• 제목/요약/키워드: social media data

검색결과 1,210건 처리시간 0.023초

Pilot Study of a Brief WeChat Intervention in China to Increase Students' Willingness to Assist a Flushing Student to Reduce Alcohol Use

  • Zhang, Fan;Yuen, Lok-Wa;Ding, Lanyan;Newman, Ian M.;Shell, Duane F.
    • Journal of Preventive Medicine and Public Health
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    • 제51권6호
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    • pp.320-325
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    • 2018
  • Objectives: This pilot study tested the effectiveness of a brief alcohol-related intervention delivered by the social media app WeChat to teach about ethanol-induced facial flushing and increase the willingness of students who see another student flushing to suggest that he or she should reduce or stop drinking. In the context of Chinese drinking culture, it is sometimes socially difficult to refuse a drink, even when experiencing physical discomfort, such as flushing. Methods: Classrooms of students in a medical university in China were randomly assigned to the intervention or control group. Students in the intervention group were invited to view 3 alcohol education lessons on WeChat during a 2-week period. A pretest and posttest before and after the 2-week period assessed changes in students' willingness to intervene if they saw someone flush while drinking. Data were collected about students' alcohol use and their ratings of the lessons. Results: Mixed-design analysis of variance yielded a significant time-by-treatment interaction effect on the variable of willingness to suggest that a flushing person stop or slow down their drinking, and the change was significant between the intervention and control groups. One-way analysis of covariance yielded a significant treatment effect at the posttest, after controlling for the pretest score. Students rated the lessons above the midpoint of the scale for being informative, interesting, and useful. Conclusions: The pilot study showed that a brief alcohol-related intervention delivered by WeChat could produce a measurable positive change in the willingness of university students to suggest that a student who flushes should stop drinking. This pilot study also suggested improvements for future lessons and evaluation design.

플라잉 상태에서 바지형태의 하네스에 대한 하중압력 분포 측정 및 가상착의 적용 (Investigation of the body distribution of load pressure and virtual wear design of short pants harnesses in flying condition)

  • 권미연
    • 한국의상디자인학회지
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    • 제23권3호
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    • pp.11-21
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    • 2021
  • Virtual reality is currently mainly used in games, but is starting to be applied as a variety of media fields, such as broadcasting and film. Virtual reality provides more fun than reality, and can provide new experiences in areas that cannot be experienced in reality due to the constraints of time, space, and environment. In particular, as the social non-contact arena has increased due to COVID-19, it is being applied to education, health, and medical industries. The contents are further expanding into design and military fields. Therefore, the purpose of this study was to observe the change in distribution of load and pressure felt by the body in the flying state while wearing a short pants harness, which are mainly used in the game and entertainment industry. In the experiment, the average pressure in the flying state was measured by attaching a pressure sensor to the back and front of a human mannequin. As a result, it was confirmed that the load concentrated on the waist in the flying state was 44 N, with a pressure of 1353 kPa. The pressure distribution was concentrated in front of the center of gravity, and was measured was at 98% by the pressure sensors, with an average pressure value of approximately 15 kPa, and a pressure value of approximately 12 kPa at the back, which was measured at 67% by the pressure sensor. The results of the load and pressure distribution measurement are presented as fundamental data to improve the wearability and comfort of harnesses in the future, and are compared to actual measured pressure values by analyzing the clothing pressure in flight through virtual wear of harnesses through the CLO 3D program.

A Study on Self-medication for Health Promotion of the Silver Generation

  • Oh, Soonhwan;Ryu, Gihwan
    • International Journal of Advanced Culture Technology
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    • 제8권4호
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    • pp.82-88
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    • 2020
  • With the development of medical care in the 21st century and the rapid development of the 4th industry, electronic devices and household goods taking into account the physical and mental aging of the silver generation have been developed, and apps related to health and health are generally developed and operated. The apps currently used by the silver generation are a form that provides information on diseases by focusing on prevention rather than treatment, such as safety management apps for the elderly living alone and methods for preventing diseases. There are not many apps that provide information on foods that have a direct effect and nutrients in that food, and research on apps that can obtain information about individual foods is insufficient. In this paper, we propose an app that analyzes food factors and provides self-medication for health promotion of the silver generation. This app allows the silver generation to conveniently and easily obtain information such as nutrients, calories, and efficacy of food they need. In addition, this app collects/categorizes healthy food information through a textom solution-based crawling agent, and stores highly relevant words in a data resource. In addition, wide deep learning was applied to enable self-medication recommendations for food. When this technique is applied, the most appropriate healthy food is suggested to people with similar eating patterns and tastes in the same age group, and users can receive recommendations on customized healthy foods that they need before eating. This made it possible to obtain convenient healthy food information through a customized interface for the elderly through a smartphone.

