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http://dx.doi.org/10.15813/kmr.2022.23.3.002

Why do People Play P2E (Play-to-Earn) Games?: Focusing on Outcome Expectation and Social Influence  

Jang, Moonkyoung (College of Business, Gachon University)
Publication Information
Knowledge Management Research / v.23, no.3, 2022 , pp. 23-44 More about this Journal
Abstract
With the development of blockchain technology, play-to-earn (P2E) games, one of the decentralized applications (dApps), are receiving great social attention. P2E games are positively evaluated as areas with high growth potential based on blockchain technology, and at the same time, they are negatively evaluated as speculative as people can cash P2E game items in the form of cryptocurrency. In this situation, the purpose of this study is to investigate factors affecting the intention to use P2E games. Along with the discussion of hedonic system adoption, we consider the factors with perceived enjoyment, economic incentive, and social influence. In order to verify our research model, data were collected from 350 adults with P2E game experience or recognition, and a structural equation model was carried out. The analysis results find that perceived enjoyment and subjective norm have a significant positive effect on the intention to use P2E games, and economic incentive does not have a significant effect. In addition, peer influence and external influence have a significant positive effect on subjective norm. Drawing on these findings, we present several academic and practical implications for future research.
Keywords
Play-to-Earn game; P2E game; NFT game; Blockchain;
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