• Title/Summary/Keyword: shopping Value

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The Effect of Dynamic Shopping Experience on Experiential Perception of Value : Internet Shopping and TV Shopping (동태적 쇼핑 경험이 경험 가치 지각에 미치는 영향에 관한 연구 : 인터넷 쇼핑과 TV 홈쇼핑을 중심으로)

  • 이승창;유수연
    • Proceedings of the Korean DIstribution Association Conference
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    • 2003.05a
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    • pp.149-175
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    • 2003
  • 1990년대 이후 인터넷을 비롯한 각종 기술의 발달로 TV 홈쇼핑, 인터넷 쇼핑, 카탈로그 쇼핑, 모바일 쇼핑 등과 같은 새로운 소매업태가 등장함에 따라 각기 다른 소매업태, 즉 각기 다른 쇼핑 환경들이 어떻게 소비자의 가치지각에 영향을 미치는 가에 대한 연구가 필요성이 제기되었다. 이를 위해 본 연구에서는 인지 심리학의 한 이론인 인지 연속성 이론의 동태적 과업시스템을 소비자의 쇼핑 행동에 적용하였다. 즉 소비자의 쇼핑 경험을 소비자와 쇼핑 환경이 상호작용하는 동태적 과업으로 간주하였으며 이에 따른 가치지각을 연구하고자 한 것이 본 연구의 목적이다. 본 연구에서는 동태적 쇼핑 경험의 구성요소로서 내ㆍ외면적 특성인 소비자의 쇼핑성향과 쇼핑 환경을 정의하였으며 소비자의 경험가치에 있어서는 Holbrook의 경험가치 척도를 적용하여 소비자의 동태적 쇼핑경험이 쇼핑가치지각에 어떠한 영향을 미치는 가를 실증적으로 분석하였다. 본 연구에서 적용한 경험가치척도는 경제적 가치, 효율성, 내면적 즐거움, 현실도피성과 같은 추구 가치와, 시각적 매력, 엔터테인먼트 가치, 서비스 우수성과 같은 수동적 가치로 구분되며 실증분석 결과 이러한 경험가치들은 각각 동태적 쇼핑 경험의 내ㆍ외면적 특성에 따라 서로 다른 영향을 받는 것이 검증되었다.

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An Empirical Study on TQM's quality factors of Internet Shopping Mall (인터넷쇼핑몰에 있어 품질경영의 품질요인에 관한 연구)

  • 김형욱;정인진
    • Proceedings of the Technology Innovation Conference
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    • 1999.12a
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    • pp.348-371
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    • 1999
  • The tremendous growth of the Internet, particularly World Wide Web, has bought significant changes in the economics of marketing channels and has led to a redefinition of industry value chain. While electronic commerce has become as an important issue with the growth of the Internet, there are insufficient empirical research efforts concerning its status in Korea. The study findings suggest that contextual problems need to be solved before electronic commerce provides real benefits for consumers and businesses. The suggestions and strategies are provided at both a firm level and a consumer level. The objective of this research investigates TQM's the key quality factors and Customer's Using Satisfaction of Internet shopping mall in Korea. In addition, we tried U find out what factors discourage consumers from using electronic purchasing methods, as well as how perceived quality factors and customer satisfaction when consumers are exposed to the purchase process on the Internet shopping mall business.

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A Study on the Effects of Excessive Price Discounts etc. on Consumer Purchase Intention in Internet Shopping Mall (인터넷쇼핑몰의 과다한 가격할인 및 선착순경매가 소비자의 구매의도에 미치는 영향에 관한 연구)

  • Moon, Tae-Hyun;Park, Ju-Young
    • The KIPS Transactions:PartD
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    • v.14D no.4 s.114
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    • pp.395-406
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    • 2007
  • The development of e-commerce made a great effect on all the aspect of marketing mix. Especially, marketing stimuli of Halfplaza.com, excessive price discounts and auction by order of arrival, spread out gradually in internet shopping mall industry. The study showed that excessive price discounts combined with auction by order of arrival increased consumer's perceived value, but decreased perceived risk. In conclusion, legal protections must be established since consumers tend to be vulnerable to various marketing mix of deceptive e-commerce players.

