• International Journal of Contents
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• 제6권2호
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• pp.41-52
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• 2010

The purpose of this study was to provide a more comprehensive model which integrates a social exchange construct (i.e., organizational commitment) as a mediator to test the relationship between organizational justice and employees' bebaviors such as intent to leaving and custormer-oriented behavior. Based on the data collected from ten Chinese full-service restaurants, this study analyzed the proposed hypotheses through model comparison by using structural equation modeling (SEM) technique with AMOS 7.0. The results indicated that (1)distributive justice had negative influence on employees' turnover intention and positive influence on employees' customer oriented behavior and these influences were fully mediated by employees' affective commitment to their organizations; (2)procedural justice had negative influence on employees' turnover intention and positive influence on customer oriented behavior and these influences were only partially mediated by employees' affective commitment to their organizations. Managerial implications and future research directions were proposed at the last part of this study.

• Journal of Information Technology Applications and Management
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• 제16권2호
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• pp.79-98
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• 2009

IPTV has risen as a new driving force amid concerns against the saturated internet market and gained enormous attention of both the government and industry as niche market. Especially, IPTV banking which is one of the major services, IPTV has risen up recently as another financial service channel. Prior to the expansion of the new technology, this study attempts to predict its success possibility. In order to grasp variables that would effect formation of user intention of potential adopters, and external variables that influence user intention of IPTV banking have been confirmed and studied empirically based on Technology Acceptance Model(TAM). As a result, it was validated that self?efficacy, facilitating condition, social influence, and perceived importance to TV banking needs are the influential variables. Therefore, one may able to find appropriate direction of marketing activities for effective expansion of IPTV banking service through this study. Also, considering the fact that the number of service users has absolute influence over profit determination in the IPTV banking service industry, the study about characteristics and intention of such potential adopters could certainly be significant.

• 가정과삶의질연구
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• 제30권4호
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• pp.1-11
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• 2012

This study examined that the effects of fathers-in-law's and mothers-in law's acceptance-rejection on husbands' and wives' psychological well-being using APIM. Participants were 265 couples living Seoul KyungKi-do and JeJu Island, and their mean age was 39.16 (husbands, SD=7.39) and 36.45 (wives, SD=7.36), respectively. The results of APIM showed that, in father-in law model, actor effects of husbands (the influence of fathers in law acceptance-rejection for husbands on husbands' psychological well-being) were more significant than actor effects of wives (the influence of fathers-in-law's acceptance-rejection for wives on wives' psychological well-being), while partner effects of wives (the influence of fathers in law acceptance-rejection for wives on husbands' psychological well-being) more significant than partner effects of husbands (the influence of fathers' in law's acceptance-rejection for husbands on wives' psychological well-being). In mother-in law model, there were no significant differences both between actor effects of wives and actor effects of husbands, and between partner effects of wives and partner effects of husbands.

• 한국콘텐츠학회논문지
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• 제18권3호
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• pp.399-408
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• 2018

본 연구는 사회인지진로자기관리모델을 토대로 간호대학생의 성격특성, 사회적지지, 진로결정 자기효능감이 진로준비행동에 미치는 영향을 확인하기 위하여 시행된 서술적 조사연구이다. 광주와 전남 지역 2개의 간호대학에 재학 중인 3학년과 4학년 학생을 대상으로 하였으며 208명의 자료를 분석하였다. 자료 분석을 위해 기술적 통계, Pearson 상관계수 및 다중회귀분석을 실시하였다. 분석 결과 성격특성, 사회적지지, 진로결정 자기효능감은 진로준비행동과 정적상관을 나타냈다. 성격특성 중 성실성과 진로결정 자기효능감은 진로준비행동에 정적인 영향을 미치는 것으로 나타났고, 성격특성 중 외향성과 사회적지지는 진로준비행동에 통계적으로 유의한 영향을 미치지 않는 것으로 나타났다. 이러한 연구결과는 간호대학생의 진로준비행동을 촉진하기 위해 성실성과 진로결정 자기효능감을 증진하기 위한 방안들이 간호교육현장에서 필요함을 시사한다.

