• 한국의류산업학회지
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• 제21권4호
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• pp.401-411
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• 2019

Non-contact judgment and evaluation for products are increasingly needed along with a rapid environmental change in fashion that sows urgency in the need to implement services that allows users to judge and experience a tactile sense in a fashion product without actual contact. Technological development is required to provide users with syn-aesthetic experiences that integrate the visual, tactile and the auditory. There is also a need to conduct research to increase immersion that provides users with ICT-related experiences communicated through fashion images. The study analyzed demands for haptic communication technology by Korean users in immersive VR fashion product shopping. Accordingly, it defined haptic communication through literature research, investigated immersion in the VR environment and conducted in-depth interviews for haptic communication applicable to VR shopping. Findings show that hedonic reactions by fantasy, emotion and fun function are an important motive in selecting VR shopping. VR fashion product shopping steps were divided into 4: move to store, search in store, search of product and purchase based on offline store shopping experience. It defined the haptic communication by steps and analyzed the types of the haptic feedback to be implemented. The study results provide basic data for developing haptic communication technology that can enhance e a sense of the presence and immersion experiences that can help lay a groundwork for pilot studies on the convergence of the virtual and the real.

• Asia pacific journal of information systems
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• 제33권2호
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• pp.389-417
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• 2023

Social distancing required the use of doorstep delivery for nearly all purchases during the COVID-19 pandemic. Foreign users in Korea are forced to participate in superfluous tasks, leading to an increase in their anxiety and fatigue while online shopping. This study examines how digital shadow work stemming from the language barrier can affect the emotions and behaviors of foreign shoppers that use Korean shopping sites. By interviewing 37 foreign users in Korea, this draft examined their experiences, behaviors, and emotional output, classifying them into 14 codes and seven categories. Using grounded theory, we found that online shoppers' emotions, feelings, experiences, and decision making may be changed in the stages of the pre-use, use, and post-use activities. User responses regarding shadow work and related obstacles can be seen with the continue, discontinue, and optional (occasional use) of Korean online shopping sites. Pleasure and satisfaction come from high efficiency and privileges, whereas anger and disappointment come from poor self-confidence and pessimism. Furthermore, buyer behavior and product orientation are identified as intervening conditions, while the online vs. offline shopping experiences are identified as contextual conditions. In conclusion, language barriers and other factors make online shopping difficult for foreign shoppers, which negatively affects their psychological mechanisms and buying behaviors. The implications from the study findings and future research are also discussed.

• 산경연구논집
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• 제12권4호
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• pp.27-34
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• 2021

Purpose: While previous studies mainly focus on one shopping expectancy in the context of e-commerce or m-commerce, this study examines the relationship between consumers' performance and effort expectancy and their shopping intentions in the omnichannel retail environment in which both online and offline shopping channels are utilized concurrently in a single shopping journey. Research design, data and methodology: This study measured consumers' performance expectancy, effort expectancy, attitudes, and intentions toward an omnichannel shopping service. A survey was developed using an online survey platform and distributed to U.S. consumers for a 3-week period and 470 usable responses were obtained. The Confirmatory Factor Analysis and Structural Equation Modeling were performed to test the reliability and validity of the measurement model and research model portraying the hypothesized relationships among constructs. Results: The results confirm that both performance and effort expectancy from shopping affected consumers' attitudes toward omnichannel shopping. The positive attitudes increased their omnichannel shopping intentions. Conclusions: Retailers should promote omnichannel strategies as effective shopping tools to improve consumers' shopping experiences and outcomes. This study suggests that retailers should implement omnichannel strategies that synchronize the retail channels they offer and promote the strategies as effective means to enhance customers' shopping outcomes and experiences.

