• 제목/요약/키워드: social influence model

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정보기술 사용에서의 전유가 내재적/외재적 동기 및 사용용이성에 미치는 영향 : 블로그 사용자들을 중심으로 (An Influence of Appropriation on Intrinsic and Extrinsic Motivation with Ease of Use in Using Information Technology : Focus on Blog Users)

  • 이웅규
    • 한국경영과학회지
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    • 제33권1호
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    • pp.131-148
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    • 2008
  • Today, it is not difficult to use information technology (IT), especially, Internet based ones. Many people can not only access IT without learning how to use it but also find and develop new techniques and usages which couldn't be expected by system engineers or designers. This is owing to social interactions among users as well as advancement of IT. Theoretically, such social interactions in using IT can be well explained by adaptive structuration theory (AST) which has been considered as one of trying to capture the change of using IT due to social interactions between users and system. This study is to analyze the relationship between social interactions and motivation in using IT which can determine attitude and intention of using IT. For this purpose we provide a research model, in which two AST related variables, faithfulness of appropriation and consensus on appropriation, are independent variables and three beliefs for using IT, usefulness, ease of use and playfulness, are dependent ones. Additionally, for reflection of changing uses, usefulness is formed as second order factor by two first order factors-usefulness of self-expression and communication. An empirical test of our model for blog users which is analyzed by Partial Least Square method shows supporting most of hypotheses except one, consensus-ease of use.

A Human-Centric Approach for Smart Manufacturing Adoption: An Empirical Study

  • Ying PAN;Aidi AHMI;Raja Haslinda RAJA MOHD ALI
    • 유통과학연구
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    • 제22권1호
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    • pp.37-46
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    • 2024
  • Purpose: This study aims to address the overlooked micro-level aspects within Smart Manufacturing (SM) research, rectifying the misalignment in manufacturing firms' estimation of their technological adoption capabilities. Drawing upon the Social-Technical Systems (STS) theory, this paper utilises innovation capability as a mediating variable, constructing a human-centric organizational model to bridge this research gap. Research design, data and methodology: This study collected data from 233 Chinese manufacturing firms via online questionnaires. Introducing innovation capability as a mediating variable, it investigates the impact of social-technical system dimensions (work design, social subsystems, and technical subsystems) on SM adoption willingness. Smart PLS 4.0 was employed for data analysis, and Structural Equation Modelling (SEM) validated the theoretical model's assumptions. Results: In direct relationships, social subsystems, technical subsystems, and work design positively influence firms' innovation capabilities, which, in turn, positively impact SM adoption. However, innovation capability does not mediate the relationship between technical subsystems and SM adoption. Conclusions: This study focuses on the internal micro-level of organisational employees, constructing a human-centric framework that emphasises the interaction between organisations and technology. The study fills empirical gaps in Smart Manufacturing adoption, providing organisations with a means to examine the integration of employees and the organisational social-technical system.

기대확신모형(ECM)에 의한 인도네시아에서 K-Pop 소셜 미디어의 사용 연구 (Study on the Use of K-Pop Social Media in Indonesia based on Expectation-Confirmation Model)

  • 남종훈
    • 한국인터넷방송통신학회논문지
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    • 제23권3호
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    • pp.175-184
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    • 2023
  • 한류는 국내에서 세계적인 현상으로 발전하고 시공간 제한이 없는 인터넷과 소셜 미디어로 국제화가 된다. 본 연구는 인도네시아에서 소셜미디어를 활용한 한류 홍보에 대한 지속적 사용의도를 알아보고자 하였다. 이에 본 연구에서는 기대확신모형을 적용하여 개인의 혁신적인 성향을 나타내는 자기효능감과 소셜미디어가 보여주는 속성인 지각된 유희성이 소셜미디어에 대한 지각된 유용성과 확신 그리고 만에 이은 이용의도에 미치는 영향을 분석하고자 하였다. 이를 위한 연구방법으로는 구조방정식을 활용하여 모형의 적합도와 연구가설을 검증하였다. 그 결과 지각된 유희성은 지각된 유용성에 긍정적인 영향을 미치는 것으로 나타났고, 자기효능감은 지각된 유용성에 긍정적인 영향을 미치는 것으로 나타났다. 또한 확신은 지각된 유용성과 만족에 모두 긍정적인 영향을 미치는 것으로 나타났다. 지각된 유용성은 만족에 긍정적인 영향을 미치는 것으로 나타났으며, 마지막으로 만족은 지속적 이용의도에 긍정적인 영향을 미치는 것으로 나타났다.