• 한국융합학회논문지
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• 제11권2호
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• pp.261-269
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• 2020

본 연구의 목적은 아동이 지각한 부모의 거부·제재 양육이 학교적응에 영향을 미치는 경로에서 아동의 공격성 및 사회불안과 어떤 직접적, 간접적 연계성을 보이는 가를 탐색하는 데에 있다. 연구대상은 초등학교 4학년 아동 267명(남 117명, 여 150명)과 그 담임교사로 설정하였다. 거부·제재 양육과 사회불안은 아동의 자기보고를 통해 측정하였으며 공격성과 학교적응은 아동의 담임교사들의 보고를 통해 측정하였다. 각 변인들이 학교적응과 지니는 직간접적인 연계성을 알아보기 위해 구조방정식모형을 통해 검증하였다. 그 결과 거부·제재 양육은 공격성에는 정적인 영향을, 학교적응에는 부적인 영향을 미쳤다. 또한 거부·제재 양육은 공격성을 매개로 하여 학교적응에 간접적으로 영향을 미쳤다. 본 연구의 결과를 통해 아동이 지각한 거부·제재 양육은 아동 후기 학교 적응에 직접적으로 관여될 뿐 아니라 공격성을 통해 간접적으로도 영향을 미치는 주요한 변인임을 확인하였다.

• 복식
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• 제62권8호
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• pp.134-148
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• 2012

Social commerce is not only a new form of shopping malls that did not exist in the past, but also a new form of media as it gets combined with social networking services. The purpose of this study is to analyze the influence of clothing involvement on the relationship between shopping values, attitudes, and purchase intentions of consumers in the group-buying type of social commerce. A specialized Internet survey company carried out the survey targeting consumers in their 20s and 30s with experience of purchasing fashion products using group-buying type of social commerce. A total of 200 questionnaires were used for the final analysis. Descriptive statistics, factor analysis, t-test, and regression analysis were conducted by using SPSS 12.0 and AMOS 19.0. The results are as follows. First, diversity/informativeness, impulse/accumulation, price, convenience, reliability, interaction, and adventure were identified as shopping value dimensions. Second, especially in cases of diversity/informativeness, price, and interaction, there were significant differences between the high involvement group and the low involvement group. Third, five of the categories, which were diversity/informativeness, price, convenience, reliability, and interaction, had significant influence on attitude and purchase intention. When the attitude variable was included with shopping value as independent variables in the regression model to predict purchase intention, the attitude variable presented a full mediating effect or a partial mediating effect between shopping value and purchase intention. Also, the relationship among shopping value, attitude, and purchase intention was different to some degree according to the level of consumer clothing involvement.

• 한국비블리아학회지
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• 제30권3호
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• pp.223-244
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• 2019

본 연구는 사회과 교사의 과업에 따른 정보추구행태를 분석하여 이들에게 필요한 교육정보서비스를 제안하는 데 목적이 있다. 이를 위해 대전지역 13명의 사회과 교사를 대상으로 반 구조화된 심층 면담을 실시하였고, 수집한 자료는 Leckie, Pettigrew and Sylvain의 정보추구모형을 적용하여 분석하였다. 분석 결과, 사회과 교사의 정보요구는 업무 역할과 과업에 따라 내재적 및 외재적 동기에 의해 발생하였다. 그리고 정보요구의 성질인 반복성, 예측 가능성, 긴급성, 난이성은 정보추구행태에 영향을 줄 수 있는 것으로 나타났다. 사회과 교사는 정보요구를 해결하기 위해 웹 정보, 도서정보, 인적정보 등 다양한 정보원을 이용하는 것으로 나타났으며, 정보원 인식에 미칠 수 있는 요인으로는 신뢰성, 정보의 질, 정보제공 형태, 앞선 정보탐색 성공 경험 여부 등이 식별되었다. 나아가 정보원에 대한 인식 변화를 비롯하여 정보원 이용 빈도를 파악할 수 있었다. 이를 토대로 사회과 교사를 위한 정보서비스로 다양한 유형의 자료 통합제공 서비스, 정보 리터러시 교육, 인적 네트워크 서비스, 도서추천서비스 등을 제안하였다.

• 유통과학연구
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• 제22권4호
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• pp.11-22
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• 2024

