• 벤처혁신연구
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• 제1권1호
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• pp.67-82
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• 2018

최근 기업의 사회적 책임(CSR)에 대한 인식이 변하고 있다. 종전 CSR은 특정 기업이 이미지 개선을 위해 일시적으로 행해 왔던 선행정도로 치부되어 왔으나 CSR은 더 이상 선택사항이 아니라, 기업의 지속성장과 경쟁력 향상의 원천이라는 인식이 확산되고 있다. 기업의 사회적 책임은 시대나 경제환경에 따라 변해 왔으며 최근 글로벌 가치사슬이 중요해지면서 수출중소기업의 성장전략으로 자리잡게 되었다. 수출중소기업의 경우 글로벌 가치사슬(GVC)에 참여하기 위해서는 글로벌 기업이 요구하는 CSR에 대한 국제적 표준을 충족시켜야 한다. 이런 추세를 반영하여 수출중소기업은 CSR활동을 통해 사회적 책임 이행과 효율적 성장이라는 두 가지 목표를 동시에 달성할 수 있는 방향으로 노력해야 할 것이다. 중도기업의 지속성장을 위한 핵심방안의 하나로서 정책적 시사점을 제시하고자 한다. 첫째. 중소기업 CSR 전담 국가기구의 설립이 필요하다. 중앙정부 산하에 중소기업 CSR을 전담하는 조직을 설립하여 중소기업 CSR업무를 총괄해야 한다. 둘째, CSV 평가모델 개발 및 인증사업을 추진해야 한다. CSR의 국제적인 트랜드를 개별기업에 신속하게 전달하고 컨설팅을 통해 경제적인 효과를 극대화할 수 있도록 지원해야 할 것이다. 셋째, 글로벌 진출과 연계해야 한다. 중소기업의 CSR보고서는 글로벌 가치사슬에서 실질적인 효과가 있도록 작성해야 할 것이다.

• 한국경제지리학회지
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• 제6권1호
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• pp.119-144
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• 2003

본 연구는 인터넷과 정보통신기술의 발달이 공간 구조에 미친 영향을 살펴봄으로써 지리적 관점에서 정보통신기술의 영향을 이해하고 전자경제의 시대에 바람직한 공간 활용 전략에 관한 시사점을 제시하고자 하였다. 인터넷의 보급과 정보통신기술의 발달로 원거리의 물리적 공간에 대한 접근 가능성은 높아졌고 전자 경제 시대에 있어 물리적 거리는 더 이상 중요하지 않을 것이라는 주장이 설득력을 얻기도 하였다. 그러나, 적어도 현시점에서, 정보통신기술의 발달이 공간의 불균형을 해소하는 공간 구조로의 발전을 의미하지는 않은 것으로 보인다 이는 우선 전자공간 (사이버 공간)에 대한 접근성이 세계적인 차원에서는 물론 국가 내에서도 지역적으로 불균등하게 나타난다는 점에서 확인할 수 있다. 정보통신기술의 발달에 따라 세계화된 경제 활동에 있어 지역과 국지성의 의미는 더욱 부각되고 있다는 점에도 주목해야 한다. 또한, 전자 경제시대에 있어서도 거래비용 최소화, 지역고유의 사회적 네트워크의 활용, 신뢰성의 확보 등의 이유로 경제활동공간에서 인접성은 여전히 중요하다. 전자상거래활동이 경제공간에 미친 영향도 거리의 영향이 소멸된다거나 공간의 균형성이 획일적으로 나타나는 것은 아니며, 지역과 국지성의 중요성은 간과될 수 없다. 따라서 앞으로 정보화의 진전에 따라 공간적 불균형을 심화시키지 않게 하기 위해서는 주변지역의 정보통신하부구조의 개선은 물론 지식정보화시대에 적합한 인적자원의 개발, 주변지역의 지역혁신체계의 구축이 필요하다.

• International Journal of Contents
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• 제12권4호
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• pp.45-52
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• 2016

This study focuses on finding ways to stimulate the growth of agricultural sectors in m-businesses, by analyzing and comparing the factors that influence the purchasing behavior of consumers in the open market, social commerce, and integrated shopping malls. Consumers at various mobile shopping malls answered a survey. Among the nine factors considered, one important factor was the frequency of purchasing agrifoods. Regression analysis produced three results. First, in the open market, in addition to various other advantages, the brand image, reasonable pricing, simple payment system, and convenience of using an app were important factors that influenced the purchasing behavior of the individual consumer. Second, in social commerce, the major factors influencing purchase were the reasonable pricing, quick delivery service, and convenience of using an app. Third, in integrated shopping malls, the brand image, guaranteed after-sale service, the variety of products, quick delivery service, and convenience of using an app were the significant factors.

