• Korean journal of communication and information
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• v.41
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• pp.41-74
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• 2008

Based on the theory of news media's agenda-setting function, this study analyzed Korean public's most important problems (MIP) and the degree of public consensus on the importance of those MIP's. The analysis was done in terms of both time and social strata. According to the findings, economy, social welfare, and political issues were in the for tier of the MIP list. The analysis of issue diversity (H-statistic) also demonstrated a relatively high degree of agenda consensus among Korean public despite some fluctuation in the consensus level, which appears to be higher than that among the American public. A decrease in the degree of agenda consensus with the passage of time appealed to be a general phenomenon across diverse social strata. However, the degrees of consensus-building were different in light of education, socioeconomic status, and the size of residential area. Those who are more educated, have more economic power, and live in a larger city had more chances to experience agenda consensus. These results seem to be basically attributable to the presumed positive relationship between these demographic variables and media exposure. The different degrees of public consensus according to the different levels of those demographic variables suggest that a closer investigation into the various influences on the importance of public issues among the respondents should be done in future studies.

• Korean journal of communication and information
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• v.62
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• pp.95-118
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• 2013

The purpose of this study was to investigate the variables which had effects on the organizational communication satisfaction(OCS) based on the relationship between organizational members' personality types and conflict resolution styles. A questionnaire survey including social style profile and OCS scale was carried out with the various organizational members. The results showed that there were significant differences on the ways to resolve the conflicts according to personality types. The members who tended to assert their opinions with confidence had a high level of OCS. The results of path analysis on the variables influencing the OCS revealed that among the conflict resolution styles, the problem solving style and compromise style were associated with the OCS-social relationship. In contrast, the blaming style and imposing style were related with the degree of OCS-task. The members' individualistic variables such as organizational status and sex were important factors in explaining the differences of conflict resolution styles and the OCS. In conclusion, this study showed that the matching of conflict resolution styles with the members' task characteristics is a crucial factor in the production of effective organizational outcomes. The limitations of this study were reported along with the suggestions for the future studies.

• Korean journal of communication and information
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• v.56
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• pp.237-256
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• 2011

The goal of this study is to examine consumers' cognition for the corporate social responsibility(CSR) and opinion to practical use of CSR on advertising (ex. corporate PR) in situation that CSR is treated with long-term and continuous activity in strategic marketing. The results of survey in this study are, first, the best effective method of CSR to introduce is TV or radio program placed first, internet came second, and followed by advertising. But the cognition process of CSR is internet palaced first in frequency. Thus it is very important to use of new media as a internet with regard to CSR. Second, respondents have thought positively about CSR and to practical use of CSR on advertising. But respondents answered that CSR is not enough though it's importance. Therefore marketers of companies is needed to transfer direction of CSR accord with consumers' liking and taste. Third, consumers have recognized that CSR in connection with characteristics core business of the companies. It is, image of company is not detached with CSR, more effective that CSR reflected characteristics of the company. Fourth, consumers have thought to active for CSR that the companies they like. Finally, these results are showed that is important brand management and corporate image management in strategic and macroscopic level include CSR.

• Journal of Korea Multimedia Society
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• v.18 no.11
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• pp.1419-1426
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• 2015

Distinguishing border between news and advertising is disappearing. Traditional journalism considered editorial part deals news and ad part handle commercial messages. But now this classification is meaningless. Current news consumers do not separate advertising content and non-advertising content. In Korea, making fake news or paid news pages is becoming social problem. Fake news uses various camouflages to pretend to be real news. This paper descriptively analyzed Korean fake news cases and suggested some guidelines for publishing news. We analyzed 3 major newspaper web sites from July to September, 2014. These three newspapers publish section pages everyday containing fake news or sponsored news. Totally more than one thousand articles were selected for content analysis. We coded the numbers of fake news, day of the week, the rate of sponsored news, average fake news publication number per pages, the conformity between news and advertising, and the type of fake news. We also coded the number of sponsored news article in day sections. We used method of comparing the advertising contents and news articles. As a result, 24.8% of news article were published for the advertising sponsors. Advertorial or fake news were sometimes arranged same pages the same day. We coded the conformity between same advertising and news content. More than 60 percent (60.9%) of fake news match with their sponsors. PR style of fake news is top and advertising type of fake news is the lowest.

• Korean journal of communication and information
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• v.84
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• pp.28-98
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• 2017

This work critically deals with the much unstable and fragmented states of young adults in contemporary Korean society. Nowadays, most of young adults in Korea have encountered much severe, uncertain, and 'hellish' socio-economic situations while their dreams of getting regular jobs are hard to achieve. This study aims to present a nuanced and detailed analysis of their sedimented feelings, variegated emotions, as well as embodied positions by utilizing in-depth interviews and critical explorations on their particular modes of survival.

