• Title/Summary/Keyword: shopping style

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How Enterprise Background Works for Cyber Shopping Mall Operating Strategies: A Comparative Case Study (기업 배경에 따른 사이버쇼핑몰 경영전략: 비교사례 연구)

  • 조남재;송길영
    • The Journal of Society for e-Business Studies
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    • v.3 no.1
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    • pp.117-136
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    • 1998
  • Internet-based cyber shopping mall has recently become the focus of interest among many researchers in the field of information systems. It is because of the widespread use of Internee and of the novelty of the cyber mall as a new business practice. This research attempted to provide grounded guidelines for this business style based on a qualitative indepth analysis of the experience of two cyber malls. The two research sites had different company backgrounds, one as a retailer and ther other as an IT service provider. Implications of the analysis were drawn in terms of the business strategy and operating tactics.

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Comparative Research on Clothing Consumption Behaviors of Female College Students in Russia and Korea (러시아와 한국 여대생 소비자의 의류 소비행동에 관한 비교연구)

  • Pettai Yulia;Yoh Eun-Ah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.7 s.155
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    • pp.1103-1115
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    • 2006
  • In this study, clothing consumption behaviors of Russian and Korean female college students were compared. Data were collected by conducting surveys in Russia and Korea. In results, Russian female college students spent considerably more money on clothing than did Korean students, compared to the income level. Korean consumers bought clothing mostly in the department stores, whereas Russian consumers preferred large shopping centers, discount stores and traditional markets to shop clothing. As important factors affecting clothing purchase decision, Russian consumers considered country of origin while Korean consumers considered style. Korean consumers were satisfied more on domestic brands than did Russian consumers while Russians were more satisfied with foreign brands than did Koreans. Russian consumers considered diverse factors in forming attitude and buying intention toward domestic and foreign brands. In contrast, Korean consumers' attitude and purchase intention were influenced much by style. Based on study results, marketing implications were provided.

A Study of Personal Style Analysis and Fashion Coordination Method Applied by the Method of Morphological Analysis (개인이 소유한 의복디자인 특성 분석을 통한 착용자 중심의 패션 연출 방법 개발 - 형태 분석법을 중심으로 -)

  • Lee, Hyun-Jung;Choi, Yoon-Mi
    • The Research Journal of the Costume Culture
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    • v.16 no.5
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    • pp.785-794
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    • 2008
  • This study systematically analyzes the specific characteristics of clothes that each person owned by applying morphological analysis, one of the creative conception technique and suggests a way that person owned on clothes through better fashion coordination according to personal style change. The result of this study is like below. Firstly, we could draw a successful fashion coordination technique by compounding solutions classified by each important variable totally through morphological analysis. Second, we suggested a personal style analysis technique that is systematic and visual through morphological analysis. Third, we could draw a various fashion coordination technique by mixture of partial solution for important variables in short time, and concluded that it is helpful to idea quest to emphasize personal individuality in shopping. Finally a study on program development that can do expansion of fashion coordination efficiently in submitting a morphological analysis table should continue.

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A Study on the Feature of Dwelling Space to Ubiquitous Environment (유비쿼터스 환경에서의 주거공간 특성에 관한 연구)

  • Lee, Sang-Won;Han, Young-Ho
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2005.05a
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    • pp.88-92
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    • 2005
  • The Ubiquitous life is not a life style that exists in a science fiction or in a far distance future anymore. The Combination of electronic and physical space, this new type of space was created by the ubiquitous network system, and this system will offer us new life style. Also the pattern of our living will be changed by the information that has obtained from this ubiquitous network system. By offering a new way of communication from the ubiquitous surrounding, our life style such as shopping, medical treatment, banking, and working conditions and a notion such as the preference in a job title would have shifted. This study have arrived at the development of the high technology, in other words Ubiquitous age , I have considered the notion of home-network that have observed by the preceding investigators as well as the theoretical consideration of residential space in ubiquitous surrounding. After I look into the usages and examples of residential space in ubiquitous surrounding of today's society, I hope that this would be helpful for the design that strives for the comfortable living in this ubiquitous age.

