• Title/Summary/Keyword: shopping values

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Mediating Effect of Ease of Use and Customer Satisfaction in the Relationship between Mobile Shopping Mall of Service Quality and Repurchase Intention of University Student consumer (모바일쇼핑몰 서비스품질과 대학생 고객의 재구매의도 관계에서 사용용이성과 고객만족도의 매개효과)

  • Kim, Sun-A;Park, Ji-Eun;Park, Song-Choon
    • Management & Information Systems Review
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    • v.38 no.1
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    • pp.201-223
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    • 2019
  • The purpose of this study is to verify empirically the causal relationship between service quality, ease of use, customer satisfaction, and repurchase intention of mobile shopping mall. And this study is to investigate the ease of use and customer satisfaction mediating effect of between service quality and repurchase intention. Therefore, 323 university students in Jeonnam area were surveyed and the structural equation model was derived based on previous research. Service quality of mobile shopping mall make a significant effect on using easiness, purchasing satisfaction and repurchase intention. However, among service quality of mobile shopping mall, service scape like mobile interface and site design made a positive effect on purchasing satisfaction, but did not any effect on repurchase intention. In other words, service quality factors that make positive effects on customer's pleasant using and repurchase intention make a positive effect on repurchase intention when providing and using the service customer wants faithfully rather than external part of the site and mutually influencing attitude or behavior well. The implications suggested by this study are as follows. First, service quality of mobile shopping mall makes a significant effect on repurchase intention, so it's necessary to improve CS service system so as to treat customers' inquiries or inconveniences actively during mobile shopping and return and refund of defective products quickly and conveniently. And, in addition to the finally used factors in analysis process, benefits using customers' grade by number of purchases, such as various events, coupons, reserve, etc. and active contents marketing strategies providing more various pleasures and values of shopping are necessary. Second, satisfaction of mobile shopping mall makes a positive effect on repurchase intention, so visiting of site and repurchasing of product are continuously done as customers' satisfaction on shopping mall is increasing. Therefore, shopping mall site requires differentiation of contents, exact plan and practice of service, marketing, etc. so that customers can feel more satisfaction. This study is significant as it systematically analyzed concepts of components that service quality of mobile shopping mall makes an effect on using easiness, purchasing satisfaction, and repurchase intention, verified the relations, systematized it by theoretical structure, and widened the understanding of effects making an effect on repurchase intention.

The Effects of Personal Values as Enduring Shopping Motives on Attribute Evaluation and Re-patronage Intention to a Discount Store (지속적 쇼핑동기로서의 개인가치가 할인점 점포연상 평가와 단골의도에 주는 계층적 영향)

  • Koo, Dong-Mo
    • Journal of Global Scholars of Marketing Science
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    • v.16 no.1
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    • pp.45-71
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    • 2006
  • Questionnaire data of 287 patrons of Tesco's Homeplus, Carrefour, Ermart, and Wal-rnart in the northern Daegu, Korea, using a structural equation model, were analyzed to investigate the hierarchical effects of values on discount store re-patronage intention as a measure of store loyalty, mediated by customers' evaluations of store associations. It was revealed that while customers' social affiliation value has a positive effect on store atmosphere evaluation, customers' self-actualization value has a positive impact on both after-sale service and employee services. It was also revealed that three associations such as access to a store, interior design, and employee services in their descending order have strong positive influences on the formation of customers' re-patronage intention. Theoretical and managerial implications are discussed in the conclusion.

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Demographic Characteristics, Consumer Values and Personalization Strategies of Apparel Brands (인구통계적 특성, 소비자 가치와 의류브랜드 개인화 전략)

  • Kim, Yeon-Hee;Lee, Kyu-Hye
    • Fashion & Textile Research Journal
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    • v.9 no.3
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    • pp.303-311
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    • 2007
  • The apparel market is extremely competitive and thus apparel manufacturers should try to maximize consumer satisfaction with cost-efficient but consumer-oriented strategies. Personalized strategies considering each consumer's characteristics have to be developed. The purpose of this study is to investigate the effects of consumers' characteristics on personalization strategies of apparel brands. Investigating personalization based on consumers' values and demographic characteristics will allow apparel manufacturers to attract target consumers. A survey method was used for the empirical study. Questionnaires from 420 respondents were analyzed using factor analysis, cluster, t-test, and ANOVA. The results indicated a significant influence of consumer values on customer service-related aspects of personalization. Female consumers demanded product- and information-oriented factors of personalization. Age, residential area, and clothing expense also had significant influence on the need for personalization of apparel shopping.

