• Journal of Korea Society of Digital Industry and Information Management
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• v.8 no.3
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• pp.1-10
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• 2012

Recently, Social Network services(SNS) is gaining popularity as Facebook and Twitter. Popularity of SNS leads to active service and social data is to be increased. Thus, social search is remarkable that provide more meaningful information to users. but previous studies using social network structure, network distance is calculated using only familiarity. It is familiar as distance on network, has been demonstrated through several experiments. If taking advantage of social context data that users are using SNS to produce, then familiarity will be helpful to evaluate further. In this paper, reflect user's attention through comments and tags, Facebook context is determined using familiarity between friends in SNS. Facebook context is advantageous finding a friend who has a similar propensity users in context of profiles and interests. As a result, we provide a blog post that interest with a close friend. We also assist in the retrieval facilities using Near Field Communication(NFC) technology. By the experiment, we show the proposed soicial search method is more effective than only tag.

• Journal of Fisheries and Marine Sciences Education
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• v.23 no.4
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• pp.582-595
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• 2011

The purpose of the study was to investigate the causal relations among attachment, and social support influencing problem behavior in middle school students. The data contains 482 middle school students. Collected data were analyzed using SPSS and AMOS statistical package for correlation analysis and structural equation modeling. Study results were as follows. The correlations among attachment, social support and problem behavior were significant. The results of the structural equation modeling show that students' social support had direct positive influence on problem behavior, but students' attachment didn't have direct positive influence on problem behavior. That is to say, social support mediated the effect of attachment on problem behavior. These results imply that perceived attachment, and social support influence adolescents' problem behavior. Results suggest that programs that promote social support should be given to reduce problem behaviors of middle school students.

• The Journal of Industrial Distribution & Business
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• v.11 no.10
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• pp.59-73
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• 2020

Purpose: The ultimate purpose of this work is to investigate gender differences in the relationships between product quality cues and perceived values at a food select shop. Specifically, this study examines the effects of internal and external cues, which are indicators of product quality, on emotional and social values based on gender differences. Research design, data and methodology: In this study, a questionnaire technique was used to collect the data necessary to test the proposed model. 183 data were collected through this technique. PLS SEM (Partial Least Squares Structured Equation Model) was used to test the research model. Results: First, there is no gender difference between intrinsic cue and emotional value. When using male and female data, there was no significant causal relationship between intrinsic cues and emotional values. Second, we found no gender difference between intrinsic cue and social value. When analyzed with female data, there was no significant causal relationship between intrinsic cue and social value. On the other hand, in the case of men, it was found that a weak causal relationship exists. Third, this study found gender difference between extrinsic cue and emotional value. In the case of men, it was found that a weak causal relationship exists, whereas in the case of women, a strong causal relationship exists between extrinsic cue and emotional value. Fourth, we found gender difference between extrinsic cue and social value. In the case of men, there was no causal relationship, whereas in the case of women, there was a strong causal relationship between extrinsic cue and social value. Finally, we found that there are moderating roles of gender in the relationship between external cues and perceived quality. Conclusions: As a result of analysis, it is necessary to focus on extrinsic clues of product in order to increase the perceived emotional and social values of women. On the other hand, in order to improve the perceived emotional and social values of men, it is necessary to pay attention to both intrinsic and extrinsic cues of product. Therefore, it is necessary to consider what clues and values are important to core customers.

• Journal of the Society of Disaster Information
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• v.18 no.3
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• pp.609-621
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• 2022

Purpose: Natural Disaster has well formed framework more than social disaster, because natural disaster is controlled by one department, such as MOIS, but social disaster is distributed. This study is on the design of the integrated service platform for the social diaster data. and then, apply to the local governments. Method: Firstly, we design DB templates for the incident cases considering the incident investigation reports. For the risk management, life-damage oriented social disaster risk assessment is defined. In case of the real-time incident data from NDMS, AI system provides the prediction information in the life damage and the cause of the incident. Result: We design the structured and unstructured incident data management system, and design the integrated social disaster and safety incident management system. Conclusion: The integrated social disaster and safety incident management system may be used in the local governments

• Journal of the Korean Data and Information Science Society
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• v.23 no.5
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• pp.983-992
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• 2012

Social indicator survey can identify the state of society as a whole. When we create a policy, social indicator survey can reflect the public opinion of the region. Social indicator survey is an important measure of social change. Social indicator survey has been conducted in many municipalities (Seoul, Incheon, Busan, Ulsan, Gyeongsangnamdo, etc.). But, the result of social indicator survey analysis is mainly the basic statistical analysis. In this study, we propose a new data mining methodology for effective analysis. We propose a 3-step complex data mining in society indicator survey. 3-step complex data mining uses three data mining method (intervening association rule, clustering, decision tree).

• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.655-662
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• 2023

Big data research plays a role of supplementing existing social science research methods. If the survey and experimental methods are somewhat inaccurate because they mainly rely on recall memories, big data are more accurate because they are real-time records. Social science research so far, which mainly conducts sample research for reasons such as time and cost, but big data research analyzes almost total data. However, it is not easy to repeat and reproduce social research because the social atmosphere can change and the subjects of research are not the same. While social science research has a strong triangular structure of 'theory-method-data', big data analysis shows a weak theory, which is a serious problem. Because, without the theory as a scientific explanation logic, even if the research results are obtained, they cannot be properly interpreted or fully utilized. Therefore, in order for big data research to become a methodological innovation, I proposed big thinking along with researchers' efforts to create new theories(black boxes).

• Smart Media Journal
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• v.6 no.3
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• pp.41-48
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• 2017

Event detection using social media has been widespread since social network services have been an active communication channel for connecting with others, diffusing news message. Especially, the real-time characteristic of social media has created the opportunity for supporting for real-time applications/systems. Social network such as Twitter is the potential data source to explore useful information by mining messages posted by the user community. This paper proposed a novel system for temporal event detection by analyzing social data. As a result, this information can be used by first responders, decision makers, or news agents to gain insight of the situation. The proposed approach takes advantages of deep learning methods that play core techniques on the main tasks including informative data identifying from a noisy environment and temporal event detection. The former is the responsibility of Convolutional Neural Network model trained from labeled Twitter data. The latter is for event detection supported by Recurrent Neural Network module. We demonstrated our approach and experimental results on the case study of earthquake situations. Our system is more adaptive than other systems used traditional methods since deep learning enables to extract the features of data without spending lots of time constructing feature by hand. This benefit makes our approach adaptive to extend to a new context of practice. Moreover, the proposed system promised to respond to acceptable delay within several minutes that will helpful mean for supporting news channel agents or belief plan in case of disaster events.

• Journal of Internet Computing and Services
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• v.17 no.6
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• pp.153-158
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• 2016

As the number of social network users increases, the information on event such as social issues and disasters receiving attention in each region is promptly posted by the bucket through social media site in real time, and its social ripple effect becomes huge. This study proposes a detection method of events that draw attention from users in specific region at specific time by using twitter data with regional information. In order to collect Twitter data, we use Twitter Streaming API. After collecting data, We implemented event detection system by analyze the frequency of a keyword which contained in a twit in a particular time and clustering the keywords that describes same event by exploiting keywords' co-occurrence graph. Finally, we evaluates the validity of our method through experiments.

• Journal of the HCI Society of Korea
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• v.10 no.1
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• pp.5-17
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• 2015

Nowadays various public data have been serviced to the public. Through the opening of public data, the transparency and effectiveness of public policy developed by governments are increased and users can lead to the growth of industry related to public data. Since end-users of using public data are citizens, it is very important for everyone to figure out the meaning of public data using proper visualization techniques. In this work, to indicate the significance of widespread public data, we consider UN voting record as public data in which many people may be interested. In general, it has high utilization value by diplomatic and educational purposes, and is available in public. If we use proper data mining and visualization algorithms, we can get an insight regarding the voting patterns of UN members. To visualize, it is necessary to measure the voting similarity values among UN members and then a social graph is created by the similarity values. Next, using a graph layout algorithm, the social graph is rendered on the screen. If we use the existing method for visualizing the social graph, it is hard to understand the meaning of the social graph because the graph is usually dense. To improve the weak point of the existing social graph visualization, we propose Friend-Matching, Friend-Rival Matching, and Bubble Heap algorithms in this paper. We also validate that our proposed algorithms can improve the quality of visualizing social graphs displayed by the existing method. Finally, our prototype system has been released in http://datalab.kunsan.ac.kr/politiz/un/. Please, see if it is useful in the aspect of public data utilization.

• The Journal of Asian Finance, Economics and Business
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• v.5 no.2
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• pp.129-137
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• 2018

The present paper study investigates the relationship between social exclusion and donation intention among specific social groups in Korea. Social exclusion refers to non-participation in social experiences by the socially disadvantaged. Data were analyzed using two sources; first was the evidence of behaviors arising from social exclusion of the university students and then socially excluded reactions of the elderly responses from the survey were compared with the first research findings. The reason of using multi-sources of data is that the outcome from the experimental design of the university student is imperative to clarify what the conclusions will be the same result with the other demographic characteristic of the elderly. The research design was three excluded elderly individuals of a self-excluded group and two other excluded groups divided such as "ignored" and "rejected" individuals to compare the differences among three groups of different sources of exclusion. The conclusion of this study is that those with high social exclusion exhibited a more negative donation intention than those with lower social exclusion, but that those who perceived themselves as self-excluded were more likely to give donations than those excluded by others, regardless of the level of their social exclusion.