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Content Categories of Special Selling Events and Unplanned Purchase Stimulations in Internet Shopping Malls (인터넷 쇼핑몰 기획전의 내용 유형과 소비자 비계획 구매 자극)

  • Kim, Sae-Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.1
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    • pp.37-50
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    • 2011
  • This study analyzed the content of special selling events in internet shopping malls to establish academic standards for special selling events as tools for sales promotions and to suggest systematic guidelines for marketers designing special selling events. Based on a content analysis, the titles of special selling events from four internet shopping malls selling women's apparel were analyzed. A total of 692 titles were analyzed. The results are as follow. First, the contents categories of special selling events could be classified into two groups such as 'theme' and 'tool'. Season, product characteristics, style, advice/information, brand, annual/social events, and marketing events were the main content categories that came under the 'theme' group; in addition, the price benefit, free offers, product mix, and marketing technique were the main content categories that came under the 'tool' group. Each main content category was subdivided into several segment content categories. Second, most of the titles were composed of more than two segment content categories that involved various information and benefits; however, the portion of titles composed of only theme related content categories or only tool related content categories was substantial. Furthermore, the theme related content categories were more than the tool related content categories. Third, the usage frequencies of the contents categories were analyzed. The upcoming season, single brand, sale/discount, item/material/color, special price/lowest price, and period/time/quantity limits were the segment content categories that held a high rank. Forth, most of the factors that evoked the unplanned purchases of consumers were related to the content categories of special sale events.

A Study on the Pattern of Shopping, the Level of Customers' Cognition and the Level of Satisfaction for Foods Sold in "24-Hour Market Store" in Taegu City (편의점 이용객의 식품이용실태 및 인식과 만족에 관한 연구 -대구시내 편의점을 중 심으로-)

  • 서경아;송주은;한재숙
    • Journal of the East Asian Society of Dietary Life
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    • v.3 no.2
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    • pp.73-81
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    • 1993
  • The purpose of this study is to examine the level of customers' cognition, the patterns of shopping and the level of satisfaction for foods sold in "24-hour market stor", and thus to provide a guideling for establishment of 24-hour market store", and thus to provide a guideline for establishment of 24-hour market store, development of Korean-style food, and enhancement of desirable habit of eating. The study conducted a survey for the young customers (13-19 years old) and the old customers (20-38 years old), the residents in Tague City, for the period Sept. 1-Sept.30. The survey administered to a total of 700 respondents, and finally received 646 ansers. Data analysis incorporates Chi-square test, univariate analysis, Scheffe's test, and correlation analysis, running SPSS Pc+(Statistical Package for Social Science). The results were drawn as follows: In terms of the level of cognition, results show a high level in the aspects of availability, convenience, time-saving in cooking, a variety of goods, easy custody: a medium level in the aspects of taste and sanitation: a low level in the aspects of cheapness and import of foreign food, In terms of customers' shopping patterns, the results show that the respondents answered the most convenience in 24-hour open and nearby location. Shopping was mostly done during the evening time between 18:00 and 22:00, and frequently during the mid-night time. Most of the residents needed a high level in the price. in terms of the level of customers' satisfaction, the results show a high level in the aspects of convenience, packing, and variety ; a medium level in the aspects of taste and sanitation ; a low level in the aspects of nutrition, price, import of foreign goods.

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A Comparative Study on the Management Performance of General Retail Companies in Korea: For Department store, TV home­shopping, Internet & Mobile shopping (우리나라 종합소매업의 경영성과에 관한 비교 연구 - 백화점, TV홈쇼핑, 온라인쇼핑몰 업태를 대상으로 -)

  • Koo, Kyoungmo
    • Journal of Korea Port Economic Association
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    • v.35 no.4
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    • pp.31-50
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    • 2019
  • The retail industry has been coping with changes in the retail market environment for the past decade or so. Using a total of 14 companies, this study aims to reveal the effect of differences in sales channels and retail business styles on the management performance of retail companies. The financial statements of these companies were used to analyze the five key indicators of their management performance. As research variables, sales channels, retail business style and business period were used as factors affecting their management performance. ANOVA or MANOVA was performed to test differences in management performance between groups according to the number of factors. The effect of three factors on the management performance of retail companies was found to be significant. The multi-comparison test revealed significant differences among retail business styles in terms of the five key indicators. TV home-shopping performed better than others in terms of stability and profitability. Internet and mobile shopping companies performed poorly in terms of profitability compared to others and performed higher than department stores in terms of growth, activity, and productivity.

Development of Hand-drawn Clothing Matching System Based on Neural Network Learning (신경망 모델을 이용한 손그림 의류 매칭 시스템 개발)

  • Lim, Ho-Kyun;Moon, Mi-Kyeong
    • The Journal of the Korea institute of electronic communication sciences
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    • v.16 no.6
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    • pp.1231-1238
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    • 2021
  • Recently, large online shopping malls are providing image search services as well as text or category searches. However, in the case of an image search service, there is a problem in that the search service cannot be used in the absence of an image. This paper describes the development of a system that allows users to find the clothes they want through hand-drawn images of the style of clothes when they search for clothes in an online clothing shopping mall. The hand-drawing data drawn by the user increases the accuracy of matching through neural network learning, and enables matching of clothes using various object detection algorithms. This is expected to increase customer satisfaction with online shopping by allowing users to quickly search for clothing they are looking for.

