• Journal of Information Technology Applications and Management
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• v.17 no.1
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• pp.35-54
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• 2010

Why does e-Learning service for individuals remain in the early development stage? To find the answers of this question, we adopted usefulness and intention to continued use as dependent variables based on technology acceptance model and inferred convenience, cost-effectiveness, social presence, interactivity, concentration, and procrastination as independent variables based on literature review and interview with e-Learning users. Convenience and cost-effectiveness of e-Learning tend to enhance usefulness and/or intention to continued use, while lack of social presence, interactivity, and concentration of e-Learning and academic procrastination tend to hinder usefulness and/or intention to continued use. To prove this research model, we used a data set collected from the survey. The respondents of survey were the undergraduate students who used voluntarily e-Learning. Data analysis was conducted using 275 respondents by partial least square. The analysis result of causal relation indicated that convenience and cost-effectiveness influenced both usefulness and intention to continued use, and that cost-effectiveness and concentration influenced only intention to continued use. But, interactivity and procrastination did not influence usefulness and intention to continued use.

• Journal of the Korean Society of Clothing and Textiles
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• v.41 no.5
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• pp.858-871
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• 2017

The present study purported to understand the relationships between SNS appearance-related photo activity, body image and self-esteem among young women. Objectification Theory and Social Comparison Theory explain the process how young women's SNS appearance-related photo activity influence their body satisfaction through a perceived media pressure, objectification of their own bodies and appearance comparison. These process ultimately affect the self-esteem of young female users. A research model was proposed and related hypothesis were examined. We collected an online questionnaire from 400 female participants in their 20's. Data were analyzed using SPSS 23.0 and AMOS 18.0. Structural equation modeling analyses suggested that the proposed research model provided a good fit to the data and supported most hypothesis. The results indicated that the level of SNS appearance-related photo activity significantly influences young female user's body satisfaction and self-esteem. The findings of this study were consistent with previous literature on media and body image. Limitations and future research suggestions were also described.

• 한국IT서비스학회:학술대회논문집
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• 2009.11a
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• pp.73-82
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• 2009

Although the Internet has been a important communication tool in modern societies, researchers did not pay attention to its' positive impacts on individual's psychological process. The Internet provides users with a unique environment such as visual isolation, non face-to-face communication, and easiness to escape from social influences. This environment enables people to take free action according to their personality and disclose themselves. From the uses and gratification perspective, the current research reveals that individuals with high extraversion are inclined to maintain social networking sites and those with high openness participate in web communities. The findings indicate that individuals' social use of the Internet may reflect their personality. To fill the research void like this, this study proposes a new research model in which well bing as well as perceived value are positively linked to satisfaction and continuance to use. The statistical results obtained by applying PLS to the valid 150 questionnaires showed that the well bing has stronger positive influence on satisfaction and continuance to use than the perceived value. Therefore, a practical implication is suggested that the web site need to be designed in a way of arousing users' well bing more strongly.

• Journal of the Korea Society of Computer and Information
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• v.26 no.1
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• pp.275-281
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• 2021

The purpose of this research is to explore what factors affect consumers' purchasing decisions when purchasing artificial intelligence artworks. The research pointed out that in the real shopping model, customer perceived value includes three dimensions: product perceived value, service perceived value and social perceived value. On this basis, an artificial intelligence work purchase decision-making influence model was constructed, and an online survey was attempted to collect data. Through analysis of the reliability, effectiveness and structural equations of SPSS24.0 and AMOS24.0, and scientific verification and analysis, we found that product cognitive value and service cognitive value have a positive impact on consumers' purchase intentions, but social cognition Value has no positive effect on consumers' purchasing intentions.

• Korea Trade Review
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• v.45 no.2
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• pp.157-176
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• 2020

Mobile payment services are evolving into a variety of integrated platforms that greatly affect the lives of consumers. In addition, the importance of mobile payment services is being used as a means of payment in cross-border e-commerce. Accordingly, although a number of related studies have been conducted, most of the studies are based on the technology acceptance model. This study analyzes consumer acceptance intention of mobile payment services by applying consumption value theory. Four dimensions were derived from the theory of consumption value: functional value, emotional value, social value and situational value. With this, we identified the impact on consumer acceptance of mobile payment services. The analysis was performed using a structural equation model. Researchers collected 300 copies of the questionnaire from Chinese consumers and used it for analysis. Empirical analysis shows that functional value, emotional value, social value and situational value are all increasing consumers' willingness to accept mobile payment services. In addition, only social values were showing differences in their influence on the acceptance of mobile payment services with age. This study contributes to the development of the relevant field in that few studies describe mobile payment services by applying consumption value theory.

• International Journal of Computer Science & Network Security
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• v.24 no.6
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• pp.187-199
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• 2024

This study based on TAM and D&M model to examine the Kuwaiti employee performance using the electronic document and records management system (EDRMS) in the Ministry of social affairs and labor. Additionally, this study has proposed the moderating effect of work cooperation on employee performance Data of 345 employees were collected from Ministry of social affairs and labor in Kuwait. Smart PLS 3.0 was used to analyze the data. Results indicated that perceived ease of use and perceived usefulness have a positive influence on employee performance. However, findings do not support the relationship between system usage and user satisfaction. Additionally, the results show that there is a significant positive moderating effect of work cooperation. This research provides strong evidence for defining the key factors affecting system usage but also in view of its limits. It should be evaluated. Not all the factors affecting the intentions of end-users to use EDRMS have been fully covered. There are major variables, for example, facilitating state and perceived compatibility are important factors that can be covered in future research. This research is an addition to the current literature and the first attempt in this area to the best of authors' knowledge.