• Asia pacific journal of information systems
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• 제10권3호
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• pp.61-77
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• 2000

World Wide Web(Web) supports bi-directional communication between corporations and consumers. In the year of Electronic Commerce, close relationships with consumers are more emphasized for corporations. Nowadays, corporations compete with corporations which are located in whole world through the media called Internet. In this competitive environment, to attract consumers' attentions, it is required to develope corporations' Web sites in the way to stimulate consumers' purchase intentions. To verify the elements needed to stimulate consumers' purchase intentions factors which influence consumers' purchase intentions were analyzed. Adaptation, shopping convenience and assurance-reliability were found to be positive factors for consumers' purchase intentions. It was also found that consumers' purchase intentions in electronic commerce market are influenced by previous shopping experiences. Consumers who have previous shopping experiences are mainly influenced by good delivery systems and shopping environments while who have no experiences are influenced by consumers' risks such as performance risk and personal and privacy risk when they intend to purchase products or services.

• 한국의류학회지
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• 제27권8호
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• pp.892-903
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• 2003

Korean Internet shopping malls, which provide customers not only with convenient shopping experiences but also with purchasing, warehousing, shipping, and customs clearance services, have been playing a significant role in rapidly transforming Korean consumers into global consumers especially in purchasing fashion goods. Utilizing Ajzen and Fishbein(1980)'s Behavioral Intention Model, which postulates that behavioral intention is determined by attitude and subjective norm, this study identified behavioral intentions toward purchasing foreign fashion goods through Korean Internet shopping malls and the differences of behavioral intentions according to consumers’purchasing experiences on the Internet shopping malls. The data were gathered by surveying female university students living in the Seoul metropolitan area, Korea, and 222 questionnaires were used in the statistical analysis. Mean, standard deviation, factor analysis, t-test, cross tabulation, and $\chi$$^2$ analysis were used. The results indicated that purchasers had more favorable attitudes and subjective norms and higher behavioral intentions than non-purchasers. With respect to attitude, there were significant differences in behavioral beliefs and evaluation of outcomes for the variety and scarcity value factor. With respect to subjective norm, there were no significant differences in normative beliefs and motivation to comply toward friends, people who had purchasing experiences, fashion magazines. and celebrities between the two groups.

• Journal of Information Technology Applications and Management
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• 제28권4호
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• pp.59-78
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• 2021

Mobile Grocery Shopping (MGS) has become the New Normal as the COVID-19 pandemic has changed the way consumers shop. Drawing on the framework of Customer Journey Map (CJM), this study explores consumers' MGS by identifying specific stages of Customer Journey and comparing consumers' satisfaction between PC-based online and mobile shopping experiences at each stage throughout the journey. This study collected 562 responses from subjects who have mobile and PC-based grocery shopping experiences at the major domestic e-Commerce platforms. Independent t-test analysis showed that differences in satisfaction between mobile and online shopping experiences exist in 5 main stages and 16 sub-stages of CJM. The results of service and technological innovation mentioned in the actual industry report were seen as empirical results leading to continued use of MGS as well as customer satisfaction. The findings of this study contribute to the research stream on Customer Journey by adopting the structure of CJM and analyzing specific stages of the journey in the context of MGS. Managerial implications for mobile-based business practitioners are also discussed.

• 한국의류학회지
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• 제33권9호
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• pp.1483-1494
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• 2009

This study analyzes the locution of television home shopping show hosts for apparel products with a focus on the selling points and vocabulary use. A qualitative content analysis was conducted for 15 recorded home shopping shows selling women's overcoats and jackets. The results are as follows. First, 8 dimensions of selling points were revealed: Promotions, brand popularities, the experiences of shopping hosts, fashion trend information, conformity motivation and suggestion, intangible attributes, tangible attributes, and compared/leading differences. The most frequent selling point was tangible attributes. Following this were, promotions, conformity motivation and suggestion, compared/leading differences, intangible attributes, brand popularity, the experiences of the shopping hosts, and fashion trend information in order. The selling points were almost proper to decrease the perceived risks of home shopping consumers. Second, shopping hosts frequently used the clothing terms without any expatiations and used loan words (foreign language terms) instead of the direct Korean translations. In the conclusion, the development of a marketing strategy focusing on shopping host management is suggested.