Purpose: This research delves into the various factors that influence the performance of restaurant businesses on social commerce platforms in Bangkok, Thailand. The study considers both internal and external factors, including but not limited to business characteristics and location. Moreover, this research also analyzes the effects of employing multiple social commerce platforms on business efficiency and explores the underlying reasons for such effects. Research design, data, and methodology: Restaurants can be classified into different price ranges: low, medium, and high. To further investigate, we employed natural language processing AI to analyze online reviews and evaluate algorithm performance using machine learning techniques. We aimed to develop a model to gauge customer satisfaction with restaurants across different price categories effectively. Results: According to the research findings, several factors significantly impact restaurant groups in the low and mid-price ranges. Among these factors are population density and the number of seats at the restaurant. On the other hand, in the mid-and high-price ranges, the price levels of the food and drinks offered by the restaurant play a crucial role in determining customer satisfaction. Furthermore, the correlation between different social commerce platforms can significantly affect the business performance of high-price range restaurant groups. Finally, the level of online review sentiment has been found to influence customer decision-making across all restaurant types significantly. Conclusions: The study emphasizes that restaurants' characteristics based on their price level differ significantly, and social commerce platforms have the potential to affect one another. It is worth noting that the sentiment expressed in online reviews has a more significant impact on customer decision-making than any other factor, regardless of the type of restaurant in question.

• 벤처창업연구
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• 제17권3호
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• pp.119-133
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• 2022

팬데믹 사태는 사회구성원들의 행동 방식을 급격히 변화시키고 있다. 대표적으로, 바이러스의 강력한 전염력은 현실 세계에서 사람 간의 교류 행동을 최소화하는 것을 요구하고 있으며, 사람들은 온라인 활동을 통해 대처하고 있다. 온라인 내 활동 및 경험에 대한 현실적 느낌이 강조되면서, 3D 기술 중심의 실재감 역량을 강화한 메타버스가 중요한 교류 도구로서 인식되고 있다. 본 연구는 메타버스를 도입하고자 하는 스타트업 등 기업의 관점에서 사용자의 메타버스 이용 조건을 제시함으로써, 비즈니스 모델 확립에 도움을 주고자 한다. 세부적으로, 본 연구는 이용과 충족 이론을 활용하여 메타버스 사용자의 이용 동기를 제시하고, 메타버스가 제공하는 기술 기반의 실재감과 개인의 특성(규범 대인 민감성)이 메타버스 사용자의 이용 및 충족 조건을 어떻게 강화하는지를 확인한다. 본 연구는 메타버스를 경험한 20세 이상의 사람에게 설문을 수행하였으며, 확보된 314개의 표본을 적용해 AMOS 22.0과 Process 3.1 툴을 활용하여 연구 가설을 검증하였다. 가설 검증 결과, 메타버스 실재감(원격 실재감, 사회적 실재감)이 메타버스 이용 및 충족 요인(정보성, 즐거움, 사회적 상호작용성)을 높여 지속적 이용 의도를 강화하는 것을 확인하였다. 또한, 개인의 규범적 대인 민감성이 즐거움과 사회적 상호작용성이 지속적 이용 의도에 미치는 긍정적 영향을 조절하는 것을 확인하였다. 연구 결과는 메타버스 관련 기업의 사용자 맞춤형 비즈니스 모델 수립을 위한 다각적 전략수립에 도움을 준다.

• 산경연구논집
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• 제9권4호
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• pp.63-72
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• 2018

Purpose - The purpose of this paper is to investigate the effects of online game properties, social interaction, and player satisfaction on intention to online games in Chinese gamers. Research design, data, and methodology - This study is an empirical analysis assuming that properties of online games, social interaction and satisfaction will induce Chinese gamers' intention to play online games. We set the relationship between the six variables as follows. First, the properties of online games, exogenous variables, were identified by three factors: entertainment, security, participation and challenge. Second, we had input social interaction among gamers as another exogenous variables. Third, the gamer's satisfaction of online games was added to the research model as a mediating variable between exogenous variables and endogenous variables. Finally, gamer's intention to play influenced by satisfaction and social interaction was used as final endogenous variable. The data used for the empirical analysis were collected through questionnaires for Chinese under age 35 who enjoy the online games. The data used in the research were finally extracted from 195 questionnaires. The collected data were tested through the analysis of the measurement model (Step 1) and the analysis of the structural model (Step 2). The covariance structure equation model (SEM) was used for the analysis. The measurement model and structural model were evaluated by the maximum likelihood method. Results - The results of the empirical analysis are as follows. The satisfaction of online games were entertainment and security had a significant effect to satisfaction; but participation and challenge and social interaction had no significant effect on satisfaction. The social interaction among gamers and the satisfaction with online games have a significant influence on the intention to play online games. As a result, the attributes of the game were affecting the intention to play the game after satisfaction. Social interaction influenced the intention to play online games rather than satisfaction itself. Conclusions - This study provide some practical implications for the new companies who want to enter the online game industry and seek to competitiveness in China, and provide theoretical implications on the role of interaction among gamers in the study of online games.