• 한국콘텐츠학회논문지
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• 제20권7호
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• pp.629-635
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• 2020

본 연구는 서비스업에 종사하는 238명의 종업원을 대상으로 조직 내 인식된 유사함, 리더-구성원 교환이론, 시기심과 직장 내 일탈행위와의 관계를 사회비교이론을 토대로 실증적으로 분석하였다. 상향비교에 초점을 맞춘 연구분석 결과, 상향비교에 초점을 맞추어, 리더-구성원 교환이 상위에 있는 동료와 본인을 비교하는 종업원은 리더-구성원 교환이 하위에 머물 수 있다는 결과가 나왔고, 이들의 시기심은 비교이론와 리더-구성원 교환이론에 영향을 미치는 것으로 드러났다. 연구 결과를 보면 시기심은 리더-구성원 교환이론과 직장 내 일탈행위에 영향을 주고, 또한 시기심은 하위 리더-구성원 교환이론과 관계가 있는 것으로 나타났다. 조직 내 부정적인 감정이 조직에 미치는 영향에 관한 연구가 미비한 실정을 감안하면 본 연구는 감정과 리더십, 성과분야의 연구에 긍정적인 기여를 할 것으로 기대된다.

• 한국정보시스템학회지:정보시스템연구
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• 제27권1호
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• pp.67-88
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• 2018

Purpose The purpose of this study is to verify motivations of corporate Facebook usage and to examine the impacts of usage motivations on brand attachment, trust and loyalty. Design/methodology/approach A conceptual model is developed based on Self-determination theory(SDT) and the previous studies. We conducted a web survey with a convenient sample of 121 Facebook users who clicked "Like" button on the corporate Facebook pages. Findings The followings are the findings of the study. First, intrinsic motivation(Entertainment) turned out to have positive effects on brand attachment. Second, extrinsic motivation(information exchange) turned out to have positive effects on brand trust. Third, brand attachment turned out to have positive effects on brand loyalty. These findings provide a valuable basis for constructing an explanatory model for "Like"-clicking behaviors of corporate's Facebook community platform users, as well as making significant practical contributions to enhance social and commercial benefits for businesses and individuals.

• The Journal of Asian Finance, Economics and Business
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• 제8권11호
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• pp.169-178
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• 2021

Motivating employee work engagement, which has emerged as one of the most significant drivers of high performance and achievement in today's dynamic environment, has become essential in gaining a sustainable competitive advantage. As widely known, leadership is a primary factor affecting work engagement. This is also directly related to a specific style of leadership exercised. Leadership styles affect the work engagement levels of the employees. The distracting nature of leadership type can have adverse impacts on individuals' behaviors. To provide a comprehensive understanding of the phenomenon, this article draws on social interaction theory and social exchange theory to investigate the potential effects of inclusive leadership on work engagement within the workplace, and the mediating role of psychological safety on the relationship between inclusive leadership and the work engagement. Here, psychological safety is needed by employees to avoid and manage negative feelings. SPSS and AMOS software was applied to survey data obtained from (n = 373) employees. Results revealed that inclusive leadership is a strong predictor for work engagement, and psychological safety partially mediates the link between inclusive leadership and work engagement. Implications for theory and practice alongside limitations are discussed.

• Journal of Information Technology Applications and Management
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• 제30권4호
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• pp.39-64
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• 2023

The recent expansion of large cities for economic benefits has worsened cultural inequalities within urban areas, eroding unique cultural identities and social values and deepening mistrust between regions. To tackle this, the idea of creating cultural cities is gaining traction, involving urban branding and cultural elements to foster balanced local cultural development. Current research primarily concentrates on case analysis in cultural cities, lacking sufficient studies examining the interplay of factors through empirical analysis, This study investigated whether Cultural City Formation Factors, which are resources of a cultural city, have a positive effect on City Brand Equity, City Innovativeness, Brand Personality, and Behavior Intention. For this study, questionnaires were collected from 310 people who continuously experience culture and arts in Seoul, and empirical analysis was conducted on 292 copies of them. Consequently, a significant impact was observed among the factors influencing cultural city formation, city brand equity, city innovativeness, brand personality, and behavioral intention. Moreover, it was verified that city brand equity, city innovativeness, and brand personality positively contributed to mediating effects as well as sequential mediating effects. It is expected that the results of this study will be used to establish the foundation for effective urban management and the development of strategies for creating cultural cities.

