• The Journal of Asian Finance, Economics and Business
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• v.5 no.3
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• pp.81-93
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• 2018

This study developed and tested the impact of hallyu 4.0, social media, and consumer ethnocentrism on the decision to purchase Korean products of Generation C in Vietnam. Both qualitative and quantitative methodologies were utilized in this study. Qualitative research was first carried out with in-depth interview, conducted to derive measurement items for the interested constructs. Quantitative research used cross-sectional field design by pilot study and official study. The model was tested and developed using data collected by questionnaires, from a sample of 575 respondents, by both electronic and paper surveys with non-probability and convenience sampling techniques. SPSS 20 and AMOS 20 software were employed to analyze the data. The results of structural equation modeling showed that hallyu 4.0, social media, and consumer ethnocentrism influenced the intermediates variables: subject norms, trust, attitude and behavioral intention and influenced purchase decision. The hallyu 4.0, social media, and consumer ethnocentrism are independent variables. They impact purchase decision through mediating variables such as trust, subjective norms, attitude and behavioral intention. Social media influences not only to trust but also to subjective norms. Subjective norms influence on purchase decision. This study also discovers an interesting fact that trust and attitude variables have an impact on behavioral intention and purchase decision.

• Journal of the Korean housing association
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• v.26 no.3
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• pp.99-108
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• 2015

The purpose of this study was to determine the relationship between subjective happiness and social capital. The data for the analysis were collected via the questionnaire survey method, from October 29 to November 10, 2013. The sample consisted of 338 residents, living in Seoul and Gyeonggi-Do province. Social capital is composed of the social network, social trust and social norms. The social network is composed of the satisfaction of one's social relations, and the degree of social interaction. Social trust is composed of the trust in ones's neighbors and the local community. Social norms are composed of reciprocity, participation and a sense of belonging and solidarity. The findings of this study were as follows: 1) The average for subjective happiness was 3.82 points, over neutral. In particular, the subjective happiness of people over 50 years old was highest. 2) The social network, social trust, and social norms were related to the subjective happiness.

• Korean Journal of Culture and Social Issue
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• v.28 no.3
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• pp.513-527
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• 2022

This study was conducted to examining the socio-cultural impact of the COVID-19 pandemic that swept the world around 2020, and the transformation of norms and social problems due to COVID-19. For this, the characteristics of changes in the socio-cultural norms of the 14th century European Black Death, a representative example of the pandemic, were derived, and based on this, the COVID-19 pandemic was analyzed. The Black Death served as an opportunity to change social norms based on the existing religious authority and the power of the feudal system to the Enlightenment. The population declination and labor shortage also promoted commercialization and mechanization. Printing, which spread during this period, led to the popularization of knowledge, which raised the level of thinking and led to epochal scientific development. This became the foundation of the Industrial Revolution. Like the recent Black Death, COVID-19 has triggered changes in social norms. The technological environment of metaverse, a mixture of virtual and reality, has changed the norm of a consistent identity into free and open identities exerting various potentials through alternate characters. In addition, meme, which are about people being friendly to those with the same worldview as him on the metaverse, weakened the sense of isolation in non-face-to-face situations. Artificial intelligence (AI), which developed during the COVID-19 pandemic, has entered the stage of being used for creative activities beyond the function of assisting humans. Discussions were held on what new social problems would be created by the social norms changed due to the COVID-19 pandemic.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.22 no.4
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• pp.1-8
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• 2022

This study examined the effect of Internet exposure on plastic consumption behaviors, and the mediating effect of social norms. The survey participants in this study were 220 college students. Collected data were analyzed by the SPSS 26.0 and PROCESS macro 4.1 (model 4). The results of this study showed that the relationship between Internet exposure and intention to plastic consumption was mediated by descriptive norms. These results suggest that Internet exposure and social norms are important factors that can promote or constrain plastic consumption behaviors. Based on these results, we presented the theoretical and practical implications of this study.

• Convergence Security Journal
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• v.15 no.6_2
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• pp.37-44
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• 2015

There appears a variety forms of crime type and age in accordance with the change of social structure. In this paper it is described for combining the Anomie theory of Emile Durkheim. Anomie refers to the absence of dual standards or norms. In other words, while weakening the existing norms prevailing when the new rules has not been established. That situation would cause social chaos. Rules on the dissemination and utilization of SNS due to the development of information and communication technology undermine the social norms while online regulations are being a weak state not established. In the confusion of these norms it has been shown to increase in juvenile delinquency. Social media has characteristics such as openness, accessibility, relationships, and content diversity. The social media itself is not subject to the general mechanisms of consumption and production due to growing as a kind of organism. It has characteristic to make the most content by utilizing the users to voluntarily share information. Social media using as communication, contact and information in the youth, thus the possibility of crime is high. Social media is also direct and indirect influence on youth crime but no apparent systemic regulation of this situation.

