• 지식경영연구
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• 제13권4호
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• pp.1-12
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• 2012

This study is to analyze the effect of participation in sports for all on the formation of social capital. For this purpose, this study used convenience sampling method with the 150 subjects who participated Sports for All in Seoul and Gyeonggi area. and selected 150 questionnaires excluding 30 unsuitable for the data. For data analysis was made by SPSS 17.0, performing exploratory factor analysis, reliability analysis, correlation analysis and multiple regression model. This analysis reveals that (1) participation eagerness in sports for all influence on influence on the formation of social capital.(social capital consist of information sharing, norms, trust, network) (2) participation period of time and participation frequency in sports for all don't influence on on the formation of social capital. (3) socioeconomic background don't influence on the formation of social capital. Therefore, it is necessary to improve the eagerness in sports for all.

• 한국정보시스템학회지:정보시스템연구
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• 제24권2호
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• pp.1-22
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• 2015

Purpose This study identified the factors influencing on the continuous purchase of social commerce and analyzed the proposed model empirically using structural model. Design/methodology/approach Five independent factors such as economic benefit, social pressure, personal innovativeness, security and reputation and two mediating factors such as value perception and trust were extracted and relationships were explored. This study was carried out through customer survey and statistical analysis on the survey. Findings The result showed that three independent variables such as economic benefit, social pressure and security significantly affected on value perception and trust. Moreover, personal innovativeness and reputation did not have significant influence on customer purchase intention showing different result from the cases of traditional electronic commerce. The results of this study are meaningful in that factors affecting customer purchase intention in social commerce were identified from comprehensive perspective and the importance of customer profit and social influence was verified through empirical study in social commerce.

• 산업경영시스템학회지
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• 제45권3호
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• pp.1-17
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• 2022

The purpose of this study is to suggest a plan to improve the level of acceptance of related technologies and the transition to smart factories of small and medium-sized manufacturing enterprises by using 'technology readiness' and 'integrated technology acceptance model'. To this end, the research hypothesis was verified by collecting questionnaire data from 130 small and medium-sized manufacturing companies in Korea and conducting path analysis. First, optimism affects performance expectations, social influence, and facilitation conditions, innovation affects performance expectations, effort expectations, and social influence, discomfort affects performance expectations, social influence, and facilitation conditions, and anxiety affects effort expectations, social influence and facilitation conditions. has been proven to affect Finally, performance expectations, effort expectations, social influence, and facilitation conditions were verified to have a significant positive effect on the intention to accept technology.

• 디지털산업정보학회논문지
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• 제9권3호
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• pp.155-171
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• 2013

This research paper is focused on a theoretical study of the influences the structural factors and social capital within an industrial cluster have on innovative performance, and expanding the understanding of the influence through positive analyses based on public surveys. The study adopts a concept of social capital that can formulate a social relationship, and maintains that the social capital either works as a mediator for structural factors or independently exerts strong influences on innovative performance. In the research, the social capital is divided into two categories, bonding social capital and bridging social capital, and their influences are analyzed separately. The result of the analyses shows that unlike the traditional perception based on Korea's unique culture, the influence of bridging social capital is stronger than that of bonding social capital. It is also found that the structural factors exert influence by themselves on the contrary the previous study, simultaneously they still have influence upon innovative performance through bridging social capital calculated via the elements such as secondary relationships, network activity support and organizational openness.

• Journal of Information Technology Applications and Management
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• 제16권1호
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• pp.149-168
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• 2009

This paper aims to empirically examine how personal characteristics and social influence affect user acceptance of mobile web browsing service. To examine the intention to use mobile web browsing service, we applied the Technology Acceptance Model (TAM) which has been widely used to explain and predict the IT acceptance to this study. This research also includes personal characteristics such as computer self-efficacy, mobile self-efficacy, and personal innovativeness in IT and social influences such as subjective norms, image, and visibility as the external variables of the TAM. The results indicate that computer self-efficacy do not directly influence ease of use, but indirectly through mobile self-efficacy. And the results indicate that mobile self-efficacy and personal innovativeness in IT have direct effects on ease of use. Empirical results also show that subjective norms and image affect usefulness. Additional theoretical and practical implications of these findings are also discussed in the paper.

