• Title/Summary/Keyword: social influence model

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Factors affecting millennials' intentions to use social commerce in fashion shopping

  • Bounkhong, Tiffany;Cho, Eunjoo
    • The Research Journal of the Costume Culture
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    • v.25 no.6
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    • pp.928-942
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    • 2017
  • Social media has become an integral part of consumers' daily lives. Individuals connect with one another on social networking sites to like, share, and post information and experiences. As social media become popular among millennials, a growing number of fashion retailers use social media networks in the context of online commerce transactions. Accordingly, an increased number of fashion retailers has been using social media as an advertising tool and a retail channel. Despite the popularity of social media among millennials, empirical findings are limited to reveal factors associated with young consumers' intentions to use social commerce in fashion shopping. This study sought to examine factors affecting millennials' intentions to use social commerce in fashion shopping by adopting the technology acceptance model. A total of 524 college students completed an online survey in the U.S. The results of structural equation model confirmed that perceived ease of use, usefulness, and enjoyment had a positive impact on millennials' attitudes and intentions toward fashion shopping in social commerce. While both perceived ease of use and usefulness positively influenced enjoyment, usefulness had a stronger impact than ease of use. Compared to usefulness, enjoyment had much stronger impact on attitudes. Further structural model analysis revealed a direct, positive influence of perceived usefulness of social commerce on perceived enjoyment of social commerce, which has not been explored in prior studies. These findings provide theoretical and managerial implications.

Crisis Response at One Hospital in Swine Flue Epidemics : Focusing on ser-M Model (신종 인플루엔자 유행 시의 일개 병원의 위기 대응에 관한 연구 : ser-M 모델을 중심으로)

  • Wang, Soonjoo
    • Journal of the Society of Disaster Information
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    • v.12 no.4
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    • pp.329-341
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    • 2016
  • The social crisis like swine flue epidemics can influence on the various groups and organizations in society. The activity and result by the influence can be different according to the kind of social crises and characteristics of organizations. To understand the short-term response of an organization to social crisis, ser-M model has not been used, but in this study, it is shown that the study using ser-M model can be applicable to short-term event and that ser-M model can be one of access methods to social crisis and disaster. In this study author tried to examinate the response of an hospital in Korea to swine flue epidemics from 2009 to 2010 based on ser-M model. This ser-M model can be used for analysis of response by an organization or a company to short-term external environmental impact like social crisis or disaster as well as long-term management strategy.

A Comprehensive Understanding of the Purchasing and Visiting Behaviors of Customers on Social Commerce Sites

  • Yoon, Cheolho
    • Asia pacific journal of information systems
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    • v.26 no.2
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    • pp.211-230
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    • 2016
  • Social commerce is a new type of e-commence that is based on social networking technologies and aggressive marketing strategies, such as one-deal-a-day. However, although social commerce has become very popular, little is known of customers' substantive purchasing behaviors when using social commerce sites. These behaviors, namely visiting and purchasing behaviors, are the focus of this study. Hence, this study aims to provide comprehensive understanding of the visiting and purchasing behaviors of customers in relation to social commerce sites. A research model based on the utilitarian and hedonic values of shopping, social influence, and convenience, which represent social commerce features, was developed and empirically analyzed using data from social commerce site users. The results revealed that purchasing behaviors of consumers when they use social commerce sites are affected directly by the utilitarian value (perceived usefulness) of the site as well as their purchase intention. Purchase intention is affected by perceived usefulness, subjective norm, and visiting behaviors. The visiting behaviors of consumers in relation to social commerce sites are also affected directly by the hedonic value (playfulness) of the site as well as their intention to visit the site. The findings of this study have implications for practitioners with regard to understanding and promoting the use of social commerce sites.

A Study on Factors that Influence the Mobile Social Participation of Disabled Elderly People - with the focus on a comparison with young adults with disabilities (고령장애인의 모바일 사회참여 영향요인 연구 - 청장년장애인과의 비교를 중심으로)

  • Roh, Seung-Hyun
    • Informatization Policy
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    • v.28 no.2
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    • pp.81-97
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    • 2021
  • This study examines the factors that influence the mobile social participation of elderly disabled people compared to that of young adults with disabilities. The analysis was conducted using Heckman's two-stage model. The first stage of the research focused on the populations who have mobile devices, while the second stage focused on factors that influence mobile social participation. The results of the study are as follows: for elderly people with disabilities, mobile social participation is associated with living alone, PC usage ability, mobile usage ability, internet usage ability, and attitude towards digital use. Based on the results of this research, this study presents a plan to support the mobile social participation of elderly people with disabilities.

