• Title/Summary/Keyword: social influence model

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Determinants of Behavioral Intention and Usage of Mobile Money Services in Ethiopia (에티오피아 모바일화폐 서비스의 채택의향과 사용행태 결정요인)

  • Bereket, Tiru Beza;Hwang, Gee-Hyun
    • Journal of Digital Convergence
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    • v.18 no.2
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    • pp.23-35
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    • 2020
  • Mobile Money is a key factor of financial inclusion that can revolutionize the financial service delivery and hence enhance access to finance in emerging economies, especially the East African countries. This study therefore aims to study the determinants of individual's behavioral intention and usage of Mobile Money services in Ethiopia by usiing the UTAUT2 model. The research model was tested by sampling 200 respondents from different areas of Ethiopia. The analysis results found that Government Support, Facilitating Conditions, Performance Expectancy, Trust and Effort Expectancy are the key factors that affect the usage of Mobile Money service, while Lower Transaction Cost factors and Social Influence were not statistically significant. The findings provide useful information that only government's active efforts and support to promote mobile money services, through appropriate policies and regulations rather than lower transaction cost, can facilitate the adoption and dissemination of such services in Ethiopia.

Quality of Life Using WHOQOL-Bref in Taegu (WHOQOL-Bref를 이용한 대구시민의 삶의 질)

  • 이종렬;박천만
    • Health Policy and Management
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    • v.10 no.3
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    • pp.129-154
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    • 2000
  • This study aims at providing the basic data necessary for developing a model of and the policies for the improved quality of life of the adult population by measuring and analyzing factors affecting the quality of life based on a WHOQOL-Bref survey of 1,200 persons above the age of 20 residing in Taegu Metropolitan City area. 1. The factors affecting their quality of life were measured as follows: The physical conditions got the highest point of 3.31 while the psychological conditions got 3.20 and the environmental conditions got the lowest point of 3.09. The overall quality of life was rated to be at 3.11 2. General conditions affecting the quality of life, such as the economic conditions, health conditions and stress all turned out to be variables having significant differences(p〈0.01) in all the factors affecting the quality of life. 3. Through the analysis, we also found out the positive correlation exists among all the factors determining the quality of life(p〈0.01), while the psychological factor turning out to have the highest correlation value(r=0.640) with the overall quality of life. 4. To find out the factors affecting all the aspects of quality of life, we also conducted a multiple regression analysis employing the general characteristics as an independent variable. The health, economic and stress conditions all turned out to be significant in all aspects(p〈0.01). Summarizing the above analysis, the quality of life has a high correlation with the psychological, physical and environmental conditions. It has also turned out that the health, economic and stress conditions have the greatest influence on the quality of life. Therefore, it is believed to be necessary that a comprehensive program be developed to promote the public health and to formulate a model for improvement of the people's quality of life that can enhance their physical, psychological and social health conditions.

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Analysis of Influence of Work and family life priority and Recognition Difference of Work-Family Reconciliation Policy on Satisfaction of Working Condition Using Path Analysis Model : Focused on Industrial Groups Showing Gender Differences (일·가정생활 우선도와 일·가정 양립제도에 대한 인식차이가 근무 만족도에 미치는 영향력 분석 - 성별 차이를 보이는 산업군을 중심으로 -)

  • Park, Min Jung
    • Journal of Family Resource Management and Policy Review
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    • v.23 no.3
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    • pp.43-74
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    • 2019
  • The purpose of this study is to analyze the effect of perceptions of work and family life on employee job satisfaction and to form a policy approach that contributes to the enhancement of worker satisfaction. In particular, we wanted to analyze how the characteristics of each variable appeared in industry groups with different gender ratios of workers. A notable point of the study was that the respondents who answered that work and family had similar importance were satisfied with their working conditions. In addition, it was found that the higher an employee's evaluation of the work-family reconciliation policy, the higher the employee's satisfaction with their working conditions. As a result of a path analysis, it was found that the most male-dominant industry was manufacturing, and the most female-dominant industry was health and social welfare. In the case of respondents who were employed in the most-male dominant industry, the degree of an employee's understanding of the work-family reconciliation policy recognition, rather than the relative priorities of work and family life, had a greater effect on job satisfaction. On the other hand, respondents who were employed in the most-female dominant industry confirmed that their level of education was highly related to the degree of institutional recognition.