• 패션비즈니스
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• 제25권6호
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• pp.81-101
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• 2021

Traditional department stores have been struggling to attract customers for several years. Many retail stores have closed in recent years, even before the COVID-19 pandemic. The reinvention of in-store shopping value and experience is imperative to attract customers and reinvigorate retail business. The purpose of this study was to discover which in-store components can improve customer experiences and loyalty while also identifying dissatisfaction issues in consumer experiences in department stores. The data was collected from two consumer groups-luxury department store (Selfridges) customers and mid-market department store (Debenhams) customers-to identify the types of value and experiences they seek most often. The findings showed that to enhance their store patronage, Debenhams should reposition their brand image in a way that allows customers to connect with their self-image and lifestyle by improving efficiency and convenience and prioritizing the utilitarian and social value types. By contrast, Selfridges should enhancetheir store atmosphere, visual merchandising and sensory experiences by maximizing slow retailing experiences and emphasizing the aspirational self-concept image for symbolic and hedonic value. This research uncovered the existence of numerous overlappingvalue dimensions, each of which contributed to the enhancement of the others. Several young customers expressed their support for ecologically responsible, cost-effective second-hand luxury products. Instead of focusing merely on conventional value dimensions, department retailers should determine how environmental and ethical objectives can be fulfilled. This study explained how department stores can craft their in-store environments to appeal to their customers' preferred value types to ensure success in a competitive market.

• 디지털융복합연구
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• 제18권8호
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• pp.469-478
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• 2020

본 연구의 목적은 모바일 쇼핑이 일상화된 현시점에서 패션의류 소비자들의 쇼핑성향과 정보탐색이 쇼핑몰 만족도와 재구매 의도에 미치는 영향을 확인하고자 함이다. 이를 확인하고자 최근 1년 이내 모바일 쇼핑몰에서 패션의류 구매 경험이 있는 남녀 대학생들을 표본으로 이루어졌다. 가설 검증을 위해 요인분석과 다중회귀분석, 단순회귀분석을 실시하였다. 연구결과는 다음과 같다. 첫째, 모바일 쇼핑 경험이 있는 소비자들의 쇼핑성향은 경제적 쇼핑성향, 오락적 쇼핑성향, 편의적 쇼핑성향, 유행추구 쇼핑성향으로 확인되었다. 둘째 소비자들의 모바일 쇼핑성향 중 편의적 쇼핑성향, 오락적 쇼핑성향, 경제적 쇼핑성향은 모바일 쇼핑몰 만족도와 재구매 의도에 정의 영향을 미치는 것으로 확인되었다. 셋째, 모바일 쇼핑몰에서 패션의류를 구매하기 위한 정보탐색은 쇼핑몰의 만족도와 재구매 의도에 정의 영향을 미치는 것으로 확인되었다. 본 연구의 결과는 패션의류 기업의 마케팅전략에 유용한 정보로 활용될 수 있을 것이다.

• 한국생활과학회지
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• 제12권2호
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• pp.225-236
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• 2003

The purposes of this study were to promote the consumer's recognition on the internet purchase of fashion products and to provide useful information which would help web-site plan design, product composition, and service of internet shopping mall. The subjects were consisted of 693 students who had experiences of the accesses to internet fashion shopping mills or experiences of purchasing through internet in Cheongju and Daejeon region. Data were analyzed by factor analysis, frequency, percentage, mean, standard deviation, t-test, ANOVA, and LSD. The Results were as follows: 1. Merit factors of the internet shopping were found to be shopping convenience and pursuit of product information. Whereas, demerit factors of the internet shopping to be complexity of order, delivery, functional and economic riskiness, and services. 2. Gender was the only factor differentiating the level of recognition toward the internet fashion shopping mall. And the level of recognition also showed significant differences according to period, time, purpose of access, type of shopping mall, purchase experience, and average purchase price.