Proceedings of the Korea Association of Information Systems Conference (한국정보시스템학회:학술대회논문집)
- 2004.11a
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- Pages.393-400
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- 2004
A study on the Effect of Participatory Motives and Social Influence in on-line Community on Commitment
온라인 커뮤니티에서 참여 동기와 사회적 영향이 몰입에 미치는 영향
- Published : 2004.11.01
Abstract
Since IT industry has changed very rapidly in technology, market environments, the online community raise new space. However, there have been scanty researches on the on-line community. The primary purpose of this research is to develop and test a model that explains the effect of participatory motives and social influence in on-line community on commitment.