• Fashion & Textile Research Journal
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• v.16 no.4
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• pp.596-603
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• 2014

The purpose of this study was to find affecting consumer's usage motivation on purchase satisfaction and repurchase intension when purchasing fashion products in social commerce. The data were collected via a self-administered questionnaire from 239 male and female who living in Busan with experience in social commerce purchasing fashion products. Using SPSS 20.0 and AMOS 20.0 package, Cronbach's ${\alpha}$, a confirmotory factor analysis and a structural equation modeling analysis were performed. The results are as follows. Hedonic, economical efficiency and interaction without information provide subjective norms significantly influenced the purchase satisfaction. And aforementioned subjective norms significantly influenced repurchase intension, too. The purchase satisfaction positively influenced the repurchase intension. Therefore, social commerce sellers of fashion products ought to offer variety price benift and promotion to raise the purchase satisfaction and repurchase intension. To offer variety price benift, they should respond sensitively to the price set by comparing prices with other sellers. And promotion to raise the purchase satisfaction and repurchase intension need to consider such variety of missions, discount coupons or event and mileage. In addition, they should develop customer service system for interaction with customer and connect to the repurchase increases the purchass satisfaction through faster customer response to the product information or sales, service.

• The Journal of Industrial Distribution & Business
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• v.11 no.6
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• pp.41-53
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• 2020

Purpose: The purpose of this study is to review the previous studies on the characteristics of the image search service provided by using artificial intelligence, the social impact characteristics, and the moderating effect of perceived anthropomorphism, and conduct empirical analysis to identify the constituent factors affecting purchase intention. To clarify. Through this, I tried to present theoretical and practical implications. Research design, data, and methodology: Research design was that characteristics of image search service (ubiquity and information quality) and social impact characteristics (subjective norms, electronic word of mouth marketing) are affected by mediation of satisfaction and flow, therefore, control of perceived anthropomorphism have an effect on purchase intention to increase. For analysis, research conducted literature review, and developed questionnaires, so that EM firm which is a specialized research institute has collected data. This was conducted on 410 people between the 20s and 50s who have mobile shopping experiences. SPSS Statistics 23 and AMOS 23 had been used to perform necessary analysis such as exploratory factor analysis, reliability analysis, feasibility analysis, and structural equation modeling based on this data. Results: first, ubiquity, information quality and subjective norms were found to have a positive effect on purchase intention through satisfaction and flow parameters. Second, satisfaction and flow were found to have a mediating effect between ubiquity, information quality, and subjective norms and purchase intentions. However, there was no mediating effect between eWOM information and purchase intention. Third, perceived anthropomorphism was found to have a moderating effect between information quality and satisfaction, and it was found that there was no moderating effect on the relationship between information quality and flow. Conclusions: The information quality of image search services using artificial intelligence has a positive effect on satisfaction, and it has been found that there is a positive moderate effect of perceived anthropomorphism in this relationship, which may be an academic contribution to the distribution science utilizing artificial intelligence. Therefore, it is possible to propose a distribution strategy that improves purchase intention by utilizing image search service and anthropomorphism in practical business and providing a more enjoyable immersive experience to customers.

• Journal of the Korean Home Economics Association
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• v.45 no.1
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• pp.75-89
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• 2007

This study investigates the effects of children's social relationships and psychological characteristics on their behavior problems. Behavior problems comprise violations of norms, bullying, and deviant behavior in the cyberspace. A data set of 2949 Korean children in their 4th grade is analyzed to yield three main results. First, variables such as contact with delinquent friends, aggressiveness, stress of appearance complex, gender, and depression have significant effects on violations of norms. Children who have more delinquent friends, higher level of aggressiveness, stress of appearance complex, or depression report more violations of norms. Second, delinquent friends, stress of peer relationship, aggressiveness, stress of appearance complex, gender, parents' violent attitudes toward children, and negative self-image are turned out to be important variables predicting bullying. Children with more delinquent friends, higher level of stress, higher level of aggressiveness, or lower self-image are more likely to experience bullying. Children who perceive their parents to be violent show more bullying experience. Third, each of aggressiveness, delinquent friends, stress of appearance complex, gender, relationship with teacher, and family income has significant effect on deviant behavior in cyberspace. Children with higher level of aggressiveness, more delinquent friends, stress of appearance complex, or negative impression of teacher are more likely to deviate in cyberspace. Children from higher income families report more deviant behavior in cyberspace. Boys show more experiences in every category of behavior problems than girls.

• Korean Journal of Culture and Social Issue
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• v.25 no.3
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• pp.203-229
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• 2019

The purpose of this study was to identify the factors that constitute masculine norms of masculine in Korean society. The definition of masculinity was to conform to the male-dominated standard formed socially and culturally. The results of in-depth interviews with 20 male participants were used for a concept mapping analysis to explore the configural representations of Korean masculine norms. After extracting the key sentences related to masculine norms, the participants sorted the 55 key sentences based on similarities and assessed the importance, which was then analyzed with multidimensional scaling method and cluster analysis. The result showed two dimensions, one representing social-personal domain and the other implying dominance-support domain as well as six clusters of caregiver, leadership, emotion suppression, job ability and organizational social adaptation, Expects the masculine abilities, power and control. Finally, the implications of this study, limitations, and the suggestions for future research were discussed.

