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http://dx.doi.org/10.20406/kjcs.2022.8.28.3.513

The Transformation of Norms and Social Problems: Focusing on the COVID-19 Pandemic  

Lee, Jangju (Research Institute for Digital Culture & Happiness)
Publication Information
Korean Journal of Culture and Social Issue / v.28, no.3, 2022 , pp. 513-527 More about this Journal
Abstract
This study was conducted to examining the socio-cultural impact of the COVID-19 pandemic that swept the world around 2020, and the transformation of norms and social problems due to COVID-19. For this, the characteristics of changes in the socio-cultural norms of the 14th century European Black Death, a representative example of the pandemic, were derived, and based on this, the COVID-19 pandemic was analyzed. The Black Death served as an opportunity to change social norms based on the existing religious authority and the power of the feudal system to the Enlightenment. The population declination and labor shortage also promoted commercialization and mechanization. Printing, which spread during this period, led to the popularization of knowledge, which raised the level of thinking and led to epochal scientific development. This became the foundation of the Industrial Revolution. Like the recent Black Death, COVID-19 has triggered changes in social norms. The technological environment of metaverse, a mixture of virtual and reality, has changed the norm of a consistent identity into free and open identities exerting various potentials through alternate characters. In addition, meme, which are about people being friendly to those with the same worldview as him on the metaverse, weakened the sense of isolation in non-face-to-face situations. Artificial intelligence (AI), which developed during the COVID-19 pandemic, has entered the stage of being used for creative activities beyond the function of assisting humans. Discussions were held on what new social problems would be created by the social norms changed due to the COVID-19 pandemic.
Keywords
COVID-19; Social norm; Social problem; Black Death; Metaverse; meme; AI; alternate Character;
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Times Cited By KSCI : 1  (Citation Analysis)
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