• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.7
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• pp.382-393
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• 2017

Smart TV sareequipped with an operating system and combined with internet functionality. They can use various apps and contents, and provide personalized and interactive services. However, the Internet connectivity of smart TVs has several security vulnerabilities that can cause significant personal and social harm. Therefore, it is necessary to develop a smart TV with a higher level of security than is currently available. In this study, we analyze consumers' purchase intention for smart TVs with security reinforcement by applying the UTAUT2 model. The results are as follows. Firstly, it was found that performance expectancy, social influence, facilitating conditions and price value, as important variables under the existing UTAUT2 model, have significant effects on purchase intention. Secondly, effort expectancy did not have a positive impact on purchase intention. Thirdly, there was a moderating effect of gender on social influence. According to the results of this study, social influence has the most powerful effect on the purchase intention of smart TVs with security reinforcement. Therefore, in order to improve the purchase intention of smart TVs, it is necessary to expand the publicity activities designed to promote the necessity and importance of reinforcing the security of smart TVs and make them easier to use.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.15-26
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• 2019

The purpose of this study is to provide meaningful implications for the establishment and implementation of social welfare policies for one-person households and to investigate the structural relationship between social participation and social support of one-person householders on their quality of life. As a result of the analysis, it was found that there was a positive correlation between the three variables. The direct and indirect effects of social participation on the quality of life were significant, and the social support partially mediated the relationship between social participation and quality of life. Therefore, it will be necessary to establish a welfare policy system that can promote social support by improving the quality of life of one-person households by providing concrete and diverse ways to activate social participation. Subsequent researches should be dealt with a more in - depth qualitative research on the concrete realization of this.

• Asia pacific journal of information systems
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• v.23 no.2
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• pp.1-20
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• 2013

Social commerce has been gaining explosive popularity, with typical examples of the model such as Groupon and Level Up. Both local business owners and consumers can benefit from this new e-commerce model. Local business owners have a chance to access potential customers and promote their products in a way that could not have otherwise been easily possible, and consumers can enjoy discounted offerings. However, questions have been increasingly raised about the value and future of the social commerce model. A recent survey shows that about a third of 324 business owners who ran a daily-deal promotion in Groupon went behind. Furthermore, more than half of the surveyed merchants did not express enthusiasm about running the promotion again. The same goes for the case in Korea, where more than half of the surveyed clients reported no significant change or even decrease in profits compared to before the use of social commerce model. Why do local business owners fail to exploit the benefits from the promotions and advertisements through the social commerce model and to make profits? Without answering this question, the model would fall under suspicion and even its sustainability might be challenged. This study aims to look into problems in the current social commerce transactions and provide implications for the social commerce model, so that the model would get a foothold for next growth. Drawing on justice theory, this study develops theoretical arguments for the effects of transaction characteristics on consumers' distributive justice and purchase intention in the social commerce. Specifically, this study focuses on two characteristics of social commerce transactions-the discount rate and the purchase rate of products-and investigates their effects on consumers' perception of distributive justice for discounted transactions in the social commerce and their perception of distributive justice for regular-priced transactions. This study also examines the relationship between distributive justice and purchase intention. We conducted an online experiment and gathered data from 115 participants to test the hypotheses. Each participant was randomly assigned to one of nine manipulated scenarios of social commerce transactions, which were generated based on the combination of three levels of purchase rate (high, medium, and low) and three levels of discount rate (high, medium, and low). We conducted MANOVA and post-hoc ANOVA to test hypotheses about the relationships between the transaction characteristics (purchase rate and discount rate) and distributive justice for each of the discounted transaction and the regular-priced transaction. We also employed a PLS analysis to test relations between distributive justice and purchase intentions. Analysis results show that a higher discount rate increases distributive justice for the discounted transaction but decreases distributive justice for the regular-priced transaction. This, coupled with the result that distributive justice for each type of transaction has a positive effect on the corresponding purchase intention, implies that a large discount in the social commerce may be helpful for attracting consumers, but harmful to the business after the promotion. However, further examination reveals curvilinear effects of the discount rate on both types of distributive justice. Specifically, we find distributive justice for the discounted transaction increases concavely as the discount rate increases while distributive justice for the regular-priced transaction decreases concavely with the dscount rate. This implies that there exists an appropriate discount rate which could promote the discounted transaction while not hurting future business of regular-priced transactions. Next, the purchase rate is found to be a critical factor that facilitates the regular-priced transaction. It has a convexly positive influence on distributive justice for the transaction. Therefore, an increase of the rate beyond some threshold would lead to a substantial level of distributive justice for the regular-priced transaction, threrby boosting future transactions. This implies that social commerce firms and sellers should employ various non-price stimuli to promote the purchase rate. Finally, we find no significant relationship between the purchase rate and distributive justice for the discounted transaction. Based on the above results, we provide several implications with future research directions.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.11
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• pp.5187-5195
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• 2012