• The Journal of the Convergence on Culture Technology
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• v.8 no.5
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• pp.147-153
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• 2022

The uncertainty of start-ups are factors that weaken the entrepreneurial intentions of college students and prospective founders, and are also the cause of the low rate of entrepreneurship among art college students. This study tried to identify the effect of subjective norms entrepreneurial efficacy on start-up intentions. Studies have shown that entrepreneurial efficacy and subjective norms have a significant impact on start-up intentions. In addition, start-up education support has been shown to control the impact of subjective norms on start-up intentions, and start-up activity support has been shown to control the impact of subjective norms on start-up intentions, while start-up commercialization support does not control the impact of start-up efficacy or subjective norms on start-up intentions. In order to revitalize the start-up and effectively guide the start-up of art college students, it is necessary to show the social support of the people around them for the start-up and to enhance the efficacy of the start-up by supporting the prototyping activities.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.9
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• pp.3915-3923
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• 2012

Prior research has shown empirically that social capital is as a critical factor determining organizational effectiveness. The purpose of this study is to examine the relationship between the social capital, social workers' job satisfaction and organizational commitment in the social welfare organization. For the research, social capital was consisted of trust, norms and network. The results of this study were summarized as follows: Mean analyses showed that social workers perceived the level of social capital had a higher than medium. By using a structural equations modeling(SEM), trust and norms had a positive effect on the social workers' jon satisfaction and organizational commitment. This study finally discusses theoretical implications for future study and practical implications for social capital strategies on the results.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.160-172
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• 2015

The purposes of this study was to examine the relationship between social capital of social welfare workers and organizational citizenship behavior, and investigate mediated effects of job satisfaction. For the research, social capital was consisted of trust, norms and networks. Survey were collected for 278 social workers in social welfare organization located in Kangwon-do. Regression analysis were conducted with SPSS program. Sobel Test was added in 3-stage multiple regression analysis of Baron and Kenny. Social capital made a positive effect on organizational citizenship behavior. In factors of social capital, trust and network made a significant effect on organizational citizenship behavior, but norms didn't show a significant effect on organizational citizenship behavior. As the results of verifying mediator effects of job satisfaction in the relationship between social capital and organizational citizenship behavior, social capital made a direct effect on organizational citizenship behavior of workers and indirect effect on it through the job satisfaction.

• Journal of Distribution Science
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• v.17 no.10
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• pp.61-71
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• 2019

Purpose - This study aims to explore the impact of factors on Korean consumer goods purchase decision of Vietnam's Generation Z. Research design, data, and methodology - A mixed research method was utilized in this study including focus group, in-depth interview, pilot study, and official study. The conceptual model and hypothesis were tested using data collected cross-sectional by questionnaire, from a sample of 439 respondents, by both electronic and paper surveys with non-probability and convenience sampling. The SPSS 20 and AMOS 20 software were employed to analyze the data. Results - Results showed that Vietnam's Generation Z was strongly impacted by social media, Hallyu, country of origin, social norms, and perceived usefulness. Besides, Korean consumer goods purchase decision of Vietnam's Generation Z also were impacted by intermediary factors such as trust, social norms, product involvement, perceived quality, perceived usefulness, attitude, and buying intention. There were differences in factors affecting the purchase decision of the boy and girl Generation Z group. Conclusions - The factors impacting on Korean consumer goods decision of Vietnam's Generation Z are very important for Korean firms and government. The findings provide Korean firms opportunity for appropriate to be carried out factors impacting Korean consumer goods to generation Z in Vietnam successful.

• The Mathematical Education
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• v.45 no.4 s.115
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• pp.459-479
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• 2006

There has been an increasing concern of whether a real instructional change happens in a way to promote students' mathematical development. Against this background, this paper dealt with successes and difficulties an elementary school teacher went through as she moved on to student-centered instruction. The analysis drew on classroom observations for one year to illustrate how the teacher and students established social norms, sociomathematical norms, and classroom mathematical practices that could emphasize mathematical sense-making and justification of ideas. Close analysis showed many gradual but dramatic changes in terms of mathematics classroom culture. This led to consider possibly subtle but crucial issues with regard to implementing student-centered instruction.

• School Mathematics
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• v.4 no.3
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• pp.415-433
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• 2002

The mathematics education community is seeking to change a teacher-centered class-room culture to a student-centered culture. However, the real transition is not easy, even for teachers who are eager and willing to teach differently. The challenge for teachers is to use the social structure of the classrooms to nurture students' development toward mathematical ways of thinking and communicating as well as their under-standing of mathematical concepts and processes. By introducing an elementary teacher's teaching practice and professional develop-ment along with her classroom episodes, this paper is to make strides toward an enriched understanding of the culture of the elementary mathematics classrooms in which students may have a lot of opportunities to develop conceptual under standing and math-ematical disposition. This paper first provides a detailed description of the classroom flow in terms of general social norms and sociomathematical norms in order to explore how the teacher and the students have established such a student-centered math-ematics microculture. This paper then analyzes the teacher's teaching approach and professional development.