• Asia Marketing Journal
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• v.15 no.3
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• pp.141-157
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• 2013

Managing customers based on customer equity (CE) has emerged as the most effective way of doing business because of its ability to foster profitable customer relationship management (CRM) through appropriate marketing activities. Most research studies provide conceptual and empirical evidence of the positive link between CE and firm performance. However, regarding this possibility, it has been suggested by some researchers that this link may not hold true for other firms with different firmographic factors, such as firm growth rate, size, and resources. As previous research emphasizes that marketing managers should implement a strategy based on their unique business environment, our study addresses this issue by extending the framework to a different industry setting to investigate the impact of CE on firm performance. We develop a model for examining the relationship between the firm's estimated CE and firm performance by each time period using a distributed lagged model. Then, we investigate the effect of CE on the firm's profitability using a regression analysis. Finally, even though CRM is in increasing demand and firms are focusing on the customer as an asset, we conclude that there is a limited condition for this positive effect of CE. When the life cycle was divided by growth rate, CE was shown to have a distinctive effect on profit. In the case of a high-growth stage, the effect of CE on profit is positive because of its potential customer base, whereas the effect is not significant in a low-growth stage. That is, when the business environment is saturated and the firms are no longer competing in the market, CRM may not be effective. In other words, a long-term performance orientation may not be as effective as previously believed. This research contributes to the previous literature, providing a counterintuitive suggestion that firm managers should be cautious about implementing a CRM strategy and should allocate resources properly in terms of their resource capabilities and ability depending on their situation.

• Information Systems Review
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• v.7 no.1
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• pp.173-193
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• 2005

ASP service that is emerging as a new form of application outsourcing has the advantage of lower cost and risk. Therefore, ASP service may be attractive for small firms and even some new companies. However, studies about ASP service are rare in academic and professional journals, and most of the articles about outsourcing were considering mainly large enterprises. The purpose of this article is to analyze the effects of the some context variables of Korean small businesses on ASP service usage pattern, and the effect of ASP service usage pattern on user satisfaction and firm performance. The analysis results show that firm size has a positive impact on IT need of small businesses, and IT need of small businesses have a positive impact on training period and past usage period. Also, firm size, IT need, training period has an positive impact on ASP service usage pattern. However, ASP service usage period has no relationship on ASP service usage pattern. Finally, ASP service usage pattern has a positive impact on firm performance and user satisfaction, and user satisfaction has an impact on firm performance.

• Asia pacific journal of information systems
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• v.10 no.3
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• pp.17-40
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• 2000

This study aims at proposing a direction of improving the efficiency in Korean information technology(IT) industry. In the face of re-engineering which has been done in most industries, it is very important to assess the validity of their restructuring or M&A based on the future efficiency. At first, by using the DEA/WINDOW, we will evaluate how the 30 firms are efficient for outputting their performance with respect to the profit realization and market ability. Then, in order to propose the direction of the efficiency improvement and suitable restructuring strategy, we will clarify how the efficiency of IT firms depends on their firm size. Finally, we will analyze their 'economy of scale' and also reveal how their economy of scale depends on the firm size based on return-to-scale(RTS).

• Journal of Technology Innovation
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• v.15 no.1
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• pp.27-63
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• 2007

Recently, Kim and Mauborgne (2005a) has introduced the concept of blue ocean strategy that provides quantum leap in value innovation, thus creating new market space. This study, based on the blue ocean strategy concept, suggests blue ocean new product development strategy, and attempts to examine how much impact this blue ocean new product development strategy has on new product performance, compared to existing new product development strategy perspectives based on competitive strategy-based new product development strategy and resource-based new product development strategy, in an empirical way. The research results show that the blue ocean new product development strategy has a statistically significant impact on new product performance. In addition, it was revealed that such contingency variables as firm size and environmental dynamism have moderating effect on the relationship between the blue ocean new product development strategy and new product performance. The blue ocean new product development strategy is more effective in the small-sized firms than the large-sized ones, and its effect on new product performance is different according to environmental dynamism.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.23 no.58
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• pp.101-111
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• 2000

This study uses financial statements on several hundred companies listed in the Korea Stock Market to analyze trends in inventory turnover ratios and examine the effect of inventory performance on the profitability of the companies. Statistical analyses are done to determine if there have been significant changes in inventory turnover ratios and how turnover ratio pattern varied by factors such as industry, size of the firm, and the effectiveness of previous inventory management. Inventory turnover ratios decreased for four consecutive years and were found to vary by industry. Also it is proved that there was statistically significant relationship between the size of the firm and the average level of inventory as a fraction of sales. Regression analysis is done to investigate the relationship between the inventory management performance and profitability of companies and it is found that improvement in inventory level affected profitability of the companies.

