Journal of Information Technology Applications and Management
- Volume 19 Issue 2
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- Pages.17-38
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- 2012
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- 1598-6284(pISSN)
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- 2508-1209(eISSN)
DOI QR Code
Influencing Factors on Consumers' Smartphone Adoption
- Park, Mi-Youn (Chung-Ang University) ;
- Sun, Zhenbao (Chung-Ang University) ;
- Hwang, Kum-Ju (Marketing at the Department of Business Administration at Chung-Ang University) ;
- Lee, Il-Han (Business and Economics at the Department of Business Administration at Chung-Ang University)
- Received : 2011.12.07
- Accepted : 2012.04.04
- Published : 2012.06.30
Abstract
The purpose of this study is to investigate the research model attempting to explain factors influencing consumers' attitude towards Smartphone adoption and behavioral intention to use a Smartphone. The 357 sets of data are tested against the model using SEM (structural equation model). The research results reveal that organizational and social influences, consumers' self-actualization, and trust affect consumers' attitude towards Smartphone adoption, and behavioral control influences behavioral intention. Implications of the findings suggest that Smartphone should be approached with a holistic view, suggesting that Smartphone research should emphasize Smartphone as a convergent device including both hardware and software with services and applications. Research results are discussed, and limitations of the current study and future research are presented.
Keywords
- Technology Adoption;
- TPB (Theory of Planned Behavior);
- Self Actualization;
- Organizational Support;
- Social Influence;
- Trust;
- Behavioral Control