• 지식경영연구
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• 제24권2호
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• pp.161-183
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• 2023

소셜 Q&A 사이트에서는 사용자들이 서로 질문하고 답변한 내용들이 실시간으로 저장되어, 지식 저장소로서 중요한 역할을 수행한다. 이러한 소셜 Q&A 사이트가 지속적으로 성장하려면 신규 질문자와 답변자가 지속적으로 유입되어야 한다. 하지만 선행 연구는 기존 사용자, 그 중에서도 답변자의 자발적 지식 공유에 주로 초점을 맞추었고, 신규 참여자에 대한 관심이 부족했다. 본 연구는 동기부여 어포던스 이론과 자기결정이론을 이론적 근거로 하여 신규 참여자들이 소셜 Q&A 사이트를 지속적으로 사용하도록 하는 요인에 대해서 살펴보았으며, 신규 참여자가 질문자인지 답변자인지에 따라 영향요인에 차이가 있는지도 알아보았다. 추가적으로, 전환 비용의 개념을 활용하여 신규 사용자의 다른 멤버 사이트에 대한 사전 경험이 지속사용 영향요인에 대해서 가지는 조절효과도 확인해 보았다. Stack Exchange Network의 5개 주요 사이트에서 수집된 25,000명의 온라인 활동 데이터를 로지스틱 회귀분석과 XGBoost 기법을 통해 분석한 결과, 자기결정 이론에서 제시하는 근본적인 욕구 세가지(역량, 자율, 관계)와 연관된 동기부여 어포던스들이 신규사용자의 지속사용 행위에 유의한 영향력을 보여주었다. 멤버 사이트 사용 경험은 사용자들의 전환비용을 높여서 지속사용 선행요인들의 영향력을 약화시켰다. 흥미로운 점으로, 규제 관련 어포던스는 신규 사용자 전체를 대상으로 한 분석에서 유의하지 않은 결과를 보였으나, 질문자와 답변자를 구분한 분석에서는 서로 반대 방향으로 유의한 영향력을 보였다.

• 산업융합연구
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• 제2권2호
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• pp.47-68
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• 2004

The term "social marketing" was first introduced in 1971 to describe the use of marketing principles and techniques to advance a social cause, idea, or behavior. Social Marketing is a strategy for changing behavior. It utilizes concepts of market segmentation, consumer research, product concept development and testing, directed communication, facilitation, incentives, and exchange theory to maximize the target adopters' response. Social marketing requires knowledge of each target-adopter group, including its 1. social demographic characteristics, 2. psychological profile and 3. behavioral characteristics. To know the target adopters in these three related ways enables social marketer to make more accurate predictions. In addition to differentiating among and selecting target adopter groups, the social marketer will identify influence-holding groups, or influentials, who can affect a program's success. Great changes and opportunities exist to produce changes in the ways that individuals and groups think and behave and in meeting human needs. The balance of the scales of social change, we hope, will shift away from the use of force and violence to the use of persuasion and voluntary action. I trust that this dissertation will be useful highlighting the strategies and means of peaceful, planned social change designed to elevate the quality of life.

• 아동복지연구
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• 제16권2호
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• pp.1-23
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• 2018

The purpose of this study is to clarify the characteristics of school adolescents social capital by using Q methodology, to improve the adaptation of adolescents to school, and to contribute to the theory of social capital. As a result of the analysis, five types were derived. Type I was abundance, type II was family ceremony type, type III was discipline, type IV was exchange type, type V was trust type'. Based on the above five types, the characteristics of the social capital types of school adolescents are as follows: First, Type I includes social capital elements in various areas with abundant social capital elements relative to other types. Second, Type III is the weakest type of support among family members among the social capital elements in the family. Emotional interactions in parent - child relationship are cut off. Type II, however, is more emotional Support is the strongest type. Third, types II, IV, and V are parents love and affection for their children and they are very interested in children. Types III, IV, and V are parents It can be seen that it acts as a guide and an advisor. Finally, we can see that the five commonalities share a minimum parental interest in children.