• East Asian Journal of Business Economics (EAJBE)
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• v.6 no.4
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• pp.47-57
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• 2018

Purpose - This paper aims to analyze the determinants of licensing behaviors of manufacturing firms empirically in non-advanced exporting countries. Research design and methodology - We try to approach licensing behavior from the perspective of innovation strategy and open innovation, and deal with two activities composing licensing, i.e. licensing-in and licensing-out using the result of Korean Innovation Survey Results - Firstly, Organizational characteristic factors, particularly the size and size related factors influence the firm behavior of licensing-out, but not in case of licensing-in. Secondly, innovation strategy influences the firm behavior of licensing-in, but not in case of licensing-out. Lastly, the determinants of licensing-in and that of licensing-out are different. Conclusions - In general, firms doing licensing-out have many complementary assets and orientation for global markets. Meanwhile, firms doing licensing-in are innovative firms utilizing patent as an appropriation mechanism. Licensing-out have relevance with product market-related factors and licensing-in have more relevance with technology market-related factors

• Journal of Korea Technology Innovation Society
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• v.9 no.4
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• pp.812-841
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• 2006

Previous studies have shown that the ex-ante financial ratios, mainly used by financial institutions for loan evaluation purpose, are related to the ex-post finn's performance of venture firm's. The main objective of this study is to examine whether non-financial variables such as 'technology', 'marketability', and 'other business indexes' have extra explanatory power in forecasting the ex-post firm's performance of small and medium size venture firm's in Korea. The implications and results of this study are expected to be useful in loan evaluation, investment decision and internal management decisions of venture firms. Among small and medium sized manufacturing firms funded in the year of 1999 through 2005, 416 firms are selected for our analysis. The relationship between evaluation indexes and firm's success/failure is investigated using binary logistic regression analysis and factor analysis with an aid of SPSS program. The summarized results are as follows. First, current evaluation model, used for loan evaluation purpose for small and medium size manufacturing firms show the same discriminatory power as previous prediction model. Second, among the tested additional variables, significant indices are 'technological capability of CEO', 'managerial capability of CEO', and 'business feasibility'. Third, while previous studies on evaluation structure had 3 factors, this study showed that valuation's structure has 6 factors.

• Economic Analysis
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• v.26 no.1
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• pp.1-33
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• 2020

Recent discussions about a minimum wage increase (MWI) and its influence on the economy have mainly focused on the quantitative aspects, such as labor costs and employment. However, concerning the qualitative aspects, an MWI could have positive effects by enhancing firm productivity and crowding out marginal firms from the market. These positive effects of an MWI can offset, to some extent, its potential negative effects - increasing labor costs and decreasing employment, among others. In this regard we empirically examine the impact of an MWI on firm productivity (total factor productivity). Using firm level panel data from the manufacturing industry in Korea, we calculate the influence rates of a minimum wage by sector and by firm size (number of workers), and analyze its effects on firm productivity. In particular, the production functions of the firms are estimated by taking into account endogeneity among the input factors, in order to resolve the drawbacks of existing studies - underestimating the capital factor coefficient and overestimating the labor factor coefficient. This study finds that the influences of an MWI on wages, employment, and productivity are substantially different across sectors and firm sizes. While an MWI has shown to have positive influences on productivity growth in the manufacturing industry as a whole, each sector demonstrates a different direction of effect, and the degree of productivity change also varies by sector. The impacts of an MWI on firm productivity are generally estimated to be more negative for smaller firms, but in some sectors the effects are found to be positive. In addition, the wage increases resulting from an MWI seem to cause a productivity enhancement across all sectors in the manufacturing industry. The policy implications of this study are as follows. Considering the empirical findings that an MWI causes an increase in productivity in many sectors of the manufacturing industry, it would be desirable to take into consideration not only the negative side effects but also the positive effects of an MWI when designing any future minimum wage policy. Moreover, in spite of there being a uniform minimum wage, this study finds that the diverse influence rates of a minimum wage across firms have different impacts on wages, employment, and productivity across sectors or firm size. This finding could be conducive to discussions about differentiation among minimum wage schemes by sector or firm size.

• Proceedings of the Technology Innovation Conference
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• 2005.08a
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• pp.5-28
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• 2005

This paper estimates the effect of networks on innovative performance at the firm level , using Korean Innovation Survey (KIS) dataset Product innovation, product improvement , and process innovation are used as proxies for innovative activity. The explanatory variables such as firm size, market concentration ratio, lagged profitability, foreign ownership, export ratio, firm's age, formal R&D activity, and industrial R&D intensity are yet other considerations. With two year-long (2000 and 2001) data from 1,124 Korean manufacturing firms, we estimated the logistic regression model. The research finding indicates that the external networks have a strong positive effect on innovative output regardless of type of innovation. However, the network effects by partner (other firms or research institutions) vary across the type of innovation. Especially, we found that the user-supplier linkage plays an important role in product ion innovation, product improvement, and process innovation.

• International Commerce and Information Review
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• v.10 no.3
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• pp.369-389
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• 2008

The purpose of this paper is to study on relations between alliance types and firm's characteristics in Korean semiconductor industry to prevent trade disputes. The recognition of firms' business strategies tend to be subjective and there is a limitation to use the guiding principles due to subjectivity. If there are additional guiding principles which view strategic alliances in relation to more objective characteristics associated with firms, such as their size, function, scope, and location, they will be useful tools for executives and managers in their business practices. We analyze strategic alliances how firms; external characteristics become decision factors for selecting appropriate forms of strategic alliances. Previous research works with focus on alliance forms are reviewed, then an analytical framework is described with certain categorization of firms' characteristics and alliance forms.