A Study on the Pattern of Shopping, the Level of Customers' Cognition and the Level of Satisfaction for Foods Sold in "24-Hour Market Store" in Taegu City

편의점 이용객의 식품이용실태 및 인식과 만족에 관한 연구 -대구시내 편의점을 중 심으로-

The purpose of this study is to examine the level of customers' cognition, the patterns of shopping and the level of satisfaction for foods sold in "24-hour market stor", and thus to provide a guideling for establishment of 24-hour market store", and thus to provide a guideline for establishment of 24-hour market store, development of Korean-style food, and enhancement of desirable habit of eating. The study conducted a survey for the young customers (13-19 years old) and the old customers (20-38 years old), the residents in Tague City, for the period Sept. 1-Sept.30. The survey administered to a total of 700 respondents, and finally received 646 ansers. Data analysis incorporates Chi-square test, univariate analysis, Scheffe's test, and correlation analysis, running SPSS Pc+(Statistical Package for Social Science). The results were drawn as follows: In terms of the level of cognition, results show a high level in the aspects of availability, convenience, time-saving in cooking, a variety of goods, easy custody: a medium level in the aspects of taste and sanitation: a low level in the aspects of cheapness and import of foreign food, In terms of customers' shopping patterns, the results show that the respondents answered the most convenience in 24-hour open and nearby location. Shopping was mostly done during the evening time between 18:00 and 22:00, and frequently during the mid-night time. Most of the residents needed a high level in the price. in terms of the level of customers' satisfaction, the results show a high level in the aspects of convenience, packing, and variety ; a medium level in the aspects of taste and sanitation ; a low level in the aspects of nutrition, price, import of foreign goods.