• Title/Summary/Keyword: soccer

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The Impact of Soccer Player Image on Advertising Effect (축구 선수 이미지가 광고효과에 미치는 영향)

  • Jeong, Hee-Surk;Shin, Jin-Ho;Kim, Ji-Sun
    • Journal of the Korean Applied Science and Technology
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    • v.37 no.6
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    • pp.1575-1582
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    • 2020
  • This study aimed to provide basic data for establishing advertising strategy based on the value and implications of the image of the player by examining the influence of the image of a soccer player on the advertising effect. Therefore, a domestic soccer player selected as a sample the production population who experienced the advertisement selected as a model, and conducted a face-to-face (face-to-face) and non-face-to-face (mobile) survey for about 5 months from May 1 to September 30, 2020. Data from a total of 402 people were used for the final analysis. For data processing, frequency analysis, internal consistency and exploratory factor analysis, correlation analysis, and multiple regression analysis were performed using the SPSS (ver. 21.0) program. The main results of this study are as follows. First, it was found that the soccer player image impact the brand attitude of the advertising effect in the order of body and appearance, performance, reliability, attitude and morality. Second, it was found that the soccer player image impact the advertising attitude of the advertising effect in the order of performance, attitude and morality, body and appearance, reliability.

The Effect of Role Recognition on Responsibility and Self-directed Learning of Middle School Soccer Clubs by The Sports Education Model (스포츠교육모형을 적용한 중학교 축구클럽활동 참여학생의 역할인식이 책임감 및 자기주도학습에 미치는 영향)

  • Yoon, Wang-Hee;Cho, Gun-Sang;Kim, Min-Sung
    • Journal of Digital Convergence
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    • v.19 no.5
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    • pp.423-432
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    • 2021
  • The purpose of this study is to investigate the effect of role recognition of students participating in middle school soccer club activities applying sports education model on responsibility and self-directed learning. In order to achieve this purpose, 410 samples were selected from male students based in Busan using the convenience sampling method. Among them, and 370 data were finally verified through frequency analysis, exploratory factor analysis, Cronbach's α coefficient calculation, and correlation analysis using the SPS statistics 25.0 program. Finally, a regression analysis was performed for hypothesis testing, and the results were as follows. First, the awareness of the role of the student participating in middle school soccer club activities, which applied the sports education model, was found to have a positive effect in part on the sense of responsibility. Second, the role recognition of students participating in middle school soccer club activities, which applied the sports education model, was found to have a partial positive influence on self-directed learning. Finally, the responsibility of students participating in middle school soccer club activities, which applied the sports education model, was found to have a positive effect on self-directed learning in part. Therefore, physical education teachers should ensure that students can choose the right roles for themselves through various role experiences in soccer classes so that more active learning can take place.

Development of Soccer Strategy Analysis Tool (축구 경기 분석 도구의 개발)

  • Kwon, O-Je;Jang, Dae-Sung;Li, Ki-Joune
    • Proceedings of the Korean Association of Geographic Inforamtion Studies Conference
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    • 2010.09a
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    • pp.360-362
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    • 2010
  • 축구 경기는 22명의 선수와 하나의 공을 포함하는 대표적인 이동 객체 연구의 응용분야이다. 본 논문에서는 선수와 공의 궤적정보를 분석하여 축구 경기의 전략 및 전술을 분석하기 위한 도구, 본 논문에서는 이 도구를 SATO(Soccer strategy Analysis Tool)이라 한다,를 소개한다. SATO 시스템의 부분적인 결과로, 본 논문에서는 축구 경기에서 매우 중요한 공격적인 패스를 정의하고 SATO 시스템을 통해 이를 분석한다.

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Adapative Modular Q-Learning for Agents´ Dynamic Positioning in Robot Soccer Simulation

  • Kwon, Ki-Duk;Kim, In-Cheol
    • 제어로봇시스템학회:학술대회논문집
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    • 2001.10a
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    • pp.149.5-149
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    • 2001
  • The robot soccer simulation game is a dynamic multi-agent environment. In this paper we suggest a new reinforcement learning approach to each agent´s dynamic positioning in such dynamic environment. Reinforcement learning is the machine learning in which an agent learns from indirect, delayed reward an optimal policy to choose sequences of actions that produce the greatest cumulative reward. Therefore the reinforcement learning is different from supervised learning in the sense that there is no presentation of input-output pairs as training examples. Furthermore, model-free reinforcement learning algorithms like Q-learning do not require defining or learning any models of the surrounding environment. Nevertheless ...