Using Motivation of Short Video Advertising Marketing in China: An Exploratory Study of Douyin

  • Zeng, Nai
    • 한국컴퓨터정보학회논문지
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    • 제26권8호
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    • pp.229-237
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    • 2021
  • 본 논문의 연구 목적은 이론과 실증 분석을 통해 중국 사용자의 라이브방송 구매 참여동기와 영향 요소를 연구하고, 사용자의 수요 변화를 파악하여 트랜드에 맞는 마케팅 전략을 수립하는 것이다. 연구목적을 달성하기 위해 중국 라이브방송 구매자 대상으로 설문조사를 실시해 필요한 데이터를 수집했다.실증 분석은 SPSS와 AMOS 분석 소프트웨어를 사용해 통계 분석, 신뢰성 및 유효성 분석, 구조 방정식 모델 분석을 수행하여 가설에 대해 검증하였다. 분석 결과를 보면 단편 동영상 업계의 핵심 경쟁력과 브랜드 개성이 사용자의 가치 인식에 반영되어 사용 동기에도 영향을 미치는 것으로 나타났다. 즉, 사용자의 라이브 쇼핑 참여는 맹목적인 순종이 아니며 능동적인 선택권이 있는 전자 상거래 속성을 더욱 강화하고 "허위 만족"을 없애야 정보가 효과적으로 전파될 수 있다. 브랜드측은 사용자의 구매 동기를 부여하기 위해 온라인 마케팅의 개성을 강화하고 사용자의 가치를 존중하는 것이 필요하다.

텍스트마이닝을 이용한 미용성형 주요 요인에 관한 연구 (A Text Mining Approach to the Analysis of Key Factors for Cosmetic Plastic Surgery)

  • 이소현;손새아;김희웅
    • 지식경영연구
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    • 제20권1호
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    • pp.45-75
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    • 2019
  • Recently, the growth of beauty industry such as plastic surgery and beauty is continued every year in Korea. With the increased interest in appearance based on the improvement of life standard and the development of media, people's perception of cosmetic plastic surgery is changing. Now, as the service for consumer satisfaction based on their desire, the perception of plastic surgery medical service is changed to the high value-added industry with the high growth potential. Thus, this study aims to suggest the strategies for providing the medical service that could satisfy customers, by drawing the factors cognized as important when customers aim to get the cosmetic plastic surgery, and then additionally analyzing the relationships of those factors. On top of performing the topic modeling based on customers' comments data of social commerce related to cosmetic plastic surgery, this study also conducted the network analysis for visualizing the relations of each keywords. The drawn main factors were divided by applying the sub-categories of the SERVQUAL theory, and the additional characteristics of plastic surgery were shown by referring the relevant previous researches. Moreover, the interview with the cosmetic plastic surgery specialists (plastic surgeons) and customers who actually received the plastic surgery, helped the understanding of the interpretation of each factor and the actual relevant phenomenons. The significance of this study is to draw and discuss the main factors that should be observed by Korean cosmetic plastic surgery medical institutes, by mining and analyzing the opinions of customers interested in the cosmetic plastic surgery and procedure with the use of topic modeling. In other words, the quality of medical service of cosmetic plastic surgery could be improved by presenting the key factors that could be considered by the cosmetic plastic surgery medical service suppliers and also the actual strategies.

만 4세 유아의 야간수면시간에 영향을 미치는 변인분석 (An Analysis on Factors Influencing Nocturnal Sleep Duration in 4-year-olds)

  • 유연지;김진욱
    • 육아정책연구
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    • 제12권3호
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    • pp.55-76
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    • 2018
  • 본 연구는 2012년 전국 규모로 실시된 5차 한국아동패널의 자료를 활용하여 만 4세 유아의 개인적 특성요인(기질), 가족특성변인(모 취업여부), 생활시간변인(육아지원기관 이용시간, 기관에서의 낮잠시간, 전자매체 사용시간)이 유아의 야간수면시간에 어떠한 영향을 미치는지와 가장 높은 설명력을 가지는 변인이 무엇인지 살펴보고자 하였다. 그 결과, 유아의 개인적 특성변인, 가족특성변인, 생활시간변인이 야간수면시간과 부적 상관관계가 있는 것으로 나타났다. 상대적 설명력은 생활시간변인, 가족특성변인 순으로 높았으며 개인적 특성변인은 유의하지 않았다. 이에 따라 유아가 가정에서 충분한 야간수면을 취할 수 있도록 부모는 적절한 생활환경을 제공해 주어야하며 자녀의 양육을 지원하기 위해 가정과 기관의 연계 강화, 부모의 근무시간 유연제 등의 제도 확산과 시행의 필요성이 제기된다.

Effects of Emotional Labor and Compassion Competence on Dental Hygiene Performance in Dental Hygienists

  • Kim, Sun-Mi;Kim, Young-Im
    • 치위생과학회지
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    • 제21권2호
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    • pp.79-85
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    • 2021
  • Background: This study examines the relationship between the emotional labor and compassion competence of clinical dental hygienists. It attempted to provide basic data to establish a plan to increase the dental hygiene performance of clinical dental hygienists in the future by identifying the factors influencing the dental hygiene work performance. Methods: This study is aimed at clinical dental hygienists working at the Jeollabuk-do Dental Clinic from April to June 2020 by the Convenience Sampling Method. An online survey site program was used to explain the purpose and purpose of the study on social media including the dental hygienist community, and distribute a URL that allows you to participate in the survey only if you agree to the study. Results: In emotional labor, there was a significant difference in job satisfaction and marital status, and in compassion competence, there were significant differences in job satisfaction, final education, and marital status by group. In dental hygiene work performance, compassion competency showed a statistically significant positive correlation. In other words, it was found that the higher the compassion competence, the higher the dental hygiene work performance. It was found that the total number of years worked and the compassion competence that influenced dental hygiene work performance were statistically significant. Conclusion: In summary, in order to improve the dental hygiene work performance of clinical dental hygienists, it is necessary to compassion competence with the subject. To this end, it is believed that various supports, measures, and systematic management should be implemented to compassion competence of clinical dental hygienists.