• Journal of Digital Convergence
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• v.14 no.12
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• pp.267-281
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• 2016

This study analyzed the contents of articles on GMO in Chosun Ilbo and Hankyoreh from 1994 through 2015 to check the trend of reporting on GMO as a science and technology risk issue. As a result, 'risk' and 'anxiety/concern' were continuously treated as important subjects, and there was a lack of depth and journalist's professionalism in all three periods: 'Introduction of GMO technology (1994-2000)', 'Development of GMO technology (2001-2010)' and 'Social acceptance of GMO (2011-2015).' In a comparison between the media with different ideological goals, the Chosun Ilbo had a stronger new-technological inclination to GMO than the Hankyoreh in reporting topics and tones of arguments. As a result of checking the relation of the tones in reporting with the 'risk-benefit' of GMO, reports in negative tones underlined 'risk' while those in positive tones, 'benefit.' This study could suggest improvements of subject bias and unprofessionalism in the domestic science journalism, the barometer of public awareness of disputes over science and technology risk.

• Korean journal of communication and information
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• v.74
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• pp.177-196
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• 2015

This paper aims to plan a new research program on the parallel relationship between Korean press and political power, by providing concepts on the mode of existence of professional journalists in Korea. In the midst of the economic crisis of Korean journalism, relative deteriorisation in the political democracy and the liberty of press, and changes in news ecosystem due to the revolution of digital news, the status of professional journalists is at stake. In these circumstances, this paper argues that many existing researches on journalistic professionalism need to be reconstructed in the perspective of professional project. It enables, first of all, an evaluation on actual issues of professional journalists from the actor perspective, i.e. economic interests, social closure, regulative bargain with the authority. Secondly, concerning decoupling phenomenon of journalism and democracy which became salient in the contemporary society, this study raises a necessity to create new logical relations around concepts of journalist professionalism. And we will find, in this situation, a beginning of new evaluation on the mode of existence of professional journalists, that has been possibly developped within the old, assymetric relationship between State-press. And finally, this study proposes to consider a category of professional journalists as a vehicle that helps to conceptualize the old, parallel relationship between Korean press and political power.

• Journal of Contemporary Eastern Asia
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• v.18 no.2
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• pp.49-67
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• 2019

Since returning to power in 2012, the second Abe administration has pressured Japanese mainstream media in various ways, from creating the Secrecy Act to forming close relationships with media executives and promoting anti-journalism voices on social media. This article focuses on the growth of a jingoist group called the 'Net-rightists' ('Neto-uyo' in the Japanese abbreviation) on the Internet, which has been supporting the right-wing government and amplifying its historical revisionist views of Japanese colonialism. These heavy Internet users deny Japan's war crimes against neighboring Asian countries and disseminate fake news about the past, which justifies Prime Minister Shinzo Abe's hostile diplomatic policies against South Korea and China. Over the past years, the rightist online discourses have become powerful to such an extent that the editorials of major newspapers and TV reports shifted to more nationalist tones. Who are the Neto-uyo? Why have they emerged from the online world and proliferated to the offline world? Two significant characteristics of new media are discussed to analyze their successful media manipulation: cultural transcoding and perpetual rewriting of collective memories. These characteristics have resulted in constructing and reinforcing the data loops of the 'Daily Us' versus Them, technologically raising current diplomatic tensions in East Asia.

• International Journal of Contents
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• v.14 no.4
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• pp.10-17
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• 2018

China media environment has drastically changed leading to the an inevitable change of public opinion ecology. Empirical studies have focused less on public opinion guidance, which forms an important component of the government officials' media literacy. This study applied quantitative method in the investigation of media literacy in China. Ideally, media literacy is measured from media cognition, media contact, media usage under the view of public opinion guidance. The findings reveal that the existing problem on 1) incorrect media cognition and public opinion guidance; 2) insufficient contact of personal social media 3) improper tendencies in the use of media to guide the public opinion, especially, on confidential information. Consequently, in order to improve media literacy in China government officials, enhancement of their basic knowledge on news diffusion and public opinion is necessary. Secondly, to effectively deal with "agenda settings", it is important for the government to consider the provision of valuable information and platforms to effectively spread information. So they need to learn how to personally and officially use social media platforms such as Weiboa and Wechat. This ensures they have maximized their potential to acquire valuable information and spread them on valuable platforms. Thirdly, government officials should be able to analyze and understand public opinion trends for official and personal use. Finally, they should understand the development of public opinion and the how online public opinion laws are formed and the target group.

• International Journal of Computer Science & Network Security
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• v.21 no.2
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• pp.142-147
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• 2021

The main idea of the work is to address issues related to the activation of incentives in students of educational institutions, as an integral part of motivation in pedagogy, which is one of the priorities of higher education, in turn, the correct and timely application of motivational factors allows qualitative analysis, on the activation of cognitive interest in training. The purpose of the article is to study and qualitatively assess the methods and ways to stimulate students while studying in higher education. In solving the set tasks, a qualitative analysis of the known literature on the definition and application of motivation in the educational process. Definitely a stimulating process as a factor of psychological motivation. It is concluded that neither in understanding the essence of the stimulus, its role in the regulation of behavior, nor in understanding the relationship between stimulation and stimulus does not exist.