• The Journal of Asian Finance, Economics and Business
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• 제8권12호
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• pp.455-463
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• 2021

The creative industry has an important role in economic development, but creative economy entrepreneurs still face many problems in business development and sustaining their businesses. The purpose of the study is to investigate the effect of entrepreneurship orientation, innovative product advantages, and social network quality on business performance to help companies stay competitive. The research uses a quantitative approach with the population being the owner of the creative industry in Semarang City, Central Java, Indonesia. The sampling technique used is convenience sampling, obtained as many as 126 creative industry owners. Data was analyzed using Structural Equation Modeling Partial Least Square (SEM-PLS). The findings of this study show that entrepreneurial orientation, innovative product advantage, and social network quality have a positive effect on the business performance of the creative industry in Semarang City, Central Java, Indonesia. According to the study, a company with superior resources can win the competition and achieve business sustainability. When compared to competing organizations, the benefits of resources and competitive ability will create a competitive edge. As a result, stakeholders such as the government, the corporate sector, and universities are expected to play a larger role in accelerating the growth and development of creative industries.

• The Journal of Asian Finance, Economics and Business
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• 제9권10호
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• pp.189-200
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• 2022

The gig economy offers many advantages, such as flexibility, variety, independence, and lower cost. However, there are also safety concerns, lack of regulations, uncertainty, and unsatisfactory services, causing people to voice their opinion on social media. This paper aims to explore the sentiments of consumers concerning gig economy services (Grab, Foodpanda and Airbnb) through the analysis of social media. First, Vader Lexicon was used to classify the comments into positive, negative, and neutral sentiments. Then, the comments were further classified into three machine learning algorithms: Support Vector Machine, Light Gradient Boosted Machine, and Logistic Regression. Results suggested that gig economy services in Malaysia received more positive sentiments (52%) than negative sentiments (19%) and neutral sentiments (29%). Based on the three algorithms used in this research, LGBM has been the best model with the highest accuracy of 85%, while SVM has 84% and LR 82%. The results of this study proved the power of text mining and sentiment analysis in extracting business value and providing insight to businesses. Additionally, it aids gig managers and service providers in understanding clients' sentiments about their goods and services and making necessary adjustments to optimize satisfaction.

• The Journal of Asian Finance, Economics and Business
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• 제9권1호
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• pp.219-228
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• 2022

High-profile corporate crises have sparked a surge in interest in corporate governance (CG) and corporate reputation (CR). Company governance issues in many companies contribute to corporate failures and a bad reputation. Transparency is the glue that holds any group or organization together while also connecting it to a coalition of key stakeholders. This research focuses on how corporate governance factors (such as board independence, board size, board meetings, and board gender) and company characteristics affect the reputation of Malaysian public listed companies (PLCs). Many studies have looked into the characteristics of corporate governance in Malaysian businesses. However, none of the research has explored this issue using the new reputation measurement. A sample of the 100 largest companies listed on Bursa Malaysia based on their market capitalization for the year ended 2018 was selected. A new measurement, the disclosure index, was created and used to analyze reputation disclosure in the annual report of a corporation. The independent director, board size, and board meeting were statistically significant and associated with the level of reputation disclosure, according to the findings of this study. The results suggest that company directors prioritize good governance and management quality to boost their firm's reputation and acquire a competitive edge.

• 유통과학연구
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• 제22권2호
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• pp.115-123
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• 2024

Purpose: Using the association concept as a basis, businesses offer association cues-trademarks and logos, for example-to support consumers' associative memories. These stimuli can be connected to anything, including a product's unique personality or the advantages it offers the company that made it. The purpose of this study is to comprehend how hypermarkets' business affiliation, relationship commitment, and trust affect consumers' attitudes and behaviors. Data, methodology, and research design: Regression analysis was used in this study to confirm the relationship between the independent and dependent variables, as well as to forecast how the changes in the independent variable would affect the changes in the dependent variable. Results: These are the findings of the research. First, it was discovered that trust and relationship commitment were significantly impacted by the hypermarket product association, corporate management-related associations, and social responsibility associations. Second, it was discovered that both behavioral and attitudinal loyalty were impacted by hypermarkets' level of trust. Third, it was discovered that both behavioral and attitudinal loyalty were impacted by a hypermarket's relationship commitment. Conclusions: Corporate associations with the hypermarket play an important role in shaping and maintaining consumers' awareness of the company or brand. Since this is affected by various factors such quality of products and services, and corporate social activities, companies need to positively induce awareness of products or services.