A Qualitative Study on Middle-Aged Homemakers' Daily Clothing Purchase Behavior: Clothing Consumption Values and Clothing Purchase Types (중년기 주부의 일상적 의복구매행동에 관한 질적 연구: 의복소비가치와 의복구매유형을 중심으로)

  • Oh, Hyun Jeong
    • Human Ecology Research
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    • v.52 no.3
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    • pp.243-253
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    • 2014
  • This qualitative case study examined the experience of middle-aged homemakers with buying and wearing clothes. Clothing benefits and clothing purchase types were observed in the homemakers' daily clothing-related behavior. This study aims to understand clothing consumption values in light of clothing benefits and to determine purchasing methods, purchasing mental states, and personal characteristics according to the clothing purchase types of middle-aged homemakers. The participants of this study were four full-time homemakers and four homemakers with a job outside the home, all in middle age. This study was conducted through in-depth interviews based on an unstructured questionnaire, and the data were collected from January 2010 to October 2010. The results were as follows: first, the clothing benefits were identified as a social stereotype, aesthetic taste, economy, wearing situation, and age perception. The most important clothing consumption values to the middle-aged homemakers based on the observed clothing benefits were, in order: social value, emotional value, epistemic value, functional value, and conditional value. Second, the type of clothing purchase was observed to be planned buying, followed by impulse buying, and compensatory buying. Even when a homemaker planned to shop regularly, when they were exposed to an attractive retailer promotion, they seized on the opportunity on impulse or made a compensatory purchase to divert oneself. Even though homemakers prefer primarily impulse buying, when they went shopping for clothing with their mother-in-law or husband, they made planned purchase also.

Product Recommendation System on VLDB using k-means Clustering and Sequential Pattern Technique (k-means 클러스터링과 순차 패턴 기법을 이용한 VLDB 기반의 상품 추천시스템)

  • Shim, Jang-Sup;Woo, Seon-Mi;Lee, Dong-Ha;Kim, Yong-Sung;Chung, Soon-Key
    • The KIPS Transactions:PartD
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    • v.13D no.7 s.110
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    • pp.1027-1038
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    • 2006
  • There are many technical problems in the recommendation system based on very large database(VLDB). So, it is necessary to study the recommendation system' structure and the data-mining technique suitable for the large scale Internet shopping mail. Thus we design and implement the product recommendation system using k-means clustering algorithm and sequential pattern technique which can be used in large scale Internet shopping mall. This paper processes user information by batch processing, defines the various categories by hierarchical structure, and uses a sequential pattern mining technique for the search engine. For predictive modeling and experiment, we use the real data(user's interest and preference of given category) extracted from log file of the major Internet shopping mall in Korea during 30 days. And we define PRP(Predictive Recommend Precision), PRR(Predictive Recommend Recall), and PF1(Predictive Factor One-measure) for evaluation. In the result of experiments, the best recommendation time and the best learning time of our system are much as O(N) and the values of measures are very excellent.

Studies on the Analysis of Super Graphic Image and Preference -with Visual Design Element- (슈퍼 그래픽의 이미지와 선호성 분석에 관한 연구 -시각디자인 요 소를 중심으로-)

  • 나성숙
    • Journal of the Korean Institute of Landscape Architecture
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    • v.20 no.4
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    • pp.54-75
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    • 1993
  • The purpose of this thesis is to suggest objective basic data for the super graphics in the urban landscape through the quantitative visual quality analysis. For this, the image structure of super graphics have been measured mainly by questionnaries and semantic differential scle method and analyzed by the method of factor analysis, means and multiple regression. Degree of visual preference have been measured mainly by questionnaries and likert attitude scale method and finaly these data have been analyzed by using the stepwise method. The data were collected by presenting 12 super graphics photographs-4 each sample pictures from the 3 each selected districts representing typical urban landscape style(central business district, shopping district, apartment complex). Observer groups were categorized as professionals, students, the others. Result of this thesis can be summarized as fallows: 1. From all 12(3${\times}$4) sample super graphics, the value of each semantic differential scale among the observer groups were presented significant group difference. But no significant difference of the S.D. scale value were observed among central business district, shopping district and apartment complex super graphics. 2. For all experimental points, 4 types of factor have been observed. Factors covering the image of super graphics were found to be the evaluation, the intimacy, the potentiality and the tidiness. 3. Main factors of the super graphics image and factors indicating the group variations yielded high significance between areas. 4. The harmony with surrounding environment, the proper selection of super graphics subject yielded high values for all groups. Especially, the good color sense with building was the most important variable determining the degree of visual preference. 5. The urban C.B.D. super graphics obtained 5∼12 ranks of regional visual preference and the shopping district super graphics obtained 2∼11 ranks, and apartment complex super graphics obtained 1∼7 ranks.

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Design and Implementation of e-Commerce User Authentication Interface using the Mouse Gesture (마우스 제스처를 이용한 전자상거래 사용자 인증 인터페이스)

  • 김은영;정옥란;조동섭
    • Journal of Korea Multimedia Society
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    • v.6 no.3
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    • pp.469-480
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    • 2003
  • The accurate user- authentication technology is being raised as one of the most important in this current society, which is, so called, information society. Most authentication technology is used to identify users by using the special characteristics of users. This paper has established an e-commerce shopping mall based on conventional e-commerce systems. It also suggested and established the user authentication interface that uses the mouse gesture, which is the new authentication of what users have. The user authentication interface using the mouse gesture generates the status of recognition directly on the screen by comparing the stored pattern values with the unique pattern values that users entered. When users purchase products through the shopping mall and enter their another signature information together with payment information, security can be more increased. Experimental results show that our mouse gesture interface may be useful to provide more security to e-commerce server.