• Journal of the Korean Society of Industry Convergence
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• v.27 no.3
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• pp.709-725
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• 2024

This study utilized the raw data from the Community Health Survey (2023) to compare differences in body function, activity, participation, environment, personal factors, and suicidal ideations between elderly individuals aged 65 and older living alone and those living with families in Korea. The study subjects consisted of 80,618 elderly individuals aged 65 and older. Cross-tabulation analysis χ²-test), independent sample t-test, and logistic regression analysis were conducted. The results indicated that for both elderly individuals living alone and those living with families, age(p<.001), smoking(p<.001), stress(p<.001), depression experience(p<.001), and falls experiences(p<.001) were risk factors that increased suicidal ideations. Conversely, educational level(p<.05), income level(p<.001), subjective health status(p<.001), social participation(p<.001), economic activity(p<.001), community environment(p<.001), and social relationships were protective factors that reduced suicidal ideations. These findings demonstrate that demographic characteristics and individual health status significantly influence suicidal ideation in the elderly, while social factors contribute to a decrease in suicidal ideation. Furthermore, considering the differences found between elderly individuals living alone and those living with families regarding hypertension and gender, differentiated interventions for suicide prevention are necessary.

• Korea journal of population studies
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• v.33 no.2
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• pp.33-59
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• 2010

This paper intends to find the determinants of the occupational aspirations of college students in Korea. According to Wisconsin model, the occupational aspiration of youth has a statistically significant influence on his or her actual education level and occupation choice implying that the more motivated with high-level occupational aspiration will obtain the higher level of occupation. The analysis for this study is based on the survey of undergraduate students' perception, attitude and lifestyle in Korea 2004, which was conducted against 1,947 respondents, and multiple regression model was utilized. The dependent variable for occupational aspirations was measured by the Standard International Occupational Prestige Scale (SIOPS) of Donald J. Treiman. Independent variables include social capital and cultural capital as well as demographic variables, socio-economic status, and human capital variables. Social capital variable was measured by the position generator scale of Nan Lin and Mary Dumin, and cultural capital variable was done to our original index. This study shows that social and cultural capitals are factors having significant influence on occupational aspiration, in addition to the well-known factors such as gender, human capital and the occupation of father.

• Journal of Distribution Science
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• v.14 no.4
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• pp.93-101
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• 2016

Purpose - As more consumers pursue high quality products at reasonable prices, Korean retail companies are increasing investment in expanding their outlet stores. Despite the growing importance of the outlet business, there has been very little empirical research on consumers' outlet shopping behaviors. This study aimed to investigate the relationships between consumers' perceived product value (performance quality, value for money, and social value) of outlet stores and overall shopping satisfaction and the effect of shopping satisfaction on outlet store loyalty. Research design, data and methodology - The authors developed a structural model in which performance quality, value for money, and social value of products are proposed to affect overall outlet shopping satisfaction, thus increasing customer loyalty. To analyze the research model, data were collected from 88 shoppers at suburban outlets. SPSS 21.0 and AMOS 21.0 were utilized to test the hypotheses. The unidimensionality of each construct was supported from the results of the reliability test with Cronbach's α and confirmatory factor analyses. Correlation analysis was performed and the results warranted the nomological validity of the measures. The fit statistics of the overall model analysis demonstrated an acceptable fit(X²(₁₆₁)=171.651, p=.000; X²/df=1.546; GFI=.821, NFI=.879, TLI=.942, CFI=.953, RMR=.035, RMSEA=.079). Results - The findings are as follows. First, consumers' perceived value of product performance quality had a significant positive effect on overall outlet shopping satisfaction. Consumers, who evaluate performance quality of the product more positively, tend to express stronger satisfaction and happiness about outlet shopping experience. Second, consumers' perceived social value of outlet products influenced their overall satisfaction significantly. Consumers who believe that products of outlet stores enhance self-concepts are more likely to satisfy with outlet shopping experience. However, consumers' perception of outlet products on value for money was not found to significantly influence overall shopping satisfaction. Finally, overall shopping satisfaction had a significant and positive influence on loyalty. Conclusions - While outlet retailers have traditionally focused on promoting competitively priced merchandise, the results of this study suggest that customers' overall satisfaction with outlet shopping is influenced more by the non-price-related product values. In the context of an outlet shopping environment, performance quality and social value of the products were found to be more critical predictors of customer overall satisfaction. Therefore, it would not be efficient for outlet retailers to highlight economic value of their merchandise. Instead, they need to investigate the performance quality of the products regularly and try to deliver quality guaranteed goods to enhance customer satisfaction. Also, outlet retailers should differentiate their businesses by carrying more unique and prestigious brands and emphasize higher social value and symbolic meanings of their products. As competition among outlet retailers are getting fierce, retail companies need to focus on strengthening customer loyalty with a long-term perspective. With a deeper understanding of the relationship between consumers' perceived product values and shopping satisfaction, outlet retailers will be able to develop customer loyalty strategies effectively and to achieve competitive advantage.

• Journal of Korean society of Dental Hygiene
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• v.13 no.1
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• pp.136-145
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• 2013

Objectives : The goal of this study is to investigate how occupational stress affects temporomandibular disorders (TMD), dry mouth and oral symptoms. Methods : For this study, workers from 5 areas were selected and the survey was carried out from June 1st to 30th, 2012. A total of 410 questionnaires were analyzed. Results : The analysis of the structural model shows that occupational stress has no significant influence on temporomandibular disorder and dry mouth symptoms, but does affect other oral symptoms. The results also reveal that dry mouth symptom and temporomandibular disorder both have a significant effect on oral symptoms. Conclusions : Oral symptoms and job stress appeared to directly and indirectly influence the psychological and social factors of job stress. A systemic investigation on the improvement of oral health in workers is urgently required.