Exploring Determinants of Smartwatch Diffusion Using a Value Adoption Model (가치수용 모델을 활용한 스마트워치 확산 결정요인 분석)

  • Song, Geunhye;Park, Jong-Hyun;Lee, Seungmin
    • Journal of Korea Technology Innovation Society
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    • v.21 no.2
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    • pp.684-714
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    • 2018
  • Contrary to predictions, the market diffusion of smartwatch is proceeding slowly. Smartwatch companies should pursue new strategies to overcome this so-called chasm; however, little is known about smartwatch attributes valuable for target consumers. This study investigates beneficial and sacrificial features influencing overall perceived value of smartwatch, which in turn affects usage intention, and considers moderating effect of personal innovativeness. A total of 323 usable data were analysed using partial least squares. The results show that two benefits (utilitarian and hedonic) and three sacrifices (usability, performance, and finance) significantly impact on usage intention via perceived value. A significant effect of personal innovativeness as a moderator is also observed. Interestingly, the influence of social benefits on perceived value is not supported, which means strengthening image improvement strategies might not be appropriate for the diffusion. In order to overcome the chasm, suitable strategies should be used, and focusing on consumers who are highly innovative are strongly recommended.

Analysis of Determinants and Moderator Effects of User Age and Experience for VoIP Acceptance (인터넷전화 수용 결정요인과 사용자 연령 및 경험 변수의 조절효과 분석)

  • Kim, Ki-Youn;Lee, Duk-Sun;Seol, Jeong-Seon;Lee, Bong-Gyou
    • The KIPS Transactions:PartD
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    • v.16D no.6
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    • pp.945-960
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    • 2009
  • The purpose of this study is to define determinants of VoIP user acceptance and to verify significant causality among latent variables - performance expectancy, effort expectancy, cost expectancy, social influence, facilitating conditions, behavioral intend, use behavior - based on UTAUT model. We presented the expanded hypotheses including the new factor, cost expectancy and analyzed the moderating effect of user age, gender and usage experience variables. For a accuracy of predicted results, we focused on survey analysis with 641 real user samples. Compared to previous studies, it is meaningful that this research verified the conceptual difference between behavioral intention and usage behavior. As a result, all proposed hypotheses accepted and moderating effects are supported significantly in age and use experience moderating variables.

Korean community in the society of immigrants in Spain: its prestige and trend (스페인 이민자 사회 내 한인공동체의 위상과 현황)

  • Jeon, Yong-gab;Hwang, Soo-hyun
    • Cross-Cultural Studies
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    • v.29
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    • pp.177-199
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    • 2012
  • Nowadays migrations between the countries are getting each day more active and a mixture of people with different cultural backgrounds strengthens the hybridism, whereupon the point of view on the migration of Koreans has been changed from a diasporan perspective to an transnational one. The expansion of the transnationalism affects the identity of the subsequent generations of the immigration giving way to a psychologically deterritorialized social identity, which is an important consideration in the study of subsequent generations of the immigration. This study examined the Korean immigration history and the current status of the Korean community in Spain since the 1960s. The early immigrants like fishing vessel crew members, instructors of Taekwondo, chicken sexers who, despite the limits of foreigners in Spain, went to find out the source of life with no hesitation, overcame the difficulties of the early settlers and finally managed to achieve local success. Current history of immigration that began in the mid-1960s went through the maturity during the 1970s and 80s and the Koreans in Spain these days, who have undergone differentiation in the occupational structure because of the crisis of pelagic fisheries, face new challenges due to changes in the environment of the country they reside. The Korean community is regarded as an 'exemplary minority group (Model Minority)' even though it is a minority group in number. Now that the interest for overseas Koreans is higher than ever at home and abroad, due to the economic growth of the Republic of Korea, the spread of its cultural influence -the Korean Wave as proof-, and the overseas Koreans suffrage conducted, the research of the Korean residents in Spain will be important as an advanced research of an unexplored field, as well as an opportunity to broaden the horizons of the existing study area that has mainly dealt with major regions only.

