• Asia pacific journal of information systems
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• v.26 no.1
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• pp.143-162
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• 2016

Social media marketing has gained attention from marketers because of the growing number of social media users. Considering the unique context of each company or organization behind the marketing is necessary when choosing and applying various social media marketing strategies to ensure achievement of better business performance. However, previous studies have focused on context-specific marketing strategies. Accordingly, this study aims to develop context-specific social media marketing strategies. In this study, we first develop a conceptual framework with two items, namely, brand awareness and business orientation of an organization, as criteria, and classify the framework into four contexts. We then propose context-specific social media marketing strategies for each of the contexts. We examine the framework and proposed social media marketing strategies based on multiple case studies. The primary contribution of this study is our context-specific social media marketing strategies.

• Korean Journal of Social Welfare
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• v.65 no.4
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• pp.195-220
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• 2013

The purpose of this study is to discover the context and pattern of turnover social workers have experienced. To achieve this purpose, researchers collected data from in-depth interviews with seven social workers who have experiences of turnover and analysed the data using context-pattern analysis method. Research findings are composed of individual context-pattern analysis and integrated context-pattern analysis. In individual context-pattern analysis, researchers mixed time-dimension(before turnover/on the process/after turnover) and level-dimension(experienced phenomenon/meaning of experiences/context connected with phenomenon and meaning) and analysed the context of every stages and serial pattern. Also, we connected with each contexts and patterns and integrated the context-pattern of turnover. Integrated context-pattern structure is divided for four areas; organization before turnover, organization after turnover, social worker as a stakeholder of turnover, and network of social worker. Based on the results of the study, administrative recommendations were suggested in order to manage the turnover of social workers in social work fields.

• Journal of Korea Society of Digital Industry and Information Management
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• v.8 no.3
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• pp.1-10
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• 2012

Recently, Social Network services(SNS) is gaining popularity as Facebook and Twitter. Popularity of SNS leads to active service and social data is to be increased. Thus, social search is remarkable that provide more meaningful information to users. but previous studies using social network structure, network distance is calculated using only familiarity. It is familiar as distance on network, has been demonstrated through several experiments. If taking advantage of social context data that users are using SNS to produce, then familiarity will be helpful to evaluate further. In this paper, reflect user's attention through comments and tags, Facebook context is determined using familiarity between friends in SNS. Facebook context is advantageous finding a friend who has a similar propensity users in context of profiles and interests. As a result, we provide a blog post that interest with a close friend. We also assist in the retrieval facilities using Near Field Communication(NFC) technology. By the experiment, we show the proposed soicial search method is more effective than only tag.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2012.05a
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• pp.96-97
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• 2012

• Journal of Intelligence and Information Systems
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• v.17 no.3
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• pp.43-61
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• 2011

In this research, we propose a dynamic decision making using social context based on ontology. Dynamic adaptation is adopted for the high qualified decision making, which is defined as creation of proper information using contexts depending on decision maker's state of affairs in ubiquitous computing environment. Thereby, the context for the dynamic adaptation is classified as a static, dynamic and social context. Static context contains personal explicit information like demographic data. Dynamic context like weather or traffic information is provided by external information service provider. Finally, social context implies much more implicit knowledge such as social relationship than the other two-type context, but it is not easy to extract any implied tacit knowledge as well as generalized rules from the information. So, it was not easy for the social context to apply into dynamic adaptation. In this light, we tried the social context into the dynamic adaptation to generate context-appropriate personalized information. It is necessary to build modeling methodology to adopt dynamic adaptation using the context. The proposed context modeling used ontology and cases which are best to represent tacit and unstructured knowledge such as social context. Case-based reasoning and constraint satisfaction problem is applied into the dynamic decision making system for the dynamic adaption. Case-based reasoning is used case to represent the context including social, dynamic and static and to extract personalized knowledge from the personalized case-base. Constraint satisfaction problem is used when the selected case through the case-based reasoning needs dynamic adaptation, since it is usual to adapt the selected case because context can be changed timely according to environment status. The case-base reasoning adopts problem context for effective representation of static, dynamic and social context, which use a case structure with index and solution and problem ontology of decision maker. The case is stored in case-base as a repository of a decision maker's personal experience and knowledge. The constraint satisfaction problem use solution ontology which is extracted from collective intelligence which is generalized from solutions of decision makers. The solution ontology is retrieved to find proper solution depending on the decision maker's context when it is necessary. At the same time, dynamic adaptation is applied to adapt the selected case using solution ontology. The decision making process is comprised of following steps. First, whenever the system aware new context, the system converses the context into problem context ontology with case structure. Any context is defined by a case with a formal knowledge representation structure. Thereby, social context as implicit knowledge is also represented a formal form like a case. In addition, for the context modeling, ontology is also adopted. Second, we select a proper case as a decision making solution from decision maker's personal case-base. We convince that the selected case should be the best case depending on context related to decision maker's current status as well as decision maker's requirements. However, it is possible to change the environment and context around the decision maker and it is necessary to adapt the selected case. Third, if the selected case is not available or the decision maker doesn't satisfy according to the newly arrived context, then constraint satisfaction problem and solution ontology is applied to derive new solution for the decision maker. The constraint satisfaction problem uses to the previously selected case to adopt and solution ontology. The verification of the proposed methodology is processed by searching a meeting place according to the decision maker's requirements and context, the extracted solution shows the satisfaction depending on meeting purpose.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.42 no.2
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• pp.514-522
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• 2017

