• Journal of the Korean Institute of Rural Architecture
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• v.12 no.1
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• pp.25-32
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• 2010

The aim of this thesis is to present why the business district of old downtown in Jejusi collapsed and what sort of problems caused by that as collecting objective data, which help us to comprehend how the commercial zone has been decaying, on the physical state of the specific area near 'Sinheungro' and 'Chilsungro', which are main commercial sites in the downtown, and analysing it. Firstly It was revealed that most land investigated was property in which structure was able to built or poor land within $60m^2$. This was caused by increasing in land value and high density in space use so that the area did not develop. Secondly, In addition to be low density, most of buildings in 'Sinheungro' and 'Chilsungro' were so old and inefficient - the old buildings were abandoned without improving due to expensive rent and complicated property rights. Thirdly, According to the survey accomplished, major commercial facilities in the area have struggled with the continuous recession in their business. It was the inevitable result of not having an effective alliance with surrounding retail shops and a lack of a strategic action for satisfying consumers desire or adapting to new shopping patterns. Fourthly, Infrastructure in the site was ruining the beauty of the urban landscape as well as bringing on bad access to the inner city as not having improved enough. Furthermore, many administration departments which were in charge of each infrastructure existed. This was resulted from not considering unification between each infrastructure and regional characteristics of the local community.

• Korean Institute of Interior Design Journal
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• no.37
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• pp.129-135
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• 2003

Currently, obtaining information about the interior design studies through the internet web sites is one of the outstanding mediums. Those are of the housings, architecture, interior design, furniture products, hotels and its journals, etc., and out of all those informations are the highly expected value of use. This study focuses on web-site uses in the interior designs' business. To process the study, a two-step research was executed; The step 1 was to find out the current status of web-sites by asking the each panelist to submit the monitored results after having searched and tested for more than two sites that was executed during the October, 2001. The analysis was made with the 47 sample sites selected from the monitored sites. And the step 2 was to find out the contents and evaluation factors of web-sites related the interior design. The results of the study are summarized as follows: First, the monitored Intoner design related 25 web-sites were classified into 3 groups. One group of 13 sites is identified as a remodeling/construction works, and one another with 7 sites is as shopping site, and the other with 5 sites is as a professional portal site. Second, the evaluation has been implemented which has shown 5 variables on the information searches are $\circled1$ the diversities of contents, $\circled2$ the accuracy/reliability of techniques, $\circled3$ the design of a picture and communication, $\circled4$ the convenience of link, and $\circled5$ the originality of web-site This study will provide the users with a fundamental material in evaluating the quality of interior design information on the internet web sites.

• Journal of Digital Convergence
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• v.19 no.9
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• pp.157-168
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• 2021

As a recent global economic trend, the subscription economy is rapidly expanding along with the growth of non-face-to-face online shopping. This study tried to verify the factors influencing online subscription for disposable consumer goods through behavioral reasoning theory. 344 questionnaire responses were collected through a survey in Korea and empirical analysis was performed. As a result of the analysis, value of openness was found to have a positive effect on attitude, reason for adoption and reason against adoption. Reason for adoption showed a positive effect on attitude and adoption intention. Reason against adoption showed a negative effect on attitude but it has no impact on adoption intention. Attitude showed a positive effect on adoption intention. Finally price consciousness and quality barrier was found to the most important factors of reason for adoption and reason against adoption respectively. The results of this study can contribute to subscription companies establishing their marketing strategies. Future research can be conducted with various subscription products and additional variables.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.42 no.3
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• pp.142-156
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• 2019