This study was performed to investigate the factors related to assertive behavior among non-smoking college students under secondhand smoke exposure. Data were collected from 246 non-smoking college students at one university in B city from October to November, 2011 and analyzed by multiple logistic regression. The factors related to assertive behavior were men(OR 3.173, 95% CI 1.676-6.005), with another smoker in household(OR 1.679, 95% CI 1.056-2.983), high level of perceived benefit(OR 2.821, 95% CI 1.044-7.623), high level of social influence(OR 3.753, 95% CI 1.845-7.634), high level of self efficacy(OR 4.140, 95% CI 2.159-7.941). It is necessary to develop and evaluate the health promotion program for enhancing of assertive behavior of non-smoking college students regarding of perceived benefit, social influence and self efficacy.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.75-85
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• 2019

For the growing importance of mobile communication, this study sets out to investigate the factors that influencing mobile phone customer satisfaction behavior through a structural equation model. This study proposes six factors model as the key determinants of customer satisfaction. Furthermore, we examine the moderating effect of demographic factors. The study was conducted using a structured questionnaire, data collected from 386 active subscribers. Results confirm that brand name, social influence and after sales service are the three significant determinants of consumer satisfaction. This study finding also suggests that demographic attributes have important consequences on customer satisfaction. The study findings offer an extended theoretical understanding towards customers' mobile satisfaction in the emerging market perspective and for practitioners, potentially to other similar context.

• Journal of Environmental Policy
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• v.9 no.2
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• pp.57-81
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• 2010

Recently, labor unions' active participation in social issues is drawing people's attention as their concerns are expanding from the conventional wage raise and employment to others such as the environment and poverty eradication. This derives from the notion that a trade union with bargaining power is also an economic agent responsible and able to take a positive role in social issues. This paper explains through a micro economic analysis model that labor union movements can also contribute to social issues such as the global environment. Based on the international oligopoly trade theory, the study analyzes the principal-agent model whereby firms and labor unions pursue their strategic choices based on their interest and influence the implementation of regulatory policies on pollution emission. The analysis confirmed that labor unions' bargaining power and international cooperation are influential in alleviating global pollution emission and in improving social welfare. This conclusion could be presented as a basis for arguing for and requesting the participation and cooperation of labor unions to solve environmental problems discussed at WILL 2006.

• The Journal of Korean Association of Computer Education
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• v.14 no.1
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• pp.23-33
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• 2011

The purpose of the study is to investigate the structural relations between variables which give influences on cyber-violence. On the basis of literal materials, those variables as self-control ability, social identity, and norm consciousness are selected as the variables of having influences on cyber-violence, and the analysis is focused on the influence that anonymity, the representative characteristic of Internet, gives them. The validation of the Model is to be done through AMOS 6.0, and the degree of Model validity is to be estimated through the values of ${\chi}^2$, RMSEA, CFI, NNFI. As the result of the analysis, it is found that social identity and norm consciousness are direct causes of cyber-violence. Anonymity does not have any direct relations with it, but it indirectly gives influences on cyber-violence, for it gives some influences on social identity and norm consciousness. That is, anonymity is a cause of weakening social identity and degrading norm consciousness, by which, it is assumed, cyber-violence is triggered.

