• 제목/요약/키워드: social engineering

검색결과 3,827건 처리시간 0.039초

Performance analysis of information propagation in DTN-like scale-free mobile social network

  • Wang, Zhifei;Deng, Su;Huang, Hongbin;Wu, Yahui
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제8권11호
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    • pp.3984-3996
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    • 2014
  • Mobile social network can be seen as a specific application of the DTN (Delay Tolerant Network), in which the information propagation can be impacted by many social behaviors of the nodes. For a specific node, its social behaviors are various. For example, the node may not be interested in the information before receiving it and may also discard the information after getting it. On the other hand, people are more willing to forward the message to his friends. These interactive behaviors between nodes can be seen as social behaviors. It is easy to see that the impact of the social behaviors is related to the social ties, which can be manifested by the structure of the social network. State of the art works often simply assumes that the social networks can be divided into some communities. At present, some works find that the structure of some social networks is scale-free. To overcome this problem, this paper proposes a theoretical model to evaluate the impact of above social behaviors in the DTN-like scale-free network. Simulation shows the accuracy of the model. Numerical results show that both social behaviors and scale-free character have significant impact on information propagation. Moreover, the impact of social behaviors is related to the scale-free character of the networks.

Study of Social Network Site Interactivity to Identify and Avert Usability Flaws for Effective User's Experience

  • Abduljalil, Sami;Hwang, Gi-Hyun;Kang, Dae-Ki
    • Journal of information and communication convergence engineering
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    • 제9권3호
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    • pp.325-330
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    • 2011
  • Due to the wide growth and popularity of social network website, large numbers of users discover these social network sites are a place where they can be able to spend their leisure time sharing interests, sharing ideas freely, sharing personal experience, and also to search for new friends or partners. These websites give an opportunity for its users to socialize with new people and to keep in touch or reconnect with current or old friends and families across disperse continents, which traditionally replace the common traditional methods. These social network websites need accurate and careful investigations and findings on the usability issues for effective interactivity and more usability. However, little research might have previously invested on the usability of these social network websites. Therefore, we propose a new framework to study and test the usability of these social network sites. We namely call our framework "Interactivity". This framework will enable developers to assess the usability of the social network sites. It will provide an overview of the user's behavior while interacting in these social network websites. Performance of the framework will be performed using Camtasia software. This software will entirely capture the interactivity of users including the screen and the movements, which the screen and the motion of the user action will undergo to analysis at the end of our research.

Corporate Social Responsibility and Financial Performance From Chinese Consumers Perspective: Application of Value Engineering Theory

  • Yuan, Xina;Lin, Xiaoqing;Ding, Meixia;Xu, Lei
    • Journal of East Asia Management
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    • 제5권1호
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    • pp.1-31
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    • 2024
  • Based on the perspective of consumers and the method of value engineering, this paper uses "CSR expectation deviate level" to measure corporate social responsibility, and discusses the influence of corporate social responsibility on financial performance and its action path. This paper collected the questionnaire survey data of 878 consumers and the panel data of 98 listed companies from 2009 to 2012. The empirical results show that: (1) Consumers pay more attention to products and services, charity, environmental protection and their responsibilities to employees, and less attention to their responsibilities to shareholders or creditors and partners; (2) Corporate social responsibility is negatively correlated with financial performance, and corporate marketing ability plays a moderating role in it. That is, the smaller the gap between the level of corporate social responsibility fulfilled by enterprises and consumers' expectations, the better the financial performance of enterprises, which also reminds enterprises that they need to rationally allocate corporate social responsibility resources and constantly cultivate their own marketing capabilities, so as to better meet the level of corporate social responsibility expected by consumers. The value engineering method quantifies consumers' value perception of corporate social responsibility, which has a certain practical guiding role. Of course, there are some limitations in this paper, and future research can further explore the potential impact mechanism.