인플루언서 속성 분석 기반 추천 시스템 (Influencer Attribute Analysis based Recommendation System)

  • 박정련;박지원;김민우;오하영
    • 한국정보통신학회논문지
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    • 제23권11호
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    • pp.1321-1329
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    • 2019
  • 소셜 정보망의 발달로 마케팅의 방법도 다양하게 변화되고 있다. 기존의 유명인, 경제적 지원 기반의 성공적인 마케팅방법론과 달리, 최근 인플루언서 기반 유튜브 마케팅이 큰 대세를 이루고 있다. 본 논문 에서는 처음으로 유튜브 양적 정보 및 댓글분석 기반 다각도 질적 분석을 활용하여 54개 이상의 유튜브 채널에서 인플루언서 특징을 추출하고 대표적인 주제들을 모델링하여 개인 맞춤형 영상 만족도 극대화는 물론 기업체가 새로운 아이템을 마케팅 할 때 기존의 인플루언서 특징을 참고하여 새로운 아이템의 영상을 제작하고 배포함으로써 성공적인 홍보 효과를 누릴 수 있도록 보조 수단 제공을 목적으로 한다. 유튜브 채널 별 다양한 영상의 모든 댓글을 각 문서로 가정하고 TF-IDF 및 LDA알고리즘을 적용하여 성능 극대화 향상을 보였다.

사용자 관점에서의 음식 레시피 분류 모델에 관한 연구 (Food Recipe Clustering Model from the User's Perspective)

  • 이우행;최수연
    • 한국정보통신학회논문지
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    • 제26권10호
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    • pp.1441-1446
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    • 2022
  • 현대인들은 음식 레시피에 대한 다양한 정보들을 인터넷이나 소셜 미디어 등에서 매우 쉽게 접할 수 있게 되었다. 음식 레시피를 제공하는 공급량이 많아지면서 범람하는 정보 안에서 사용자들이 각자에 맞는 레시피를 찾기에는 수고로움이 따르게 된다. 이처럼 사용자들의 요구사항을 반영하여 정보를 제공할 필요성이 높아졌고, 음식 레시피와 요리 추천에 관련 연구가 활발해지고 있다. 또한, 이를 활용한 인터넷, 영상 및 어플리케이션 시장 역시 급속도로 활성화되고 있다. 본 연구에서는 음식 레시피 사용자들의 관점에서 레시피를 분류하기 위하여 사용자의 리뷰 데이터를 비지도학습인 K-평균 군집화 기법을 적용하였으며, 이를 통해 "음식 레시피 분류 모델"을 도출하였다. 그 결과 특정 목적, 조리 단계 등 많은 사용자들이 필요한 정보를 포함한 총 25개의 군집으로 분류하였다.

국내 엔터테인먼트 기업의 CSR 활동, 리스크 관리, 프로듀싱 능력에 대한 소비자 평가가 통합 브랜드 자산 인식에 미치는 영향에 관한 연구 : SM, JYP, YG, 하이브를 중심으로 (A Study on the Consumer Evaluation of CSR Activities, Risk Management, and Producing Ability of Entertain Companies on the Perception of Integrated Brand Assets : Focusing on SM, JYP, YG, and HYBE)

  • 박지은;우형진
    • 한국엔터테인먼트산업학회논문지
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    • 제15권5호
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    • pp.19-31
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    • 2021
  • 본 연구의 목적은 국내 엔터테인먼트 기업의 CSR 활동, 리스크 관리, 프로듀싱 능력에 대한 소비자 평가가 통합 브랜드 자산 인식에 어떤 영향을 미치는지 살펴보는 것이다. 4년제 대학교에 재학 중인 대학생들을 대상으로 설문조사를 실시하였고, 총 423개의 데이터가 분석에 사용되었다. 연구결과, 첫째, 경제적 활동과 자선적 활동에 대한 소비자 평가가 통합 브랜드 자산 인식과 정적 인과관계를 나타냈다. 둘째, 국내 엔터테인먼트 기업에 대한 리스크 관리와 프로듀싱 능력 평가가 높을수록 통합 브랜드 자산 인식을 긍정적으로 하는 것으로 나타났다. 셋째, 4개 기업은 공통적으로 프로듀싱 능력의 주효과가 유의미하게 나타났다. 또한 CSR 활동과 리스크 관리에 대한 평가 수준에 관계없이 프로듀싱 능력 평가가 높은 집단은 낮은 집단에 비해 통합 브랜드 자산 인식이 높은 것으로 나타났다.