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Female College Students' Jean Pants Style -With a Focus on Skinny Jean- (여대생의 진 팬츠 스타일에 대한 연구 -스키니 진을 중심으로-)

  • Yoon, Jin-Ah
    • Journal of the Korea Fashion and Costume Design Association
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    • v.9 no.1
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    • pp.189-201
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    • 2007
  • Contemporary young people reveal their own personal values through the fashion that creates visual looks. Since 2000s began, young generations who are self-centered, value their own personality and constantly seek for changes form the main axis of fashion. In particular, the lower half of the body that has begun to be exposed outward has become the region that they want to expose as more ideal region than the upper half of the body. Further, young generations always have interest in fashion, and female college students in their early 20s are regarded as the group that values the aspects of pleasure that involve clothes and tends to seek sensibility when purchasing clothes. With this background, this study aims to examine how the styles that apply to modern fashion and recent vogues are evaluated with a focus on skinny jean from jean pants styles preferred by female college students. Materials regarding theoretical background and photos were collected from fashion related magazines at home and abroad and from the Internet websites. Questionnaires were surveyed for 160 female college students aged 20 or 25 who live in Seoul, and the results show as follows: Many female college students enjoy skinny jean and follow the fashion. However there are consumers who cling to their own styles even in the fashion of skinny jen. Ironically, some consumers wear it although they consider it as an item that does not fit Koreans: they tend to consider perspectives from others rather than their own preferences. For example, they wear it in order to show it to their boy friends or because they want themselves to look slim. In addition consumers seem to use Dongdaemun Shopping Mall or Internet shopping malls that provide various and low-priced items rather than to use high-priced famous products. It is considered that this result is shown as above because the scope of the study was restricted to female college students in their 20s. Accordingly, it is suggested that further studies should extend their subjects to wider range of ages.

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Concentration of $NO_2$ and $SO_2$ of Underground Shopping Center in Chonan City (천안시내 지하상가의 이산화질소 및 이산화황 농도)

  • 손부순;장봉기
    • Journal of environmental and Sanitary engineering
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    • v.15 no.1
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    • pp.102-108
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    • 2000
  • Seasonal variation of $NO_2$ and $SO_2$ concentration was investigated at the underground shopping center in Chonan from October 1997 to August 1998. $NO_2$ and $SO_2$ was collected by personal air sampler at $0.4{\ell}/min$ and $0.5{\ell}/min$ respectively and analyzed using UV spectrophotometer at 550nm and 548nm individually. The results were as follows. 1. The concentration of $NO_2$ was 0.070 ppm in spring, 0.068 ppm in summer, 0.074 ppm in autumn and 0.085 ppm in winter. There was no significant difference. 2. The concentration of $SO_2$ was 0.0233 ppm in spring, 0.0216 ppm in summer, 0.0188 ppm in autumn and 0.0621 ppm in winter. There was significant difference (p<0.01). 3. The higher concentration of $NO_2$ and $SO_2$ gases were shown near the cafeteria (p<0.001, p<0.05). 4. The higher concentration of $NO_2$ was observed at indoor than the underground passage. There was significant difference between two values (p<0.01).

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Identifying Key Factors Affecting Mobile Market-Platform Attractiveness

  • Lee, Jeonghoon;Kim, Sookyung
    • Journal of Information Technology Applications and Management
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    • v.21 no.1
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    • pp.137-150
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    • 2014
  • The following study specially aims to market platform in the mobile circumstance. The characteristics of customers and infrastructure are handled by market platform under the new media. These characteristics will be revealed based on the unification of organizational structure and interaction of information structure in the relationship marketing. This study investigates what characteristics and impact of infrastructure of Market Platform will affect the cognitive impact on both buyers and sellers to clarify the impact on Perceived integratedness and Interactive Accessibility of the shopping process. Through this investigation, modeling for the impact that new media environment will attract Market Platform will be developed from the investigation of attractiveness of mobile market platform environment. Changes in the technical media environment gave the characteristics of the customer in the market platform, so consumers could involve not only consumed, but also manufactured. Thus, it is possible to increase the attractiveness if market must be able to not only for the convenience of shopping, but also make people to enjoy the experience of value co-creation. In other words, the new media, as a result of affecting the marketing system, mobile market platform is organized on the base of the market communication. Perceived integratedness and Interactive Accessibility, 2 properties of new media increase the co-creation experience and perceived convenience in the market platform of their customers. Therefore, the structure of market platform that enhance the co-creation experience and perceived convenience has higher attractiveness. They create beneficial experience to the customers and productive values to the producers as well.