사회복지사 정치참여 실태 및 영향요인에 관한 연구 (The study about social worker's the political participation state and an influenced factor)

  • 김교연
    • 한국사회복지학회:학술대회논문집
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    • 한국사회복지학회 2005년도 춘계학술대회자료집
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    • pp.651-673
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    • 2005
  • Political participation consciousness of social worker is changed and politics participation activity is putting forth with a bud. Currently, the systematic and scientific approach in study of social worker's the political participation is short. This study analyzes the present situation of political participation action and will present political participation action contents and direction in the future. This study may give practical meaning to the social welfare practice and educational scope about what we must do to become a political influence the group. The object of this study is 1229 people in choosing social welfare politics participation investigation committee data. A participation of Korean social worker appeared that a meeting or a demonstration is high when comparing the United States. Also, electioneers, and, government bureaucrat contact, financial contributions is a half experience. The strong variable in explaining social worker's the political participation was a politics efficacy, politics interest. Political efficacy and politics interest, a joining and a political behavior proposal of an association is a influenced factor. Through this result The Civic Volunteer Model is a theory to able to explain social worker's the political participation. Approach growing the political efficacy and politics interest is very important in activating politics participation. Role of a social welfare association or a group was important in order to induce politics participation and concentrate.

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가상 커뮤니티에서 사회적 자본과 정체성이 지식기여에 미치는 역할: 실증적 분석 (The Role of Social Capital and Identity in Knowledge Contribution in Virtual Communities: An Empirical Investigation)

  • 신호경;김경규;이은곤
    • Asia pacific journal of information systems
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    • 제22권3호
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    • pp.53-74
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    • 2012
  • A challenge in fostering virtual communities is the continuous supply of knowledge, namely members' willingness to contribute knowledge to their communities. Previous research argues that giving away knowledge eventually causes the possessors of that knowledge to lose their unique value to others, benefiting all except the contributor. Furthermore, communication within virtual communities involves a large number of participants with different social backgrounds and perspectives. The establishment of mutual understanding to comprehend conversations and foster knowledge contribution in virtual communities is inevitably more difficult than face-to-face communication in a small group. In spite of these arguments, evidence suggests that individuals in virtual communities do engage in social behaviors such as knowledge contribution. It is important to understand why individuals provide their valuable knowledge to other community members without a guarantee of returns. In virtual communities, knowledge is inherently rooted in individual members' experiences and expertise. This personal nature of knowledge requires social interactions between virtual community members for knowledge transfer. This study employs the social capital theory in order to account for interpersonal relationship factors and identity theory for individual and group factors that may affect knowledge contribution. First, social capital is the relationship capital which is embedded within the relationships among the participants in a network and available for use when it is needed. Social capital is a productive resource, facilitating individuals' actions for attainment. Nahapiet and Ghoshal (1997) identify three dimensions of social capital and explain theoretically how these dimensions affect the exchange of knowledge. Thus, social capital would be relevant to knowledge contribution in virtual communities. Second, existing research has addressed the importance of identity in facilitating knowledge contribution in a virtual context. Identity in virtual communities has been described as playing a vital role in the establishment of personal reputations and in the recognition of others. For instance, reputation systems that rate participants in terms of the quality of their contributions provide a readily available inventory of experts to knowledge seekers. Despite the growing interest in identities, however, there is little empirical research about how identities in the communities influence knowledge contribution. Therefore, the goal of this study is to better understand knowledge contribution by examining the roles of social capital and identity in virtual communities. Based on a theoretical framework of social capital and identity theory, we develop and test a theoretical model and evaluate our hypotheses. Specifically, we propose three variables such as cohesiveness, reciprocity, and commitment, referring to the social capital theory, as antecedents of knowledge contribution in virtual communities. We further posit that members with a strong identity (self-presentation and group identification) contribute more knowledge to virtual communities. We conducted a field study in order to validate our research model. We collected data from 192 members of virtual communities and used the PLS method to analyse the data. The tests of the measurement model confirm that our data set has appropriate discriminant and convergent validity. The results of testing the structural model show that cohesion, reciprocity, and self-presentation significantly influence knowledge contribution, while commitment and group identification do not significantly influence knowledge contribution. Our findings on cohesion and reciprocity are consistent with the previous literature. Contrary to our expectations, commitment did not significantly affect knowledge contribution in virtual communities. This result may be due to the fact that knowledge contribution was voluntary in the virtual communities in our sample. Another plausible explanation for this result may be the self-selection bias for the survey respondents, who are more likely to contribute their knowledge to virtual communities. The relationship between self-presentation and knowledge contribution was found to be significant in virtual communities, supporting the results of prior literature. Group identification did not significantly affect knowledge contribution in this study, inconsistent with the wealth of research that identifies group identification as an important factor for knowledge sharing. This conflicting result calls for future research that examines the role of group identification in knowledge contribution in virtual communities. This study makes a contribution to theory development in the area of knowledge management in general and virtual communities in particular. For practice, the results of this study identify the circumstances under which individual factors would be effective for motivating knowledge contribution to virtual communities.