• Journal of Korean Society of Rural Planning
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• v.21 no.1
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• pp.77-87
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• 2015

In this study, we try to quantify resident's conflict by rural development project based on previous researches about community capacities required for residents and social networks in rural village for suggesting efficient project model. we analyzed conflict elements in six category such as 'conflict in residents', 'conflict in residents and leaders', 'conflict in leaders', 'conflict in villages', 'conflict in development fund', 'conflict in village by common income project'. These results also analyzed by personal background(age, role, education, income) of respondent in questionary survey. Results show that 'conflict in residents and leaders', 'conflict in leaders', 'conflict in development fund' are perceived differently by age, role, education, and income in 5% significance level. Especially, relatively young age(below 40 years old) expressed clearly about conflict and high scored in item of 'residents and leaders'. Regression model show statistical significance(F=39.807, P=0.000) in influence relation analysis of conflict, network, leadership, and project fund. In this model, network ${\beta}=-0.237$, leadership ${\beta}=-0.375$, project fund ${\beta}=-0.000$ show network and leadership have negative relation to conflict but project fund is difficult to find relation with conflict. In this study, we defined social vulnerability using conflict, network, and leadership and verified the vulnerability of rural village applying regional community capacity in analysis results; vulnerability increased by the size of region and show inverse correlation to future vision of residents.

• The Journal of the Korea Contents Association
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• v.19 no.5
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• pp.82-93
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• 2019

Fashion cannot encourage co-consumption with other people as a personal item, but it can lead to new consumer needs if fashion sharing service can professionally replace the time and cost of purchasing and managing goods. The purpose of this study is to empirically investigate the factors influencing the acceptance of fashion-sharing services based on the integration theory of user acceptance and utilization (UTAUT), and to discuss the virtuous cycle and sustainability pursuit of resources through the activation of the sharing. In this study, the research model for the acceptance of fashion sharing applications is schematized, and the survey was conducted 300 women aged 20~49 years. The screens of 'Project Anne', a representative fashion sharing service in Korea, were provided as a visual data. Reliability analysis, correlation analysis, confirmatory factor analysis, structural equation analysis, and multiple group analysis were performed using SPSS 23.0 and AMOS 22.0 statistical package for statistical analysis. As a result, efficiency and social influence positively influenced behavioral intention to use, and age has found that efficiency and social influences modulate the intensity of behavioral intention to use. Therefore, for the consumer acceptance and activation of fashion sharing services, marketing activities emphasizing efficiency and strengthening social influence factors are essential. Also, it is necessary to maintain the existing target group, 30~40s, and also construct additional products and price services for the 20s. This study is of academic significance in presenting basic data for empirical research on consumer acceptance of fashion sharing, and suggests a study on the influence relationship among user experience components for real users in the future.

• Knowledge Management Research
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• v.23 no.3
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• pp.23-44
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• 2022

With the development of blockchain technology, play-to-earn (P2E) games, one of the decentralized applications (dApps), are receiving great social attention. P2E games are positively evaluated as areas with high growth potential based on blockchain technology, and at the same time, they are negatively evaluated as speculative as people can cash P2E game items in the form of cryptocurrency. In this situation, the purpose of this study is to investigate factors affecting the intention to use P2E games. Along with the discussion of hedonic system adoption, we consider the factors with perceived enjoyment, economic incentive, and social influence. In order to verify our research model, data were collected from 350 adults with P2E game experience or recognition, and a structural equation model was carried out. The analysis results find that perceived enjoyment and subjective norm have a significant positive effect on the intention to use P2E games, and economic incentive does not have a significant effect. In addition, peer influence and external influence have a significant positive effect on subjective norm. Drawing on these findings, we present several academic and practical implications for future research.