Formative Elements of the Directional Sign System for the Effective Information Transmission of the Shopping Mall Complex (효과적 정보전달을 위한 대형쇼핑몰 유도사인 시스템 조형요소에 관한 연구)

  • 이유경;백진경
    • Archives of design research
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    • v.17 no.1
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    • pp.373-382
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    • 2004
  • Large sized buildings have proliferated in the modern world in order to solve problems caused by the growth of cities, and this trend has lead to diversity in style and utilization of interiors. In particular, wayfinding within the shopping mall for a customer is a common problem, so if customers do not have to face these navigational problems and could find the way more easily, then shopping mall or the store can expect much better profits. Therefore, directional sign system that can provide accurate and speedy information for customers with diversified ages, gender and knowledge is necessary. Firstly, the definition and element of all directional sign are analyzed through the existing literature survey. The elements are based on the practical elements and six categories such as type, pictogram, color, layout, form, and location were considered. Secondly, directional signs in large underground shopping mall was considered, and the speciality of the underground shopping mall was investigated, and finally top three underground shopping malls was analyzed. Thirdly, through the questionnaire, an objective appraisal of directional signs and problems was developed, and following possible improvement was suggested. This study has its own limitations since it is only applicable to the specific locations, however, directional designs will be useful in other types of buildings as well. Through the continuous studies of the users' psychology, these kinds of studies will be related to the environmental characteristics of various places.

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An Analysis of Fashion Life Style and Purchasing Type for the Consumer, According to Fashion Trade Area - Focused on Taegu Fashion Trade Area - (패션 상권(商圈)에 따른 소비자(消費者)의 패션라이프 스타일과 의복구매류형분석(衣服購買類型分析))

  • Kim, Kyung-A;Yoo, Tai-Soon
    • Journal of Fashion Business
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    • v.3 no.3
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    • pp.1-14
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    • 1999
  • This study is to analyze consumer's visiting fashion trade area. The purpose of this study, focused on Taegu fashion area, Dongsungro and Bum udong, consumer's spatical beravior, fashion- life-style, clothing purchasing type and Store- Image, etc. This study targeted 580 women aged from 15 to 25 visiting fashion trade area. The methods of measuring include consumer behavior scale, fashion life style scale, clothing purchasing type scale and Stor - Image scale. In process of statistics, the frequency was used to measure consumer's spatical behavior, MANOVA to measure, fashion life style and $\chi^2$ examination was employed to measure clothing purchasing type. The followings are the conclusions of this study ; 1. consumer's spatical behavior by FTA(fashion trade area) : Most people visiting Dongsungro A trade area and Bum udong trade area depart home, while Dongsungro B trade area from school. In case of Bum udong trade area, in particular, more people move from other trade area than people do in Dongsungro trade area. 2. Consumer spatical behavior means by FTA : Bus is far most common transportation. 3. The purpose of visit by FTA : Most people visit Dongsungro B trade area for shopping, while Bum udong trade area for shopping and as a place for appointment. 4. The visiting frequency by FTA : In case of both Dongsungro A.B trade area and Bum udong trade area, at least once a week is most common. Particularly in case of Bum udong trade area, the number of people visiting once every three months and once more than six months is almost same. 5. A company by FTA : People accompanied by the same sex friends are most common in Both Dongsungro A, B trade area and Bum udong trade area in case of Dongsungro B trade area. There is no case of people accompanied by family. 6. The purpose of purchasing fashion comodities by FTA : In case of Dongsungro A trade area for recreation. In case of Dongsungro B trade area and Bum udong trade area, because of affordable price. 7. A Brand - pursued tendency by FTA : Much higher in Dongsungro trade area than Bum udong trade area, among consumers. A character - pursued tendency by FTA : Higher in Dongsungro A than Dongsungro B,A practical tendency and symphatetic tendency Higher in Dongsungro B than Dongsungro A or Bum udong trade area. 8. A Store - Image scale by FTA : The quality of goods is more important to consumers in Dongsungro B than to consumers in Dongsungro A. The data - service and atmosphere are much more important to consumers in Dongsungro B than to consumers in Dongsungro A and Bum udong trade area. The convenience is more important to consumers in Dongsungro B Bum udong trade area than to consumers in Dongsungro A. 9. There is no significant difference among clothing purchasing types by FTA.

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