[Purpose] It aims to suggest the differential factors to enhance the customer satisfaction and to activate the shopping in the convenience store (CVS). [Methodology] Convenience store service convenience (CVS SERVCON) was developed at the first time and the gap of relative importance level between the owners and the consumers was assessed by AHP analysis method..[Findings] First, the importance of access convenience was assessed as the first priority in both CVS owners' group and the consumers' group, while the detailed elements showed the differences which required the improvements. Based on the consumers' assessment, the importance of location was relatively low. They assessed relatively high on 24 hours operation of CVS and personal services. Second with respect to the transaction convenience, CVS owners' group rated it as the fourth priority while the consumers' group rated as the second, which requires the improvement. Third in terms of benefit utility and value-added service of post-benefit convenience which are the sub-factors of benefit convenience, the rate on the importance from the consumers showed higher than that from the owners, which requires the improvement. [Implications] Based on this study results, CVS operating companies are anticipated to be able to satisfy the customers, moreover, to secure the loyal customers if they concentrate the resources to develop the differentiation strategy on the areas where the consumers' demands are high while performs the maintenance strategy on the areas where their demands are low. In addition, this study contributed the theoretical expansion of SERVCON upon development of CVS SERVCON to comply with its definition.

• International Area Studies Review
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• v.22 no.3
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• pp.149-174
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• 2018

This paper takes a close look at technology related services of e-Commerce companies from the viewpoint of B2C customers. The goal is to determine at which specific points of the customer purchase journey changes should occur, to address consumers' personal needs more effectively. All ten technologies examined fall into one of the following steps of the customer purchase journey: Decision Making, Payment Methods, and Delivery. AHP was utilized to clarify the preferences of millennials from Germany and Korea. The findings show that factors such as country of origin and gender had an impact on the preferences of the survey participants. In case of Germany, women replied that a change in Payment Methods would lead to significant enhancement of their shopping experiences, whereas men favored Decision Making. As for Korea, both genders stated that Decision Making should be the focus of marketers' efforts. One of the main findings was that participants from Germany and Korea exhibited different tastes in the use of technologies. Germans preferred functional technologies, whereas Koreans favored technologies which are more engaging and entertaining.

• Journal of Internet of Things and Convergence
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• v.7 no.1
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• pp.21-25
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• 2021

Augmented reality systems are widely used in the fields of entertainment, shopping, education, and training, and the augmented reality technology is gradually increasing in importance. When augmented reality technology is used for education or training, it must be possible to represent different virtual objects depending on the work stage even for the same marker. Also, since the training content varies depending on the situation, it is necessary to describe it using a training scenario. In order to solve this problem, we propose a scenario markup language for an augmented reality system that can create training content based on a scenario and connect it with an augmented reality system. The scenario markup language for augmented reality provides functions such as a method for connecting a scene, a marker and a virtual object, a method for grasping the state of equipment or sensor value, and a method for moving a scene according to conditions. The augmented reality scenario markup language can flexibly increase the usefulness and expandability of the augmented reality system usage method and content usage.

• Fashion & Textile Research Journal
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• v.24 no.3
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• pp.303-314
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• 2022

This study examined the impact of the social features (identification, interaction, information value) and technical features (visibility affordance, metavoicing affordance, social connecting affordance) in live commerce on consumers' attachment, which in turn affects consumers' continued intent to watch live commerce and intent to purchase from the platform. Consumers' attachment was represented by emotional attachment to the live shopping streamer and functional dependence on live commerce. Furthermore, this study investigated the effect of attachment on continuous watching intention and purchase intention. Using a web-based survey and consumers in their 20s and 30s (average age: 30.32) as a sample, this study collected 274 usable responses. The results showed that among the live commerce social system constructs, identification and interaction positively affected emotional attachment to the live commerce streamer. Among the live commerce technical system constructs, visibility affordance and social connecting affordance positively influenced functional dependence on live commerce. Both emotional attachment to the live streamer and functional dependence on live commerce were positively related to a continued intent to watch, which influenced the intent to purchase. This study empirically investigated live commerce based on the socio-technical systems framework and confirmed that both social and technical factors have a significant effect on consumers. This study also identified the impact of live commerce on consumers' attitudes through attachment theory. In addition, it has proved the antecedents and effect of continuous watching of live commerce on purchase behavior by focusing on continuous watching intention where less attention was paid in live commerce research.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.22 no.6
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• pp.185-190
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• 2022