• 아태비즈니스연구
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• 제11권2호
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• pp.61-79
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• 2020

Purpose - This article empirically investigated the effects of the socio-political factor of censorship preconditioning, and organizational support, mediating performance expectancy of public sector officials' behavioural intention to utilise social media in a post-communist country, Mongolia. Design/methodology/approach - This study collected 212 survey data from public sector organisations in Mongolia. Using the Partial Least Squire (PLS) method, this study analyzed the proposal model grounded on the UTAUT model. Findings - There are still communist footprints in the form of censorship, which remained as a negative precondition factor, and this has an indirect negative influence, and organisational support mediates to enhance performance expectancy. Effort expectancy and social influence factors have direct positive influence on the use of social media systems in the government domain of Mongolia Research implications or Originality - This study empirically investigated the model of public employees' intention to examine the post-communist countries' cultural, social, economic, and political systems, government organisational environment of the former communist sphere. The cultural factors, censorship and organisational support, to the existing IT adoption UTAUT model were also identified to test the situation of a post-communist country, Mongolia. This study contributes to the new theoretical involvement with social media by testing a new social media-based third-party intercommunication channel, including intent to use in the public service for post-communist countries. This study practically provides the guidelines to promote social media usage for public sector in the post-communist situation.

• Asia Marketing Journal
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• 제18권2호
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• pp.25-44
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• 2016

This research was implemented by using TRAM model. An existing research (Ok 2011) which dealt with technology readiness and social commerce at once had only asked consumers' attitude on 'general technology'. This research, however, has specifically focused on Social Network Service and mobile social commerce. Research hypotheses and research model were developed and tested by using 610 consumer survey data. It was found that individual's positive/negative technology readiness has a direct influence positively/negatively on perceived ease of use and perceived trust respectively. Also their positive and negative technology readiness has an indirect influence positively/negatively on perceived usefulness. Thus someone's positive and negative attitude on SNS has a different direction towards the perception of mobile social commerce. Perception on mobile social commerce depends on their attitude (positive or negative) concerning SNS. Managerial implications and limitations of the study were also discussed.

• 한국정보시스템학회:학술대회논문집
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• 한국정보시스템학회 2004년도 추계학술대회
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• pp.393-400
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• 2004

Since IT industry has changed very rapidly in technology, market environments, the online community raise new space. However, there have been scanty researches on the on-line community. The primary purpose of this research is to develop and test a model that explains the effect of participatory motives and social influence in on-line community on commitment.

• 디지털융복합연구
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• 제10권2호
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• pp.121-131
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• 2012

인터넷 상에서 사회적 관계 구조를 형성하거나 강화할 수 있게 해 주는 기능을 지닌 소셜네트워크서비스의 출현과 성장은 새로운 형태의 사회적 경제적 현상을 유발하고 있다. 소셜네트워크서비스는 사회성을 기반으로 개발되었고 발전되고 있으며, 소셜네트워크서비스의 활용은 결과적으로 개인, 집단, 기업들의 사회성에 영향을 미치고 있다. 본 연구에서는 소셜네트워크서비스를 수용할 때 어떠한 요인들에 의해 영향을 받는 지를 파악하고, 파악된 요인들이 실제 수용의도에 어떠한 영향을 미치는 지를 실증적으로 증명하고자 하는 차원에서, 사용자의 사회적 특성인 사회적 네트워크와 사회적 영향이 소셜네트워크서비스의 수용에 어떠한 영향을 미치는 지를 연구하였다.

• 벤처창업연구
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• 제11권6호
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• pp.61-69
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• 2016

본 연구는 사회적 기업의 과업-기술 적합성(TTF)이 소셜네트워크서비스(SNS) 이용의도에 미치는 영향에 대해 검증하는 것이 목적이다. 사회적 기업, 소셜네트워크서비스, 과업-기술 적합성, 기술수용모형(TAM)에 관한 이론적 배경을 바탕으로 연구모형과 연구가설을 설정하였다. 본 연구에서는 인증 사회적 기업 86개를 대상으로 Smart PLS 2.0을 이용하여 구조방정식 모형을 분석하였다. 본 연구의 분석결과를 요약하면 다음과 같다. 첫째, 과업-기술 적합성이 지각된 유용성, 지각된 이용용이성, SNS 이용의도에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 지각된 유용성은 SNS 이용의도에 정(+)의 영향을 미치는 것으로 나타났지만, 지각된 이용용이성은 SNS 이용의도에 유의한 영향을 미치지 않는 것으로 나타났다. 본 연구의 결과는 과업-기술 적합성 측면에서 SNS가 사회적 기업의 업무에 적합한지에 대해 분석하여 다른 정보기술 분야의 이용의도에 적용할 수 있는 이론적 시사점과 사회적 기업에게 실무적인 시사점을 제공할 것이다.