Social Capital, Social Engineering, and the Technopolis

  • Phillips, Fred Young
    • World Technopolis Review
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    • 제1권2호
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    • pp.86-91
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    • 2012
  • The paper briefly presents the social and cultural context of technopolis development. It offers a catalog of the social considerations a technopolis designer must attend to. Technopolis planners may use this list for preliminary assessment and benchmarking of their region against others, and to reach a realistic view of the challenges facing a new technopolis project.

한국공학교육인증원의 2020 비전 달성도 및 사회적 위상 분석 (A Study on the Analysis of the Vision Achievement and Social Status of the ABEEK)

  • 한지영
    • 공학교육연구
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    • 제27권2호
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    • pp.3-12
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    • 2024
  • The purpose of this study was to evaluate how well the 2020 vision presented by the Accreditation Board for Engineering Education of Korea(ABEEK) had been achieved, and to objectively examine the social status. It was very necessary for the development of engineering education in Korea to provide room for improvement by diagnosing how well the ABEEK, one of the major engineering education communities, was achieving its own vision. In order to achieve the objectives of the study, research methods such as literature review, survey research, and expert advisory committee were used. To evaluate the level of achievement of the Vision 2020 of the ABEEK, the analysis was based on the response results of 61 people who had experience as a member of the steering committe. In addition, the vision and mission of the 23 countries that are currently signatory members of the Washington Accord were surveyed, and the social responsibility and financial independence of the 20 countries that joined the signatory member countries before 2020 were compared with each other. As a result of the analysis, the item of securing international equivalence in engineering education received the most positive evaluation, and the social compensation efforts for accreditied graduates received the least evaluation. The ABEEK was evaluated as having a medium level of social responsibility and a low level of financial independence. Based on the results of this research, we proposed ways the ABEEK to contribute to the improvement of Korean engineering education.

온라인 소셜 네트워크에서 역 사회공학 탐지를 위한 비지도학습 기법 (Unsupervised Scheme for Reverse Social Engineering Detection in Online Social Networks)

  • 오하영
    • 정보처리학회논문지:소프트웨어 및 데이터공학
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    • 제4권3호
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    • pp.129-134
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    • 2015
  • 역 사회공학 기반 스팸공격은 공격자가 직접적인 공격을 수행하는 것이 아니라 피해자가 문제 있는 사이트 주소, 문자, 이메일 수신 및 친구 수락 등을 통해 유도하기 때문에 온라인 소셜 네트워크에서 활성화되기 쉽다. 스팸 탐지 관련 기존 연구들은 소셜 네트워크 특성을 반영하지 않은 채, 관리자의 수동적인 판단 및 라벨링을 바탕으로 스팸을 정상 데이터와 구분하는 단계에 머물러있다. 본 논문에서는 소셜 네트워크 데이터 중 하나인 Twitter spam데이터 셋을 실제로 분석하고 소셜 네트워크에서 다양한 속성들을 반영하여 정상 (ham)과 비정상 (spam)을 구분할 수 있는 탐지 메트릭을 제안한다. 또한, 관리자의 관여 없이도 실시간 및 점진적으로 스팸의 특성을 학습하여 새로운 스팸에 대해서도 탐지할 수 있는 비지도 학습 기법(unsupervised scheme)을 제안한다. 실험 결과, 제안하는 기법은 90% 이상의 정확도로 정상과 스팸을 구별했고 실시간 및 점진적 학습 결과도 정확함을 보였다.

공학·과학·미학·인문학 및 사회과학 분야간 지식융합을 위한 수렴영역 분석 (Analysis on the Convergence for Knowledge Fusion in the Field of the Engineering, Science, Aesthetics, Humanities and Social Sciences)

  • 박성미
    • 수산해양교육연구
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    • 제25권5호
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    • pp.1031-1045
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    • 2013
  • The purpose of this study was to analyze on the convergence for knowledge fusion in the filed of the engineering, science, aesthetics, humanities and social sciences. For the study, the related literatures were reviewed focusing on the convergence in the basis of the inter-disciplinary. In addition, interviews with 5 professors in the field of the engineering, science, aesthetics, humanities and social sciences were analyzed. The keys of analysis were perspective of academic disciplines. The findings of this study were as follows; most of professors recognized the inter-disciplinary of engineering, science, aesthetics, humanities and social sciences. But, there were some barriers engineering of professors in inter-disciplinary.

