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A Comparative Study on the Management Performance of General Retail Companies in Korea: For Department store, TV home­shopping, Internet & Mobile shopping  

Koo, Kyoungmo (동의대학교 무역유통학부 유통물류학과)
Publication Information
Journal of Korea Port Economic Association / v.35, no.4, 2019 , pp. 31-50 More about this Journal
Abstract
The retail industry has been coping with changes in the retail market environment for the past decade or so. Using a total of 14 companies, this study aims to reveal the effect of differences in sales channels and retail business styles on the management performance of retail companies. The financial statements of these companies were used to analyze the five key indicators of their management performance. As research variables, sales channels, retail business style and business period were used as factors affecting their management performance. ANOVA or MANOVA was performed to test differences in management performance between groups according to the number of factors. The effect of three factors on the management performance of retail companies was found to be significant. The multi-comparison test revealed significant differences among retail business styles in terms of the five key indicators. TV home-shopping performed better than others in terms of stability and profitability. Internet and mobile shopping companies performed poorly in terms of profitability compared to others and performed higher than department stores in terms of growth, activity, and productivity.
Keywords
Sales Channels; Retail Business Styles; Business Period; Management Performance Index;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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