Open data has a lot of economic value. Not only Korea, but many other countries are doing their best to make various policies and efforts to expand and utilize open data. However, although Korea has a large amount of data, the data is not utilized effectively. Thus, attempts to utilize those data should be made in various industries. In particular, in the fashion industry, exchange and refund problems are the most common due to unpredictable consumers. Better feedback is necessary for service providers to solve this problem. We want to solve it by showing improved images of dissatisfactions along with user reviews including consumer needs. In this paper, user reviews are analyzed on online shopping mall websites to identify consumer needs, and product attributes are defined by utilizing the attributes of K-fashion data. The users' request is defined as a dissatisfaction attribute, and labeling data with the corresponding attribute is searched. The users' request is provided to the service provider in forms of text data or attributes, as well as an image to help improve the product.

• The Journal of Fisheries Business Administration
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• v.53 no.3
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• pp.17-26
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• 2022

This study attempted to estimate the amount of expenditure per capita of visitors to the Mongsanpo fishing village tourism festival, and quantitatively measure how much the festival contributes to the local and national economy through input-output model. The analysis data used 302 questionnaires, excluding missing questionnaires, surveyed on festival visitors from April 21 to May 7, 2018, during the 9th Mongsanpo port webfoot octopus and seafood festival. The main results of this study can be summarized as follows. First, analyzing the average expenditure per person of festival visitors, it shows that the average one-person festival visitor consumes KRW 129,519: entertainment costs KRW 5,672 (4.4%), accommodation costs KRW 16,860 (13.0%), food costs KRW 74,791 (57.7%), transportation costs KRW 21,646 (16.7%), shopping costs KRW 6,788 (5.2%), and other costs KRW 3,762 (2.9%). Among the expenditures of festival visitors, the proportion of food expenses was the highest, and transportation costs and accommodation costs were in order. Second, based on the actual expenses spent by visitors at the fishing village tourism festival, the direct economic effect of the Mongsanpo fishing village festival was estimated be approximately KRW 14.8 billion. Third, as a direct and indirect economic impact effect of the Mongsanpo fishing village tourism festival in 2018, the amount of production induced in the local and national economies was estimated at KRW 33.3 billion, and the amount of value-added inducement was estimated at 11.3 billion won, and employment inducement reached 272 people, which is considered to contribute greatly to the national economy. This study quantitatively analyzes and provides the extent to which the fishing village tourism festival using local specialized fisheries directly or indirectly contribute to the local and national economy. Thus, it is expected to serve as useful information by providing basic information on business feasibility required for budgeting for local fishing tourism festivals.

• Journal of the Korean Society of Clothing and Textiles
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• v.47 no.2
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• pp.277-294
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• 2023

As more consumers have turned to online shopping since the COVID-19 pandemic, communication through offline channels has also entered a new phase. Young consumers recognize offline channels as a play space for enjoying various experience elements. Applying Pine and Gilmore's (1998) experiential economy theory, this study initially explores the structure of experience factors in the context of experiential fashion stores (RQ1). Next, we investigate the effect of experience factors on consumer loyalty by mediating store attachment (RQ2). In addition, the moderating effect of fashion innovativeness was verified (RQ3). This survey targeted members of the MZ generation who have visited experiential fashion stores. A total of 225 survey responses were analyzed using AMOS 22.0 and SPSS 26.0. First, as a result of factor analysis, the experience factors of experiential fashion stores were classified into education, escapism, and aesthetic entertainment. Secondly, as a result of structural equation modeling (SEM), all three experience factors positively affected store attachment, and increased attachment positively enhanced consumer loyalty. Finally, as a result of multigroup SEM analysis, consumers with low fashion innovativeness considered educational experience as an important factor in inducing store attachment, while consumers with high fashion innovativeness value escapism and aesthetic entertainment experiences.