The Factors Influencing Intention to Use Online Community - Based on Undergraduates' Perceptions - (온라인 공동체 이용의도의 영향요인 - 대학생의 인식을 중심으로 -)

  • Kim, Gu
    • Informatization Policy
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    • v.18 no.2
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    • pp.23-48
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    • 2011
  • This empirical study is on the factors that influence college students'intention of using online communities by focusing on the social influence, online community identification and attitude toward using online community, and the perceived usefulness. The results of this study are as follows. First, the most popular online community site is Cyworld, and was found to provide additional services like cafes, blogs, facebook, etc. Second, the social influence in the proposed model has been classified as a subjective norm, perceived usefulness of social influence has been identified as a significant variable, and online community identification of subjective norm was significant. Third, the model configuration in a path relationship between the variables, the indirect effect of online community identification and perceived usefulness affect usage intention of online communities was larger than a direct effect. Therefore, in order to increase the usage intention of online communities, online community identification and perceived usefulness, as well as by attitude toward using online community need to be considered as ways to improve were identified.

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A Study on the Effects of User Participation on Stickiness and Continued Use on Internet Community (인터넷 커뮤니티에서 사용자 참여가 밀착도와 지속적 이용의도에 미치는 영향)

  • Ko, Mi-Hyun;Kwon, Sun-Dong
    • Asia pacific journal of information systems
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    • v.18 no.2
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    • pp.41-72
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    • 2008
  • The purpose of this study is the investigation of the effects of user participation, network effect, social influence, and usefulness on stickiness and continued use on Internet communities. In this research, stickiness refers to repeat visit and visit duration to an Internet community. Continued use means the willingness to continue to use an Internet community in the future. Internet community-based companies can earn money through selling the digital contents such as game, music, and avatar, advertizing on internet site, or offering an affiliate marketing. For such money making, stickiness and continued use of Internet users is much more important than the number of Internet users. We tried to answer following three questions. Fist, what is the effects of user participation on stickiness and continued use on Internet communities? Second, by what is user participation formed? Third, are network effect, social influence, and usefulness that was significant at prior research about technology acceptance model(TAM) still significant on internet communities? In this study, user participation, network effect, social influence, and usefulness are independent variables, stickiness is mediating variable, and continued use is dependent variable. Among independent variables, we are focused on user participation. User participation means that Internet user participates in the development of Internet community site (called mini-hompy or blog in Korea). User participation was studied from 1970 to 1997 at the research area of information system. But since 1997 when Internet started to spread to the public, user participation has hardly been studied. Given the importance of user participation at the success of Internet-based companies, it is very meaningful to study the research topic of user participation. To test the proposed model, we used a data set generated from the survey. The survey instrument was designed on the basis of a comprehensive literature review and interviews of experts, and was refined through several rounds of pretests, revisions, and pilot tests. The respondents of survey were the undergraduates and the graduate students who mainly used Internet communities. Data analysis was conducted using 217 respondents(response rate, 97.7 percent). We used structural equation modeling(SEM) implemented in partial least square(PLS). We chose PLS for two reason. First, our model has formative constructs. PLS uses components-based algorithm and can estimated formative constructs. Second, PLS is more appropriate when the research model is in an early stage of development. A review of the literature suggests that empirical tests of user participation is still sparse. The test of model was executed in the order of three research questions. First user participation had the direct effects on stickiness(${\beta}$=0.150, p<0.01) and continued use (${\beta}$=0.119, p<0.05). And user participation, as a partial mediation model, had a indirect effect on continued use mediated through stickiness (${\beta}$=0.007, p<0.05). Second, optional participation and prosuming participation significantly formed user participation. Optional participation, with a path magnitude as high as 0.986 (p<0.001), is a key determinant for the strength of user participation. Third, Network effect (${\beta}$=0.236, p<0.001). social influence (${\beta}$=0.135, p<0.05), and usefulness (${\beta}$=0.343, p<0.001) had directly significant impacts on stickiness. But network effect and social influence, as a full mediation model, had both indirectly significant impacts on continued use mediated through stickiness (${\beta}$=0.11, p<0.001, and ${\beta}$=0.063, p<0.05, respectively). Compared with this result, usefulness, as a partial mediation model, had a direct impact on continued use and a indirect impact on continued use mediated through stickiness. This study has three contributions. First this is the first empirical study showing that user participation is the significant driver of continued use. The researchers of information system have hardly studies user participation since late 1990s. And the researchers of marketing have studied a few lately. Second, this study enhanced the understanding of user participation. Up to recently, user participation has been studied from the bipolar viewpoint of participation v.s non-participation. Also, even the study on participation has been studied from the point of limited optional participation. But, this study proved the existence of prosuming participation to design and produce products or services, besides optional participation. And this study empirically proved that optional participation and prosuming participation were the key determinant for user participation. Third, our study compliments traditional studies of TAM. According prior literature about of TAM, the constructs of network effect, social influence, and usefulness had effects on the technology adoption. This study proved that these constructs still are significant on Internet communities.