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선행연구에 나타난 의복소비자 행동변인 및 시장 변인연구 (A Study on the Variables of Clothing Consumer Behavior and Market: Literature Review)

  • 박혜선
    • 한국의류학회지
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    • 제20권6호
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    • pp.1125-1137
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    • 1996
  • The author reviewed seventy papers on social psychology of clothing and fashion marketing fields, which were published in the Journal of the Korean Society of Clothing and Textiles between 1983 and 1996. The market variables and consumer behavior variables were focused on. This review showed that the market variables had been divided into three groups of variables: 1) product variables (product image and product classification): 2) brand variables (brand image and brand positioning): and 3) store variables (store image, store type, and distribution system) Consumer behavior variables have been studied on the basis of EBM Consumer Behavior Model: 1) purchasing motivation as need recognition: 2) information using as search information: 3) evaluation criteria and choice criteria as alternative evaluatioin : 4) clothing purchase, brand choice and store choice as purchase: 5) degree of wear, satisfaction and dissatisfaction as outcome: and 6) clothing discard. Variables that influence on consumer behavior, including situation variables, clothing attitude variables, personal . social variables were added to develop a variable model of clothing consumer behavior using the EBM Consumer Behavior Model.

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Influencing Factors on Consumers' Smartphone Adoption

  • Park, Mi-Youn;Sun, Zhenbao;Hwang, Kum-Ju;Lee, Il-Han
    • Journal of Information Technology Applications and Management
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    • 제19권2호
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    • pp.17-38
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    • 2012
  • The purpose of this study is to investigate the research model attempting to explain factors influencing consumers' attitude towards Smartphone adoption and behavioral intention to use a Smartphone. The 357 sets of data are tested against the model using SEM (structural equation model). The research results reveal that organizational and social influences, consumers' self-actualization, and trust affect consumers' attitude towards Smartphone adoption, and behavioral control influences behavioral intention. Implications of the findings suggest that Smartphone should be approached with a holistic view, suggesting that Smartphone research should emphasize Smartphone as a convergent device including both hardware and software with services and applications. Research results are discussed, and limitations of the current study and future research are presented.