• Asia Marketing Journal
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• 제20권3호
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• pp.83-103
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• 2018

The purpose of this research is to investigate the effect of customer-contact employees support on service recovery efforts. Service companies should try to prevent the service failure situation from occurring, but it is realistic that the service failure occurs due to the characteristics of the service. Service recovery efforts of service providers are important because effective responses to service failures can enhance customer satisfaction despite service failures. Social support for customer-contact employees needs to improve service recovery efforts. Specifically, this study focuses on the mediation roles of job burnout and customer orientation in relationship between social support for customer-contact employees and service recovery efforts. Social exchange theory was used as the theoretical underpinning of the research model. Based on reciprocity principle, this paper suppose that support for customer-contact employees and service recovery effort are a kind of social exchange relationship. Social supports for customer-contact employees are categorized into internal and external organization. Internal organization is POS(perceived organizational support) and external organization is customer support. The research model was tested with the data gathered from the flight attendants whose emotional labor intensity was relatively high and the service failure frequently occurred. As a result of analysis, social supports for customer-contact employees classified into organizational support, supervisor support, and customer support are found to have differential impacts on job burnout and customer orientation. It has been found that job burnout of service providers is negatively affecting service recovery efforts. On the other hand, customer orientation of service providers has a positive influence on service recovery efforts. Based on the results of the analysis, we provide practical implications for effective service recovery efforts in service failure situations, and suggest the theoretical implications to explain the process of service recovery effort. Finally, limitations of the study and directions for future research are suggested.

• The Journal of Asian Finance, Economics and Business
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• 제9권5호
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• pp.335-343
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• 2022

Corporate social responsibility is becoming increasingly important to organizations, and it has received a lot of attention from the general public and marketing academics. This study aimed to look at the many aspects of corporate social responsibility and see how brand reputation and brand love play a role in the relationship between corporate social responsibility and customer purchase intent. To reach the end, this research applied the theory of social exchange and corporate social responsibility to explain the relationship between the variables. The Partial Least Squares was applied to analyze data collected from survey questionnaires in the Hanoi market (Vietnam) to test the proposed hypothesis. The study resulted in 239 valid survey questionnaires which can be used to test hypotheses by applying SmarPLS software. The results indicated that there are three key elements of corporate social responsibility from customers' perspectives: responsibility to customers, responsibility to the environment, and responsibility to the community. Interestingly, brand reputation and brand love contribute as mediating roles in the correlation between corporate social responsibility and customer purchase intention. Finally, the authors discussed the findings and the implications of this research in both theoretical and practical aspects, as well as the limitations that future research can focus on.

• 유통과학연구
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• 제17권2호
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• pp.5-11
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• 2019

Purpose - This paper examines how corporate social responsibility of the Korean retail industry affects the degree of asymmetric information. Recent theories predict that a firm's active engagement in socially responsible activities lowers the degree of asymmetric information of the firm. Research design, data, and methodology - This paper uses the sum of environmental and social scores (ES), published by the Korean Corporate Governance Service in order to proxy the degree of socially responsible management practices of Korean retail firms. This paper uses the ordinary least square method to investigate the above predictions. The publicly traded Korea retail firms listed in the Korean Exchange are analyzed from 2011 to 2016. To measure the degree of asymmetric information, this paper adopts the analyst dispersion and price impact measures. Results - This paper shows that the ES score has significantly positive relationships with these two measures of information asymmetry. The environmental score seems to increase the analyst dispersion measure and the social score appears to raise the price impact measure mores significantly. Conclusions - The results do not support the prior theory expecting a negative relationship between corporate social responsibility and the degree of asymmetric information. Environmental and social scores are found to affect the measures of information asymmetry differently.