Shopping Mall Business Process Modeling Using IDEF3 Part 1 - Front office view point (IDEF3를 이용한 쇼핑몰 업무 프로세스 모델링 Part 1 - Front office 관점)

  • Jeon, Tae-Bo
    • Journal of Industrial Technology
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    • v.25 no.A
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    • pp.105-113
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    • 2005
  • A business process flow model for an intermediary type shopping mall consisting of multiple sellers has been presented in this study. Specifically, we defined 11 essential business processes of a front office customer's view point and set up detailed process flow models using IDEF3 (Integrated DEFinition). The characteristic of this study lies in providing a dynamic model rather than static models. The results may form a conceptual framework not only for shopping mall processes but for analysis and improvement toward extended electronic business systems.

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Internet and offline shopping mall research on customer trust strategies (인터넷쇼핑몰과 오프라인쇼핑몰의 신뢰에 미치는 영향에 관한 연구)

  • Kwon, Soon-Hong
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2011.06a
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    • pp.377-379
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    • 2011
  • 기존의 오프라인보다 인터넷 쇼핑몰의 고객유지가(retention)가 중요해지는 상황에서, 기존의 백화점에서 쇼핑하는 쇼핑객들이 중요하게 생각하는 개념과 인터넷 쇼핑을 이용하는 인터넷 이용자들이 중요하게 생각하는 개념을 비교하면서 지각된 가치(perceived value)가 고객만족(customer satisfaction), 신뢰(trust)에 미치는 영향에 관한 구조적 관계를 설정하고 온라인과 오프라인쇼핑몰에 대해 비교 분석한 결과는 다음과 같다. 인터넷쇼핑몰의 경우에는 고객이 만족하면 신뢰감이 생긴다. 오프라인쇼핑몰에서는 고객만족하면 신뢰의 중요성이 낮게 나타난다. 인터넷 기업과 오프라인쇼핑몰 기업 측면에서 고객만족과 신뢰를 확보할 수 있는 전략적 가이드를 제공한다.

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Anticipated Benefits of electronic Commerce and Competitive Strategies (전자상거래를 통한 국내 인터넷 쇼핑몰 업체들의 기대 이득과 경쟁전략)

  • 장시영;이정섭
    • Korean Management Science Review
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    • v.17 no.3
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    • pp.31-47
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    • 2000
  • The widespread diffusion of Internet has enables companies to conduct business in quite a different way. marketing on the Internet becomes more important as firms adopt electronic commerce as a means to implement competitive strategies. One hundred and four BC shopping mall companies responded to an e-mail and web server survey about the anticipated benefits of electronic commerce and related strategies. The survey also asked about improvements in value chain activities and impediments to the implementation of electronic commerce in Korea. The results indicated that Korean shopping mall companies followed differentiation strategy significantly more than the other two strategies. In addition, six benefits factors were drawn from this study - information, productivity, cost savings, customers, management information, and applications. Productivity factor was related to cost leadership strategy, and customers factor was related with cost leadership, differentiation and focus strategies. Several benefits factors were also correlated with value chain activity improvements. The results of this study were compared with those of research conducted in the United States.

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Design and Implementation of Distributed Mutual Exclusion Lock Counter Algorithm (분산 상호 배제 카운트 알고리즘을 이용한 클라이언트 사용자 구분 시스템 개발)

  • Jang, Seung-Ju
    • The Transactions of the Korea Information Processing Society
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    • v.7 no.4
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    • pp.1227-1235
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    • 2000
  • In this paper, we propose new concepts that the distributed counter value with the distributed EC system identify each user who users the distributed system. The web user should register his/her own user ID in the cyber shopping mall system. Instead of registration, this paper proposes the proprietary mechanism that is distributing counter. The counter assigns the distinguished number to each client. The distributed lock algorithm is used for mutual assignment of the counter to each client. The proposed algorithm is the best solution in the distributed environment system such as cyber shopping mall. If a user should register his/her own ID in every EC system, he/she may not try to use these uncomfortable systems. The mutual counter is used to identify each client. All of these features are designed and implemented on Windows NT web server. Also these features were experiments with 5 clients for 300 times. According to the experiments, clients have their own mutual counter value. The proposed algorithm will be more efficient in internet application environment. Moreover, it will improve the number of internet users.

