• The Research Journal of the Costume Culture
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• v.16 no.4
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• pp.762-774
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• 2008

Recently, silver consumers were became new consumption market. The purpose of this study were to find out the relationships among cognitive age and variables related to hairdressing purchases in hairdressing shop. Data were obtained from 853 women in the 50's and 60's who living in Busan. Data were analyzed by frequency analysis, descriptive analysis, factor analysis, Cronbach's alpha and, $X^2$-test, t-test using SPSS WIN 12.0. The results of the study were as follows: First, Service quality of hairdressing shop were consisted of Personal Service, Facilities Service, Skill Service, and Policy Service. Second, Silver consumers' cognitive age influenced purchase behavior of hairdressing services. Most of respondents were perceived themselves to be younger than their chronological ages. Repurchasing intention of silvers who were active and self-fidelity or perceived themselves cognitively younger were more likely to be influenced by store service quality and consumer satisfaction. This study provides an insight into silver fashion marketers and retailers for developing market strategies for silver fashion market. Implications are drawn for the information useful to consumer behavior researchers and retailers of the silver fashion market.

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.05b
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• pp.78-79
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• 2002

• Journal of the Korean housing association
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• v.19 no.3
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• pp.39-48
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• 2008

The purpose of this study was to investigate the attitude of the middle and old age about the elderly housing and the planning elements according to the types of silver town. For this study, a pre-interview and a survey method were used for data collection. A questionnaire survey of 372 women over 45 years old was carried out. Among the data, 321 cases were analyzed by SPSS for Windows V12.0. The major findings were as follows: 1) Regarding the elderly housing, While the couple cohabitation type preferred the existing housing and the general housing, the single habitation type preferred the apartment and silver town. Some people wanted silver town occupancy due to the decrease of children support burden, the other did not want it due to economical burden and the absence of homelike affection. When they move into silver town, they wanted to take money, clothes, and photo album. 2) In silver town development, while the couple cohabitation type preferred the apartment, independent house, the single type preferred the apartment, housing complex and group-home. The unit housing sizes of them were around 82.6 and 49.6 square meters respectively. In the space composition of unit housing, while the couple cohabitation type preferred bath room, kitchen, living room and two of bed room, the single type preferred one of bed room and bath room at least. On the other hand, this study found out that it was possible to plan the space for eating and washing as the common space. 3) According to single or couple, and ages, there were significant differences in preferred spatial planning elements, which needs to be reflected in the silver town development. These results can provide improvement guidelines for the development of the silver town with the differentiation of design factors for the silver town planners.

• Journal of the Korean housing association
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• v.18 no.3
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• pp.103-113
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• 2007

The purpose of this study is calling attention to the silver town by analyse preference attributes diversely and suggest alterative plan. Also, offering basic data which needs for the establishment of comfortable and ideal old age residence culture by developing silver town which is appropriate for our circumstances and emotion. The survey population of this study focused on 40s and 50s' middle aged both genders living in the Seoul and national capital region, we used random sampling method. The analytical methods used in this study were frequency, mean, standard deviation, Factor Analysis, t-test, ANOVA, post-hoc estimation (Duncan test), multiple regression, To verify the reliability of each measure, Cronbach's alpha coefficient was used.

• Science of Emotion and Sensibility
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• v.11 no.2
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• pp.181-192
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• 2008

The purpose of this study was to examine the outdoorwear satisfaction of silver consumers and their purchase behavior according to age. The survey participants in this study were 100 elders who were climbing the Bukhan mountain; 68 among them were new silver group in range of 55-64 years old. As the subjects were old people who had a relatively low level of cognitive ability, self-administration method and interview were employed together. The collected data were analyzed with t-Test and x2 -test. The results follow: the new silver group had purchased more and spent more money on outdoorwear. The brand recognition, purchase place, purchase criteria, and dissatisfaction factors of silver groups were different from those from new silver groups. The quality and design/color were thought to be needed for improvement for a new silver group, while quality and comfort/wearability were for silver group.

• Fashion & Textile Research Journal
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• v.10 no.5
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• pp.702-712
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• 2008

The aim of this study is to develop Casual Hanbok design made of Hanji yarn textiles for New Silver generation women. The New silver generation is a coined word which has meaning of a newly silver generation and it is distinguished from pre-silver generation. New silver generation is a generation that is independent and given active role by their age groups and generational characteristic. The concept of silver generation was introduced from maturity market in Japan. This study was based on analysis about their preference of forms, colors, and materials of Casual Hanbok. The survey target were 270 female over age 50 living in Daejeon City. The analysis methods used frequency and percentage. The results were summarized as following. Although almost of them haven't worn Casual Hanbok, they had the positive recognition on wearing one. They preferred longer length jacket to traditional Korean style, shorter length of skirt. They also preferred the traditional sleeve shape and knotted buttons. On the foundation of this fact, 2 styles consist of 5 Casual Hanbok design items made of functional material - Hanji yarn textiles that have antimicrobial, deodorant, quick drying, far infrared radiation which are not harmful to health - for New silver women were suggested. One style was 3 items - blouse, vest, skirt - which are the sense of Korean tradition with activity by patch. The other was 2 items - jacket and skirt - which are the sense of Korean tradition with modern way by quilting. Lastly, these garments were evaluated by 13 experts, they were satisfied with 2 styles and all items. As this study were based on the Elderly women living in Daejeon city, it had the limitation on applying of preference styles to all the New silver generation.