The Effect of Relational Benefits and Relationship Commitment on Customer Loyalty for Social network Sites (소셜 네트워크 사이트의 사용자 충성도에 관계혜택과 사회적 영향이 미치는 영향)

  • Hong, Taeho;Ok, Seokjae;Park, Ingyong;Kim, Eunmi
    • Knowledge Management Research
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    • v.14 no.1
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    • pp.21-37
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    • 2013
  • Due to the development of social networks and smartphones, many different kinds of issues have emerged in business and society. By reflecting these trends, social network sites have appeared and they are recognized as the new concept of sites. The major feature of the social network sites is that the social relationship had been taken to the online space. Social network sites support the formation of a network and offer users the relationship between users offline as well as online. Based on the features mentioned above, users enjoy the benefits using social network sites. These social network sites in the enterprise can be used to form relationships with customers. This study identified the influencing factors as relational benefits and social influence on relationship commitment in social network sites. In addition, we analyzed that how the relationship commitment between users affects user loyalty after their using social network sites. We presented empirical results by utilizing structural equation model with 244 respondents and the significant implications for the academy and the practice with discussions.

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Personal Influence IN THE Diffusion OF Fertility Control : THE Role Played BY Ideas VS. Behavior (출산조절결정 확산에 미치는 타인의 견해와 행동의 영향도 비교 연구)

  • Chung, Woojin
    • Korea journal of population studies
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    • v.25 no.1
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    • pp.213-256
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    • 2002
  • A woman faced with choices regarding contraception has several sources of information which may influence her decision Among these are other women's ideas as well as their reported behavior. Applying a two-stage econometric model to data on married women taken from a study of Korean social networks. this Paper assesses the relative impacts of the two information sources above. In addition, this Paper (1 ) considers the role of social and opinion leadership in the impact of a family Planning Program by Postulating two different social influence factors, (2) explores which types of social network contacts most significantly amplify the impact of the family Planning program, and (3) discusses the effects of two types of family Planning Program efforts: the inputs of family planning field workers, and the use of indigenous women's groups.

The Relationship between Children's Gender role Attitude and Social Competency (아동의 성역할 태도와 사회적 능력간의 관계)

  • 이경희
    • Journal of the Korean Home Economics Association
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    • v.35 no.1
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    • pp.47-58
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    • 1997
  • The purpose of this study was to investigate the relationship between children's gender role attitude measured by component model and social competency. Subjects were 232 elementary school children: 113 4th graders and 119 6th graders. The main results were as follows. First there were significant differences in mean scores of gender role attitude with age and sex variable. And among three dimensions of component model(i.e, gender label-component links within-component links between-component links) the difference was most discriminant in gender label-component links. Second there were significant relationship between gender role attitude and social competency. Among three dimensions of gender role attitude the most predictor variable for social competency was gender label-component links. And among four dimensions of social competency the most effective criterion variable for gender role attitude was leadership. And there were significant differences in social competency score with mother's educational level and sex of children as well as gender role attitude. In conclusion children's gender role attitude influence their social competency. More flexible gender role attitude they have more improved in their social competency , especially in boys.

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The Effects of elderly's Depression and Social Capital on Successful Aging (노인의 우울 및 사회적 자본이 성공적 노화에 미치는 영향)

  • Jeon, Sang Nam
    • The Journal of Korean Society for School & Community Health Education
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    • v.20 no.3
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    • pp.29-42
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    • 2019
  • Objectives: This study aimed to examine the effect of successful aging on depression and social capital(trust, norm, participation, network) of the elderly. Methods: Samples were obtained from 184 people aged over 65 years old in one county of Kyungsangbukdo. Data were analyzed with t-test, ANOVA and regression analysis. Results: First, depression, social capital and successful aging were significantly different by age, economic status and religion. Secondly, regression analysis showed that depression affected a negative influence on successful aging in Model 1, which analyzed only depression. However, Model 2, which analyzed depression and social capital at the same time, showed that only social capital affected successful aging. Conclusions: It was suggested to develop health promotion and social participation program are required for successful aging of the elderly.