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Influence of Anticipation on Landing Patterns during Side-Cutting Maneuver in Female Collegiate Soccer Players

  • Park, Eun-Jung;Lee, Jung-Ho;Ryue, Jae-Jin;Sohn, Ji-Hoon;Lee, Ki-Kwang
    • Korean Journal of Applied Biomechanics
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    • v.21 no.4
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    • pp.391-395
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    • 2011
  • To investigate the anticipatory effect on landing patterns during side-cutting maneuver, thirteen healthy female elite college soccer players participated in this study. Three-dimensional knee kinematics, effective mass and correlation between both these were measured and analyzed using a motion analysis and force plates. Each testing session included anticipated tasks, $45^{\circ}$ side-cutting tasks (AC), followed by a set of unexpected side-cutting (UC) in a random order. Knee flexion/extension, valgus/varus and internal/external rotation angles and effect mass were compared by using paired t-test. Also, correlation analysis was performed to identify the relationship between knee angles and effective mass. Effective mass during UC was greater than that during AC. Effective mass and maximum knee flexion angle were positively correlated during AC and not during UC. Based on the relationship between effective mass and knee flexion angle in AC, shock absorption can be controlled by knee joint flexion in pre-predicted movement condition. However, effective mass can not be controlled by knee flexion in UC condition. The unexpected load affects were more irregular on the knee joint, which may be one of the injury mechanisms of anterior cruciate ligament (ACL) in female soccer players.

Effect of Intensive Training on Ventilatory Functions in Soccer Players (축구 선수에서 집중훈련이 환기기능에 미치는 영향)

  • Baek, Hyo-Jong;Kim, Kyung-Ho;Lee, Byung-Ki;Lee, Choong-Ki;Choi, Dong-Wook;Park, Hi-Myung;Kim, Yu-Moon;Kim, Jong-Suk
    • Tuberculosis and Respiratory Diseases
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    • v.38 no.4
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    • pp.379-383
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    • 1991
  • To evaluate the effect of intensive training on ventilatory functions in soccer players, comparisons of various ventilatory parameters were made before and after 5-5.5 months of intensive training. The subjects were 15 members of a university soccer team with mean age and career of 19.9 and 8.3 years, respectively. Ventilatory parameters studied were those obtained by the analyses of forced expiratory volume and maximal expiratory flow-volume curves, as well as spirometric measurements of VC and MVV. After intensive training, volume parameters, such as VC, FVC and $FEV_{1&3}$ as well as flow parameters, effort-dependent and effort-independent, such as MVV, FEF200-1200, FEF25-75%, PEF, FEF25%, FEF50%, FEF75% showed significant increase. However, when the observed values of flow parameters were volume-adjusted to FVC, the differences before and after intensive training became insignificant. This suggests that enhanced ventilatory functions in soccer players after intensive training are primarily due to increase in FVC caused by increase in respiratory musle strength.

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Effects of Lumbar Stability Exercise Program on Trunk, Lower Extremity of Muscle Activity and Balance in Soccer Player (요부 안정화 운동 프로그램이 축구선수의 체간 및 하지 근활성도와 균형에 미치는 영향)

  • Kim, Je-Ho;Park, Seung-Kyu;Kang, Jeong-Il;Yang, Dea-Jung
    • The Journal of Korean Physical Therapy
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    • v.22 no.5
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    • pp.25-31
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    • 2010
  • Purpose: The purpose of this study is to provide an efficient and scientific basis for muscle activity (%MVIC) of RA, EO, VL, HS muscles and balance in soccer players through dynamic lumbar stability exercise and static lumbar stability exercise. Methods: This study included 23 soccer players belonging to D University of J province who attended the program for 30 minutes at a time and three times a week for 4 weeks. Of these 13 attended the dynamic lumbar stability exercise (DLSE) program and 10 the static lumbar stability exercise (SLSE) program. The differences between the effects of the dynamic lumbar stability exercise program and static lumbar stability exercise program were analyzed. Results: To increase muscle activity (%MVIC) and balance (WPL), the dynamic lumbar stability exercise program was more effective than was the static lumbar stability exercise program. 1) The %MVIC of trunk muscle (RA &EO) and lower extremitys muscle (VL & HS) increased from before training to after training in the case of the participants who performed the dynamic lumbar stability exercise. 2) The whole path length (WPL) decreased from before the training to after the training. The 2 groups significantly differed in this regard. Conclusion: Dynamic lumbar stability exercise program helps to improve the balancing ability and muscle activity in a soccer players who requires both muscle activity and balance than does any other players.

Summarization of Soccer Video based on Multiple Cameras Using Dynamic Bayesian Network (동적 베이지안 네트워크를 이용한 다중 카메라기반 축구 비디오 요약)

  • Min, Jun-Ki;Park, Han-Saem;Cho, Sung-Bae
    • 한국HCI학회:학술대회논문집
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    • 2009.02a
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    • pp.567-571
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    • 2009
  • Sports game broadcasting system uses multiple video cameras in order to offer exciting and dynamic scenes for the TV audiences. Since, however, the traditional broadcasting system edits the multiple views into a static video stream, it is difficult to provide the intelligent broadcasting service that summarizes or retrieves specific scenes or events based on the user preference. In this paper, we propose the summarization and retrieval system for the soccer videos based on multiple cameras. It extracts the highlights such as shot on goal, crossing, foul, and set piece using dynamic Bayesian network based on soccer players' primitive behaviors annotated on videos, and selects a proper view for each highlight according to its type. The proposed system, therefore, offers users the highlight summarization or preferred view selection, and can provide personalized broadcasting services by considering the user's preference.

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