• Journal of Korean Academy of Rural Health Nursing
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• v.2 no.2
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• pp.111-119
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• 2007

Purpose: In this study consumers' preference for housing for elderly people was analyzed as well as the recognition by elders of silver town facilities, and their preference for service provided by silver town. The study was done to provide basic data for the development of silver town facilities that are low in cost and high in efficiency. Methods: A sample research was used in this study to analyze the understanding of old age, silver town, and service preference. Results: First, interest and intention to live in silver town was very positive, however low cost was also preferred and that is quite different to current silver towns of Korea. Second, women have more understanding of, requests for, and intention to move into silver town facilities than men. Women's demands for silver town facilities must be reflected in the development strategy of silver towns. Third, the most important part of activating silver town facilities is price strategy. Government political support is required in order to keep silver town move-in costs affordable. Fourth, silver towns must function as total service complex towns. Conclusion: This study is meaningful as efficient operation of silver town is suggested rather than facility degradation to achieve price reduction. This result is important to the development of silver towns based on consumer preference, as it suggests a development direction that is focused on securing differentiated services and programs.

• Journal of Family Resource Management and Policy Review
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• v.10 no.3
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• pp.97-111
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• 2006

The objective of this research is to analyze how main social relation network of middle-aged women such as family, friends and neighbors, etc affects the preference for silver town. For this objective, structured questionnaires were distributed to 309 middle-aged women at the age of 40-59 years old living in Seoul and new cities of metropolitan area. Statistics such as ANOVA, Pearson Coefficient and Multiple Regression were adopted for statistical analysis. The main result of this research is as follows: First, housewives showed higher preference for silver town than people involved in other occupations. Second, though the relation of friends and neighbors among the social relation network of middle-aged women affected the preference for silver town, that of family did not affect significantly. The result of this research suggests that it is necessary to adopt policy considering the relation of friends and neighbors among the social relation network of middle-aged women so as to activate silver town.

• The Research Journal of the Costume Culture
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• v.18 no.6
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• pp.1063-1075
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• 2010

Studying awareness, importance, satisfaction, and wearing behavior of functional textiles for active silver generation related with gender and age is expected to contribute to clothing products development to improve and maintain their health and marketing strategy fit for user characteristics. For empirical research, a survey was developed and the aged 50 and above were 332 respondents. The results of the study are as follows. First, silver generation considered all the clothing comfort sensations important when wearing clothes, such as tactile sensation, clothing pressure sensation, thermal/wet sensation, and motion sensation in human physiological aspect. Also, stretchy fabrics were ranked first in awareness, the number of wearing times, and satisfaction of comfort functional fabrics. More than 30% of silver generation have fifteen items out of 36 functional clothes. Second, in analysis of awareness by gender on functional clothing products, women were more aware of health/safety-oriented fabrics than men were. Otherwise, men had more knowledge about the water-related properties of functional fabrics than women have, such as water/moisture absorptive and water-repellent/vapor permeable fabrics. While women have more indoor casual wear, men had more active sportswear. Also, women expressed a strong preference to the stretchy function of fabrics.

• International journal of advanced smart convergence
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• v.13 no.1
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• pp.122-128
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• 2024

This study delves into the unique transformation of South Korea's elderly population, distinctively termed 'Nomad Silver'. Characterized by individuals aged 65 and above who actively seek novel experiences and embrace new activities, this demographic shift signifies a departure from traditional perceptions of the elderly. The Nomad Silver cohort, distinguished by their significant economic influence and evolving needs, necessitates a tailored approach to healthcare services. This paper underscores the importance of comprehending both the fundamental biological needs and the personalized desires of the Nomad Silver, aiming to enhance their satisfaction and overall well-being. Hospitals, in response, should innovate their services to resonate with the emotional, psychological, and social facets of this age group. Consequently, the paper proposes a four-pronged strategy for hospitals to adapt: comprehensive healthcare provision, patient-centric service development, senior health education coupled with community engagement, and establishing a generational bridge hub. Furthermore, the paper posits that catering to the Nomad Silver not only promises substantial financial gains for hospitals but also fosters new business opportunities across various sectors.