Applying Hebbian Theory to Enhance Search Performance in Unstructured Social-Like Peer-to-Peer Networks

  • Huang, Chester S.J.;Yang, Stephen J.H.;Su, Addison Y.S.
    • ETRI Journal
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    • 제34권4호
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    • pp.591-601
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    • 2012
  • Unstructured peer-to-peer (p2p) networks usually employ flooding search algorithms to locate resources. However, these algorithms often require a large storage overhead or generate massive network traffic. To address this issue, previous researchers explored the possibility of building efficient p2p networks by clustering peers into communities based on their social relationships, creating social-like p2p networks. This study proposes a social relationship p2p network that uses a measure based on Hebbian theory to create a social relation weight. The contribution of the study is twofold. First, using the social relation weight, the query peer stores and searches for the appropriate response peers in social-like p2p networks. Second, this study designs a novel knowledge index mechanism that dynamically adapts social relationship p2p networks. The results show that the proposed social relationship p2p network improves search performance significantly, compared with existing approaches.

사회공학 사이버작전을 고려한 사회공학 사이버킬체인 개념정립 연구 (A Study on the Concept of Social Engineering Cyber Kill Chain for Social Engineering based Cyber Operations)

  • 신규용;김경민;이종관
    • 정보보호학회논문지
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    • 제28권5호
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    • pp.1247-1258
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    • 2018
  • 록히드 마틴사(社)에서 제안한 사이버킬체인은 사이버 공격절차를 7단계로 표준화하고, 각 단계별로 적절한 대응방안을 제시함으로써 궁극적으로 공격자가 공격목적을 달성하지 못하도록 하는 사이버작전 수행 간 방어에 대한 방법론을 제공한다. 이와 같은 사이버킬체인 모델을 활용하면 기존의 방법들로는 대응하기 어려웠던 지능형 지속공격(APT)에 보다 효과적인 대응이 가능하다는 장점이 있다. 하지만 최근의 사이버작전은 목표시스템을 직접 공격하는 기술적 사이버작전보다는 목표시스템 관리자나 사용자의 취약점을 통해 목표시스템을 우회적으로 공격하는 사회공학 사이버작전의 비중이 늘어가고 있는 추세이다. 이런 상황에서 기술적 사이버작전을 방어하기 위한 기존의 사이버킬체인 개념만으로는 사회공학 사이버작전에 효과적으로 대응할 수 없다. 따라서 본 논문에서 우리는 사회공학 사이버 작전에 효과적으로 대응할 수 있는 사회공학 사이버킬체인에 대한 개념을 정립하고자 한다.

공과대학 신입생의 자기효능감, 공학흥미, 사회적지지, 대학생활적응 및 학업지속의향 간의 관계 (The relationship among self-efficacy, engineering interest and social support on adjustment to college and learning persistence in first year engineering college students)

  • 이명화;이정민
    • 공학교육연구
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    • 제21권6호
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    • pp.13-24
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    • 2018
  • The purpose of this research is to investigate the relationship among self-efficacy, engineering interest and social support on adjustment to college and learning persistence in first year engineering college students. The participants were 74 freshman of engineering college students, SPSS and SmartPLS were used to analyze the data. The key findings revealed were as follows: First, self-efficacy, engineering interest and social support had a significant influence on adjustment to college. Second, engineering interest and adjustment to college had a significant influence on learning persistence. This research suggested the implications for adjustment to college and learning persistence in engineering education.