords
Korean Media Consumption; Korean Wave; K-Culture Products; Social Media;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Custers, K., & Bulck, J. V. D. (2013). The cultivation of fear of sexual violence in women: Processes and moderators of the relationship between television and fear. Communication Research, 40(1), 96-124.   DOI
2 Ariffin, J. T., Bakar, H. A., & Yusof, N. H. (2018). Korean media strategies in promoting Korean dramas in Malaysia. International Journal of Innovative Research in Engineering & Management, 5(1).
3 Sseon & Holly. (2013, November, 26). Korean wave 4.0. [Weblog comment]. Retrieved from http://sseonholly.blog.me/130180530369
4 Jin, D. Y. (2018). An analysis of the Korean Wave as transnational popular culture: North American youth engage through social media as TV becomes obsolete. International Journal of Communication, 12, 404-422.
5 Jin, D. Y. (2016). New Korean wave: Transnational cultural power in the age of social media. Chicago: University of Illinois Press.
6 Huang, S. L. (2017). Social media and the new Korean wave. Media, Culture & Society, 39(5), 773-777.   DOI
7 Goh, K. Y., Heng, C. S., & Lin, Z. (2012). Social media brand community and consumer behavior: Quantifying the relative impact of user- and marketer-generated content. Information Systems Research, 24(1), 88-107.   DOI
8 Ministry of Culture, Sports and Tourism. (2012). The research of Korean wave promotion plan. Seoul: Korea. Government Printing Office
9 Jung, S. & Shim, D. (2014). Social distribution: K-pop fan practices in Indonesia and the 'Gangnam Style' phenomenon. International Journal of Cultural Studies, 17(5), 485-501.   DOI
10 Ahn, J.H., Oh S. & Kim H. (2013). Korean pop takes off! Social media strategy of Korean entertainment industry. In Proceedings on the 10th International Conference on Service Systems and Service Management, Hong Kong.
11 Fung, T. K., Yan, W., & Akin, H. (2017). In the eye of the beholder: How news media exposure and audience schema affect the image of the United States among the Chinese public. International Journal of Public Opinion Research.
12 Jung, S. (2011) K-pop, Indonesian fandom, and social media. Transformative Works and Cultures, 8.
13 Jin, D. Y., & Yoon, K. (2016). The social mediascape of transnational Korean pop culture: Hallyu 2.0 as spreadable media practice. New Media & Society, 18(7), 1277-1292.   DOI
14 Kim, J. H., & Nam, Y. (2010). The effect of ego-network and cultural familiarity in Hallyu. In D. K. Kim & M. S. Kim (Eds.), Hallyu: Influence of Korean Popular Culture in Asia and Beyond, (pp. 35-62). Seoul: Seoul National University Press.
15 Chuang, L., & Lee, H. E. (2013). Korean Wave: Enjoyment factors of Korean dramas in the U.S. International Journal of Intercultural Relations, 37, 594-604.   DOI
16 Park, S. (2004). China's consumption of Korean television dramas: An empirical test of the "Cultural Discount" concept. Korea Journal. 44(4), 265-290.
17 Elasmer, S. M. (2003). An alternative paradigm for conceptualizing and labeling the process of influence of imported television programs. In M. G. Elasmer (Ed.), The Impact of International Television (pp. 157-159), New Jersey: LEA.
18 Ministry of Culture, Sports and Tourism. (2009). Munhwa Sanup Backsuh. Seoul: Korea. Government Printing Office.
19 Ono, K., & Kwon, J. (2013). Re-worlding culture? YouTube as a cultural interlocutor. In Y. A. Kim (Ed.), The Korean Wave: Korean media go global (pp. 199-214). London, UK: Routledge.
20 Oh, I., & Lee, H. (2013). Mass media technologies and popular music genres: K-pop and g. Korea Journal, 53(4), 34-58.
21 Brown, M. W., & Cudeck, R. (1993). Alternative ways of assessing model fit. In K. A. Bollen and J. S. Long (Eds.), Testing Structural Equation Models (pp. 136-162). Newbury Park, CA: Sage
22 Park, Y. S. (2014). Trade in cultural goods: A case of the Korean wave in Asia. Journal of East Asian Economic Integration, 18(1), 83-107.   DOI
23 Dunbar, R. I. M. (1992). Neocortex size as a constrint on group size in primates. Journal of Human Evolution, 20m 469-493.
24 Muthen, L. K., & Muthen, B. O. (1998-2017). Mplus User's Guide. Eighth Edition. Los Angeles, CA: Muthen & Muthen
25 Burnham, K. P., & Anderson, D. R. (2004). Multimodel inference: Understanding AIC and BIC in model selection. Sociological Methods & Research, 33(2), 261-304.   DOI
26 Preacher, K. J., & Hayes, A. F. (2004). SPSS and SAS procedures for estimating indirect effects in simple mediation models. Behavior Research Methods, 36, 717-731.
27 Su, H. J., Huang, Y. A., Brodowsky, G., & Kim, H. J. (2011). The impact of product placement on TV-induced tourism: Korean TV dramas and Taiwanese viewers. Tourism Management, 32(4), 805-814.   DOI
28 Straubhaar, J. D. (1991). Beyond media imperialism: Asymmetrical interdependence and cultural proximity. Critical Studies in Media Communication, 8, 39-59.
29 Hayduk, L. A. (1987). Structural equation modeling with LISREL: Essentials and advances. Baltimore, MD: Johns Hopkins University Press.