• Asia pacific journal of information systems
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• 제18권1호
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• pp.117-144
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• 2008

Lots of virtual communities and online businesses presently derive their primary sources of revenues through advertising, but nevertheless are plagued with marginal profitability though they might possess a significant user base. In the light of the need for an efficacious business model, there have been recent insights of an online community in particular reaping profits through an innovative and lucrative revenue generation method that earns by selling digital items. There have been some obvious evidences (e.g., Cyworld, SecondLife, Habo Hotel, etc.) that online communities can be profitable through their unique business model of selling digital items. However, there is lack of understanding about the motivation of purchasing digital items. This study tries to identify the main motivators of digital item purchases based on social/individual identity theory and self-presentation theory. "Digital items", otherwise known as "virtual assets", may include online avatars, accessories for the avatars, decorative ornaments like furniture, digital wallpapers, skins, background music and virtual weapons used for Internet games. These digital items are employed by users for representation and articulation in the online space, especially to create and enhance their online profiles in web pages and games. Prices for digital items typically range from a few cents to a few dollars each. Based on the theoretical framework like social identity theory and self-presentation theory, we developed the research model and proposed seven hypotheses. An analysis of 225 members of Cyworld found that digital item purchase intention in virtual world is affected by both members' need for self-presentation and need for affiliation. We also found that the need for self-presentation is significantly increased by innovativeness of members, community group norm, and community involvement. We concluded that the need for self-presentation could be a key variable for profitable business model in online community service industry. However, neither individual self-efficacy nor the need for affiliation significantly influenced the need for self-presentation which triggers purchase intention of digital items. In term of the theoretical and practical contribution, this study can be a pioneering empirical research that investigates the purchase intention of digital items based on social identity theory and self-presentation theory in the online context. Also, the findings of our study are valuable and practical for practitioners in the market who wish to adopt or improve the business model of selling digital items in an online community. From the findings, it can be seen that innovativeness of users, community group norm, and community involvement are three significant factors that influence need for self-presentation of users which ultimately leads to their intentions to buy digital items. These findings put forth that virtual community providers and online businesses selling digital items should prioritize their efforts and focus on these three factors if they want to increase the sales of these digital items and generate greater revenues. This study provides important implications for academic researchers and practitioners to understand why the community members pay money for their digital items in virtual world and how the practitioners can increase the sales of digital items in an online community. A couple of limitations of the study and future research directions are also discussed.

• 한국콘텐츠학회논문지
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• 제15권3호
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• pp.336-351
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• 2015

본 연구는 개발도상국의 안전한 식수와 관련된 물 빈곤의 해결책으로 사회적 기업의 다양한 진출가능성을 탐색하고자 한다. 7.8억 이상의 사람들이 안전한 식수를 공급받지 못해 여러 질병으로 인해 고통 받고 있을 뿐만 아니라 대규모 사망에까지 이르고 있다. UN, UNICEF, WHO와 같은 국제기구에서는 이러한 문제를 해결하기 위해 다양한 활동을 펼치고 있다. 최근 빈곤과 같은 사회적 문제들을 경제성의 개념을 도입하여 해결하려는 BOP 비즈니스가 주목을 받고 있으며, 대다수 BOP 비즈니스들은 사회적 기업의 형태로 이루어지고 있다. 깨끗하고 안전한 식수를 공급받지 못해 발생하고 있는 문제점들에 대해 살펴보고, 이를 해결하기 위한 방안으로 저개발국가의 물 시장에 진출해 있는 사회적 기업의 다양한 사례를 종합 검토하고, BOP 비즈니스 모델의 적용 확산가능성에 대해 논하고자 한다. 또한 이러한 연구결과를 토대로 한국정부의 지원과 더불어 한국 기업들이 세계의 물 빈곤 퇴치를 위해 사회공헌도 하면서 수익을 창출할 수 있는 신규시장으로 의 참여를 제안하고자 한다.

• 한국의류학회지
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• 제34권9호
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• pp.1515-1526
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• 2010

Consumer expectations for ethical businesses have become increasingly high in recent years; the fashion industry is working to implement greater corporate social responsibility (CSR). This study establishes the effects of the evaluation for participation in fashion brand CSR on perceived purchase values. In particular, the process for the evaluation for participation that affect the perceived purchase value through consumer-brand identifications (personal/social) was verified and how the consumer regulatory focuses would influence this process was identified. For this study, an on-line survey was conducted that included a series of filtering questions that measured the level of social concern of respondents. Valid data from 505 female consumers were analyzed for the structure equation modeling. The empirical results suggested that the evaluation for participation in fashion brand CSR positively affected the two dimensions of consumer-brand identification; personal identification and social identification. In addition, consumer-brand identification played a role as a mediating variable in the path to influence the perceived purchase values of CSR brands. Lastly, there were differences in reactions to CSR activities by consumer groups with different regulatory focuses. The effect of the evaluation for participation in fashion brand CSR was shown to be higher for consumers with promotion focuses than on consumers with prevention focuses. The results of this study will help fashion companies understand the importance of the consumer participation in CSR by having consumers participate in ethical consumption.