• Journal of the Korean School Mathematics Society
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• v.17 no.2
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• pp.207-234
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• 2014

There has been an increasing concern of how mathematical idea indicates and shares in a way to promote students' mathematical development. Such ideas highlighting need of the culture of mathematics classroom in mathematical education. The culture of mathematics classroom was constructed classroom social norms, sociomathematical norms, and classroom mathematical practice. This paper investigated how sociomathematical norms were constructed in two elementary mathematics classrooms by two different teachers.

• International Journal of Contents
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• v.16 no.2
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• pp.51-64
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• 2020

Interviews with 17 Korean American professionals living in Korea revealed the relationship between their status, cultural identities, social capital, and conflicts that arise between their understanding of American and Korean social norms. The findings indicate that social capital for Korean Americans in Korea largely comprises of their English community in Korea and the Seoul Global Center; and that their access to social capital in the Korean society, in general, is limited. As result of limited availability and accessibility of social capital, with a sense of superiority, they maintained their American identity. In terms of social control, their lack of motivation to adopt and follow Korean social norms, as well as them being from the U.S., limited changes occurred in their cultural identity. Extending previous research on the Theory of Intercultural Public Relations, the public's power allows them to maintain their cultural identity, which in turn, effect their communication process. Implications of these findings, as well as suggestions for future study, are discussed.

• Asia pacific journal of information systems
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• v.30 no.3
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• pp.513-531
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• 2020

Online Word-of-Mouth communication, or eWOM, has dramatically changed the way people network, interact, and share knowledge. Studies have examined why consumers choose to share knowledge online, especially online product reviews, as well as the motivations of individuals to share product ideas online. However, the role of gender in shaping the motivation and types of knowledge shared online has been given little consideration. Using concepts from Social Exchange Theory and the Theory of Reasoned Action, we address this research gap by developing and testing a model of gender's influence on knowledge sharing in a social media context. A PLS analysis of survey data from 257 students indicates that reputation, altruism, and subjective norms are key motivators for knowledge sharing intention in social media. More importantly, that gender plays a moderating role within the motivation-knowledge sharing relationship. We also find that subjective norms have a greater impact on knowledge sharing with women than with men. Collectively, our research results highlight individualized factors for improving customer participation in external facing social media for marketing and product innovation.

• Journal of Educational Research in Mathematics
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• v.11 no.1
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• pp.11-35
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• 2001

Many teachers report familiarity with and adherence to reform ideas, but their actual teaching practices do not reflect a deep understanding of reform. Given the challenges in implementing reform, this study intended to explore the breakdown that may occur between teachers' adoption of reform objectives and their successful incorporation of reform ideals. To this end, this study compared and contrasted the classroom social norms and sociomathematical norms of two United States second-grade teachers who aspired to implement reform. This study is an exploratory, qualitative, comparative case study. This study uses the grounded theory methodology based on the constant comparative analysis for which the primary data sources were classroom video recordings and transcripts. The two classrooms established similar social norms including an open and permissive learning environment, stressing group cooperation, employing enjoyable activity formats for students, and orchestrating individual or small group session followed by whole group discussion. Despite these similar social participation structures, the two classes were remarkably different in terms of sociomathematical norms. In one class, the students were involved in mathematical processes by which being accurate or automatic was evaluated as a more important contribution to the classroom community than being insightful or creative. In the other class, the students were continually engaged in significant mathematical processes by which they could develop an appreciation of characteristically mathematical ways of thinking, communi-eating, arguing, proving, and valuing. It was apparent from this study that sociomathematical norms are an important construct reflecting the quality of students' mathematical engagement and anticipating their conceptual learning opportunities. A re-theorization of sociomathematical norms was offered so as to highlight the importance of this construct in the analysis of reform-oriented classrooms.

• Journal of the Korean Home Economics Association
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• v.31 no.4
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• pp.83-94
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• 1993

This study examines changing norms concerning divorce in societal context of the historical perspective. The analysis indicates that the changes in divorce norms were particularly striking during industrialization and urbanization. In traditional society, there are various divorce norms according to each era. In Sam Kuk era, there is not the norms of divorce, but there is norms of divorce by Yea Kdeu ideology in Gorea era. During the Zo Sun era, the strict restrict seven possible norms and three overriding ones for divorce rates significantly rose in after the industrialization in response to the continuation of such social changes as greater participation of women in labor force, increased alternative to traditional marriage, the declining stigma attached to divorce, and the rising standard for individual happiness in marriage and so on. Divorce rates are also affected by other factors, such as political and economic conditions, geographic differences, and various demographic characteristics.