Traffic offloading is a promising solution to solve the explosive growth of mobile traffic. One of offloading schemes, in LIPA/SIPTO(Local IP Access and Selected IP Traffic Offload) offloading, we can offload mobile traffic that can satisfy QoS requirement for application. In addition, it is necessary for traffic offloading using social context due to large traffic from SNS. Thus, we propose the LIPA/SIPTO offloading algorithm using social context. We define the application selection probability using social context, the application popularity. Then, we find the optimal offloading weighting factor to maximize the QoS(Quality of Service) of small cell users in term of effective data rate. Finally, we determine the offloading ratio by this application selection probability and optimal offloading weighting factor. By performance analysis, the effective data rate achievement ratio of the proposed algorithm is similar with the conventional one although the total offloading ratio of the proposed algorithm is about 46 percent of the conventional one.

• The Mathematical Education
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• v.41 no.3
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• pp.329-339
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• 2002

This study analyzes the epistemological meaning of‘social construction’in mathematical instruction. The perspective that consider the cognition of mathematical concept as a social construction is explained by a cyclic scheme of an academic context and a school context. Both of the contexts require a public procedure, social conversation. However, there is a considerable difference that in the academic context it is Lakatos' ‘logic of mathematical discovery’In the school context, it is Vygotsky's‘instructional and learning interaction’. In the situation of mathematics education, the‘society’which has an influence on learner's cognition does not only mean‘collective members’, but‘form of life’which is constituted by the activity with purposes, language, discourse, etc. Teachers have to play a central role that guide and coordinate the educational process involving interactions with learners in this context. We can get useful suggestions to mathematics education through this consideration of the social contexts and levels to form didactical situations of mathematics.

• Journal of Digital Convergence
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• v.19 no.10
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• pp.119-132
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• 2021

This study focused on examining the impact of the social context that causes gender differences in entrepreneurship, not the phenomenon itself. Specifically, this study verified the moderating effect of the social context on the relationship between gender and entrepreneurship using data from 20 countries in the Global Entrepreneurship Trend Report (GETR). In order to test hypotheses involving social context implications, Hofstede's cultural dimension factors such as power distance, individualism, masculinity, and uncertainty avoidance variables, and institutional factors such as gender equality and social security are used as specific variables reflecting the social context. Empirical analysis through GLM found that gender did not independently influence entrepreneurship, and gender had a significant effect by interacting with power distance, individualism, uncertainty avoidance, gender equality, and social security variables, respectively. Such empirical results show that the gender difference in entrepreneurship is not due to the unique characteristics inherent in each gender but on the level of the country's social context to which the individual belongs.

• The Journal of Information Systems
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• v.21 no.1
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• pp.93-116
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• 2012

Internet users' desire to share shopping experiences has resulted in the appearance of the paradigm shift called social commerce, which combines social media with commerce. However, while foreign market realizes social commerce in a various way, current domestic social commerce market still seems to be highly filled with social shopping sites offering 50 percent discount, thus causing concerns about market distortion from a cutthroat competition. In order to overcome the limitations of social commerce remaining in the early stage, and to enhance the communication among consumers, this study conducted an empirical study on the social-commerce business models design based on context. The results of the study brought the imaginary, optimal combination model by conjoint analysis, using the segmented group through cluster analysis. To overcome the uniformity of social commerce and to enhance communication among consumers, the context-based optimal combination model should be proposed as the alternative social commerce business model in the domestic market which remains as a simple group-purchase function. Furthermore, this study will be used as an informative reference designing customer oriented service model for social commerce business.

• Korean Journal of Human Ecology
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• v.19 no.5
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• pp.761-774
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• 2010

This study examined the relationship between parental efficacy, marriage satisfaction, social support, neighborhood context, and parental involvement in preschool children's education in low income families. Total 460 low income parents' data about parental efficacy, marriage satisfaction, social support, neighborhood context, and parental involvement are collected from the data of index studies for Korean child and adolescent's development in 2009. Parental efficacy, marriage satisfaction, perceived social support and perceived neighborhood context correlated positively with parental involvement. Regression analysis detected different patterns of association between these variables and the three dimensions of parent involvement. Perceived neighborhood context was associated with child care involvement, while parental efficacy was the most influential factor related to child leisure involvement. Marriage satisfaction was the strongest factor influencing involvement in children's educational activity. These results support the validity of a multi-dimensional, ecological conceptualization of parent involvement in low income families.