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A Method of Upper-Lower Clothes Automatic Matching Using Attribute-values Matrix (속성값 메트릭스를 이용한 상의-하의 자동 의류매칭 방법)

  • Kim, Jung-In
    • Journal of Korea Multimedia Society
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    • v.13 no.9
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    • pp.1348-1356
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    • 2010
  • With the advancement of information and communication technology, the market of Internet-based fashion/coordination shopping malls have been considerably increasing year by year. As the number of these Internet shopping malls increases, the operators of the malls tend to decorate the first page of their websites with a variety of events and samples of the best-fit upper-lower clothing pairs. They try to provide visitors of their web sites with products that can induce fresh impression by modifying the first page on a daily or a few days basis. If pairs of best-fit upper-lower clothes for various products available in online shopping malls can be calculated and marked, it would help not only to make the first page of the malls more appealing but also to enable users to purchase linked products in a more convenient way, replacing the recommendations usually made by offline clerks. In the paper, we present the results of designing and implementing an upper-lower clothes matching system in which expert coordinators register matching-value of upper and lower clothes in the form of attribute-value matrix.

The Influence of Consumer Characteristics' on Store Patronage Intention (패션소매점 애고의도에 미치는 소비자 특성에 관한 연구)

  • Nam, Mi-Woo
    • Fashion & Textile Research Journal
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    • v.7 no.5
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    • pp.509-518
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    • 2005
  • In recent years retail competition has intensified, generally as a consequence of technologies, more sophisticated management practices and industry consolidation. An understanding of current customers' loyalty intentions and their determinants is an important basis for the identification of optimal retailer actions. The focus of this study is to examine the links between patronage intention and the effects of various antecedents of current customers' store loyalty intentions in fashion store. 340 female universities students living in Seoul were analyzed by utilizing multiple regressions to investigate the predictability of each of the 4 different sets of variables(consumer value, source of information, clothing benefits, importance of store attributes) on four patronage intentions of apparel shopping(discount store, speciality store, conventional market, Fashion shopping mall). Four factors were significant in predicting conventional market patronage intention. Brand had a negative coefficient, while price, social affiliation, store fashion service/promotion had positive coefficients. Fashion shopping mall were predicted by five factors:brand had a negative coefficient, while media, social affiliation, price, uniqueness had positive coefficients. For specialty store, four factors were significant: brand had a negative coefficient, while store fashion service/promotion, personal sources, uniqueness had positive coefficients. Four factors were significant in predicting discount store patronage intention :price, store fashion service/promotion, social affiliation, variety of price & product had positive coefficients. Despite the relatively low $r^2s$, all four variables appeared to have, to some degree, predictability of choosing among four different types of store for apparel shopping. Based on the results, patronage intention profiles for four retail stores were developed. Marketing implications are discussed.

Consumers' Device Choice in E-Retail: Do Regulatory Focus and Chronotype Matter?

  • Haider, Syed Waqar;Guijun, Zhuang;Ikram, Amir;Anwar, Bilal
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.14 no.1
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    • pp.148-167
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    • 2020
  • Today, digital shoppers express increasingly complex buying behavior. They can use multiple channels for shopping and also they can switch from one to another channel almost effortlessly, in the result of engaging in omnichannel shopping behavior. A few years ago, consumers were using brick and mortar stores to make their purchases. However, nowadays, they possess different digital devices (mobile and/or desktop) to search for different alternatives and to make a better shopping choice. These devices (mobile and desktop) are different and offer unique benefits to consumers. However, there has been very little research that has treated mobile and desktop devices separately. Perhaps this study is the pioneer when it comes to investigating the effect of regulatory focus (prevention vs. promotion) and chronotype (morning and evening person) on a sample of university students using desktop and mobile channels for their shopping. The findings from a sample of 312 digital consumers (mobile and/or desktop) confirmed that the desktop channel provides a greater fit for morning-type respondents and that the mobile channel offers better value for evening-type respondents in e-retail. Furthermore, promotion-focused shoppers favor the mobile channel, and prevention-focused shoppers favor the desktop channel. The new insights and contributions of this study provide a better understanding of digital consumers to help sellers to develop a more effective e-retail strategy.