Kano모델 기반의 인터넷 개인방송 서비스 만족도 영향요인 고찰 (Exploring the Factors Affecting Viewer Satisfaction on Internet Personal Broadcasting Based on the Kano Model)

  • 문윤지
    • Journal of Information Technology Applications and Management
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    • 제28권1호
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    • pp.95-110
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    • 2021
  • This study aims to explore the Internet personal broadcasting quality factors that influence viewer satisfaction and dissatisfaction based on the motivation-hygiene theory. Specifically, the quality factors that affect viewer satisfaction of Internet personal broadcasting are derived from the perspectives of extrinsic (contents usefulness and media usability), intrinsic (emotional/cognitive/behavioral enjoyment and creator characteristics), and social motivation (visibility, subjective norm, image, sociality). The data of 200 respondents was used to analyze the relative impact of satisfaction and dissatisfaction with the Kano model, which assumes that viewer satisfaction at both functional and emotional levels varies over quality attributes. In the empirical analysis, the quality factors were classified into attractive, one-dimensional, must-be, and indifferent quality. In addition, it was found that the customer satisfaction coefficient was high in the order of uniqueness, differentiation, and visibility. On the other hand, as a result of applying the dissatisfaction coefficient, it was identified in the order of donation, content reliability, and creator responsiveness.

사회복지 패러다임(paradigm)으로서 비판적 실재론의 가능성에 대한 탐색적 연구 (An Explorative Study on Theoretical Potential of Critical Realism as Social Welfare Paradigm)

  • 우아영;김기덕
    • 사회복지연구
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    • 제44권2호
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    • pp.465-497
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    • 2013
  • 본 연구는 사회복지를 포함한 사회과학의 존재론적 인식론적 이분화에 대해 비판하면서 그에 대한 대안으로서 비판적 실재론의 가능성을 탐색해본다. 사회복지이론은 '행위주체'와 '사회구조'의 이분화된 존재론적 입장을 고수해왔고 그것을 통합하고자 하는 생태체계적 관점이 지배적이었으며, 이와 같은 이론적 입장은 사회복지실천영역에도 영향을 미쳐왔다. 한편, '실증주의'와 '구성주의'로 이분화된 인식론적 관점 또한 현상을 바라보는 서로 다른 입장으로서 사회복지이론연구와 실천방법에 영향을 미쳐왔다. 이 같은 이분화된 존재론적 인식론적 관점은 행위주체와 사회구조 간 관계의 질적인 속성을 드러내고 사회 내 심층적 실재에서의 기제 작동, 그리고 인식주체와 무관한 실재에 대한 사유에 있어 한계를 가질 수 밖에 없다. 이에 대해 비판적 실재론은 층화된 실재, 과학의 대상으로 자동적 차원과 타동적 차원, 그 안에서 이루어지는 이중의 해석과 개념화의 조건들, 그리고 구조의 이중성과 실천의 이중성, 변형적 사회활동모델 등의 논의를 통해 대안적 사회복지패러다임으로서 새로운 가능성을 보여준다.

User Behavior of Mobile Enterprise Applications

  • Lee, Sangmin
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제10권8호
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    • pp.3972-3985
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    • 2016
  • Organizations have been implementing mobile applications that actually connect to their backend enterprise applications (e.g. ERP, SCM, etc.) in order to increase the enterprise mobility. However, most of the organizations are still struggling to fully satisfy their mobile application users with the enterprise mobility. Even though it has been regarded as the right direction that the traditional enterprise system should move on, the studies on the success model for mobile enterprise applications in user's acceptance perspective can hardly be found. Thus, this study focused not only to redefine the success of the mobile enterprise application in user's acceptance persepective, but also to find the impacts of the factors on user's usage behavior of the mobile enterprise applications. In order to achieve this, we adopted the Technology Acceptance Model 2 (TAM2) as a model to figure out the user's behavior on mobile applications. Among various mobile enterprise applications, this study chose mobile ERP since it is the most representing enterprise applications that many organizations have implemented in their backend. This study found that not all the constructs defined by Davis in TAM2 have a significant influence on user's behavior of the mobile-ERP applications. However, it is also found that most social influence processes of TAM2 influence user's perception of the degree of interaction by mobile-ERP applications.