A Study on the Influence of Passenger's Safety Communication on Safety Behavioral Intention (기내 안전정보 인지가 안전행동 의도에 미치는 영향에 관한 연구)

  • Kim, Ha Young;Lee, Nam Ryeong
    • Journal of Convergence for Information Technology
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    • v.9 no.4
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    • pp.68-77
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    • 2019
  • The purpose of this study is to identify the optimal model to explain safety behavioral intention according to the recognition of safety communication in cabin through comparison of Planned behavioral theory and Triandis' theory of interpersonal behavior. In order to accomplish the study purpose, research model and hypothesis were established based on the previous research. As a result of the analysis, it was found that attitude and Perceived Behavioral Control had a positive effect on the safety behavioral intention. Triandis theory shows that social factors and habits have a positive impact on safety behavioral intention. In addition, A comparison of the two models confirms that both psychological processes of recognition and emotion are accompanied by the relationship between safety information awareness and safety behavioral intention.

A Study on the Influence of Socio-economic Deprivation on Depression : Focusing on Latent Growth Modeling Analysis (사회경제적 박탈이 우울에 미치는 영향에 관한 연구: 잠재성장모형 분석을 중심으로)

  • Sohn, Yong Jin
    • Journal of the Korean Data Analysis Society
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    • v.20 no.6
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    • pp.3227-3238
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    • 2018
  • This study attempts to investigate the trajectories of socio-economic deprivation on the depression trajectories among middle-aged individuals using a latent growth model over the last five years. Using the Korea welfare panel study data ranged from the year 2013 (8th wave) to the year 2017 (12th wave), a sample of 7,437 aged over 40 was selected. Three hypothesis was proposed as follows. Is the trajectory of depression changing over the years? Are the initial values of socio-economic deprivation causally related to the initial values of depression? Are the rates of change in socio-economic deprivation causally related to the rates of change in depression? Results showed that the growth curve of depression tended to decline negatively over the five-year period. As the intial values of socio-economic deprivation increased, so did the initial values of depression move upwards. Finally, as the changes of socio-economic deprivation tended to get larger, those changes of depression also accordingly increased as well. The public policy implications based on the current study were discussed to pay more attention to those middle-aged individuals suffering from socio-economic deprivations.

Factors Affecting the Suicide Intention of Elderly in Agriculture, Forestry and Fisheries (농림어업종사 노인의 자살 의향 결정요인에 관한 연구)

  • Yi, Hyang-Mi
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.22 no.3
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    • pp.208-214
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    • 2021
  • It is necessary to consider the suicide problem of the senior citizens according to their occupation rather than simply dividing seniors according to whether they live in rural or urban areas to seek countermeasures against suicide. This study examines factors that influence the suicidal intentions of senior citizens engaged in the agriculture, forestry, and fishing industries using the ranking probit model. As a result, the suicidal intention of senior citizens working in the agriculture, forestry, and fishery industries who felt lonely increased by 3.0%, but the intention to commit suicide decreased by 1.1%, when they value their work, and the intent to commit suicide decreased by 2.7% when they feel a strong sense of belonging to their region. The more family members or relatives they meet every day, the suicide intentions of senior citizens in the agricultural, forestry, and fishing industries decreased by 2.5%. However, since the number of families living together is decreasing every year, there is an inevitable limit on face-to-face contact with family members or relatives. Therefore, it is necessary to establish policy that links the loneliness of senior citizens in the agricultural, forestry, and fishing industries with the effort of public institutions to promote social values.

A Study on the Influence of Quality Factors on User Satisfaction in Government Remote Service (GVPN): Focused on Users of Government Department (정부원격근무서비스(GVPN)의 품질요인이 이용자 만족도에 미치는 영향에 관한 연구: 정부부처 이용자 중심으로)

  • Lee, Won Suk;Jang, Sang-hyun;Kim, Yeongdae;Shin, Yongtae
    • KIPS Transactions on Computer and Communication Systems
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    • v.10 no.1
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    • pp.15-28
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    • 2021
  • As the social distance has been strengthened by the COVID-19 Pandemics, telecommuting has spread, and government agencies have also begun telecommuting since March and are still maintaining a certain level. The Government's remote work service, Government Virtual Private Network (GVPN), which is essential to telecommuting of government agencies, is expected to cause a number of problems with the rapid increase in users in a short period of time. Therefore, a survey and statistical analysis were conducted to analyze the impact of the quality factors of GVPN on the users' satisfaction to the public officials of the government departments who are directly using it, and based on these results, we intend to derive the implications necessary for the improvement of GVPN for remote work in preparation for the full-fledged spread of the non-contact era.